Episode 37  Frederick Dudek (Freddy D)

Transforming Lives Through Health Coaching: Paige Wilson's Empowerment Success Strategy

Hey there, Freddy D here! In this episode of the Business Superfans Podcast, I had an inspiring chat with Paige Wilson, a health coach who transitioned from a successful career in media sales to transforming lives through health coaching. Paige shared her personal weight loss journey and how discovering a unique coaching program led her to help others achieve similar success. We discussed the importance of understanding clients' motivations, empowering both clients and coaches, and building a supportive community. Paige's story is a testament to the ripple effect of positive change and the power of creating superfans who advocate for your mission.

Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/3Z6NJ1N

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Business Superfans Accelerator

Attention business owners, are you looking to transform your employees, customers, and business allies relationships and elevate your brand to new heights? Join the Business Superfans Accelerator today. Led by me, Freddie D, this dynamic mentorship program empowers you to turn your stakeholders into passionate superfans. The ultimate brand advocates who actively promote your business. Imagine a community of dedicated supporters promoting your products or services, not just through word of mouth, but as proud champions of your brand. With exclusive access to monthly Q& A sessions, brainstorming opportunities, and valuable resources like online courses, playbooks, and much more. This program is designed to provide you with the tools you need for sustainable, profitable growth. Don't wait. Every moment you delay allows your competition to get ahead. Sign up now at bizsuperfans. community and start unleashing the potential of your superfans today. Your brand's transformation awaits. Let's make business growth your reality.

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Freddy D: 00:00:00

Paige Wilson, a leader in the health coaching world is originally

Freddy D: 00:00:03

from Montclair, New Jersey, and now call Santa Rosa beach, Florida, her home,

Freddy D: 00:00:09

where she lives with her husband, Ken.

Freddy D: 00:00:11

With a robust 20 year radio sales and management career, Paige honed

Freddy D: 00:00:16

her communication and leadership skills before transforming into

Freddy D: 00:00:20

health coaching six years ago.

Freddy D: 00:00:22

Passionate about empowerment and sustainable change, she has successfully

Freddy D: 00:00:26

guided over 2,500 clients across the United States, towards achieving

Freddy D: 00:00:31

profound lifestyle transformations, that enhance their physical,

Freddy D: 00:00:36

mental, and financial wellbeing.

Freddy D: 00:00:38

Her coaching philosophy is centered around empowerment and the belief that lasting

Freddy D: 00:00:43

change begins with the right mindset.

Freddy D: 00:00:45

To this end Paige leads and engaging weekly virtual discussion group

Freddy D: 00:00:49

dedicated to helping individuals shift their habits and perspectives to unlock

Freddy D: 00:00:54

a healthier, more fulfilling life.

Freddy D: 00:00:57

Her commitment to fostering personal growth and transformation has made her a

Freddy D: 00:01:02

respected leader in the health coaching community inspiring countless individuals

Freddy D: 00:01:06

to embark on their journeys to wellness.

Freddy D: 00:01:09

Welcome Paige to the Business Superfans Podcast.

Freddy D: 00:01:12

How are you this afternoon?

Paige Wilson: 00:01:13

I am doing great, Freddie.

Paige Wilson: 00:01:15

How are you doing?

Freddy D: 00:01:16

I've been doing pretty good.

Freddy D: 00:01:18

Long time no see.

Freddy D: 00:01:19

So back to the Chicago days.

Paige Wilson: 00:01:22

Back in Chicago.

Paige Wilson: 00:01:23

Yep.

Paige Wilson: 00:01:23

Yep.

Freddy D: 00:01:24

That was a hot minute ago.

Paige Wilson: 00:01:26

It was, gosh, I don't even want to think and a date

Paige Wilson: 00:01:28

myself, but think, but it's been at least probably close to 30 years.

Freddy D: 00:01:34

Yeah, it's been been, I went back for a little in 2008 for three

Freddy D: 00:01:38

years , lived downtown in old town.

Freddy D: 00:01:41

Then my brother ended up going to Germany for three months and I was on a

Freddy D: 00:01:45

month to month, so I went house sat his place and I ended up meeting my fiancé

Freddy D: 00:01:52

. It took a little while to move her back to Arizona because she didn't want to

Freddy D: 00:01:54

be one of those that meet some guy and then go halfway across the world and it

Freddy D: 00:01:59

doesn't work out, almost 12 years later we're actually tying the knot in 30 days.

Paige Wilson: 00:02:05

Congratulations.

Paige Wilson: 00:02:07

That's awesome.

Paige Wilson: 00:02:07

That is exciting.

Paige Wilson: 00:02:09

So when's the big day?

Freddy D: 00:02:10

October 2nd.

Freddy D: 00:02:11

We're getting married in Hawaii.

Paige Wilson: 00:02:13

Oh, fabulous.

Freddy D: 00:02:15

Yeah, and then we go on a long cruise.

Freddy D: 00:02:17

We leave Hawaii, we go to Kona from Kona Tahiti, American Samoa, New Zealand,

Freddy D: 00:02:22

and we finish in Sydney, Australia.

Freddy D: 00:02:24

And we're spending seven days in Australia.

Paige Wilson: 00:02:27

Oh my gosh.

Paige Wilson: 00:02:28

How long is the total trip?

Freddy D: 00:02:29

Five weeks.

Paige Wilson: 00:02:30

Oh my gosh, now that's what I'm talking about.

Paige Wilson: 00:02:33

That's a honeymoon.

Paige Wilson: 00:02:35

That's great.

Freddy D: 00:02:37

It took us long enough, so might as well take a long honeymoon.

Paige Wilson: 00:02:40

Good for you.

Paige Wilson: 00:02:41

Good for you.

Paige Wilson: 00:02:41

That's exciting.

Paige Wilson: 00:02:42

So exciting.

Freddy D: 00:02:43

Thank you.

Paige Wilson: 00:02:43

Paige, tell us a little bit about how you got to where you are in the

Paige Wilson: 00:02:47

health care field where you're actually helping people improve their health,

Paige Wilson: 00:02:54

weight loss, management and transforming people's lives in a very positive way.

