In any type of marketing, the thing that we need to be concerned of is always the CUSTOMER VALUE JOURNEY.
Let us not forget this equation:
NO CUSTOMER = NO BUSINESS
We get so caught up in tactics in marketing, that includes SEO.
But the reality is if you focus on your customer, the tactics fall into place.
As consumers search for solutions to their problems they are looking for answers. As a company as a marketer our jobs are to answer those questions. They don’t want to be "SOLD"...they want to be educated. So Educate them and you will build Trust with them BEFORE they purchase which makes them more likely to be loyal customers.
True or True?
and since its true...what are you going to change about how you communicate with your potential customers