Jen discusses how small business owners can find collaborations that will help take their business to the next level. She covers how to set goals for collaborations, find complementary partners, set clear expectations, measure success and more.

Episode Highlights:

• Set clear goals for what you want to achieve from a collaboration
• Look for partners with complementary businesses and audiences
• Consider partners of similar or slightly larger/smaller size
• Set clear expectations for roles and deliverables up front
• Measure success through sales, email list growth, and other metrics

Filmed and edited by Poddster, Dubai's pioneering podcast studios. Book your recording slot: https://www.poddster.com/

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