Paige Wilson: 00:03:00

It's funny Freddie, because I really just fell into this.

Paige Wilson: 00:03:04

I spent 20 years in media sales and management, and that

Paige Wilson: 00:03:08

actually I was working in media when I met you in Chicago.

Paige Wilson: 00:03:11

And I about six years ago and just to give you a little frame of reference

Paige Wilson: 00:03:16

I'm getting a little personal here.

Paige Wilson: 00:03:18

I was a yo dieter.

Paige Wilson: 00:03:19

Okay.

Paige Wilson: 00:03:20

I was up and down and up and down.

Paige Wilson: 00:03:21

Not a whole lot.

Paige Wilson: 00:03:22

Maybe, 15, 20, maybe 25 after my kids pounds that I would yo and

Paige Wilson: 00:03:28

I did every diet under the sun.

Paige Wilson: 00:03:30

And I tried every pill, potion program out there and I could lose

Paige Wilson: 00:03:35

weight, but only to a certain point.

Paige Wilson: 00:03:37

And then I would gain it back.

Paige Wilson: 00:03:38

So six years ago I was introduced to this particular program that

Paige Wilson: 00:03:43

actually I am now coaching.

Paige Wilson: 00:03:45

And A week into it, I knew it was different from anything I had ever tried.

Paige Wilson: 00:03:50

And the program worked beautifully.

Paige Wilson: 00:03:52

I lost almost 30 pounds and I've kept it off.

Paige Wilson: 00:03:55

That was six years ago.

Paige Wilson: 00:03:57

In the process I had my coaches, Kept putting a bug in my ear saying, you really

Paige Wilson: 00:04:04

should think about coaching this program.

Paige Wilson: 00:04:06

That'll help you keep your weight off.

Paige Wilson: 00:04:08

You're going to have friends want to know what you're doing.

Paige Wilson: 00:04:10

Sure enough.

Paige Wilson: 00:04:11

I had a friend want me she wanted to know what I was doing

Paige Wilson: 00:04:15

and she wanted me to coach her.

Paige Wilson: 00:04:17

So I became a coach and I was actually at that time doing real estate full time.

Paige Wilson: 00:04:23

I was doing this coaching gig on the side, and it just, exploded.

Paige Wilson: 00:04:29

I put a post out on Facebook and the next thing I know,

Paige Wilson: 00:04:32

I've got 20 people joining me.

Paige Wilson: 00:04:34

Yeah, one post and it grew from there, and it grew so fast that I ended up

Paige Wilson: 00:04:42

putting my real estate to the side.

Paige Wilson: 00:04:45

Got with my coaches and said, okay, what's the financial opportunity here?

Paige Wilson: 00:04:49

Gosh, I can really create a business out of this.

Paige Wilson: 00:04:52

So that's what I did.

Paige Wilson: 00:04:53

It has grown to just to put it in perspective.

Paige Wilson: 00:04:56

I personally have coached over 700 people in the last six years, and my

Paige Wilson: 00:05:02

team has coached over 2, 500 people.

Paige Wilson: 00:05:05

We have have clients all over the country and I host a zoom every Saturday morning

Paige Wilson: 00:05:13

that draws about 150 to 200 people.

Paige Wilson: 00:05:16

As part of, our Mindset work and our education work and it's

Paige Wilson: 00:05:21

been an incredible experience.

Paige Wilson: 00:05:24

It's funny because when I had started on the health program itself, just

Paige Wilson: 00:05:28

as a client and I was doing real estate, I was working with a coach,

Paige Wilson: 00:05:32

actually a business coach, trying to, move my real estate business along.

Paige Wilson: 00:05:37

In doing some of that mindset work, I realized what my motivation

Paige Wilson: 00:05:42

was truly in helping people.

Paige Wilson: 00:05:44

It wasn't so much about real estate.

Paige Wilson: 00:05:46

It wasn't so much about selling houses.

Paige Wilson: 00:05:48

I really enjoyed helping people and when I started coaching Ken would hear

Paige Wilson: 00:05:53

me, my husband would hear me on the phone talking to clients and he heard

Paige Wilson: 00:05:57

my passion and he said to me, why don't you do this coaching thing full time?

Paige Wilson: 00:06:03

You clearly love it.

Paige Wilson: 00:06:04

That's when I went to my mentors and said, okay, what could this look like?

Paige Wilson: 00:06:09

But what I learned was that I could help people and a lot more people in

Paige Wilson: 00:06:15

a much more meaningful way, because truly it is about transforming lives.

Paige Wilson: 00:06:22

You start getting text messages from people telling you, I

Paige Wilson: 00:06:25

came off this medication.

Paige Wilson: 00:06:26

I came off this medication.

Paige Wilson: 00:06:28

Oh my gosh, I haven't felt this good in 20 years or I can't believe that I'm

Paige Wilson: 00:06:34

fitting to my wedding dress or whatever it might be, and it's pretty rewarding.

Paige Wilson: 00:06:40

It really is just rewarding.

Paige Wilson: 00:06:41

It's a fantastic feeling.

Paige Wilson: 00:06:43

So that's my story.

Paige Wilson: 00:06:44

I fell into it and it just grew.

Paige Wilson: 00:06:48

And then during COVID, it really exploded because everybody was

Paige Wilson: 00:06:52

sitting on the couch, eating ice cream, drinking drinks and then

Paige Wilson: 00:06:56

all of a sudden, bam, it was crazy.

Paige Wilson: 00:06:58

I could barely keep up with it, but it's been an amazing ride.

Freddy D: 00:07:02

When you're telling me that, you had people texting you that they get off

Freddy D: 00:07:05

of these medications and all that stuff.

Freddy D: 00:07:07

What you were doing there is you're actually creating superfans out

Freddy D: 00:07:10

of those people, because you've transformed them and they're

Freddy D: 00:07:14

sharing it with everybody else.

Freddy D: 00:07:16

So it sounds like your business really grew from a superfan perspective,

Freddy D: 00:07:21

promoting you, they're brand advocates, really, but I call them business

Freddy D: 00:07:25

superfans because I look at superfans as being advocates on steroids.

