Hey there! I'm beyond excited to talk about a topic that has been such a pivotal part of my business journey - email marketing. It's not just about the sales; it's the intimate and personal connections I've been able to build with my subscribers that make it so special. Remember those days when email lists were all the rage, then somehow fell out of favor? Well, I stuck to it, and now look at the resurgence of email newsletters and platforms like Substack! My main advice - focus on the type of content your audience wants and align that with your business' needs instead of chasing after every trend that pops up.
In this episode, you’ll hear…
Why you should consider shifting your content creation energy from "toilet content" to email marketing
How writing to your family and friends can help establish a friendly tone in your emails and make your brand feel more personal
The different strategies to build your email list, and the power of offering a freebie that provides immediate value to your subscribers
The importance of guiding your potential customers from the free content to your paid offers, by aligning your freebies and content with your business offerings
My go-to resource for learning copywriting strategies and how investing in your writing skills can be a game-changer for your business
If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
Do you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.
Hey there. It's Sam. And welcome back to On Your Terms. I'm so excited that you're here. So I'm really excited because for the next couple of weeks, I'm running something that I'm calling Online Marketing Summer School. So I'm going to be airing a series of episodes that are all geared towards helping you bump up your online marketing game this summer. So I'll be real with you, as always. I am taking a little time to recoup this summer because I just lost my mom. My mom just passed away. Yes, you heard that right. Both of my parents, I have lost both of my parents in the past year. So as you can imagine, it is very tough, very overwhelming. And I need a little bit of space. And I know that I've already given you hundreds and hundreds of episodes of this show and thousands of emails and blog posts and social posts. And I know that there's so much waiting for you that you might just not have had time to catch up on yet.
