Alicia Butler Pierre delves into the dynamics of business, exploring the allure of marketing and the often-overlooked significance of operations. Unpacking why marketing is often considered "sexy," she sheds light on the critical balance needed for sustainable success.

Alicia also discusses the pivotal role cash flow and effective operations play in preventing business failures. Surprising statistics reveal that only a fraction of companies that cross the 10-year mark manage to reach subsequent milestones. She emphasizes the potential pitfalls of poor operations, emphasizing that it's the backbone of how businesses produce or deliver goods and services — essentially, what keeps the lights on.

For an engaging conversation on the essentials of business longevity, join Elzie and Alicia as they explore the seduction of marketing and the operational intricacies that can make or break a business. Tune in for a fresh perspective on achieving enduring success in the business world.

Episode Highlight:

02:19 - For businesses that will fail after that 10-year mark, there's a number of reasons why they can fail. But one reason, as you so again brilliantly pointed out, Elzie, is because they go from not having enough customers to having too many. And because they are not focusing on those things that you call as being in the middle, they're so focused on bringing the business in that they're not looking at the customers that are angry and not returning and leaving bad reviews and then bad word of mouth spreads way faster than positive word of mouth, all of these things start to rear their ugly head and it creates this recipe for disaster via failure.

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