Transcripts
Welcome to the mesmerizing marketing
podcast, where we take a deep dive
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into the latest marketing trends,
tools, and tips, and provide you with
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the top resources you need to thrive
and make your marketing mesmerizing.
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And now here's your host Dimple Dang.
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Welcome back.
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My mesmerizing marketing tribe.
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I know it's been a little bit since
I have uploaded a new episode, but it
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was December and the holiday season.
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And as we know, things can get a little
bit busy with holiday travel and all those
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things, but I am back and I'm here to talk
to you about the latest and greatest in
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AI and what you need to know about the
latest AI releases, the latest AI news,
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and what you can expect in the upcoming.
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Months, years in terms of what the top
thought leaders are saying about AI.
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So one of the things that I want to
talk to you guys about is something
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new that Google has released,
and it is called Google Gemini.
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Google Gemini is a new
generative AI platform.
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And what Google Gemini is, is
it's basically next generation.
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generative AI model family, and
it's developed by Google AI Research
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Labs, DeepMind and Google Research.
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There's three different variations of it.
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There's Gemini Ultra,
which is a flagship model.
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There's Gemini Pro,
which is a light model.
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And then there's Gemini Nano,
which is a smaller distilled
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model that runs on mobile devices.
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For example, the pixel a pro and what's
interesting to know is what is really
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different from Bard versus Gemini.
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So Bard, it's an interface through which
certain Gemini models can be accessed.
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So think of it like an app
or a client for Gemini.
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And other gen AI models, but Gemini,
what that is, is it's a family of models.
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It's not an app or front end.
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There's no standalone Gemini experience,
nor is there ever going to be one.
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So if you compare the two products, Bard
really corresponds to chat GP team, which.
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Is, you know, opening eyes, AI app, and
then Gemini corresponds to the language
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model that powers it, which is chat.
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GPT is GPT for right now.
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So what exactly does Gemini do?
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So Gemini models are multimodal.
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So what they can do is they can
perform a range of tasks anywhere from
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transcribing speech to captioning images.
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And videos to generating artwork.
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And a lot of these capabilities
have reached the product stage
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so far, and there's going to be
more coming up in the near future.
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So you guys can check this Google Gemini
out and let me know what you guys think.
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And then other exciting news
in AI, let's talk about.
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GPT and the upcoming release of GPT 5, you
know, Sam Altman has been talking a lot
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about, you know, different things when it
comes to GPT 5 and basically it's going to
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be expected to be a true multimodal model.
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It's going to be similar to actually
Google's new Gemini Ultra and
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OpenAI, you know, last year started
training GPT 5 and Altman said
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that it's going to be, obviously.
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A significant improvement over GPT 4,
especially with its ability to understand
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complex queries and the real world.
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And what Altman said to Bill Gates is
that for at least the next 5 to 10 years,
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we will be on a steep improvement curve.
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This is the stupidest
these models will ever be.
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So then the question is, is there
ever going to be a super intelligence?
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So one of the goals of open AI is to
have artificial general intelligence,
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which is a G I as their final goal.
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And that's basically, it's creating
a form of super intelligence.
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That's supposed to be smarter than
humanity and much more capable.
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And there were some suggestions
early on that the GPT five model.
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Might be some form of super intelligence,
however, speculation that surrounding
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the model suggests that it's going
to be basically a better version of
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the AI that we already have using
Chachapiti 4, or for example, Google's
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Gemini Ultra, or Anthropic's Clawed 2.
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But it's going to have much better
reasoning capabilities and not just
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in terms of outperforming humans
on things like academic tests and
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assessments, but also having a degree
of understanding that goes beyond just
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copying and mirroring human intelligence.
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So what is it that people
actually want from GPT 5?
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So one of the biggest problems with models
like 4 is that it tends to make up things.
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So AI tends to make up things,
which is known as hallucinations.
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And that in part is like an
issue that needs to be solved
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and will be solved in GPT 5.
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So that's really, really good because
Made up information is not good.
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And if you guys are using chat,
GBT and other similar AI tools,
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and you're not proofchecking the
information before you're putting
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it out there, that's a big, no, no.
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I say that all the time.
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You don't want to do that
because you will get screwed.
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And let's just put it that way.
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You don't want to do that.
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So then the other thing that Altman
told Gates is that he said, if you ask
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GPT 4 most questions 10, 000 times,
one of those 10, 000 is probably pretty
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good, but it doesn't know which one.
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And so if you want to get the best
response of 10, 000 every time, so that's
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going to be important in reliability.
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The other improvement that's going
to be made is going to be the
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ability to customize how AI responds.
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And acts and solves problems.
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So some of this problem solving has
actually become possible with them
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adding GPTs, which are these personalized
chatbots that are built on top of
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chat GPT to function a particular
way to do things a particular way.
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And to streamline processes for people so
that people can have a more personalized
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experience with their custom GPT.
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And if you guys need a custom GPT,
I'm actually creating custom GPTs.
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For law firms, for entrepreneurs, for
business owners, I've created a couple
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for myself already and for some clients.