Paige Wilson: 00:07:30

Yes.

Freddy D: 00:07:31

But that's your sales force.

Paige Wilson: 00:07:32

Yes.

Paige Wilson: 00:07:33

Yes.

Paige Wilson: 00:07:34

A thousand percent, and as I get further and further into this business

Paige Wilson: 00:07:39

to give you an example, it's so funny, I have basically the entire town,

Paige Wilson: 00:07:45

let's just say it's a town outside of New York city Westchester County.

Paige Wilson: 00:07:50

Literally, I want to say the majority of that town is on

Paige Wilson: 00:07:52

my program from one person.

Paige Wilson: 00:07:55

So it's definitely the ripple effect.

Paige Wilson: 00:07:57

So this one gal who I hadn't talked to in years found out

Paige Wilson: 00:08:02

about me from another friend.

Paige Wilson: 00:08:05

We all used to vacation together on a little island off the coast of Maine, and

Paige Wilson: 00:08:09

we grew up going to that little island.

Paige Wilson: 00:08:11

I helped one person on that island and then she told this other

Paige Wilson: 00:08:14

person and then most of the island has done the program as well.

Paige Wilson: 00:08:18

Then she tells this gal and she starts telling everybody in her town and they

Paige Wilson: 00:08:21

all see her losing weight and looking fabulous, and so she's sending that to

Paige Wilson: 00:08:25

me, so literally I have this entire town.

Paige Wilson: 00:08:28

That's why I have clients all over the country is really a lot of that is through

Paige Wilson: 00:08:32

referrals and it's just, people love, they love the experience, they love the

Paige Wilson: 00:08:38

results and they love how they feel.

Paige Wilson: 00:08:40

Truly lives are transformed.

Paige Wilson: 00:08:42

So yeah, we, I experienced quite a bit of that.

Paige Wilson: 00:08:45

It's a lot of fun.

Freddy D: 00:08:46

Yeah.

Freddy D: 00:08:46

That's, when you're getting those referrals, that's a super fan is

Freddy D: 00:08:49

out there promoting and sharing that information with everybody that they know.

Freddy D: 00:08:55

It's because one, you're being genuine, you're really truly helping them, it's not

Freddy D: 00:09:01

about money the money comes so that's a byproduct really of doing the right thing.

Freddy D: 00:09:07

it reminds me when I was selling, manufacturing software, I was always

Freddy D: 00:09:11

looking where the company wanted to go because there was other competitive

Freddy D: 00:09:16

products that could do the same thing.

Freddy D: 00:09:19

A little bit different and stuff, but the end result was pretty much the same.

Freddy D: 00:09:23

But I didn't focus on that.

Freddy D: 00:09:25

I focused where that business owner wanted to go, and I helped them get there.

Freddy D: 00:09:30

This was just a tool that would enable him to get there.

Freddy D: 00:09:33

So what you're doing is a similar thing, is you're providing the tool to help them

Freddy D: 00:09:38

get to where they want to get to, and when they get there, they're your biggest,

Freddy D: 00:09:42

cheerleaders, because you delivered what you said you were going to do.

Freddy D: 00:09:46

Now you've got this sales force of superfans that are telling

Freddy D: 00:09:51

everybody, and now you tell me you got 2, 500 customers.

Freddy D: 00:09:54

That's crazy.

Paige Wilson: 00:09:57

Yes, it's exactly how it works.

Paige Wilson: 00:09:59

I built a business because now I have other coaches that are out there reaching

Paige Wilson: 00:10:04

people that I could have never reached.

Paige Wilson: 00:10:06

That's all part of the ripple effect because like me, they fell in love

Paige Wilson: 00:10:10

with the program and they knew that it would help them long term.

Paige Wilson: 00:10:14

And so they in turn wanted to help some other people as well.

Paige Wilson: 00:10:19

So it's just like this whole giant, giant ripple effect,

Paige Wilson: 00:10:23

but it is about, our approach.

Paige Wilson: 00:10:25

My approach really is the first thing that I'll do is sit down with people

Paige Wilson: 00:10:28

and have a really good, really heartfelt conversation with them on not just

Paige Wilson: 00:10:34

what they want with their health, but why they want it, what is their life

Paige Wilson: 00:10:39

going to look like when they get there?

Paige Wilson: 00:10:41

What is their motivation?

Paige Wilson: 00:10:43

I want to lose 50 pounds.

Paige Wilson: 00:10:45

Is one thing, but I want to walk my daughter down the aisle.

Paige Wilson: 00:10:49

It's a whole different story.

Freddy D: 00:10:50

That's the motivation right there.

Paige Wilson: 00:10:52

It's the motivation and you have to dig that out because as

Paige Wilson: 00:10:57

they're on the road and they're on the journey, sometimes it gets hard.

Paige Wilson: 00:11:01

So as a coach, I need to bring them back to their why.

Paige Wilson: 00:11:05

We call it your why.

Paige Wilson: 00:11:06

Bring them back to not just what they want, but why they want it.

Paige Wilson: 00:11:10

I want to be able to play with my grandkids.

Paige Wilson: 00:11:11

We've had, I've had clients who, I have a gal who lost, maybe 150 pounds.

Paige Wilson: 00:11:19

She literally can ride bikes with her grandkids now.

Freddy D: 00:11:23

That's amazing.

Paige Wilson: 00:11:24

Barely walk.

Paige Wilson: 00:11:25

She could barely walk and now she's riding bikes with her grandkids.

Paige Wilson: 00:11:29

I have another one who was basically bound to her chair because she had so

Paige Wilson: 00:11:34

much back pain, and now she is super active again, playing with her grandkids.

Paige Wilson: 00:11:41

It's these things.

Paige Wilson: 00:11:42

It's life changing stuff.

Paige Wilson: 00:11:44

It's not just a number on the scale.

Paige Wilson: 00:11:47

It's about literally changing, not just your life, but your family's life.

Paige Wilson: 00:11:53

Because when you show up better for yourself, you show up better for everybody

Paige Wilson: 00:11:57

around you, including your employers too.

