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The Competence Trap: Why Being Good at Everything Is Killing Your Business with Joanna Zhang (stage 2) - Ep. 364
Episode 36420th January 2026 • The Start, Scale & Succeed Podcast • Scott Ritzheimer
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In this insightful episode, Joanna Zhang, CEO of The Operations Genius, shares how to master delegation and self-discovery to escape overwhelm. If you struggle with doing everything alone and hitting bottlenecks, you won't want to miss it.

You will discover:

- How to start delegation by listing tasks and building trust

- Why respecting emotions unlocks better leadership decisions

- What self-reflection turns challenges into growth opportunities

This episode is ideal for for Founders, Owners, and CEOs in stage 2 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Joanna Zhang is an international speaker and the founder of The Operations Genius. She helps entrepreneurs, agency owners, and leaders scale their businesses sustainably through aligned systems, operational clarity, and energy-based productivity. After years of working inside high-growth companies, Joanna saw how often leaders sacrificed well-being and vision for growth. Now, she empowers founders to create freedom-driven businesses that thrive without constant firefighting. Known for her holistic approach that blends strategy, systems, and soul, Joanna guides leaders to build companies that are both profitable and purposeful.

Want to learn more about Joanna Zhang's work at The Operations Genius? Check out her website at https://operationsgenius.net/

Connect with Joanna at her LinkedIn https://www.linkedin.com/in/zhang-joanna

Download her Unstuck Guide at https://operationsgenius.net/solopreneur-guide/

Mentioned in this episode:

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Transcripts

Scott Ritzheimer:

Hello, hello and welcome. Welcome once again

Scott Ritzheimer:

to the start, scale and succeed. Podcast, the only podcast that

Scott Ritzheimer:

grows with you through all seven stages of your journey. As a

Scott Ritzheimer:

founder, I'm your host, Scott Ritzheimer, and today I want to

Scott Ritzheimer:

talk to those founders out there who find themselves spending

Scott Ritzheimer:

Sundays catching up on invoices, staying up late to finish Client

Scott Ritzheimer:

Onboarding and answering emails at 5am because that's the only

Scott Ritzheimer:

quiet time you have. Yes, we're talking to those of you in that

Scott Ritzheimer:

startup entrepreneur stage, juggling all the plates and

Scott Ritzheimer:

doing it all yourself. And while that might feel like a necessary

Scott Ritzheimer:

evil or even a badge of honor, there might be a better way, and

Scott Ritzheimer:

here to talk to us about that is the one and only Joanna Zhang,

Scott Ritzheimer:

who is an international speaker and the founder of the

Scott Ritzheimer:

operations genius. She helps entrepreneurs, agency owners and

Scott Ritzheimer:

leaders scale their businesses sustainably through aligned

Scott Ritzheimer:

systems, operational clarity and energy based productivity. After

Scott Ritzheimer:

years of working inside high growth companies, Joanna saw

Scott Ritzheimer:

just how often leaders sacrificed well being and Vision

Scott Ritzheimer:

for growth, and now she empowers founders to create freedom

Scott Ritzheimer:

driven businesses that thrive without constant firefighting.

Scott Ritzheimer:

She's known for her holistic approach that blends strategy,

Scott Ritzheimer:

systems and soul, and Joanna guides leaders to build

Scott Ritzheimer:

companies that are both profitable and purposeful, and

Scott Ritzheimer:

she's here with us today. Joanna, welcome to the show.

Scott Ritzheimer:

Excited to have you here from the other side of the world,

Scott Ritzheimer:

waking up early to be with us today. Thanks for being here.

Joanna Zhang:

Thank you so much, Scott. I'm really happy and

Joanna Zhang:

excited to be here to share all these stories and insights with

Joanna Zhang:

everyone.

Scott Ritzheimer:

Absolutely. Well, let's just dive in so you

Scott Ritzheimer:

make the distinction that I feel really cuts to the heart of

Scott Ritzheimer:

where so many stage two founders get stuck, and that is, it's

Scott Ritzheimer:

really clever way of putting it. I love how you say this, but

Scott Ritzheimer:

competence is not the same as genius. Just because you can do

Scott Ritzheimer:

something doesn't mean that you should. So my question for you

Scott Ritzheimer:

is, why is being good at everything? Actually, one of the

Scott Ritzheimer:

most dangerous is dangerous places that a founder can be.

