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Bonus Episode #14 - Hospitality Meets Mark McCulloch - The Hospitality Rising Innovator
Episode 14Bonus Episode29th April 2022 • Hospitality Meets... with Phil Street • Phil Street
00:00:00 01:01:24

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Another cheeky bonus for you this week as I got some time with Mark McCulloch, Founder of Supersonic Inc. (https://www.supersonic.marketing/) and also the brains and energy behind Hospitality Rising (https://hospitalityrising.org/), the largest Hospitality recruitment campaign the world has ever seen.

As well as a little bit about Mark's story, we touch on loads in this chat as Mark gives us an in depth update on where things are at with the campaign and how you can get involved.

We chat about:-

  • Scotland
  • Coming to hospitality late
  • Starting with Yo Sushi
  • Music
  • Moving to Pret a Manger
  • Supersonic
  • The start of Hospitality rising
  • The cold hard facts
  • Changing mindset on costs
  • The mechanics of Hospitality Rising
  • The changing face of marketing
  • Fundraising
  • Goodwill

Marks ambition is incredible and I absolutely salute him for what he has achieved and what he has planned. It's an exciting time for the campaign and I for one can't wait to see what all the creatives come up with next.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy

Transcripts

00:00.00

philjstreet

Hello and welcome to the next this special episodes of hospitality meets with me Phil Street we've been complaining for a while now that seems to be a real lack of people within our great industry and that we're not doing enough to attract more in. Well. Today's guest is doing something about that he is the founder of Supersonic Inc one of the most recognizable marketing and branding companies across hospitality as well as the awesome supersonic marketing podcast and of course here's the brains and energy behind the wonderful thing that is hospitality rising. So a massive welcome to Mark Mcculloch but what is it all? How are you.

00:37.85

SUPERSONIC MARK

Um I show. Thanks so much for having me I'm good I'm good. It's a it's ah it's been a long day. Um, and now at the moment I'm working a lot of weekends as well. With this thing that I'm doing my hospitality rising. So. Um, yeah I'm I'm certainly looking forward to a we few days off and just at eastern break coming up. So yeah, I'm very excited about that.

01:01.28

philjstreet

Right? Yeah, well it seems to be gathering a little bit of pace but we'll come on to all of that at some point down the line where are you recording from today.

01:06.80

SUPERSONIC MARK

Um, yep. Um, and sometimes sunny Brighton. It's it's been a bit changeable today. But yeah I live in Brighton I'll get buried here and it's my favorite place on earth and yeah, just feel feel lucky to be here. Ah yeah, it's the it's just the best. So yeah.

01:22.48

philjstreet

Vice.

01:28.32

SUPERSONIC MARK

Very glad to be here and train.

01:28.38

philjstreet

And I'm going to ask you a question that all scots people have to ask other scots people which part of Scotland are you from.

01:33.90

SUPERSONIC MARK

Um, um, oh yeah, so and so usually when I'm talking to someone non scottish um I'll start at Glasgow and then just see the face reaction to where I'm going to go from there if I just end the conversation at Glasgow because it's too much for them to take.

01:46.53

philjstreet

Race.

01:52.33

SUPERSONIC MARK

Um, so yeah, so I'm earhire also so west of Scotland at west is best and all that so I'm from a little town called well I'm from a little town called co-winning and whose claims to famous was foster or masonic lodge I think um so number number nothing.

01:54.34

philjstreet

Okay, no, don't know about lot. All right? okay.

02:09.37

philjstreet

Fair enough.

02:12.25

SUPERSONIC MARK

It's called the the mother lodge and not that I'm amazing, but that was M I think that's probably the more. Oh oh M The other one is you know and men at work landed under. So the singer from that was from cowinning. Originally yeah I think.

02:22.43

philjstreet

Yes. Was it really and there was me thinking that they were all for Australia but there we are right like I've definitely got to work harder on my knowledge of claims to fame.

02:29.83

SUPERSONIC MARK

Yeah, yeah, there you go. So yeah I think he was an adopted Australian but I think that's I think that's on main claims to fame I think yeah.

02:43.88

SUPERSONIC MARK

Ah.

02:44.85

philjstreet

Um, I'm from Perth originally um, apart from StJohnson I've got no idea what else goes on in Perth these days.

02:48.55

SUPERSONIC MARK

Ah, they late least Rainll I Think you're you're up for the least rainful kind of area. Yeah, per is usually pretty pretty good.

02:55.20

philjstreet

Oh I don't know I I I don't live anywhere near there now. So I um that that's kind of I don't really care if it's the least rainfall place. Um, of course yeah of course yeah, that will do that will do Um, but um.

03:02.69

SUPERSONIC MARK

Um, yeah, yeah, Tina Park Tina Park as well supposed. Yeah yeah.

03:14.44

philjstreet

Yeah, well I suppose we should apologize then to anybody who's listening because basically what happens to me as soon as I speak to somebody from Scotland is that I I go all broad again and so I apologize to anybody who hasn't got a Scooby-doo what we're talking about today.

03:19.32

SUPERSONIC MARK

Um, business. Is is. Yeah, we'll try it. We'll try our best and slow there and also it's goingnna be a bit tricky maybe to differentiate between his better. But we we'll get there I'm sure that's hopefully it's a good accent listen to right? I think yeah.

03:40.12

philjstreet

I I Believe there's ah, there's somebody told me somewhere that it's the best rendition of the Queen's English comes from the Scottish accent I have no idea what any of that means but it sounds sounds fabulous.

03:49.76

SUPERSONIC MARK

Um, oh is it? Okay, it very.

03:58.51

philjstreet

Yeah, so yeah, we'll take that one with anyway, probably not make this about accents for the for the whole time. But um, anyway, so it's actually it's really good to speak to a podcaster because um, well I was going to say it was really good because normally Podcasters have got a tech in place but we had ah we had a little bit of a tech.

04:07.82

SUPERSONIC MARK

Um, in.

04:15.54

SUPERSONIC MARK

Yeah, I'm so sorry as I say I basically I tied it away. Oh my weekend can just to make the place tidy and they I was just lazy and I thought I'll get away with it when I lapel Mike and it didn't work. So yeah, I'm still.