Freddy D: 00:12:00

Sure.

Paige Wilson: 00:12:01

Yeah.

Paige Wilson: 00:12:01

So I dig into that a lot with my clients.

Freddy D: 00:12:04

So let's talk about team for a minute, and how you keep

Freddy D: 00:12:07

your coaches going, because you want them to be super fans of you.

Freddy D: 00:12:13

So what are the things that you do, so that the audience can learn

Freddy D: 00:12:17

is that if they do have a team of, whether it's sales managers.

Freddy D: 00:12:22

health coaches like you have, or real estate agents.

Freddy D: 00:12:26

What can they do to, or what is it that you're doing, is probably

Freddy D: 00:12:31

the better question, to keep those people motivated and keep those

Freddy D: 00:12:35

people championing your cause?

Paige Wilson: 00:12:38

I help them win.

Paige Wilson: 00:12:39

I help them win, and just like with clients, you have to dig

Paige Wilson: 00:12:43

in with your coaches to find out what their why is, what their

Paige Wilson: 00:12:45

coaching why is, what do they want?

Paige Wilson: 00:12:48

Do they want purpose?

Paige Wilson: 00:12:49

Do they want community?

Paige Wilson: 00:12:51

Do they need finances?

Paige Wilson: 00:12:53

What is it that do they want and what do they need?

Paige Wilson: 00:12:57

How important is it to them?

Paige Wilson: 00:12:58

When do they want it?

Paige Wilson: 00:13:00

We'll get real specific with goals.

Paige Wilson: 00:13:02

One thing that we do is we like to dream, so we'll do dream boards or

Paige Wilson: 00:13:07

we'll do we have this other thing we call dream napkins, where we write

Paige Wilson: 00:13:10

down, these dreams that we have.

Paige Wilson: 00:13:12

I, we put dates to them and all of that, so it's the same idea with coaches.

Paige Wilson: 00:13:17

You find out what they want, you find out why they want it.

Paige Wilson: 00:13:20

You help them dream and you help them win, and you help them get there.

Paige Wilson: 00:13:25

I partner especially with my new coaches who are new to the business

Paige Wilson: 00:13:30

and who need the help, I'll go hip to hip with them and I'll work with them.

Paige Wilson: 00:13:34

I have a new coach that I'm working with right now.

Paige Wilson: 00:13:36

I've been on the phone with her this morning.

Paige Wilson: 00:13:39

I helped her sign up several clients.

Paige Wilson: 00:13:41

Last night and today, that's a huge win for her.

Paige Wilson: 00:13:44

It's a huge win because she just wants to help people, but she's still new.

Paige Wilson: 00:13:49

So she needs the help.

Paige Wilson: 00:13:51

And really it's the same, it's the same in any business.

Paige Wilson: 00:13:53

It's like in real estate, your broker is there to help the agents

Paige Wilson: 00:13:57

to help you, it's the same idea.

Paige Wilson: 00:14:00

You have a true, desire to understand where they are, to meet them where they

Paige Wilson: 00:14:06

are, to challenge them and don't let them get comfortable keep them moving.

Paige Wilson: 00:14:11

Because.

Paige Wilson: 00:14:12

If we get comfortable, we get stagnant, and if I know that a coach

Paige Wilson: 00:14:16

wants something, if they want to hit a certain goal, just like with

Paige Wilson: 00:14:20

a client, I will challenge them, but out of love, out of a place of love.

Freddy D: 00:14:25

But how do you recognize them for their achievements?

Freddy D: 00:14:28

Because, one of my quotes in my book is, people will crawl through broken

Freddy D: 00:14:32

glass for appreciation and recognition.

Freddy D: 00:14:35

So let's talk about how you incorporate, appreciation, recognition, gratitude

Freddy D: 00:14:41

to keep those people motivated.

Freddy D: 00:14:44

Because goals are one thing, but, I still need to feel like I'm contributing.

Freddy D: 00:14:48

I still need to be appreciated.

Freddy D: 00:14:51

I still need to be recognized for my accomplishments because otherwise I

Freddy D: 00:14:55

feel like I'm not part of the team.

Paige Wilson: 00:14:58

Yep.

Paige Wilson: 00:14:59

100%.

Paige Wilson: 00:15:00

So with clients, we do celebration Zooms.

Paige Wilson: 00:15:03

We do celebration calls where we literally, we just did one the other

Paige Wilson: 00:15:07

night, we literally will get in a group on a Zoom and celebrate each client and have

Paige Wilson: 00:15:12

them come off and share and all of that.

Paige Wilson: 00:15:15

I may get them a little gift.

Paige Wilson: 00:15:17

Coaches, same thing, we will celebrate them.

Paige Wilson: 00:15:20

We have a coach Facebook group, a private Facebook group, so I'll celebrate them

Paige Wilson: 00:15:24

there so that all of their peers can see that they, have brought on X number

Paige Wilson: 00:15:29

of clients or that they have gone up a rank or, Whatever their achievement is.

Freddy D: 00:15:34

Because it's really important aspect as that's

Freddy D: 00:15:36

what keeps the fuel going.

Freddy D: 00:15:37

They hit another level in business, and now they're making potentially

Freddy D: 00:15:42

more money and things like that.

Freddy D: 00:15:44

It's very important for them to feel appreciated and that their

Freddy D: 00:15:49

efforts are being recognized.

Freddy D: 00:15:51

You said a key thing there about peers, because if I sit there and

Freddy D: 00:15:55

say, Hey, Paige, thanks a lot, really appreciate your effort.

Freddy D: 00:15:57

Okay.

Freddy D: 00:15:58

You feel pretty good.

Freddy D: 00:15:59

But if I turn around and say, Hey, everybody, I want to take a moment to

Freddy D: 00:16:03

recognize Paige for really knocking it out of the ballpark this last month.

Freddy D: 00:16:08

Whole different motion, completely different.

Freddy D: 00:16:12

Now not only are you motivated, the individual like yourself, but now

Freddy D: 00:16:16

all the other people saying, wow, I want to be that person that gets

Freddy D: 00:16:21

recognized, and that changes the whole dynamics of the whole equation.

