Kelly Sinclair is a Marketing Strategist who believes “The world needs more of your passion.” She is here today to talk about the 3 pillars to authentic marketing for your purpose-driven business. Listen as Kelly and Michelle delve into the topic of business branding and it’s importance to help create the success you deserve.
Don’t Miss
- Who you are- developing a brand that is aligned with your values
- Who you’re for- the importance of understanding your ideal client and what you really need to know about them (beyond the demographics)
- Why it matters- how knowing your story and how to share it contributes to business success as well as alignment
About the Guest
Kelly Sinclair, never considered being an entrepreneur at the beginning of her career thinking that it would be too lonely.
After returning to work after her second maternity leave, she found that she was constantly exhausted and was missing out on spending time with her family. On top of that her mother was battling cancer. When her mum took a turn for the worse, she made the hard decision of leaving her job to spend more time with her. She passed eight day later.
This gave her a new perspective on life and determined not to to continue to do something she did not enjoy, she decided to venture forward and start her own business.
With her backgourn in marketing and public relations, she was well positioned to offer advice to small business owners, so they could increase their awareness, build a strong reputation and better reach ideal clients or customers.
“The common denominator with all of my clients is they are passionate. It doesn’t matter what you do - when you love it, I get fired up!
The world needs more of that energy, and I’m here to help amplify it.”
https://ks-communications.ca/
About the Host
Michelle Abraham - Podcast Producer, Host and International Speaker
Michelle was speaking on stages about podcasting before most people knew what they were. She started a Vancouver-based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years. She wants to launch YOURS this year!
17 years as an Entrepreneur and 10 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent 7 Figure Podcast Management Agency, Amplifyou. Michelle and her family have been living completely off the grid lakeside boat access for the last 5 years and loving life!
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