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And I have to tell you, it
really, really makes a difference
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in how you're using chat GPT.
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It streamlines the process of how much
time it takes to do different things.
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And it just.
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Pretty amazing.
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And I am going to be spending more time
creating more because there's a GPT store.
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And if you guys don't know, you
can make money creating GPTs.
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I'm going to talk about that a
little bit later on this episode.
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So make sure that you guys are continuing
to listen all the way through the end.
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So the other thing that people want,
that's not, you know, currently happening,
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they want to see different styles and
responses and even like different.
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Variations of assumptions, right?
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And they're going to make it possible to
have that and also to use our own data.
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And that's important.
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And then the other interesting thing
to note is that Microsoft and Google
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have already taken steps to integrate
AI models with personal data through co
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pilots integrations with 365 and then
with Bards association with Workspace.
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So this is going to be making it easier
for people to, you know, have AI within
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their calendars within their appointments
and really just improve the way that
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they're working from day to day.
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Okay.
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The other thing I wanted to share with
you guys, because I thought that this
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was really interesting is I want to share
with you what the 10 most popular top AI
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tools were for 2023, based on rankings
and how many total visits that they had.
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So number one, of course, is chat GPT.
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And that is basically in the category
of an AI chat bot and chat GPT had 14.
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6 billion.
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Total visits from the data
that I pulled this from.
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And then number two is character
dot AI, and that's also an AI chat
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bot and character dot AI had 3.
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8 billion total visits.
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And then number three, we
have Quillbot, which is an AI
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writing tool, and that had 1.
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1 billion, and then we have Midjourney,
another one of my personal favorites
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that I use to create thousands of
images that I can even turn into
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mugs and wall art, all those things.
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So Midjourney is an image
generator, and that had 500.
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4 million.
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And then we have Hugging Face, which
is in the category of data science.
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And And that had total 316.
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6 million visits.
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And then number six, we've got
BARD, and that's an AI chatbot
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as well, similar to chatGBT.
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And that one had 241.
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6 million.
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And then we have Novel AI, that's N O
V E L, and that's an AI writing tool.
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And that had 238.
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7 million.
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And then we've got another one of my
favorites, number eight, which is CapCut.
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And CapCut is a tool that you can
use on your desktop or on your phone.
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And it's a video editing
tool and a video generator.
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And CapCut had 203.
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8 million.
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And then number nine, janitor
AI, and that's an AI chat bot.
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And that had 192.
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4 million.
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And then number 10, we have something
called CIVIT AI, C I V I T A I.
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And that one is an image
generator that had 177.
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2 million.
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So I hope that you found those
numbers insightful because.
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That's a lot of that's a lot of
because that's a lot of views.
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It really, really, really is.
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All right.
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So some other interesting things that I
wanted to talk about in terms of what's
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new in AI is that Bill Gates, of course,
is really big on artificial intelligence.
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And he's actually predicting that
AI is going to be transformative for
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everyone within the next five years.
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And, you know, he's saying that there
was like actually another article that
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talked about how The International
Monetary Fund reported that about
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40 percent of jobs around the world
would be affected by the rise of AI.
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So Bill Gates, he actually does not
necessarily disagree with that notion.
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However, he does believe that history
shows every new technology comes with fear
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and then it comes with new opportunity.
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And I think that's huge
because what he's saying is.
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That a lot of new job categories,
you know, were created and we're
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way better off than we were
when we were doing farm work.
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When you think about
like back in 1900, right?
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So you said this situation with
AI is going to be just like that.
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So he's saying that AI is going
to make everyone's life easier.
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And he indicated specifically to
the medical industry that doctors.
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It's going to really help them do
their paperwork part of the job that
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they're not really fond of doing.
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And it can help them be
very efficient with that.
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The other thing that he shared in this
article is that he said that, you know,
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AI, it's actually like having a white
collar worker to be a tutor or to give
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healthcare advice or to help write code
or to help with technical support calls.
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And when you think about it, it is true.
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AI can actually do a lot.
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And it's like about knowing how to
use it the right way, but it can,
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it can help, help you do a lot.
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And then some of the things like I
want to talk about next is, well, how
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do you use chat GPT for your benefit?
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And what can you use it for?
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So one of the ways that you can
use chat GPT is to land yourself
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a promotion or get a raise.
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So.
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If you feel like, okay, you've been
working hard, go for America, whatever,
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and you want to basically be able to
present a strong argument that you can
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go over with your employer, your boss,
and your next performance review, well,
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You can actually tell it, hey, I want
you to give me like, you know, the
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skills I would need for this promotion.
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I want you to even help me plan what
questions they may ask or how I can
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highlight all my achievements this year.
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So ChatGPT can help you draft
that in a concise manner.
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It can help you predict what are
the factors that they would look
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for in giving someone a promotion.
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It can even tell you how to
negotiate the promotion, right?
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So there's one way that you can use it.
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The other way that you can use
chat GPT Is you can actually
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use it to get business ideas.
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So let's say if you were leaving corporate
America, you're starting your own business
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and you're not even quite sure exactly
what type of business you want to start,
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but you have an idea of like, okay, you
know, what criteria you're looking for?
