So in any client experience–the value doesn’t begin when a client says YES to join.
The focus is often on what a client gets inside a program or experience. What if the value started at the point of connection?
As business owners in the business of creating transformative client experiences value should be seeded from the outset.
In this episode, the first of a 3 part mini series, I outline my thoughts on how you can provide value in something as simple as a conversation, an introduction to someone, or one of those quick opportunities to make an impression with others.
It’s not about what you do, it’s about how it helps them, the customer.