Paige Wilson: 00:16:25

That's exactly it, and another thing that we'll do with coaches

Paige Wilson: 00:16:28

is if a coach is standing out in a certain area, we'll have them speak on a training.

Paige Wilson: 00:16:33

That way, they get to speak on a training.

Paige Wilson: 00:16:36

They get highlighted.

Paige Wilson: 00:16:37

They're recognized and they're looked at as somebody who has

Paige Wilson: 00:16:41

made a great accomplishment.

Paige Wilson: 00:16:43

So much so that they're able to contribute on a training.

Freddy D: 00:16:46

And that's a huge motivator for people, because I remember years

Freddy D: 00:16:50

ago, I was with a company and the energy for me was to get to the point where

Freddy D: 00:16:57

I was training other people on how to market a particular service product.

Freddy D: 00:17:04

My energy was that everybody was looking up to me as being

Freddy D: 00:17:07

the expert and that was my fuel.

Paige Wilson: 00:17:11

Yep.

Paige Wilson: 00:17:12

Exactly.

Paige Wilson: 00:17:12

Exactly.

Paige Wilson: 00:17:13

Everybody loves to be recognized.

Paige Wilson: 00:17:15

Everybody loves it.

Paige Wilson: 00:17:16

So this Saturday morning Zoom that I do there are some times when I

Paige Wilson: 00:17:20

can't do it, and so I'll have one of my coaches host it and fill in.

Paige Wilson: 00:17:24

While it might be a little nerve wracking for them, it's a huge win,

Paige Wilson: 00:17:28

because they know that is near and dear to my heart, and for me to, trust

Paige Wilson: 00:17:34

them with it tells them a whole lot.

Freddy D: 00:17:37

It takes it to a whole nother level because now they

Freddy D: 00:17:39

got to step up to the plate.

Freddy D: 00:17:41

They have to transform themselves to be able to step up to that plate.

Freddy D: 00:17:46

Now you've just built their confidence because, wow, I did this,

Freddy D: 00:17:50

I pulled it off, and so now they move on to a whole nother level.

Paige Wilson: 00:17:54

Yep.

Freddy D: 00:17:55

And everybody starts looking at them and says geez, John just did that.

Freddy D: 00:17:59

I can do that.

Freddy D: 00:18:00

So now they're going to want to be that person and do the things so that they're

Freddy D: 00:18:04

picked the next time to host an event.

Paige Wilson: 00:18:07

That's exactly right.

Paige Wilson: 00:18:09

That's exactly it.

Paige Wilson: 00:18:10

And then another thing that I'll do is I like to do Facebook live interviews

Paige Wilson: 00:18:14

or I'll do a a Zoom, which I promote.

Paige Wilson: 00:18:18

Where I'm featuring a couple of different coaches on there.

Paige Wilson: 00:18:21

So that's a couple of things that I do with coaches and even with

Paige Wilson: 00:18:25

clients, if a client will let me, I'll, host a client on a zoom or I'll

Paige Wilson: 00:18:30

interview a client on a Facebook live.

Paige Wilson: 00:18:33

I had a client who went to Europe and lost a half a pound

Paige Wilson: 00:18:36

on a two week trip to Europe.

Paige Wilson: 00:18:38

Not only that, had a ton of what we call non scale victories, just made super

Paige Wilson: 00:18:43

choices and just did an awesome job.

Paige Wilson: 00:18:45

So I interviewed her about that on Facebook and it provided a lot of value

Paige Wilson: 00:18:51

for people who were watching because I told her, do you know how many people

Paige Wilson: 00:18:54

are afraid to travel while on program?

Paige Wilson: 00:18:57

You're going to provide so much value for them.

Paige Wilson: 00:18:59

But at the same time, it was very empowering for her.

Freddy D: 00:19:02

So now she's your super fan, because one, you've you edified her.

Paige Wilson: 00:19:07

Yeah.

Freddy D: 00:19:07

You recognized her and like I said, edified already.

Freddy D: 00:19:12

So you've taken her to where she's now your spokesperson in a sense,

Freddy D: 00:19:18

because she's sharing her story.

Freddy D: 00:19:20

So you don't have to do the selling, your coach, your customers,

Freddy D: 00:19:23

are your best salesperson.

Freddy D: 00:19:25

You just got to get them to talk and so you do it a nice

Freddy D: 00:19:28

way, which is a live Facebook.

Freddy D: 00:19:30

I've always said, take your smartphone, let's say you're in a home improvement

Freddy D: 00:19:34

industry and a customer is happy with the project, it doesn't have to be Hollywood.

Freddy D: 00:19:38

Just take the phone and create a quick video and ask permission to

Freddy D: 00:19:42

share it, and that's your salesperson.

Paige Wilson: 00:19:46

That's exactly right.

Paige Wilson: 00:19:47

It's exactly right.

Paige Wilson: 00:19:48

I think another important thing is and this is a big basis behind

Paige Wilson: 00:19:53

my coaching is I want to empower, I want to empower my clients.

Paige Wilson: 00:19:58

I want to empower my ,coaches because on the client side, we're talking

Paige Wilson: 00:20:02

about lifelong changing lifelong habits and creating a healthy lifestyle.

Paige Wilson: 00:20:09

It's, you're not going on a diet.

Paige Wilson: 00:20:11

Diets don't work.

Paige Wilson: 00:20:12

You're looking at shifting this because if you don't shift this, nothing's

Paige Wilson: 00:20:16

going to change for the long term.

Freddy D: 00:20:17

Correct.

Paige Wilson: 00:20:18

But they have to know.

Paige Wilson: 00:20:20

that, they have to feel empowered.

Paige Wilson: 00:20:22

I don't want them to rely on me.

Paige Wilson: 00:20:24

I want to empower them.

Freddy D: 00:20:25

That's a big thing.

Freddy D: 00:20:26

I want to talk about that, and I want to really hit that hard because

Freddy D: 00:20:30

there's a lot of, unfortunately there's some business owners regardless of

Freddy D: 00:20:35

the industry that have the mindset that, you should be grateful.