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Like, do you want to be
able to work from home?
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Do you want it to be like low investment?
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You can give chat GPT all that
information and you can say, give me
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a list of 25 different business ideas.
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Then you go look through that list.
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You pick one or two that you like, then
you say, okay, chat GPT, I want you to
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write me a detailed business plan and you
can say, act as a professional business
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advisor and write a detailed business
plan, you know, write a detailed marketing
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plan and it can do all of that for you.
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So then you can even say,
give me resources for my city.
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In terms of what I would need to start
a new business or what are some things I
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need to know about you can do all of that.
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Now, the one I'm really excited about
is that you can actually make passive
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income with their new chat GPT GPT store
like last year, they announced it, but
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they really just released it in January.
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And now, like, basically, you can have
developers make custom GPTs, and depending
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on how popular their GPT is in terms
of how people are using it, you know,
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you can Make money off of that and you
are also allowed to promote it from, I
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think, reading opening as guidelines that
says you are allowed to advertise it.
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You're allowed to share it on
social media, you know, and
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groups and things like that.
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So that's a great way
of making extra money.
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You just have to, you know, be creative
in terms of what you're coming up with.
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So just be creative, think outside
the box and think of how we can solve
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a problem or, you know, fill like a
gap in the marketplace that's there.
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And I think that's just a great way
to have some extra income coming in.
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Now, the other way that you can use
ChatGBT, which I think a lot of people
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are already using it for, it's one of
the major ways they're using it, is
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to really save time and, you know, use
it for content creation, for writing
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blog posts, for writing, you know,
landing pages for your events, maybe
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you're doing a live LinkedIn room.
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Things like that, or even to improve
your current website copy and make it
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a little bit more personalized, add a
bit of a personal brand touch to it.
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And it's great for that.
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But you do want to look it over
and tweak it and put the human
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element and intelligence into it.
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Like I always say, that's
what my caution is about.
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Use AI, but use it intelligently.
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And then the other thing is, you
can use it to You know, to get
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more business, you can ask it
like, how can I get more business?
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This is exactly what I do.
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And it can give you a ton of ideas.
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And if you like some of those ideas,
then you can take those ideas.
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So you can say, Oh,
please elaborate on that.
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Right.
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Please elaborate.
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So I think it's just really
interesting where AI is going.
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It is like just improving.
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It's going to get better and better.
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Like I said earlier, the next
generation model of GPT five, it's
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going to have like way better,
you know, reasoning capabilities.
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It's going to be more accurate.
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It's going to have video support.
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So I'm really excited for that
because things are just going.
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To be more improved.
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It's only going to get
better and better with time.
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So my question to you is if you're not
currently embracing AI, and if you're
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not currently using these tools, you
currently do not have a plan for how
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you're going to incorporate AI in your
law firm or in your business to be
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more productive or even into your life.
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Maybe you're.
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In corporate America, you should be
thinking about all these things right
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now, because if you're not going
to, you're going to get left behind.
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And I don't say that to scare you,
but the reality is AI is moving
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so fast and it makes my head spin.
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And I'm an AI strategist
and a marketing expert.
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And if I'm seeing that it's moving so fast
that I'm like, Oh my God, there's so much.
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To learn.
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There's so many new tools.
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There's so many new things happening
that the ordinary person they're going to
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feel like they're becoming irrelevant if
they're not learning about AI and how to
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use it in their business and their life
to be more productive, to get the answers
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that they need to type up those letters
that would have taken them an hour, and
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now they can have a letter in 30 seconds.
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How much more time can
they get back in their day?
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So those are all things to think about.
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If you do need help with your AI or
marketing strategy, reach out to me.
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My information is in the show
notes, or you can go to my website,
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which is attorneymarketingexpert.
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com and fill out the form.
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And I would love to have
a conversation with you.
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And if you found this podcast episode
insightful, and you thought there was
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00:18:54,131 --> 00:18:55,941
some really good information in here.
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00:18:56,226 --> 00:19:00,686
Share it out with a friend and don't
forget to leave me a five star review
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00:19:01,106 --> 00:19:05,576
on Apple podcasts with some detailed
information and let me know what other
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topics you would like to hear next and
I'll see you guys on the next episode.
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Thank you for listening to the
Mesmerizing Marketing Podcast.
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00:19:12,575 --> 00:19:15,905
If you found this episode valuable,
please subscribe to the show so
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you don't ever miss an episode and
also share it with your friends.
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Dimple would be so grateful if you
could take a minute to leave a review
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00:19:23,195 --> 00:19:26,615
and visit the podcast website to
check out all the latest episodes.
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At www.mesmerizingmarketingpodcast.com.
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That's
www.mesmerizingmarketingpodcast.com.
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00:19:35,590 --> 00:19:37,330
And follow Dimple on Clubhouse.
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00:19:37,335 --> 00:19:42,075
Her handle is Marketing Expert and also
join her mesmerizing marketing club.
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Also on Clubhouse for live rooms,
on top marketing strategies for
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entrepreneurs and business owners who
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