Tracy is the founder and executive director of Icing Smiles, a non-profit organization that provides custom celebration cakes to children with critical illness and their siblings.
She believes that everyone has a responsibility to give back with their God given talents. Tracy has identified two. One is her artistic skill of cake decorating and the other is the skill with numbers.
Cake decorating is much more fun, but unfortunately, doesn’t pay the bills. So she spends her days juggling between her job as an international tax consultant, and her role at Icing Smiles. She’s also a mom to two great kids, Emily and Justin.
How it all started [4:11]
Icing Smiles defined [6:39]
Creating the company [10:17]
A Candle Flickering Moment
Dealing with a website hack [23:34]
A PR nightmare turned very sweet [26:00]
Business Building Insight
Building a business while working full time [15:20] and [16:29]
The cake that changed the game [11:54]
What it takes to run their non profit company [17:40]
The ability to listen and develop rapport lead to a huge corporate sponsor [29:58]
An old-fashion “to do” list where she schedules her day [31:23]