Freddy D: 00:20:39

I have given you a job.

Freddy D: 00:20:42

Or they get into the micromanaging to where you have to ask permission

Freddy D: 00:20:45

for everything, you're never doing it right because, only

Freddy D: 00:20:49

they can do it the right way.

Freddy D: 00:20:50

It's refreshing to hear about the empowerment, because like I say, Sir

Freddy D: 00:20:56

Richard Branson, he's not making sure that the airplane tires on his Virgin

Freddy D: 00:21:02

Air has got air in it, or the plane's got fuel in it, or he's flying it himself.

Freddy D: 00:21:07

He's got people empowered to do those things.

Paige Wilson: 00:21:10

Yep.

Freddy D: 00:21:11

To run a business, you need to be managing the business,

Freddy D: 00:21:16

not working in the business, because if you're in the business,

Freddy D: 00:21:19

you can't see where you're going.

Paige Wilson: 00:21:20

Yep.

Paige Wilson: 00:21:21

And you need to multiply yourself, correct.

Paige Wilson: 00:21:24

Yeah.

Paige Wilson: 00:21:24

You need to multiply yourself.

Freddy D: 00:21:26

You can't scale otherwise.

Paige Wilson: 00:21:27

Exactly.

Paige Wilson: 00:21:28

Exactly.

Paige Wilson: 00:21:29

And that's all through empowerment.

Paige Wilson: 00:21:31

Hey, I tell them all the time, you know what I help my coaches.

Paige Wilson: 00:21:35

Hey, I hope you surpass where I am.

Paige Wilson: 00:21:38

I want you to surpass where I am.

Paige Wilson: 00:21:39

I want you to go as far as you want to go with this.

Paige Wilson: 00:21:43

Because everybody wins that way.

Paige Wilson: 00:21:45

Everybody wins.

Freddy D: 00:21:46

They have to have decision making abilities in business.

Paige Wilson: 00:21:49

Yes.

Freddy D: 00:21:50

They can't be running up to mom or dad and asking permission of, can

Freddy D: 00:21:54

I give this discount, can I give that?

Freddy D: 00:21:57

No, you gotta run with it yourself, you're empowered, and tell business

Freddy D: 00:22:01

owners, that when I work with them is, you gotta give them a little bit of, leeway.

Freddy D: 00:22:05

Say, okay, you got up to 250 as an example that you can do what you need

Freddy D: 00:22:10

to do to make something right, and you don't have to ask me, just get it done.

Freddy D: 00:22:13

Zappos is one., there's numerous businesses that have that approach

Freddy D: 00:22:18

and they're very successful.

Freddy D: 00:22:19

The empowerment of your team, I can't emphasize that enough because

Freddy D: 00:22:25

that's transformative for a business.

Freddy D: 00:22:28

And the business owner doesn't need to be working in the business because

Freddy D: 00:22:32

he knows that his team, his management team are all out to help that business

Freddy D: 00:22:38

succeed because they're empowered.

Paige Wilson: 00:22:40

Yep.

Paige Wilson: 00:22:40

Absolutely.

Paige Wilson: 00:22:41

Absolutely.

Paige Wilson: 00:22:43

Yes.

Paige Wilson: 00:22:44

That's a big, that's a big thing for us, and that's also how, I've been

Paige Wilson: 00:22:48

able to grow this business is just through empowering and equipping my

Paige Wilson: 00:22:53

coaches and my clients, empowered clients are going to do the best.

Paige Wilson: 00:22:57

They're going to get the best results.

Paige Wilson: 00:22:59

They're going to have the best transformations, and they may

Paige Wilson: 00:23:03

end up coaching themselves,

Freddy D: 00:23:04

The other thing is you've created a network where

Freddy D: 00:23:08

people are supporting themselves.

Paige Wilson: 00:23:10

Oh, yes.

Freddy D: 00:23:11

That's the other aspect, and that's what I think I talk about is,

Freddy D: 00:23:14

there should be, when I talk to business owners, Customer Appreciation Day Team

Freddy D: 00:23:20

Appreciation Day, where you get out of the office or you, or if people are working

Freddy D: 00:23:24

like Kiley, she works remotely but they do have events where they either do a

Freddy D: 00:23:31

Zoom party for all the sales reps that are all over the country, or they fly

Freddy D: 00:23:36

people back into, Coral Gables, Florida.

Freddy D: 00:23:39

Then they have a, multi day team function, which builds

Freddy D: 00:23:43

camaraderie and everything else.

Freddy D: 00:23:45

So those are things that some businesses just don't even think of

Freddy D: 00:23:49

that stuff that I've worked with.

Freddy D: 00:23:53

It's mind boggling, because they're the ones that have high turnover rate.

Paige Wilson: 00:23:59

Exactly.

Paige Wilson: 00:24:01

Exactly.

Paige Wilson: 00:24:02

Yep.

Paige Wilson: 00:24:03

Because just like you want to have the business superfans as customers out

Paige Wilson: 00:24:07

there, you want to have, your internal people, your business superfans as well.

Freddy D: 00:24:12

Really, you want all stakeholders, because like you

Freddy D: 00:24:14

said before, about mindset.

Freddy D: 00:24:16

So the owner's mindset needs to be in the right place.

Paige Wilson: 00:24:19

Yes.

Freddy D: 00:24:20

Number one.

Freddy D: 00:24:20

Number two, you've got to energize the team, which is your employees

Freddy D: 00:24:25

or, your independent contractors, whatever it is, they're the same

Freddy D: 00:24:28

thing in my mind, they're the team.

Freddy D: 00:24:31

Then that energy transfers to prospective customers, as well existing

Freddy D: 00:24:38

customers, because if someone's feeling unappreciated and feel that

Freddy D: 00:24:43

they're underpaid and et cetera, their tonality is going to come across.

Freddy D: 00:24:48

Their energy is going to come across, and you got a prospective customer and

Freddy D: 00:24:53

they've got someone that's on the phone that's flat, that's not energized.

Paige Wilson: 00:24:57

Right.

Freddy D: 00:24:58

They're not going to buy.

Freddy D: 00:24:59

They're gone.

