Today, Let's Talk Loyalty welcomes back an iconic airline brand that is long overdue a return visit to our show.

American Airlines first joined us in April 2020 to share how they were thinking about their loyal customers and the role of the AAdvantage program in those first early days of the Covid pandemic.

Now, three years on, we revisit this iconic program – which is in fact the longest-running computerised or travel loyalty program in the world.

AAdvantage was established in 1981 with a laser focus on rewarding frequent flyers on American Airlines.

Today, the program has more than 100 million members and has evolved dramatically.

AAdvantage no longer considers itself a frequent flyer program, but instead a travel rewards program, and now they are once again leading the industry, with new ways for members to earn and keep their status in return for any of their loyalty within the Advantage eco-system.!

To hear the full story, I’m thrilled to be joined today by Chris Isaac, Director of AAdvantage, to hear how Covid ironically created new insights for him and his team on just how loyal their members were being – even when they were unable to fly!

Listen to enjoy the latest insights from AAdvantage.

Show Notes:

1) Chris Isaac, Director of AAdvantage

2) American Airlines⁠

3) AAdvantage