Joanna Zhang:

Right, that's very great question. I actually put

Joanna Zhang:

it back to my own experience. To be honest, I'm not the DIY style

Joanna Zhang:

entrepreneur like I there's a lot of things I'm not good at so

Joanna Zhang:

at the very beginning of my business, I found, like it or

Joanna Zhang:

marketing, I'm definitely not good at it, and wasting a lot of

Joanna Zhang:

my time, and in turn around, it just not really good. And

Joanna Zhang:

someone else can take 10 minutes, 20 minutes, do a much

Joanna Zhang:

better job than me. So I realized at the time I had to

Joanna Zhang:

outsource. However, on the other hand, there are founders very

Joanna Zhang:

self sufficient, you know, like they can do everything they are

Joanna Zhang:

very good at. They can figure out because of that, I saw

Joanna Zhang:

actually many people around me in that style. There was

Joanna Zhang:

initially start wanting to do everything by themselves, and

Joanna Zhang:

especially if they had a bad experience in work with others,

Joanna Zhang:

they will reframe and exercise the importance of working by

Joanna Zhang:

themselves, because they feel like there's just less hassle.

Joanna Zhang:

However, most of them, I found later on, they will reach a

Joanna Zhang:

point that say I had enough. I'm just burning out. I had reached

Joanna Zhang:

my limit. So I would say the most dangerous thing is that,

Joanna Zhang:

because someone is really sufficient to do everything,

Joanna Zhang:

they kind of can somehow escape or ignore the sign of self care,

Joanna Zhang:

and, you know, the capacity to really push to the hardest. Like

Joanna Zhang:

for me, I didn't have that challenge that much because I

Joanna Zhang:

had to do that. However, so for someone really independent,

Joanna Zhang:

really wanted to pull things through, that could be the

Joanna Zhang:

dangerous thing to ignore the science.

Scott Ritzheimer:

Yeah, one of the one of the things that I

Scott Ritzheimer:

find particularly challenging about it is that you can do it,

Scott Ritzheimer:

and then you are doing it, and so there's just no time to

Scott Ritzheimer:

figure out anything else. And no one can do it as fast as you.

Scott Ritzheimer:

And it's certainly no one can do it as fast as you if you have to

Scott Ritzheimer:

teach them and train them and talk to them and and and get

Scott Ritzheimer:

through all of that so someone listening who just kind of feels

Scott Ritzheimer:

overwhelmed with the work that's in front of them and have some

Scott Ritzheimer:

experiences where trying to hand it off to someone else didn't go

Scott Ritzheimer:

well. What would you say to them today?

Joanna Zhang:

Well, I will say it was my personal experience,

Joanna Zhang:

too. If something happened to me before, I somehow used to drag

Joanna Zhang:

by it. I used to determine my future by my previous

Joanna Zhang:

experience. Somehow it's saying is ego trying to protect us use

Joanna Zhang:

our previous experience to determine what's going to

Joanna Zhang:

happen, what we better to do. So I think that kind of simple

Joanna Zhang:

effect. It's actually reflecting our own life. Actually, if

Joanna Zhang:

anyone is facing this kind of experience, can we actually just

Joanna Zhang:

stop and reflect everything about our life, not just working

Joanna Zhang:

with someone else? Have we have that pattern that if we

Joanna Zhang:

experience something, we somehow come up with a solution? Or can.

Joanna Zhang:

Conclusion that it will happen again. So it is a sign again for

Joanna Zhang:

us to reflect certain life patterns. So I will say, if we

Joanna Zhang:

had a bad experience with someone or if anything in our

Joanna Zhang:

life, it doesn't determine our future. Even if we had a bad

Joanna Zhang:

experience with someone, it doesn't mean fairly failure.

Joanna Zhang:

It's just this pure experience that we need to learn something

Joanna Zhang:

from it. Maybe there's something going wrong over there. Probably

Joanna Zhang:

it's the other party, which we can't control, but some of the

Joanna Zhang:

part probably is ourselves, like myself. I started as working

Joanna Zhang:

with the VA. I had a lot of challenges, hurdles as well, but

Joanna Zhang:

because I had to somehow outsource them figure out a way.

