...and now for another Human Factors Minute! The Kansei method is a method that transforms consumer's responses to new products into design specifications. Also known as Kansei engineering this discipline aims at the development or improvement of products and services by translating the customer's psychological feelings and needs into the domain of product design and parameters. As a result, products can be designed to bring forward the intended feeling. Kansei engineering can be considered as a methodology within the research field of 'affective engineering' and can be used as a tool for product development. Three focal points in the kansei method include: Accurately understanding the consumer Reflecting and translating consumer understanding into product design and How to create a system and organization for consumer orientated design This has been another Human Factors Minute! Be sure to check out our main show at our official website: https://www.humanfactorscast.media Support us on these platforms to get access to the entire Human Factors Minute library: Patreon: https://www.patreon.com/humanfactorscast Buy us a coffee: https://www.buymeacoffee.com/hfactorspodcast Join us on Discord:https://go.humanfactorscast.media/Discord Follow us: Human Factors Cast Merchandise Store: https://www.humanfactorscast.media/p/Store/ Follow us on Twitch: https://twitch.tv/HumanFactorsCast Follow us on YouTube: https://www.youtube.com/HumanFactorsCast Follow us on LinkedIn: https://www.linkedin.com/company/humanfactorscast Follow us on Twitter: https://www.twitter.com/HFactorsPodcast Follow us on Facebook: https://www.facebook.com/HumanFactorsCast Resources: Music by Kevin McLeod: https://incompetech.com/music/royalty-free/

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