Want to be scientific and diligent to create multiple channels for direct access patients to help your clinic grow and leave a larger impact in your community? Key Takeaways We'll look into Peter Drucker's quantity, quality and viability from his book, The Practice of Management. Do these three barriers get in your way as a Private Practice owner Over reliance on mastering just one media channel (for example print advertising) Don't stop your advertising completely as you research new media outlets to market to your target audience Know your Market