04:17.97

philjstreet

Breakdown before we came on. But.

04:32.36

philjstreet

Yeah, no, what is the evolution of your own knowledge on tech great. Well let's get to it then I mean before we get into hospitality rising. There's obviously a story to you and how you ended up.

04:32.51

SUPERSONIC MARK

Find get out of at that equipment. Ah.

04:36.89

SUPERSONIC MARK

Um, what let's say.

04:47.29

SUPERSONIC MARK

Um.

04:50.49

philjstreet

In this position anyway, kind of coming up with the idea in the first place so just take us back to the beginning of your kind of life in hospitality and how did you get into the the industry in the first place and and just talk us through from there.

05:02.24

SUPERSONIC MARK

hospitality and until around:

05:34.10

philjstreet

The act.

05:38.80

SUPERSONIC MARK

Yeah, so I was keen to join them. They a real dear place in my heart. So I applied and I wrote them a ransom note and said them help I've been and captured by a bunch of bankers because one a bar health it thing please help something so that got.

05:50.60

philjstreet

Right? Not a euphemism of bankers there.

05:57.38

SUPERSONIC MARK

No, no, absolutely not no bunch bunch of these people but but yeah, just I just wasn't really for me the the banking world. Um, and then basically um I was I was phoned up while I was very drunk in Hyde Park watching Blur um, and and said kid yeah, definitely and he said.

06:09.96

philjstreet

Obviously.

06:14.84

SUPERSONIC MARK

Can you come in for a I didn't love interview the next day. So so but up brushed myself down you know went went to interview I was 5 and of used to get the job. Um, just it was quite a lot to go through and but yes, so for much less money. Um I went from partly card theos issue because it was. Ah passion. You know what? I really thought those political industry could be great and and that was right? So joined this senior market manager made my way up to supply a market market direct type thing and then on the board as well at 33 so that was good I felt really proud of that. Um. And yeah I loved every minute of a you know great gang there and great team and and my brief was I mean thanks to Robin Rowland who hired me the bo there. Um and he wanted to take a chance in someone outside of hospitality. He wanted some fresh thinking which was great and my brief was make us cool again.

07:05.20

philjstreet

Yeah. Right.

07:10.16

SUPERSONIC MARK

were invested in Facebook in:

07:32.16

philjstreet

Right? um.

07:47.44

SUPERSONIC MARK

We won a couple of webby awards and which was like the oscars for um, you know, sort of web design. So yes, that was all great and then finished up there. It was there for a couple of years and they just had Dr Its course or thing and then I got a hope skipping our jump to a music website. Music's more fo of release. So.

07:52.58

philjstreet

You know.

08:06.50

SUPERSONIC MARK

Um, I went to Peter Gabriel's music website and called v seven so it was trying to be a Spotify competitor and we then sold that to Tesco we all lost our job straight away because it didn't need more beard. They s specky marketing people. You know there enough for those themselves. Um.

08:11.94

philjstreet

Okay.

08:24.41

SUPERSONIC MARK

And then I started up on my own and I was only 3 or 4 days into start not on my own and then a job came up with pret and I thought I've got to try for this I mean not going to take up. Go try for it and then I think one hundred and eighty something people applied for it like serious candidates and I was lucky enough to get it. So. I was in there for a year um head up Uk Marketing um and working with you know, just wonderful people I mean pres. Every bit is great on the inside as you would imagine and but I thought if I take this job.

08:54.74

philjstreet

Right.

08:59.78

SUPERSONIC MARK

I'll talk about prayer every day for the rest of my life for my work in life anyway and and it's true I do every single day and but nice things happened. You know I was on the funte piano then you see you a recent Ceo. Um, you know, only yesterday I saw you last last week and yeah and we we're talking about. You know he was calling up for a bit of chat when you know prets market in and pres recruitment and so with that pret alumni is quite strong if you've ever been at Pret no matter if you even work together or not you still so almost back to the masons. It's also good. Innovations.

09:25.66

philjstreet

Break.

09:37.50

SUPERSONIC MARK

But you know yeah you know it's a little we win to go. You're all right? you you know you've you've you've been at the best. So it's a real where it's a real badge of honor I would say to to ever have what there great and and then from there starting that morning, you know then and just helping brands be.

09:48.19

philjstreet

Yeah, yeah.

09:56.66

SUPERSONIC MARK

More famous and be busier. That's pretty much what I do yeah.

09:59.30

philjstreet

Yeah, wait how long have you been doing your own thing now. Mark.

10:04.71

SUPERSONIC MARK

So I left pre:

10:12.57

philjstreet

9 years yeah Yeah

10:23.99

SUPERSONIC MARK

All the way through my career and we built it to 20 people just off oxfordwell street was like ah you know over a million pound business and you know we did really well. Um, but it just got too big for me, you know like I ended indeed up running the business and not doing the work and I really like doing the work.

10:39.96

philjstreet

Right? It's the work is the passion.

10:42.94

SUPERSONIC MARK

Um, yeah, so I think if I ever had a restaurant for looking after have a restaurant I couldn't have 80 you know I could have 2 that were quite close to each other and that would be it. You know? Um, so yeah, so I left spectacular. It's still going strong. You know.

10:52.37

philjstreet

Right.

11:01.61

SUPERSONIC MARK

sis single being released and:

11:15.19

philjstreet

Right.

11:20.84

SUPERSONIC MARK

That that was a big inspiration to call it supersonic um and too much sonic hedgehog and all that but actually was lucky enough to have my personal brand Dna done by. It's almost like getting your tea leaves read I suppose in the and the brand world m but my mentor a guy called Robert Bean so robot that. Yeah, you know, walked on bt. It's good to talk and out to a drive machine Bmw and what else per dreams honed down all this and he's he's been my mentor for most of my career and Robar taught me an amazing brand process so he used that on me and where he got to. Was Rocket Bita so you you boil a brand or a person down 2 towards and he just said if you strap you to something someone and it will go forward at pace in a you know positive trajectory so he left me without thought we're in sohouse in Dean Street and a he left me with that thought sad can I got to search in Google and it's like Rocket busol rocketbuster and when I put and rocket bus into Google images they supersonnic and fighter jets came up you know with a sonic boom round them and a and then I started looking at urls and having a think and I was like.

