As the COVID-19 pandemic took hold of our lives, it meant overcoming obstacles to every aspect of our work - including fundraising. The cancelation of in-person events, for example, required quick thinking to ensure the projected revenue from those annual events wasn’t lost.
It’s also been a good reminder of how we must take advantage of every opportunity, and this year’s GivingTuesday is a perfect example. Since its inception in 2012, GivingTuesday has become a worldwide phenomenon inspiring billions of dollars of charitable giving each year on the Tuesday after Thanksgiving. With our communities in lockdown, effective online engagement and digital fundraising efforts are more important than ever before.
What was the outcome of GivingTuesday this year and amid the economic crisis, are donors stepping up when we need them now more than ever?