Dr. Lonny Green is the Medical Director at Rejuvenate MD Wellness Medspa in Richmond, VA. Dr. Green has been a practicing surgeon in Richmond for over 20 years, with a Bachelor of Science Degree from Stanford University, and a Medical Degree from the UCLA School of Medicine. Dr. Green has a passion for health and wellness, and today he joins Christine to talk about his medical journey, and the dedication that he and his all-star team have for giving back to their community.

Dr. Green tells Christine about his background working in Urology, Hormone Replacement Therapy, supervised weight loss, and Botox injections, as well as opening his own practice in July 2015. He credits his success to surrounding himself with strong, intelligent women, both personally and professionally, and explains how his incredible team worked together to overcome the challenges they faced due to COVID. Dr. Green explains how he got the nickname “Ninja Injector,” why he recently decided to focus solely on facial aesthetics, and his mission to help people become, not a different version of themselves, but their best selves naturally. He breaks down how his practice hosts parties and raffles to raise funds and awareness for several causes, including intimate partner violence, sexual assault, and human trafficking. And he offers his advice to business owners who want to give back, but may not be able to due to financial strains during the pandemic.

When entrepreneurs find their true path, there comes a time when they need to decide whether to dive right in or walk away from the pool as a whole. Today Dr. Green shares his story of taking that leap, persevering through setbacks to build a thriving business, and using his platform to do good and give back to his community. To learn more about Dr. Green, his amazing team, and all the great work they do, visit Rejuvenate-MD.com.

For more information, and other episodes on companies and entrepreneurs who give back, please visit TheGiveBackModel.com. That’s where you can also let Christine know about companies you’ve found that give back, and check out The Give Back Model merchandise, where $5 for every hoodie sold goes to charity. Thanks for listening!

Episode Highlights:

• ● Dr. Green’s medical journey and background in Female Urology
• ● His work in Hormone Replacement Therapy for menopausal women
• ● Early backlash against Premarin and Provera - studies on these hormone replacements
• were stopped because of concerns that they caused breast cancer and stroke
• ● But these drugs were not derived from human compounds
• ● Bioidentical Hormone Replacement Therapy replicates your own natural hormone level
• ● European studies that looked at this method found no increased risk of breast cancer or
• stroke
• ● There was a huge demand for this life-changing therapy, but American College of
• OBGYN did not yet approve of it

• ● Dr. Green went ahead and opened his own practice to help women and men with Hormone Replacement Therapy
• ● Started Rejuvenate in July 2015, but only began practicing there full-time one year ago
• ● His amazing team helped him deal with the challenges of COVID
• ● Recently shifted his practice to working solely on facial aesthetics (Botox injections,
• fillers, microneedling, etc.)
• ● His passion for helping people become the best version of themselves and keep it natural
• ● Everyone has the right to decide what will make them feel happy inside, including facial
• procedures like what Dr. Green offers
• ● Rejuvenate was in the red for 4 years before turning a profit, but Dr. Green always
• included giving back as part of their mission
• ● Their goal is simply to help others
• ● They don’t sell Botox or fillers - they sell confidence
• ● His support for the Virginia Breast Cancer Foundation, local homeless shelters, and Safe
• Harbor Shelter
• ● They use their annual Christmas party to hold raffles, and raise funds and awareness for victims of intimate partner violence, sexual assault, and human trafficking
• ● Every 98 seconds an American is sexually assaulted
• ● 1 out of 10 of those rape victims is a male
• ● Dr. Green offers advice for businesses who may not be able to give back due to financial
• strain of COVID - shut down for a morning and volunteer at an organization or raise
• awareness through social media
• ● The giving spirit has continued through COVID, even though they could not physically
• host their annual Christmas fundraiser
• Quotes:
• “I'm a really big believer in Complementary and Alternative Medicine. I think that Western medicine is great. But I also think that Eastern medicine and non-traditional medicine have a role.”
• “The whole issue of helping women with menopause was thrown out. But the stuff they were using (Premarin and Provera) was terrible stuff.”
• “So in the European study [with Bioidentical Hormone Replacement Therapy], there was no increased risk of breast cancer, there was no increased risk of stroke. And in fact, it was cardioprotective - less heart attacks.”
• “I was interested in trying to help these women because it was life changing. Same thing, I also got into helping men because I suffered from low [testosterone] myself, and I saw amazing change.”
• “It's really come a long way. And of course, we started out and then we went through COVID. So it was challenging. But we got through. I have a great team. And that's what makes us successful.”

“That's the only reason I'm here. My team is everything.”

“The secret to my success is to surround yourself with really strong, intelligent women and just get the hell out of the way. My personal life and my professional life - that is pretty much how I roll.”

“Basically, I'm a very hands-on medical director and I just could not manage everything. I felt like things were slipping through the cracks. I wanted it to be excellent. And if it's not 100% excellent, it's not going to be at Rejuvenate.”

“From the Renaissance artists on, from the Greeks and the Romans on...everyone was trying to figure out beauty. And there is a mathematical basis. So that means that we can use that to make people, not a different version of themselves, but the best version of themselves and keep it natural.”

“I have four words for what you described - the trolls and the haters and everything: It's not about you.”

“We don't sell Botox, and we don't sell fillers, and we don't sell laser services. We don't even sell CoolSculpting - we sell confidence.”

“We still got thousands of dollars for Safe Harbor at our Christmas party. We had a Christmas raffle. And even though we had nobody come into the lobby, people phoned in, we did it online, and we sold thousands of dollars of raffle tickets during a time when we didn't even have the party.”

Links:

The Give Back Model website TheGiveBackModel.com

Follow The Give Back Model on Instagram @thegivebackmodel Rejuvenate MD Wellness Medspa website Rejuvenate-MD.com