What if the reason your marketing doesn’t feel "on" isn’t that you need more strategy, but that your brand personality hasn’t been uncovered or defined yet?

In this conversation with Alethea Tyler of Copy with Spice, we get real about what brand personality actually is, how it differs (and overlaps) with your personal personality, and why letting your authentic self show up in your business is one of the biggest competitive advantages you have.

Find It Quickly

00:24 - Diving into Brand Personality

02:24 - The Importance of Authenticity

03:57 - Embracing Uniqueness in Your Brand

06:42 - Balancing Personal and Brand Personality

10:33 - Steps to Define Your Brand Personality

15:03 - Understanding Competitors and Differentiation

21:20 - Integrating Brand Personality Across All Messaging

21:52 - Brand Personality's Impact Beyond Messaging

24:06 - Tailoring Messaging for Different Platforms

26:06 - Website Copy as the Foundation

27:47 - Unexpected Places for Brand Personality

31:02 - Evolving and Maintaining Brand Personality

Connect with Alethea

Website: copywithspice.com

Instagram: instagram.com/copywithspice

Take the Quiz: copywithspice.com/personality-quiz