12:30.17

philjstreet

Right? yep.

12:36.98

SUPERSONIC MARK

That really works and I suppose I wanted to go one better than spectacular which was our name of the agency and I thought supersonic feels stratospheric. You know, um and also got us nice v brand line from someone that ah I worked plus Charlotte and she said it should be make your brand boom. Beneath it. You know and I was like oh yeah, great. So that's what we did and then yeah here we are and but I think not and a ba we but a lot of people just know me as me and wouldn't know my company you know so it's a cra you know sometimes people come across a company.

13:08.53

philjstreet

Right.

13:14.77

SUPERSONIC MARK

Sometimes it's just a Scottish mar sort you sort of thing you know it just depends. But yeah, that's ah well, that's that's that's a more favorable thing I've been called yet, but it could be was my.

13:18.53

philjstreet

It's question Mark. Okay.

13:24.83

philjstreet

Ah, yeah, well I mean and obviously you have the podcast as well. Which is you you took ah a little hiatus. Um, which I think comes to us all at some some point I had to take a break after eighteen months of weekend week out.

13:29.16

SUPERSONIC MARK

Um, who who you've done really? Well yeah, you've you get so many episodes Joe you've done a great job. Excellent.

13:43.32

philjstreet

Yeah, know the well it's it's um, had to I Just enjoy talking to people so that yeah and you know and and my thinking was to why I started this podcast was all all about much the same principle as to. Um, why you.

13:48.10

SUPERSONIC MARK

Escape.

14:02.20

SUPERSONIC MARK

Um, we check as already.

14:02.28

philjstreet

Founded hospitality rising which we'll obviously talk about shortly I promise you that's I know it's like the third promise I've said that um is that I you know I I just got sick of hearing all of the negative stuff that comes out about the industry. Yeah, and that's the stuff that hits the headlines all the time.

14:15.42

SUPERSONIC MARK

Yeah.

14:19.96

philjstreet

And you never hear ah anything about the good stuff and yet as a recruiter and I talked to so many people all day every day I'd see nothing but good stuff. You know with the odd you know Idiot thrown in for for good measure. But that's the same of any any walker life and so I just thought well what could I do to that and the podcast was quite an easy.

14:20.60

SUPERSONIC MARK

Yeah, yeah.

14:27.26

SUPERSONIC MARK

Um, you get? yeah.

14:38.56

SUPERSONIC MARK

Um, yeah.

14:39.57

philjstreet

Root really to just start talking to good people about the reasons why people should come into this industry and you know and I think it's I would do it Anyway. I Enjoy doing what I'm doing and that's that's wonderful, but actually then to get access to people like you who are doing you know massive This is a massive thing that you've got in your head. Well, it's not even in your head anymore. It's it's happening. It's going. It's moving forward. So take us.

15:06.74

SUPERSONIC MARK

You know.

15:11.78

philjstreet

Back to the moment whereby you you just woke up one day or you something you were walking past something or whatever it was that that said to you do you know what I have this idea that I think we could do something about this.

15:18.84

SUPERSONIC MARK

Where on the.

15:24.69

SUPERSONIC MARK

Yeah, and so I think it's been a cumulative thing over a long Time. So The the full story without boring you too much, but the full story really goes back farther than the moment of when it actually you know sort of came about. So if we go back before a lockdown if we can remember by ah long it was one of the few days before lockdown and I was not too name drop in but I was in the savoy for lunch at one of these it was an allergen summit and a.

15:59.25

philjstreet

Right? obviously.

16:01.73

SUPERSONIC MARK

I'd been asked along this. Yeah I was like um I think I was there just to can I look talk about a marketing context. You know I think it'd been pulled together before for one of these you know, um I it was full Actually so anyway I It was an odd time because we were all doing the Saa Whan elbow.

16:09.57

philjstreet

Yeah.

16:20.34

SUPERSONIC MARK

Greettons and all that jazz at the at the time you know so it was an odd one but then some people were still hugging and you know it was bizarre. So anyway, what happened was and I was in and the room and across from movie is Kate Nichols from uk and you know Kate and I know each other at that and we end up. F fragan eight talking about the mannic street pees on Twitter or whatever. So that's kind of like of of main out of yeah yeah, it it broken I was talking is it but but we having a we chat over the table but before it was all done and we talked about about this very thing but at the time it wasn't there's a hospitality tocri crisis.

16:41.62

philjstreet

Obviously yeah there.

16:59.11

SUPERSONIC MARK

Was a chef crisis that's been there for a long time Ben we worked in seven s we separate conversation across the table and then I don't know who said that was Kate and Menna became and she said something about the army be the best but for hospitality. You know, could we get together as an industry and and do this you know and and so that was the extent of it then I think I had to start the chat and that was it but I went straight up to Leeds after that to see Martin Boingroft Arc and I was finished up some stuff for him and it was in my head and anyway that was that. And then lockdown happened everything happened that happened and I then tried to do a bunch of free stuff to try and help the industry because I had no work. You know being frank I ah bumped through my savings and you know caused all sorts of problems and but I thought I'll try and keep productive and.

17:48.14

philjstreet

Yep.

17:55.23

SUPERSONIC MARK

hat all that and then just in:

17:58.59

philjstreet

Yep.

18:13.40

SUPERSONIC MARK

And it said we've got to get to the root cause of this crisis that's coming and it was linked to our Bbc article about this recruitment crisis and we all knew it was coming but it hadn't landed just yet. So anyway, I wasn't even drinking at a time I'd gone out drink for 6 monthss and a. Just had rush upward to the head that night and I just thought I can help with this because this is a brand problem you know and you know being honest, if we really look at ourselves does a pro that problem to by the way you know and not all operators but a large.

18:39.85

philjstreet

Yeah, yeah.

18:52.65

SUPERSONIC MARK

Percentage of um are not doing the right thing by that people and it's not the best career to be in for although the reasons that people know about it's very public. So anyway I started thinking? Well what if we could look at at like thisco that issue.

18:58.14

philjstreet

Yep.

