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Kids Media Club: Claynosaurz and the age of fan-powered brands
Episode 11931st July 2025 • Kids Media Club Podcast • Jo Redfern, Andrew Williams, & Emily Horgan
00:00:00 00:53:36

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In this week's episode of the Kids Media Club Podcast, we sat down with Nic Cabana and Andrew Pelekis, the folks behind Claynosaurz. We talk about how they leveraged fan-power to build their a monster sized IP. We dive into how they flipped the animated brand playbook on its head by starting with collectables and building to series and discuss their mission to build a community of superfans. If you're interested in the future of brand building this is a must listen.

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