Joanna Zhang:

But for the self sufficient owners, they kind of just like,

Joanna Zhang:

I don't have to build that path right? So I think at that

Joanna Zhang:

particular pivot point, maybe stop and think what has exactly

Joanna Zhang:

happened during the last experience, if it's because we

Joanna Zhang:

met someone who hasn't really fit into the criteria, or maybe

Joanna Zhang:

something happened and not trustworthy, whatever it is,

Joanna Zhang:

probably they're teaching us. How can we find a better person

Joanna Zhang:

next time? You know, a lot of time, the attitude is even more

Joanna Zhang:

important than skill. That's how I feel. My experience with the

Joanna Zhang:

VAs as well. Probably from a future in process we need to be

Joanna Zhang:

aware of something, or if the previous experience was because

Joanna Zhang:

our communication or the character crush, whatever it is

Joanna Zhang:

there must be something that's reflecting our behavior,

Joanna Zhang:

somewhere we can improve, we can learn, and we can become a

Joanna Zhang:

better version of ourselves, as well as a leader. So the

Joanna Zhang:

previous experience is here to teach us something. If we can

Joanna Zhang:

look at that way, learn something from it, we can

Joanna Zhang:

certainly move on from it, and not to avoid future

Joanna Zhang:

possibilities. That's how I feel.

Scott Ritzheimer:

I love that, because one of the things that I

Scott Ritzheimer:

catch myself saying somewhat regularly with clients is, let's

Scott Ritzheimer:

not learn the wrong lesson from this. And I think that's exactly

Scott Ritzheimer:

what you're describing. Is we we convince ourselves that that

Scott Ritzheimer:

painful experience means delegating doesn't work, and

Scott Ritzheimer:

what we really should think is, Hey, why did that not happen?

Scott Ritzheimer:

The way that we tried to delegate didn't work. But this

Scott Ritzheimer:

can be different. So one of the things you mentioned there is

Scott Ritzheimer:

getting the right person. I think that's really important. I

Scott Ritzheimer:

think the other side of it is how to actually delegate. Well,

Scott Ritzheimer:

what's our responsibility in that process, and it's one of

Scott Ritzheimer:

those things. We're not born delegators, at least most of us,

Scott Ritzheimer:

right, just like we're not born walking, but we can learn it.

Scott Ritzheimer:

Just the same for someone who has not had any real success in

Scott Ritzheimer:

delegating, but knows that they need to do it. What are some

Scott Ritzheimer:

steps that they can take to improve on their ability to

Scott Ritzheimer:

delegate well?

Joanna Zhang:

Okay, I think I'll probably share from this way,

Joanna Zhang:

from up to down, like from a bigger picture. I think as a

Joanna Zhang:

founder, we need to understand one thing, that, as a leader and

Joanna Zhang:

founder of the business, a lot of us are visionary style. You

Joanna Zhang:

know, our style are like we have pictures, we want to directions,

Joanna Zhang:

we want to take things happen. And I found a lot of for

Joanna Zhang:

example, we're working with some clients, the founder style, the

Joanna Zhang:

visionary one, they actually come to passing the instruction

Joanna Zhang:

with the team. They they are drawing the pictures, but the

Joanna Zhang:

team members, and they expect the team members, even the team

Joanna Zhang:

members, or AI, whoever is, they understand exactly. So it's a

Joanna Zhang:

kind of the style we didn't we put too much expectation on the

Joanna Zhang:

person that that's something in my mind. Ben, I hope you can

Joanna Zhang:

telepathy. You know exactly what I want. So there's one thing. So

Joanna Zhang:

from an upper arm is a spiritual run, like a higher arm is that

Joanna Zhang:

the expectation part let go with the expectation, and the next

Joanna Zhang:

one is actually delegation. So go to the next layer is the

Joanna Zhang:

style, like the method, how we communicate in terms of that

Joanna Zhang:

from the language point of view, right? So we are visionary. We

Joanna Zhang:

wanted to describe, but the VA is the task doer, like the

Joanna Zhang:

detail oriented. So their language need a very specific

Joanna Zhang:

precision. Steps and directions lead them through to make things

Joanna Zhang:

happen. So we kind of need to translate our language from

Joanna Zhang:

visionary into details. Well, don't have too much pressure,

Joanna Zhang:

because it is a process first practice as well. More and more

Joanna Zhang:

probably during this step, we can use some certain creativity

Joanna Zhang:

to describe but also physiological steps. So guide

Joanna Zhang:

the other side through. Actually, there's one other

Joanna Zhang:

thing that as our team providing this service is that we have a

Joanna Zhang:

