Artwork for podcast Mesmerizing Marketing™
Tech Titans Talk: Bill Gates and Sam Altman Weigh in on the Future of AI, GPT-5 & Google Gemini
Episode 9116th January 2024 • Mesmerizing Marketing™ • Dimple Dang
00:00:00 00:19:57

Share Episode

Transcripts

Speaker:

Welcome to the mesmerizing marketing

podcast, where we take a deep dive

2

:

into the latest marketing trends,

tools, and tips, and provide you with

3

:

the top resources you need to thrive

and make your marketing mesmerizing.

4

:

And now here's your host Dimple Dang.

5

:

Welcome back.

6

:

My mesmerizing marketing tribe.

7

:

I know it's been a little bit since

I have uploaded a new episode, but it

8

:

was December and the holiday season.

9

:

And as we know, things can get a little

bit busy with holiday travel and all those

10

:

things, but I am back and I'm here to talk

to you about the latest and greatest in

11

:

AI and what you need to know about the

latest AI releases, the latest AI news,

12

:

and what you can expect in the upcoming.

13

:

Months, years in terms of what the top

thought leaders are saying about AI.

14

:

So one of the things that I want to

talk to you guys about is something

15

:

new that Google has released,

and it is called Google Gemini.

16

:

Google Gemini is a new

generative AI platform.

17

:

And what Google Gemini is, is

it's basically next generation.

18

:

generative AI model family, and

it's developed by Google AI Research

19

:

Labs, DeepMind and Google Research.

20

:

There's three different variations of it.

21

:

There's Gemini Ultra,

which is a flagship model.

22

:

There's Gemini Pro,

which is a light model.

23

:

And then there's Gemini Nano,

which is a smaller distilled

24

:

model that runs on mobile devices.

25

:

For example, the pixel a pro and what's

interesting to know is what is really

26

:

different from Bard versus Gemini.

27

:

So Bard, it's an interface through which

certain Gemini models can be accessed.

28

:

So think of it like an app

or a client for Gemini.

29

:

And other gen AI models, but Gemini,

what that is, is it's a family of models.

30

:

It's not an app or front end.

31

:

There's no standalone Gemini experience,

nor is there ever going to be one.

32

:

So if you compare the two products, Bard

really corresponds to chat GP team, which.

33

:

Is, you know, opening eyes, AI app, and

then Gemini corresponds to the language

34

:

model that powers it, which is chat.

35

:

GPT is GPT for right now.

36

:

So what exactly does Gemini do?

37

:

So Gemini models are multimodal.

38

:

So what they can do is they can

perform a range of tasks anywhere from

39

:

transcribing speech to captioning images.

40

:

And videos to generating artwork.

41

:

And a lot of these capabilities

have reached the product stage

42

:

so far, and there's going to be

more coming up in the near future.

43

:

So you guys can check this Google Gemini

out and let me know what you guys think.

44

:

And then other exciting news

in AI, let's talk about.

45

:

GPT and the upcoming release of GPT 5, you

know, Sam Altman has been talking a lot

46

:

about, you know, different things when it

comes to GPT 5 and basically it's going to

47

:

be expected to be a true multimodal model.

48

:

It's going to be similar to actually

Google's new Gemini Ultra and

49

:

OpenAI, you know, last year started

training GPT 5 and Altman said

50

:

that it's going to be, obviously.

51

:

A significant improvement over GPT 4,

especially with its ability to understand

52

:

complex queries and the real world.

53

:

And what Altman said to Bill Gates is

that for at least the next 5 to 10 years,

54

:

we will be on a steep improvement curve.

55

:

This is the stupidest

these models will ever be.

56

:

So then the question is, is there

ever going to be a super intelligence?

57

:

So one of the goals of open AI is to

have artificial general intelligence,

58

:

which is a G I as their final goal.

59

:

And that's basically, it's creating

a form of super intelligence.

60

:

That's supposed to be smarter than

humanity and much more capable.

61

:

And there were some suggestions

early on that the GPT five model.

62

:

Might be some form of super intelligence,

however, speculation that surrounding

63

:

the model suggests that it's going

to be basically a better version of

64

:

the AI that we already have using

Chachapiti 4, or for example, Google's

65

:

Gemini Ultra, or Anthropic's Clawed 2.

66

:

But it's going to have much better

reasoning capabilities and not just

67

:

in terms of outperforming humans

on things like academic tests and

68

:

assessments, but also having a degree

of understanding that goes beyond just

69

:

copying and mirroring human intelligence.