Freddy D: 00:25:01

Then you've got your suppliers.

Freddy D: 00:25:04

You've got your distributors.

Freddy D: 00:25:06

You've got your banker.

Freddy D: 00:25:08

If you don't have an accounting department, you've

Freddy D: 00:25:09

got accounting agencies.

Freddy D: 00:25:10

These are what I call complementary businesses.

Freddy D: 00:25:13

So it really incorporates that whole ecosystem of what runs the business.

Freddy D: 00:25:21

It all starts with like we were talking about is having people feel

Freddy D: 00:25:26

empowered, appreciated, recognized.

Freddy D: 00:25:30

And like you're saying, customers, superfans, but yes, you want

Freddy D: 00:25:33

your employees to be superfans.

Freddy D: 00:25:35

You want your complimentary businesses to be superfans.

Freddy D: 00:25:37

You want your supplier to be a superfan of you, because if you're in

Freddy D: 00:25:42

a tight spot, they might accelerate a shipment because they like you.

Freddy D: 00:25:46

They appreciate you because you took the time to send them

Freddy D: 00:25:49

a birthday card as an example.

Paige Wilson: 00:25:51

Yep.

Freddy D: 00:25:52

It's the little things that are the big things.

Paige Wilson: 00:25:54

Absolutely.

Paige Wilson: 00:25:55

Yep.

Paige Wilson: 00:25:56

Yep.

Paige Wilson: 00:25:56

That's exactly right.

Freddy D: 00:25:57

So, that's what I'm building with this business superfans mission.

Freddy D: 00:26:01

I probably, mission's probably the better word, is helping businesses,

Freddy D: 00:26:06

understand that there's more to just having a team of people and expecting

Freddy D: 00:26:14

them to be thankful that they have a job.

Paige Wilson: 00:26:17

Exactly.

Paige Wilson: 00:26:18

We're all humans.

Paige Wilson: 00:26:19

We're human beings and humans want to feel appreciated.

Paige Wilson: 00:26:23

They want to be recognized.

Paige Wilson: 00:26:25

They want to feel like they're important.

Paige Wilson: 00:26:27

They want to be empowered.

Paige Wilson: 00:26:29

That's exactly it.

Freddy D: 00:26:31

You said something earlier, Paige, which I want to get back to,

Freddy D: 00:26:34

was you took the time to find out what's important to that individual.

Freddy D: 00:26:40

What's their why?

Freddy D: 00:26:41

It's the same thing if you're hiring somebody.

Freddy D: 00:26:46

It's one of the things that I don't understand why some

Freddy D: 00:26:48

companies just don't get this.

Freddy D: 00:26:51

And that is, people are motivated by different things.

Freddy D: 00:26:55

One person, money might be important, and you brought that up earlier.

Freddy D: 00:26:59

Then you can create a compensation plan for that person that

Freddy D: 00:27:02

matches what their goals are.

Freddy D: 00:27:04

Another person might want more vacation time, and the

Freddy D: 00:27:08

company, this drives me nuts.

Freddy D: 00:27:10

will say , you can only have one week or two weeks.

Freddy D: 00:27:14

No, you can customize stuff.

Freddy D: 00:27:16

You run the business, you own the business.

Freddy D: 00:27:17

Hello, so you can turn around and say, okay, this person wants a month off.

Freddy D: 00:27:22

Okay, we'll adjust compensation accordingly so that they can maybe

Freddy D: 00:27:26

take a week off every 90 days, like my friends in Europe do.

Freddy D: 00:27:32

So there's a lot of clever ways that you can package things that

Freddy D: 00:27:35

you need to for that individual to transform them and to say, man, I

Freddy D: 00:27:40

work at the coolest company ever.

Paige Wilson: 00:27:45

Yep.

Paige Wilson: 00:27:45

Absolutely.

Paige Wilson: 00:27:47

Absolutely.

Paige Wilson: 00:27:48

We're also really into personal development and just helping

Paige Wilson: 00:27:53

people to just grow to every, grow where they want to grow.

Freddy D: 00:27:58

Exactly.

Paige Wilson: 00:27:59

Yeah.

Paige Wilson: 00:28:00

Yeah.

Paige Wilson: 00:28:00

And again, it goes back to what do they want?

Paige Wilson: 00:28:03

What do they want?

Freddy D: 00:28:03

Yeah.

Freddy D: 00:28:03

Some people want to continue at their education.

Freddy D: 00:28:06

They want to get a, a master's degree or a doctor's degree.

Freddy D: 00:28:09

Then if that's that person's goal and they're on your team.

Freddy D: 00:28:13

Accommodate so that you can help them accomplish that goal as a business

Freddy D: 00:28:17

owner and you've got a superfan because all of a sudden, wow, I can go and

Freddy D: 00:28:22

get my degree and I don't have to worry about, my conflict with my job.

Freddy D: 00:28:26

My job is tweaking it so that I can do both.

Freddy D: 00:28:29

Now you've transformed that company and that company's just been skyrocketing.

Paige Wilson: 00:28:33

Yep.

Paige Wilson: 00:28:34

Yep.

Paige Wilson: 00:28:35

Absolutely.

Freddy D: 00:28:36

Very cool.

Freddy D: 00:28:37

Where do you see yourself in the next few years with this business?

Freddy D: 00:28:40

Cause it sounds like it's just starting, six years into it.

Freddy D: 00:28:43

Yeah you're still got a lot of growth potential.

Freddy D: 00:28:46

There's only 300 some million people, actually almost 400

Freddy D: 00:28:50

million people in this country.

Freddy D: 00:28:51

2, 500 is 0.

Freddy D: 00:28:54

00000%.

Freddy D: 00:28:55

So you've got lots of opportunity.

Paige Wilson: 00:28:58

Yes, we have lots of opportunity and it's changing.

Paige Wilson: 00:29:01

The environment is changing.

Paige Wilson: 00:29:03

The business has changed, new things are coming out, and we just have to

Paige Wilson: 00:29:07

adjust for those new things coming out but, we'll never be for a lack

Paige Wilson: 00:29:12

of people who need what we offer, unfortunately, 75 percent of the

Paige Wilson: 00:29:17

population is either overweight or obese.