19:10.46

SUPERSONIC MARK

And we could improve the product and we could improve the ad you know the the perception out there so started thinking about that and I wrote to the the past said look I think I've got the answer here and I think we can solve this. You know if we get a group of us together. So anyway. Not much can back and then I was thinking right? I'm going to have to kind of do this on my own a bit. You know we better support and then basically and I got the the board together. So I thought what's going to give this gravitas because no one in each job knows who um, um. And it's the hr people I'm really trying to go after here and their budgets and whatever and why are they going to trust me so I then got a teamsh sheet together and it was Kate Nichols Emma Mclockkin at Bbpa Stephen Alton at the Abi it was John Butlin's necket loungers.

19:53.32

philjstreet

Yeah, sure.

20:08.70

SUPERSONIC MARK

Peter Martin and gelet training so just did this so of mega list of super star board of every vertical you could possibly think of and and I just thought right? let's get them together and let's see what they're saying so are then.

20:12.20

philjstreet

Kind of who's who.

20:18.42

philjstreet

Yeah.

20:27.88

SUPERSONIC MARK

orecard so that if you've got:

21:16.16

philjstreet

Multinational year.

21:24.41

SUPERSONIC MARK

u've got ful rate. You've got:

22:38.80

philjstreet

Yep.

22:38.14

SUPERSONIC MARK

Then you've got no more people coming into the country and then on top of that you've got 1 in 5 people only would consider what in hospitality in 2 and 5 would recommend to someone else so you put all that together geezo it looks bad. You know.

22:54.14

philjstreet

Yeah, it's not enough.

22:57.97

SUPERSONIC MARK

No, it's no Good. So I then thought well if we go to the market side of the brain we need to change the funnel. So What's the awareness at what's the consideration. Ah, what's the conversion art. What's the retention art and what's the advocacy. Ah just classic market and fun and Stuff. So I went out to the top 20 agencies of all time and what I was thinking about was when I was at Play. Um, we did things right right? And that's why play us so good they spent their money and this is not a slight on anyone in Horse party most businesses I worked for what with. Nickel and dime everything. How cheap can I get this for right and that's not the way It's not the way so with pre what was I'll give you a couple of examples. 1 of them was I get tasked with how can we make our stores shops sorry shops.

23:40.42

philjstreet

Yeah.

23:57.53

SUPERSONIC MARK

And look incredible in the windows so visual merchandising in the windows. So what people would go to a lot of the time is I um'm doing it for dramatics. But what people would go to northalti court or I've get my mate that just does a better graphic design and most you know, but right forget that. Prats the pre way. Is you go? Who does the best windows in the world and you start there you know Um, so you go to forlam in Mason you go to her you go to selfage cheese and you talk to the people that do their windows.

24:25.88

philjstreet

Dep.

24:35.13

SUPERSONIC MARK

And don't I it will cost you some money but people don't see that and notice it you know liberties whatever the other one is see when I did the my Christmas campaign which until lately was one of the most successful one charity wise made the most money we went round the shops and we had it was allbit. Raising 5 pences plus on average at the thing and we had a mobiles on the ceiling and the the roofs of the shops hanging down and it was um, you know 5 p'as empty snowflaed you know and also we it went for the middle tier. Vinyl that wasn't optically clear on the window so you could sort of see it was vinyl in the window and this is a testament to the man Clive Schle right who's oh you know from prat and I'm still involved you know advising but you know he was just unbelievable. So you went walk walk round mehem and he would go. Have you spent enough here. You know you need to double the amount you've spent on the mobiles you know because we do a few test shops for us see how it looked and that was the other thing you know the the planning was out this world. Do you know you have you are market in six nine months out you know that you it was amazing

25:48.47

philjstreet

Right.

25:50.36

SUPERSONIC MARK

And another thing he said was what's the most optically you know is that the best value you can got no, what's the best that right? do it and it's just that mentality you know and and the mentality of karma and the mentality of you'll get it back. So anyway. Ah, had that mentality and I wrote to the top and 20 agencies of all time and the yeah Uk advertising agencies and I wrote to them all and said look and I need your help on this problem and. A lot of them come back and said look werere too busy. Some come back and said yes once you've get the money some come back and said we've actually not got enough staffrself so I thought well I don't want you? Um, you know because if you' kind of get your own and so then I had this brilliant piece of luck where the Jordan Lewis original team took a meeting with me.

26:34.40

philjstreet

Right? yeah.

26:46.20

SUPERSONIC MARK

And they were so helpful. Um, but they just kind of they were they needed the money to do it and I can understand that so it was a shame and I love they have had them included then what happened was a guy called Douggie Julian Douglas got in touch. You actually as a side job as well as leading vccp one of the big agencies. Invent e them or was a co-inventor of lucky voice the kaoke place and so basically um, Dougie came along and says look don't go with us as an agency because you know we'd need money and all that we can get to that what you need to do is.

27:08.29

philjstreet

Okay.

27:22.10

SUPERSONIC MARK

Come along with us at the ipa so Dougie's just started to look after as president a group called the a was it the ipa so it's the institute of practitioners for advertising and he says we've got a new initiative within this which cracks social problems for free. We see you as a social problem because if you know restaurants are closed and you've kind of got coffee and whatever. It's a fast world problem. Oh be? yeah, but it's going have a massive knock- on effect on communities jobs everything so it was great.

27:53.98

philjstreet

Absolutely yeah, yeah, yeah.

27:59.20

SUPERSONIC MARK

And then so he says look. We'll give you 350 grands worth of free help I'll bring you the best team to work on this and we'll crack the problem so he brought me Rody Sutherland who is one of the so best think thinkers in the world. You know he's one of the. Foremost behavioral economists in the world he brought as um, the army's lead creative lead brand strategist for recruitment and which obviously that was what we had wanted the whole thing to be was be the best the army so Mark Waxman

28:33.74

philjstreet

Yep.