70

:

So what is it that people

actually want from GPT 5?

71

:

So one of the biggest problems with models

like 4 is that it tends to make up things.

72

:

So AI tends to make up things,

which is known as hallucinations.

73

:

And that in part is like an

issue that needs to be solved

74

:

and will be solved in GPT 5.

75

:

So that's really, really good because

Made up information is not good.

76

:

And if you guys are using chat,

GBT and other similar AI tools,

77

:

and you're not proofchecking the

information before you're putting

78

:

it out there, that's a big, no, no.

79

:

I say that all the time.

80

:

You don't want to do that

because you will get screwed.

81

:

And let's just put it that way.

82

:

You don't want to do that.

83

:

So then the other thing that Altman

told Gates is that he said, if you ask

84

:

GPT 4 most questions 10, 000 times,

one of those 10, 000 is probably pretty

85

:

good, but it doesn't know which one.

86

:

And so if you want to get the best

response of 10, 000 every time, so that's

87

:

going to be important in reliability.

88

:

The other improvement that's going

to be made is going to be the

89

:

ability to customize how AI responds.

90

:

And acts and solves problems.

91

:

So some of this problem solving has

actually become possible with them

92

:

adding GPTs, which are these personalized

chatbots that are built on top of

93

:

chat GPT to function a particular

way to do things a particular way.

94

:

And to streamline processes for people so

that people can have a more personalized

95

:

experience with their custom GPT.

96

:

And if you guys need a custom GPT,

I'm actually creating custom GPTs.

97

:

For law firms, for entrepreneurs, for

business owners, I've created a couple

98

:

for myself already and for some clients.

99

:

And I have to tell you, it

really, really makes a difference

100

:

in how you're using chat GPT.

101

:

It streamlines the process of how much

time it takes to do different things.

102

:

And it just.

103

:

Pretty amazing.

104

:

And I am going to be spending more time

creating more because there's a GPT store.

105

:

And if you guys don't know, you

can make money creating GPTs.

106

:

I'm going to talk about that a

little bit later on this episode.

107

:

So make sure that you guys are continuing

to listen all the way through the end.

108

:

So the other thing that people want,

that's not, you know, currently happening,

109

:

they want to see different styles and

responses and even like different.

110

:

Variations of assumptions, right?

111

:

And they're going to make it possible to

have that and also to use our own data.

112

:

And that's important.

113

:

And then the other interesting thing

to note is that Microsoft and Google

114

:

have already taken steps to integrate

AI models with personal data through co

115

:

pilots integrations with 365 and then

with Bards association with Workspace.

116

:

So this is going to be making it easier

for people to, you know, have AI within

117

:

their calendars within their appointments

and really just improve the way that

118

:

they're working from day to day.

119

:

Okay.

120

:

The other thing I wanted to share with

you guys, because I thought that this

121

:

was really interesting is I want to share

with you what the 10 most popular top AI

122

:

tools were for 2023, based on rankings

and how many total visits that they had.

123

:

So number one, of course, is chat GPT.

124

:

And that is basically in the category

of an AI chat bot and chat GPT had 14.

125

:

6 billion.

126

:

Total visits from the data

that I pulled this from.

127

:

And then number two is character

dot AI, and that's also an AI chat

128

:

bot and character dot AI had 3.

129

:

8 billion total visits.

130

:

And then number three, we

have Quillbot, which is an AI

131

:

writing tool, and that had 1.

132

:

1 billion, and then we have Midjourney,

another one of my personal favorites

133

:

that I use to create thousands of

images that I can even turn into

134

:

mugs and wall art, all those things.

135

:

So Midjourney is an image

generator, and that had 500.

136

:

4 million.

137

:

And then we have Hugging Face, which

is in the category of data science.

138

:

And And that had total 316.

139

:

6 million visits.

140

:

And then number six, we've got

BARD, and that's an AI chatbot

141

:

as well, similar to chatGBT.

142

:

And that one had 241.

143

:

6 million.

144

:

And then we have Novel AI, that's N O

V E L, and that's an AI writing tool.

145

:

And that had 238.

146

:

7 million.

147

:

And then we've got another one of my

favorites, number eight, which is CapCut.

148

:

And CapCut is a tool that you can

use on your desktop or on your phone.

149

:

And it's a video editing

tool and a video generator.