Paige Wilson: 00:29:21

There is a drastic need for what we have in this, not only

Paige Wilson: 00:29:26

country, but in this world.

Paige Wilson: 00:29:28

So yes, the thing is to just keep, stay nimble and adjust as we need to,

Paige Wilson: 00:29:35

as the market shifts and the market changes and things come out and, we've

Paige Wilson: 00:29:39

got people doing these medical weight loss shots now we can help them.

Paige Wilson: 00:29:43

We've got certain things that can help those people because they need help.

Paige Wilson: 00:29:46

They need guidance.

Paige Wilson: 00:29:47

They need coaching.

Paige Wilson: 00:29:49

They need protein, so we have a way to help them.

Freddy D: 00:29:53

I've heard that, people take those shots, lose those 20

Freddy D: 00:29:56

pounds and then stop taking them and, poof, the pounds are back.

Paige Wilson: 00:30:00

Exactly.

Paige Wilson: 00:30:01

Next year I was reading an article.

Paige Wilson: 00:30:04

It's going to be interesting to see what happens because there are a lot

Paige Wilson: 00:30:07

of people who are looking for a magic.

Paige Wilson: 00:30:10

Again, it comes up to you've got to work on this because if you don't work on the

Paige Wilson: 00:30:14

mindset and your habits and your thinking.

Freddy D: 00:30:16

Easy to slip, fall off the wagon and get back into it.

Freddy D: 00:30:19

And, it's okay to have a cheat day every now and then, you

Freddy D: 00:30:21

still need to be able to.

Freddy D: 00:30:23

right the ship and go back the direction.

Paige Wilson: 00:30:26

Yep.

Paige Wilson: 00:30:27

That's exactly it.

Paige Wilson: 00:30:28

That's exactly it.

Paige Wilson: 00:30:29

And and I tell my clients all the time, it's not about

Paige Wilson: 00:30:32

perfection, it's about progress.

Paige Wilson: 00:30:34

I'll challenge them and I tell 'em right off the bat, you got lots

Paige Wilson: 00:30:38

of cheerleaders and I will be your cheerleader, but I'm also gonna be your

Paige Wilson: 00:30:41

coach And I'm going to challenge you.

Freddy D: 00:30:44

And keep you accountable.

Paige Wilson: 00:30:45

Yeah.

Paige Wilson: 00:30:46

Because my job is to help you get what you want, get you to your goals.

Paige Wilson: 00:30:50

I want you walking your daughter down the aisle, or whatever it might be.

Paige Wilson: 00:30:53

So yes, I just there's huge opportunity.

Paige Wilson: 00:30:57

There's, huge room for growth.

Paige Wilson: 00:30:59

And so we're going to keep, we're going to keep super serving people

Paige Wilson: 00:31:04

and empowering people and, doing all the things that we've been doing,

Paige Wilson: 00:31:09

but yet staying nimble as we need to based on where the market is.

Paige Wilson: 00:31:13

So I'm excited for the future.

Paige Wilson: 00:31:14

I'm excited to branch out, do more, grow and take it really not just to

Paige Wilson: 00:31:21

the next level, but beyond and beyond.

Freddy D: 00:31:23

Excellent.

Freddy D: 00:31:23

So as we wrap up here, what are the things that we had talked about a little bit

Freddy D: 00:31:28

earlier is an offer for the audience.

Freddy D: 00:31:31

So what do you, what is your offer for the audience?

Paige Wilson: 00:31:33

Yes.

Paige Wilson: 00:31:33

Yes.

Paige Wilson: 00:31:34

So I will always do a free health assessment where I sit down and chat

Paige Wilson: 00:31:38

with you about what your goals are, where you are, where you need the

Paige Wilson: 00:31:41

help, how we can help all of that.

Paige Wilson: 00:31:44

But I will also offer 50 wellness credit.

Paige Wilson: 00:31:48

For the first five people who decide that they want to start program.

Paige Wilson: 00:31:54

So yes, I would love to offer that to your listeners, and also always, we'll always

Paige Wilson: 00:32:01

do a free health assessment as well.

Freddy D: 00:32:04

So how can people find your Paige?

Paige Wilson: 00:32:07

So they can go to my website at CoachPageWilson.

Paige Wilson: 00:32:11

com.

Paige Wilson: 00:32:13

That is probably the easiest way that my, the links to my social

Paige Wilson: 00:32:17

media will be on there as well.

Paige Wilson: 00:32:18

My phone number is on there.

Paige Wilson: 00:32:20

My email address is on there.

Paige Wilson: 00:32:22

If you just go to www.

Paige Wilson: 00:32:24

coachpagewilson.

Paige Wilson: 00:32:25

com and that's P A I G E.

Freddy D: 00:32:27

Okay.

Freddy D: 00:32:27

That'll be in the show notes.

Freddy D: 00:32:28

So people will be able to find it there.

Freddy D: 00:32:31

So it's been a pleasure having you on the Business Superfans podcast page.

Freddy D: 00:32:35

It was great to reconnect up.

Freddy D: 00:32:37

It's been a minute.

Freddy D: 00:32:38

We got to do a better job of staying in contact because 30 years is a bit of time.

Paige Wilson: 00:32:44

It is.

Paige Wilson: 00:32:45

And it flies.

Paige Wilson: 00:32:46

I, but it's so funny but 30 years, but we don't seem any older right?

Paige Wilson: 00:32:50

No, we haven't aged.

Paige Wilson: 00:32:52

It's just, I don't know how that happens really, but thank

Paige Wilson: 00:32:55

you so much for having me on.

Paige Wilson: 00:32:57

It has been awesome.

Paige Wilson: 00:32:58

It's been great visiting with you and I so appreciate you having me on.

Freddy D: 00:33:03

It was my pleasure, and I'm sure our listeners got some

Freddy D: 00:33:05

value out of it and we'd love to have you on the show down the road.

Paige Wilson: 00:33:09

Great.

Paige Wilson: 00:33:09

Thank you so much.