LinkedIn team in the middle, like a project manager, can

Joanna Zhang:

translate those language into actionable items. So this step

Joanna Zhang:

is very necessary. And the third side of the group of detail is

Joanna Zhang:

that, really, you know, I think it's one we actually have the

Joanna Zhang:

outcome coming. It's different from what we thought. It's kind

Joanna Zhang:

of the details how to improve on it. So at the final layer is

Joanna Zhang:

that we got to have the mindset of not expected things will turn

Joanna Zhang:

out exactly like we will want and want to come. Outcome comes,

Joanna Zhang:

instead of just express our in. Motion, we can give some cinema

Joanna Zhang:

suggestions like that was my personal experience. For

Joanna Zhang:

example, I asked for a design before, and it's something like,

Joanna Zhang:

what is that I practice it to give a few attempts, how about

Joanna Zhang:

change you feel this and come a bit better? How about you feel

Joanna Zhang:

this come a bit better? And at the end, it surprised me,

Joanna Zhang:

because that's co creation process. It's always working

Joanna Zhang:

with someone else. It's like working together, not just 100%

Joanna Zhang:

like what we want. So let's create that kind of openness,

Joanna Zhang:

communication with on the other person's side, and with the

Joanna Zhang:

process language to Yeah, to make it through.

Scott Ritzheimer:

So good. Why do you think? Because it sounds

Scott Ritzheimer:

so simple when you explain it, right? Why is it that it's that

Scott Ritzheimer:

when you get down into it, it's so hard, like, why are those

Scott Ritzheimer:

emotions so sharp in those moments?

Joanna Zhang:

That's really good question. That's why a lot of

Joanna Zhang:

people like to work with AI now, because AI, they don't have

Joanna Zhang:

rejections, they don't have emotions everything we say, yes,

Joanna Zhang:

yes, yes, go always, you know. Like they don't have a sick

Joanna Zhang:

leave, you know, they don't even need to stop you know. But

Joanna Zhang:

that's why I really cherish the moment working with the humans,

Joanna Zhang:

the human upgrade mirrors of our souls. Let's imagine that we're

Joanna Zhang:

here in this world as a if you believe we have a soul, right,

Joanna Zhang:

other than his physical body, we have some other energy around in

Joanna Zhang:

with us. What create all those emotions? Emotion again, is I

Joanna Zhang:

used to escape from emotions because, for example, if I'm

Joanna Zhang:

upset, frustrated, drained, whatever I wanted to I want to

Joanna Zhang:

get rid of that, you know, I don't want to become positivity,

Joanna Zhang:

but I was missing a step of facing those things. I was

Joanna Zhang:

escaping, not myself. However, when I four years ago, I had a

Joanna Zhang:

soul awakening event, I started realized to really look at every

Joanna Zhang:

single thing happened within me and to really face it, even

Joanna Zhang:

though that's very painful, because every single emotion

Joanna Zhang:

behind that, there is a lesson to learn. For example, I used to

Joanna Zhang:

be angry at my son, I don't know what, and then later on, I found

Joanna Zhang:

out whatever he's saying is actually some pattern in me. Oh,

Joanna Zhang:

I realized because I was angry at myself something I wasn't

Joanna Zhang:

happy about myself. That's why she reflects my anger. You know,

Joanna Zhang:

so a lot of time when we're working with someone else, we

Joanna Zhang:

see someone we're not happy. We judge on them. It's something we

Joanna Zhang:

haven't accept ourselves. So since I started to practice all

Joanna Zhang:

those emotions, started to accept all the style of myself,

Joanna Zhang:

surprisingly, those kind of emotion just faded away. But it

Joanna Zhang:

is a procedure, like, it is a journey as well, like what you

Joanna Zhang:

say, it's a decision of ourselves, whether, if, let's

Joanna Zhang:

say I used to work for someone bad experience, but I decide to

Joanna Zhang:

try again when we try it out, whether we can really face the

Joanna Zhang:

pain, find the gold, Golden Nugget behind it. So why I

Joanna Zhang:

experience this? How I can improve? So if we can do this

Joanna Zhang:

way, every single emotion become a navigation.