28:34.85

SUPERSONIC MARK

And he brought his vccp anyway, so Meer Katz owe to Domino's etc um then he also brought his Google's lead creative agency to do the creative. We've got the Navy's lead recruitments and research team um are going to do all the the research for the recruitment. Um, and then also on top of that we've got the Uk defense recruitment lead now who also worked in the army campaigns as coveredinte help us so when you and but got I mean in tech talk agency I mean and media planning agency. I mean it's unbelievable. So when you put it all together. When you look at the army analogy. It says if Nolan Liam Gallagher wrote up to be on youresis tribute band. You know I mean like you just you just can't believe her so it worked was so lucky so that that's the team and then we went out and did some research and so it's been lighter research. We need to do more but the research that come back said. Things like young people are both of being bored and obviously naturally so hospitality being a more sociable job is is a huge thing then on top of that we did something of using 1 me chap said I'd rather work 9 hours in this. You know restaurant bar he was working in then four I wasn't a call center so it was like that's interesting. Um, and then a lot of the feedback really sort of was and you know summarized and you can say whatever you want about hospitality. But you can't see it's boring. So. Yes, it's long I hours. Yes, it's hard work. The pay thing actually I think we need to change perceptions on that. Yes, it's a Fasttrack career if you want to I think the industry needs to stop being so obsessed about careers because that's not what everyone wants you know? Um, although they a lot industry see oh yeah. You want everybody wants to go your reward for working hard on the flows to get to the boardroom. That's not true. You know your reward for working hard on the and the kitchens to then become the gm that's not true, either. So I think we need to think about it and this was Allison at Buzzwars on Scotland came out with us which was.

30:32.16

philjstreet

Ah.

30:46.31

SUPERSONIC MARK

Need you think about hospitality being for a reason for a season or for a lifetime and it's not necessarily the lifetime all the time you know it might be that somebody just needs some cash. It might be that it's flexible for them. Well they're studying or they want to be a comedian or a triathlete or you know.

31:02.54

philjstreet

Yeah.

31:04.54

SUPERSONIC MARK

And or it is just summer season of whatever so you know I think from that perspective need to change that. Um, yeah, so so that's all coming together name of've good 2 roots now one is live fast work young which is all about um, you know, sort of a being a act of rebellion against the 9 to 5 and all that kind of stuff. Being fun and fast-paced and all these things and in the other one's local legends which is you know you'll get recognized and feel goodods if you work in a local barb or bar or hotel or whatever and people recognize you and there's that cacheier in kudos that goes with that. But I think we still need to keep mining. Ah, you know are we at the at the insight to get the rate creative I think you know the 2 things that we've got you could run tomorrow but I just want to make sure it's absolutely 100% right? Um, and then just on the fundraising side. We're at 600 grand now. Um, 400 grand to go to you know. Get to so a mean full level of investment. But I think even 600 will be able to do something you know, meaningful and and memorable. Um, but now the focus is now moving into sponsles. So your coks your Pepsi your heinikens your assahis your curs your mosin curls or whatever and.

32:08.80

philjstreet

Yeah.

32:23.10

SUPERSONIC MARK

You know all these types of people Bartley Car whoever you know we need to get them to come in because my feeling really is if you're a supplier and an investor or whatever and you've made a penny out of hospitality a sort a fuel in our darkest days we should be given back. Yeah.

32:35.69

philjstreet

Yeah, this this is your fight as well. Yeah, yeah.

32:41.65

SUPERSONIC MARK

Yeah, because I mean if if a pub's closed two days a week um and there's 400 pubs in that group that a lot of Coca Cola peps you know getting sold for example so I think it' all. Um, everyone's getting skin in the game I think.

32:49.14

philjstreet

Yeah, absolutely.

32:56.00

philjstreet

Yeah, no doubt I that serve quite comprehensive and I suppose the the thing around that is that you highlight at the beginning that this is it. It sounds like you started out with this idea around. Um you know trying to attract more people in but actually. It's one piece of the jigsaw we've got you've now got it's the your um vision is evolving into something even bigger than that. But it's kind of a 1 step at a time so scenario.

33:16.44

SUPERSONIC MARK

Um, yeah.

33:25.65

SUPERSONIC MARK

Um, yeah, and I think um, you know I was out with a talmet piece of pilgrims lately and um and also fill it at honest bargar and and they are so tune and and and I don't think it's my. Job really on my place to try and fix everything you know I think it's that as you say there's many pieces to this puzzle and what I'd love to get is almost the full applicant Johnny written down. Um and then at each point who's the lead person and it needs to be won. You know I think we've got a lot of in hospitaltality. There's 4 or 5 people trying to do the same thing. Um and we need to clean all that up and and just have agreement I mean there can be committees behind it. Whatever but it's just kind of having that point personal to be through and and you know yeah I think as times going on you for a few. Shower moments or whatever where you have that eureka thing and you go actually? yeah I think this is about the new hospitality and I think at my age and and a lot of our age you know at 45 and the the other people that around me, you know, maybe five five or so years eat either side. It's kind of our we are. Becoming Neil does now you know and and and and we you know what's just bad. You knowm want to my agree yield to the cow. But you know we we need to we it. But I think from that perspective you know s so dutyty now to to to have a hand on it.

34:43.69

philjstreet

Yeah I Know how. Yeah, That's why I stay head On. There's all the gray hair and the.

35:03.19

SUPERSONIC MARK

You know and and and guide that because the people that saw us through and and have made that a better place than it was hopefully and when they are leaving the the industry and and retire and whatnot I think we we're up next and and I think it's all of us you know I think it's well at hoksmore and.

35:16.90

philjstreet

Um, yeah.

35:21.67

SUPERSONIC MARK

You know and and you know you know shamme at de Shimman as as all of these um you know across the board we're we're the next generation that's got to. We've got a look after it now. It's our soon. So it's a bit getting ready for that and and also they.

35:36.62

philjstreet

Yep.

35:38.52

SUPERSONIC MARK

The mentality of the under 30 has changed so much. You know we can't continue to just offer the same be the same do the same as it's got to cheat. It's ripe for change across the board and that's you know another thing I'm sort of getting in really etcchy about is the hr process. You know the the hr process is. Currently that we've got is not fit for purposes. You know when you hire someone in that's got has seen an ad on tickok let's say they've got a fifteen second attention span and you're going to ask them for a cover letter on a tv like absolute bad at the disco behavior. So. About like what can we do here to just you know we can't rep up of written at the same time because then it'll be an absolute chaos. You know, but I think as you go along that pipe you start to go well if we spend and let's say 300 grand on Techckok and we drive.