150

:

And CapCut had 203.

151

:

8 million.

152

:

And then number nine, janitor

AI, and that's an AI chat bot.

153

:

And that had 192.

154

:

4 million.

155

:

And then number 10, we have something

called CIVIT AI, C I V I T A I.

156

:

And that one is an image

generator that had 177.

157

:

2 million.

158

:

So I hope that you found those

numbers insightful because.

159

:

That's a lot of that's a lot of

because that's a lot of views.

160

:

It really, really, really is.

161

:

All right.

162

:

So some other interesting things that I

wanted to talk about in terms of what's

163

:

new in AI is that Bill Gates, of course,

is really big on artificial intelligence.

164

:

And he's actually predicting that

AI is going to be transformative for

165

:

everyone within the next five years.

166

:

And, you know, he's saying that there

was like actually another article that

167

:

talked about how The International

Monetary Fund reported that about

168

:

40 percent of jobs around the world

would be affected by the rise of AI.

169

:

So Bill Gates, he actually does not

necessarily disagree with that notion.

170

:

However, he does believe that history

shows every new technology comes with fear

171

:

and then it comes with new opportunity.

172

:

And I think that's huge

because what he's saying is.

173

:

That a lot of new job categories,

you know, were created and we're

174

:

way better off than we were

when we were doing farm work.

175

:

When you think about

like back in:

176

:

So you said this situation with

AI is going to be just like that.

177

:

So he's saying that AI is going

to make everyone's life easier.

178

:

And he indicated specifically to

the medical industry that doctors.

179

:

It's going to really help them do

their paperwork part of the job that

180

:

they're not really fond of doing.

181

:

And it can help them be

very efficient with that.

182

:

The other thing that he shared in this

article is that he said that, you know,

183

:

AI, it's actually like having a white

collar worker to be a tutor or to give

184

:

healthcare advice or to help write code

or to help with technical support calls.

185

:

And when you think about it, it is true.

186

:

AI can actually do a lot.

187

:

And it's like about knowing how to

use it the right way, but it can,

188

:

it can help, help you do a lot.

189

:

And then some of the things like I

want to talk about next is, well, how

190

:

do you use chat GPT for your benefit?

191

:

And what can you use it for?

192

:

So one of the ways that you can

use chat GPT is to land yourself

193

:

a promotion or get a raise.

194

:

So.

195

:

If you feel like, okay, you've been

working hard, go for America, whatever,

196

:

and you want to basically be able to

present a strong argument that you can

197

:

go over with your employer, your boss,

and your next performance review, well,

198

:

You can actually tell it, hey, I want

you to give me like, you know, the

199

:

skills I would need for this promotion.

200

:

I want you to even help me plan what

questions they may ask or how I can

201

:

highlight all my achievements this year.

202

:

So ChatGPT can help you draft

that in a concise manner.

203

:

It can help you predict what are

the factors that they would look

204

:

for in giving someone a promotion.

205

:

It can even tell you how to

negotiate the promotion, right?

206

:

So there's one way that you can use it.

207

:

The other way that you can use

chat GPT Is you can actually

208

:

use it to get business ideas.

209

:

So let's say if you were leaving corporate

America, you're starting your own business

210

:

and you're not even quite sure exactly

what type of business you want to start,

211

:

but you have an idea of like, okay, you

know, what criteria you're looking for?

212

:

Like, do you want to be

able to work from home?

213

:

Do you want it to be like low investment?

214

:

You can give chat GPT all that

information and you can say, give me

215

:

a list of 25 different business ideas.

216

:

Then you go look through that list.

217

:

You pick one or two that you like, then

you say, okay, chat GPT, I want you to

218

:

write me a detailed business plan and you

can say, act as a professional business

219

:

advisor and write a detailed business

plan, you know, write a detailed marketing

220

:

plan and it can do all of that for you.

221

:

So then you can even say,

give me resources for my city.

222

:

In terms of what I would need to start

a new business or what are some things I

223

:

need to know about you can do all of that.

224

:

Now, the one I'm really excited about

is that you can actually make passive

225

:

income with their new chat GPT GPT store

like last year, they announced it, but

226

:

they really just released it in January.

227

:

And now, like, basically, you can have

developers make custom GPTs, and depending

228

:

on how popular their GPT is in terms

of how people are using it, you know,

229

:

you can Make money off of that and you

are also allowed to promote it from, I

230

:

think, reading opening as guidelines that

says you are allowed to advertise it.