Scott Ritzheimer:

Yeah, I love that. And one of the things that

Scott Ritzheimer:

I think we we overlook that you're pulling out so

Scott Ritzheimer:

brilliantly, is being an entrepreneur. Being a founder is

Scott Ritzheimer:

such a deeply personal journey. We like to think like, oh, it's

Scott Ritzheimer:

our business thing. Or, if you're in the nonprofit world,

Scott Ritzheimer:

it's, you know, it's our work thing, but it is us. It's in us.

Scott Ritzheimer:

It's through us, and we're such a big part of it. And I love

Scott Ritzheimer:

that, that pause to step back and think, hey, like, what's

Scott Ritzheimer:

going on in me and what's my role and responsibility in this?

Scott Ritzheimer:

It's very good. Joanna, there's this question that I have for

Scott Ritzheimer:

you ask all my guests. I'm interested to see what you'd

Scott Ritzheimer:

have to say. And the question is this, what would you say is the

Scott Ritzheimer:

biggest secret that you wish wasn't a secret at all. What's

Scott Ritzheimer:

that one thing you wish every founder watching or listening

Scott Ritzheimer:

today knew?

Joanna Zhang:

Well, probably just based on my previous point,

Joanna Zhang:

respect and accept all emotions. I found probably that doesn't

Joanna Zhang:

sound related to the business world. However, at the end of

Joanna Zhang:

the day, I found that the main thing is our self discovery

Joanna Zhang:

journey, no matter what we do, like entrepreneur journey is

Joanna Zhang:

extreme one, because we facing a lot of bumps challenges, and we

Joanna Zhang:

chose this journey because we wanted to to fulfill our vision,

Joanna Zhang:

right? So we took on this hard journey, and let's not escape or

Joanna Zhang:

ignore or avoid certain challenges on the way, all those

Joanna Zhang:

signs are giving us a beautiful, important moment for us to be a

Joanna Zhang:

better version and to learn something and grow out of

Joanna Zhang:

certain patterns. So that could be the secret. I used to

Joanna Zhang:

probably give some logic or tips, but I found at the end of

Joanna Zhang:

the day that was purely because I started to look, really look

Joanna Zhang:

within myself. Respect my own feelings, and that could be a

Joanna Zhang:

good start.

Scott Ritzheimer:

So good, so good. Joanna, I know there are

Scott Ritzheimer:

some folks listening today that would love to hear more. They'd

Scott Ritzheimer:

like to know how they can connect with you and what

Scott Ritzheimer:

resources you have to share. Where can folks find out more

Scott Ritzheimer:

about the work that you do and what the next step might be for

Scott Ritzheimer:

them?

Joanna Zhang:

Right, I think the best way, easiest way, you can

Joanna Zhang:

find me on LinkedIn and just type in my name, Joanna Zhang.

Joanna Zhang:

If there are multiple of that, just put operations beside it. I

Joanna Zhang:

believe I will show up. And also I will ask Scott in the show

Joanna Zhang:

notes to share a Unst guide. I've got a free guide for the

Joanna Zhang:

solopreneurs, especially if you're feeling stuck. There's a

Joanna Zhang:

certain steps you can look into it and started to find out where

Joanna Zhang:

to start with the delegation journey, and feel free to

Joanna Zhang:

connect with me. I love to connect and collaborate and to

Joanna Zhang:

find out some solutions where you're feeling stuck.

Scott Ritzheimer:

Fantastic, fantastic. Well, Joanna, thank

Scott Ritzheimer:

you so much for being on with us again from the other side of the

Scott Ritzheimer:

world. Really, really appreciate you being here. It was a

Scott Ritzheimer:

privilege and honor, and for those of you watching and

Scott Ritzheimer:

listening, you know your time and attention mean the world to

Scott Ritzheimer:

us. I hope you got as much out of this conversation as I know I

Scott Ritzheimer:

did, and I cannot wait to see you next time. Take care.

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