Today I have three solid tips to help you create a more effective story for instructional purposes. 1. Analyze the content: Telling a good story means having a good story to tell and having a package that is most compatible with the content. You can use anecdotes, historical narratives, case studies, scenarios, or even a good mystery to solve but you should ensure the format fits the content. 2. Grab learners’ attention: Classic storytelling hooks could include something surprising, interesting, a question, or a problem that can help keep your learners attention. 3. Stimulate your learner's imagination: A good story will engage the imagination either through creating an emotional connection or starting up your learner's problem-solving mindset. In either case, you will need to ensure that your learners care about the characters and the situation in your story.