36:23.17

philjstreet

Yeah.

36:34.68

SUPERSONIC MARK

Millions of people to this website. Um, and then they bounce then we've we've wasted a lot of money so we do need to work with the Gen Z agencies. We've gotten board in the techock agencies, etc and listen to them and. Some of the you know because I'm a 45 year old guy know you know what?? yeah I Although I think I'm 15 you know about stupid trainers Whatever'm ah like you know I'm um, I'm past that you know what do I know? Really I mean I've got a sense of it. But what do I know? really? So we've got to listen to them and one of the great things is ah is a social media agency called antla that I've been using.

37:01.10

philjstreet

Yeah.

37:09.24

SUPERSONIC MARK

For recruitment stuff and tick to have been wildly successful and they came back and and I was saying some of it timing and I said look if we end the fundraise in the mail. Let's say and then we get into market and we do the ads and then it'll be on three months they're like we can go in the next day and you're like what they're saying we can go the next day and then. I'm saying yeah but that's getting a summer and people are on holidays and they're like that's exactly the thing to do it whereas traditional market would say if f and holiday don't bother them right? but they are saying I focus in holiday gen z they're on the phone twenty four seven anyway anyway

37:38.42

philjstreet

Right.

37:44.87

philjstreet

Yeah, so yeah, yeah.

37:47.60

SUPERSONIC MARK

And fact that even even more so when they're on holiday. So they're like that's exactly the thing to do so we're we're getting acclimatized to that sort of thinking as well and and I'm I'm open for trusting them because as I say you've got to respect them the 2 24 year olds right? but. They know what they're doing. They've got millions of followers between them on on ticktock like them. They they know their game so you, you've got to trust them and you know yeah, it's your it's your responsibility to be out. You know the catalyst for it happening but you've got to just light the touch paper and step back.

38:08.48

philjstreet

Yeah.

38:20.36

philjstreet

Yeah, yeah, yeah, yeah, well it certainly sounds like that's exactly what you're doing. You're um, you're bringing all of these different creatives together from lots of different places but bringing them all together for the same kind of message. Um I can imagine that that that's.

38:21.96

SUPERSONIC MARK

You know.

38:39.40

philjstreet

That's been ah, an interesting process for you to to go through but um, you know, ultimately marketing comes down to education right? You're educating someone either the end user or the or the product into what the end user wants or what's wrong with the product at the moment. And um, it sounds like you've just you've applied a pretty simple logic to that process. Really um for for what we've got to achieve next.

39:06.95

SUPERSONIC MARK

Yeah I mean it was fairly um I mean obviously I've done it for 20 years or whatever. But I think what really helped my thinking of I've just came off the back of two many and mbas and we market week and that anyone can do. You know you just pay your money and do it. And but it's by Mark Retson who's you know, just talked to professors and and alive at the moment you know and and from that it just gave me a little bit of extra confidence on the order of play and the discipline of it all. So um. You know, just a nice reminder to do I mean it's not like you've been in it not knowing it but it just really kind of clicked together and galvanized some of the things you maybe always thought or you thought actually I usually do that thbb and I should do it second and so it's just that's been really helpful and also like. Back to my younger years. You know last-minut dot com and Bartley Card I mean you were spending budgets of twenty thirty million pounds and this this is how it works you have a huge agent. You know you've got 10 different agencies that do 10 different things and your job as the marketing director or. Senior brand personal. Whatever it is. You're the conductor of the orchestra right? So you're the one that is there so you'll know a little about a lot rather than deep in one area so you can get away with challenging each enough that you'll get the best out of them.

40:32.95

philjstreet

Er.

40:34.80

SUPERSONIC MARK

But in your head you can see how it will all come together and so yeah, that's that's just been my my job for all these years really is is is being that person that that brings teams together to to do great things. Hopefully so yeah I mean that that's been the super fun. But and also the people I'm working with I mean. Some of them most of them are absolute rock styles to me. You know it's like real I'm just fan buying on the whole thing sitting. They're going I can't believe I've got this talent at my disposal and I'm the client you know, um, it's it's quite a privilege. Really so.

41:00.31

philjstreet

Um, yeah.

41:12.55

SUPERSONIC MARK

Yeah, hugely respect for them and the time and and all the rest of it. You know.

41:14.49

philjstreet

Yeah, but I think when it comes to to things like that going this is kind of coming back to your Pret mentality I would imagine that's that was probably drilled into you at that point is is that if we're going to do something truly spectacular. We can't be focused on.

41:28.69

SUPERSONIC MARK

Are.

41:33.90

philjstreet

Penny pension. Basically we've got to go and find the best people for the job. Um, you know, whatever in whatever form that looks like and and actually you know by breaking it down into the various different sections because you're right I'm um with you I'm 44 years old so we're.

41:37.63

SUPERSONIC MARK

Yeah.

41:47.17

SUPERSONIC MARK

Um.

41:51.64

philjstreet

Of exactly the same generation that definitely would not be for me to go and lead a Tiktok campaign on anything. Um you know, um, but you've got to get the the people who know that because that's absolutely ripe and out there right now and that's what you know the the generation coming through are.

41:52.00

SUPERSONIC MARK

E. Um, is.

42:11.37

philjstreet

Constantly on their and their phones about but we need to you know as you said as an industry we need to change. We've got to stop trying to fit generations into a way of doing something. We've got to change our thinking to.

42:25.22

SUPERSONIC MARK

Um, no, it's it's tough I mean I think as I'm getting older I'm a lot more Anti-resech and listening to people you know I think when I was younger is a lot more gunhore is a lot more. You know I know best than whatever.

42:26.11

philjstreet

The generations because we can't get our whole generation to change their way of doing stuff.