231

:

You're allowed to share it on

social media, you know, and

232

:

groups and things like that.

233

:

So that's a great way

of making extra money.

234

:

You just have to, you know, be creative

in terms of what you're coming up with.

235

:

So just be creative, think outside

the box and think of how we can solve

236

:

a problem or, you know, fill like a

gap in the marketplace that's there.

237

:

And I think that's just a great way

to have some extra income coming in.

238

:

Now, the other way that you can use

ChatGBT, which I think a lot of people

239

:

are already using it for, it's one of

the major ways they're using it, is

240

:

to really save time and, you know, use

it for content creation, for writing

241

:

blog posts, for writing, you know,

landing pages for your events, maybe

242

:

you're doing a live LinkedIn room.

243

:

Things like that, or even to improve

your current website copy and make it

244

:

a little bit more personalized, add a

bit of a personal brand touch to it.

245

:

And it's great for that.

246

:

But you do want to look it over

and tweak it and put the human

247

:

element and intelligence into it.

248

:

Like I always say, that's

what my caution is about.

249

:

Use AI, but use it intelligently.

250

:

And then the other thing is, you

can use it to You know, to get

251

:

more business, you can ask it

like, how can I get more business?

252

:

This is exactly what I do.

253

:

And it can give you a ton of ideas.

254

:

And if you like some of those ideas,

then you can take those ideas.

255

:

So you can say, Oh,

please elaborate on that.

256

:

Right.

257

:

Please elaborate.

258

:

So I think it's just really

interesting where AI is going.

259

:

It is like just improving.

260

:

It's going to get better and better.

261

:

Like I said earlier, the next

generation model of GPT five, it's

262

:

going to have like way better,

you know, reasoning capabilities.

263

:

It's going to be more accurate.

264

:

It's going to have video support.

265

:

So I'm really excited for that

because things are just going.

266

:

To be more improved.

267

:

It's only going to get

better and better with time.

268

:

So my question to you is if you're not

currently embracing AI, and if you're

269

:

not currently using these tools, you

currently do not have a plan for how

270

:

you're going to incorporate AI in your

law firm or in your business to be

271

:

more productive or even into your life.

272

:

Maybe you're.

273

:

In corporate America, you should be

thinking about all these things right

274

:

now, because if you're not going

to, you're going to get left behind.

275

:

And I don't say that to scare you,

but the reality is AI is moving

276

:

so fast and it makes my head spin.

277

:

And I'm an AI strategist

and a marketing expert.

278

:

And if I'm seeing that it's moving so fast

that I'm like, Oh my God, there's so much.

279

:

To learn.

280

:

There's so many new tools.

281

:

There's so many new things happening

that the ordinary person they're going to

282

:

feel like they're becoming irrelevant if

they're not learning about AI and how to

283

:

use it in their business and their life

to be more productive, to get the answers

284

:

that they need to type up those letters

that would have taken them an hour, and

285

:

now they can have a letter in 30 seconds.

286

:

How much more time can

they get back in their day?

287

:

So those are all things to think about.

288

:

If you do need help with your AI or

marketing strategy, reach out to me.

289

:

My information is in the show

notes, or you can go to my website,

290

:

which is attorneymarketingexpert.

291

:

com and fill out the form.

292

:

And I would love to have

a conversation with you.

293

:

And if you found this podcast episode

insightful, and you thought there was

294

:

some really good information in here.

295

:

Share it out with a friend and don't

forget to leave me a five star review

296

:

on Apple podcasts with some detailed

information and let me know what other

297

:

topics you would like to hear next and

I'll see you guys on the next episode.

298

:

Thank you for listening to the

Mesmerizing Marketing Podcast.

299

:

If you found this episode valuable,

please subscribe to the show so

300

:

you don't ever miss an episode and

also share it with your friends.

301

:

Dimple would be so grateful if you

could take a minute to leave a review

302

:

and visit the podcast website to

check out all the latest episodes.

303

:

At www.mesmerizingmarketingpodcast.com.

304

:

That's

www.mesmerizingmarketingpodcast.com.

305

:

And follow Dimple on Clubhouse.

306

:

Her handle is Marketing Expert and also

join her mesmerizing marketing club.

307

:

Also on Clubhouse for live rooms,

on top marketing strategies for

308

:

entrepreneurs and business owners who

want to mesmerize their marketing.