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69: 8 reasons your offer works but it’s not selling consistently
Episode 6929th June 2025 • Cycle Breakers & Money Makers • Mariela De La Mora | Leadership and Business Coach for Women of Color
00:00:00 00:34:16

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You know your offer works. Your clients get results. People refer you. So why isn’t it selling consistently?

In this episode, I break down 8 specific reasons why a proven offer might still feel hard to sell—especially if your leads are mostly coming from referrals or word of mouth instead of your own marketing.

These are the kinds of blind spots I coach my clients through all the time, and I’ve experienced them firsthand. Inside, I cover:

  • Why “my audience just doesn’t get it” is usually a messaging issue
  • How positioning your offer as a step beyond where your audience thinks they are can backfire
  • The difference between helpful content and content that actually converts
  • How to sell to the person who’s been silently creeping on your page for weeks
  • Why storytelling-based social proof works better than testimonials—and how to use it
  • Subtle ways we unintentionally create resistance with our audience (and what to do instead)

If you’ve been questioning your marketing or wondering whether you need to change your offer—this episode is your sign to pause and audit before you pivot.

🔗 Learn more about Reclamation Mastermind

📎 Website: marieladelamora.com

💼 LinkedIn: linkedin.com/in/marieladelamora

📱 Instagram: @marieladelamora

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