42:45.20

SUPERSONIC MARK

And I think you know it' was just youthful aegance I suppose but this whole problem could be solved in in three ways really and 1 is talking to the people that haven't considered yet more importantly talking to the people on the inside you know I mean. I get some snipes on Twitter and and Instagram and and Linkedin and whatever you know from people you know behind accounts and things like that you know, slagging off and saying you're putting the money in their own place. We've we've got to you know treat people better and pay them more and you know treat them with respect and. And I totally agree. Um, but I think what we're hoping with in this campaign and also just a reminder as well. I mean none of us are getting a pen for us right? So you know there's there's a few chats I've had by people who have been like oh I'm actually making out of this and it's like nothing at all, you know it's like I mean. Foolishly of this is to my hobby and but you know from that perspective. It's like um, you know I can understand why the industry's getting it. The flack is getting but we've got to change it somehow and I kind of feel like if there was this big sum of money. Said was going into the inside of hospitality only and you were doing nothing else I just feel like it's almost feels like a government fund. You know when you hear one point six bow he's going to need defense and you don't really see anything out of it. You know I just wonder if that would kind of disappear but what I guess we're trying to do is.

44:15.62

philjstreet

Yep.

44:20.30

SUPERSONIC MARK

If We can get investment from the best employers in the industry and we shine a huge light on them and what they're doing Hopefully that means they'll get a share of the people applying anyway. But on top of that it will actually get the other people. And you know that maybe aren't acting as good as they could be to sort of you know, come up to the the mark you know and and almost they'll be the outliers eventually. So I think it's a twoby thing I think it's a a channel tunnel thing I don't think it's big from one end or dig from the other I think it's.

44:43.28

philjstreet

Yeah.

44:56.97

SUPERSONIC MARK

2 things meeting in the middle there was thing we can do obviously is put an ad campaign that then you know makes a promise and then the promise isn't kept I mean that's the worst but I think we'll quickly get to right? who are all the key people within the chain and we would. It would be amazing that you know hospitality rising could be like a a kite mark of some description that only the great employers. You know, get that and it's you know, measured and all these things. It's not just you know tick box stuff. You know it's real forward thinking employers. Um, you know a bit.

45:29.76

philjstreet

A.

45:34.38

SUPERSONIC MARK

How when someone gets a job How can there be a bricky standard for some how someone's welcomed into that job or you know so there's all I mean there's so many things. Um, but I'm I'm excited with some of the meetings I've taken with you know some of the more forward thing can operate us I mean I think if we could all get in a room. And start him up this new hospitality out I think it could be really really Exciting. You know I think it could be great and for everyone. Um, but this is this is a start and I've said it many times we're putting the wings on the plane is it's going I mean and and there's never going to be a right time to say.

46:00.22

philjstreet

Now.

46:13.22

SUPERSONIC MARK

Everything in Hospitalal is perfect therefore which the same as the army right? The army ads don't show you. You might get short. Do you know what? I mean so for for yeah, so yeah, there's this, there's hard work. Yeah, there's some places that aren't as good as it could be. We get all that.

46:20.32

philjstreet

No and did.

46:31.78

SUPERSONIC MARK

But if we can just work with the people that are doing it right? at least we'll be able to sleep at night going. Well we've shown those people in the best light we've guided people to apply to work with them and then hopefully they've got a job with them. That's a start you know. And if we can move that consideration from 1 in 5 to 2 in 5 that's a huge big deal as well. You know.

46:53.84

philjstreet

I assessed. Yeah yeah, totally I That's that's much that's a, but so whole pipeline of people that was not there before and that's a massive thing that army yeah thing just flashed into my head there around that. Um.

47:03.98

SUPERSONIC MARK

Yeah.

47:12.26

philjstreet

Thing they used to do about the Royal marines. It's a state of mind you might have it. Um I always remember answering that that advert going I Definitely don't have it ah definite.

47:16.86

SUPERSONIC MARK

Yep.

47:20.18

SUPERSONIC MARK

No, no, no thanks. Ah, can it I can he swim. So yeah, no chance. Yeah.

47:26.20

philjstreet

Ah, ah, um, no, that's awesome I Mean the um, what? So what's what's next for you with this What What do you? It's It's all about the fundraise at the moment I'd imagine that's pretty much where the the main focus is.

47:39.13

SUPERSONIC MARK

Yeah, real head down or not so I'm just I'm looking up to my right here I've got a massive post that note stuck on my wall with a with all the list. So basically and thirty days to go as of the eleventh of April um of thirty one days to go. Um, so. It's going to be exciting to see you know just the the rest of it come in hopefully because I think this is almost going to be this last a does at the bar thing where are you know? Hopefully we go right? fundraising ending and in a people few people go oh because I've not got round to fill it in my form or whatever.

48:05.54

philjstreet

Right.

48:16.10

SUPERSONIC MARK

Um, so I think that will help also our big focus is on supplyer sponsors right now. So the biggies and you know we've got supplier packages and that around ten grand a month and but considering you would feature in the Tv ads and Tito ads all these things. So it's actually not that pegamed spend really? um. And that would be for the twelve months and so yeah, so we're just kind of focusing on that right now. Um and then over and above that we need to start getting the creative team ready to go. Um, you know, starting so May thirteenth really um and then I need to something James Nice said to me. Yeah, from aling country I mean basically I need to get out my head that this doesn't happen because it has no pretty much. Um, also we need to get I need to go in my head that um the fundraising ends. Like it's just it's just going to be never end and now we're just going to be on this continuous sort of loop. You know? Um, so I think with with those things in mind you know I think it's just about us gone ahead. So that's the main things really is you know at a simple level is um.

49:11.61

philjstreet

Yeah.

49:23.83

SUPERSONIC MARK

Yeah, fundraise done. Whatever we get to continue fundraise as as after that anyway just to see what else could we can get um and then it is about yeah, getting the getting the creative right and getting it researched then maybe even going somewhere warm to film it.

49:40.35

philjstreet

Yeah, yeah, well those we're coming into the warm months they um is is very warm the world apparently the perf has some of the best sun weather in the in the Uk according to our early conversation.

49:40.54

SUPERSONIC MARK

Wish should be nice. No, we won't be we'll be the u k we'll be the U K and so yeah.

49:53.96

SUPERSONIC MARK

There you go? Yeah yeah, you'll be fine up there. But yeah I mean it'll be fun. But I mean we'll be filming in. Um, you know like you know, hopefully so houses and and we'll be filming in prets and you know all different things like that you know so. Um, no I'm very very very excited about that. You know.

50:12.68

philjstreet

Yeah, Well I mean that's the thing about the industry isn't it is that I mean there's so many different elements to it that if we can get that point across as well that that is obviously there are places where you start, but actually where this can take you is. Phenomenal.

50:31.94

SUPERSONIC MARK

That's a really good point and you know I think it was a Kenny bla I well fun up Kenny Kenny but up a buswell up Scotland and you know he he's been talking about. He's been a great supporter I really must so thank him. But you know he's been talking about start here, go anywhere.

50:33.18

philjstreet

Um, I'll send you the invoice. Don't worry.

50:49.35

SUPERSONIC MARK

Which is a real lovely lovely thought as well. But as I say the most important thing is we get the right message that has the maximum effect and and and resonates with the most people that's that's the plan you know because a lot of the time we show creative or we see what we're doing and.

50:53.23

philjstreet

Yep.

51:06.90

SUPERSONIC MARK

You know you'll maybe get a more heritage style brand or older style hotel or something Gru that doesn't suit me at all and it's like well it's not really about you. You know it's about the young person and then once they come on to the website. And they can see all these brands and all these jobs and then they can choose for themselves and it's about the strength of your brand and it's about your Evp and it's about, um, you know the the page that's maybe you're talking about you or that you're um, you know once the person clicks through to your website. What it looks like is an onboarding or application thing. So. You know you're still about work to do for the brands as well. But basically I'm hoping that we can just be this huge acquisition partner that can change consideration enough that it will mean you know lots of applicants fresh blood coming into the market and fresh talent because.

51:42.38

philjstreet

Ah.

52:00.90

philjstreet

Yeah.

52:00.66

SUPERSONIC MARK

We need that. Um, and it's something you know well William at mjws is you know constantly saying you know what're just killing each other what just necking each other' staff you know, paying them ten quid more than hour and then. Ah, somebody else will see I'll do 12 and then you do it. You know it's too much too much. Nope.

52:20.12

philjstreet

Yeah, yeah, and that why that's not sustainable. Is it. That's a stick in plaster approach. Um, it's not a long term solution.

52:27.85

SUPERSONIC MARK

But there's going to be a point where the costs to eat out are so much of Yeahtika we have whatever so much that the publico to owners as well. So we've got to be careful. Um, because there's a wall of cost coming through. Everyone's adding as much as they can.

52:37.44

philjstreet

Yeah, yeah.

52:47.35

SUPERSONIC MARK

But the public will start voting with their feet and all of a sudden you know, um, they'll not be sympathetic to the hospitality industry after them being so supportive so we need to watch that too.

52:55.27

philjstreet

Yeah, yeah, so not a lot to do then just just the odd thing here and there no but you know the key thing is for me certainly with something like this is actually you know the people who who are on the the.

53:04.31

SUPERSONIC MARK

At say.

53:14.23

philjstreet

Inside or outside of things who are pointing fingers and telling you that you should be doing this and you shouldn't shouldn't be doing that. What are they actually doing though. At least you're getting off your your backside and you're actually trying to affect something positive you know and there were absolutely will not fix this with negativity.

53:22.16

SUPERSONIC MARK

Yeah.

53:31.70

SUPERSONIC MARK

No.

53:33.47

philjstreet

Have to be focusing on the the lighter touch elements of this and you're backing it all up with you know, robust research and and things like that then you know I salute you and you know anything that this humble little show can do to support it will.

53:51.87

SUPERSONIC MARK

Yeah, no I Really appreciate that and you know I guess it's just been the right time for me as well. You know to bad spare time my hands and stuff like that as well. So it's It's been a good for me to get stuck into it So you know I've I've really enjoyed doing it I don't ah don't think I realize the enormity of it. But I'm glad that I don't.

53:51.98

philjstreet

Will always do it.

54:11.42

SUPERSONIC MARK

Because I would never have started that and I would be getting vertic Vertigo right now. So you know ah I get it comments quite a few times where people going you like how much you've you know Bitten off and it's like I'm probably better off just not worrying about that too much. You know it's just like in. It's most simplest form.

54:11.52

philjstreet

Yeah.

54:30.83

SUPERSONIC MARK

What's the maximum I can raise how can I then credit everyone for being part of it. Um, how can I display them in the best way and the applicant Johnny and and in the content and the advertising. Um, and then how can we measure it well to show that it's had an effect I mean that's. Pretty much at a higher level. Um, and I just don't want anyone coming back to me next year and seeing you know you, you know you sort of didn't deliver on what you said Um, so I mean the the amount of well for me and the creative team to.

54:51.57

philjstreet

Um, yeah.

55:09.60

SUPERSONIC MARK

To Smash this as off the charts. You know we have to because my reputation I mean it's quite foolish thing. You do really my reputation is a marketer in front of the entire hospitality industry is about to be played out so you know I could.

55:10.95

philjstreet

Yeah.

55:21.14

philjstreet

Yeah, if yeah, yeah, yeah, yeah, no, no, ah you've definitely um, you've definitely put yourself out there for for judgment for for sure. But Doro I I think the thing for me though I mean i.

55:30.60

SUPERSONIC MARK

Yeah, yeah, yeah.

55:38.37

philjstreet

Hope for success of course, but success or failure. It's the the intention is there for all to see and you know that comes from ah nothing but a place of good from you and all our we've not known each other for that long but you know at the end of the day.

55:48.90

SUPERSONIC MARK

Um, and.

55:56.91

philjstreet

You're doing everything that you can and within your power and you're going outside of the areas where you don't have power or knowledge you know to bring in that knowledge and and get the best possible team together. You know, Ultimately, what more can you do? um you know and there's always more money to be made and there's always.

56:07.50

SUPERSONIC MARK

You.

56:15.55

philjstreet

More money that can be thrown at something. But ultimately you know you? um, you have to you've got to go with what you've got and managed to achieve and actually what you've achieved so far is phenomenal.

56:26.41

SUPERSONIC MARK

Yeah, ah, um, I'm just terrible for always want and more but um, but yeah I think I think what we've done not many I've done. You know in terms of getting 600 grand ahenia um, so that's not bad. Um, but yeah I to be honest I just can't wait for this bit to be over and for the. For the creative to start, you know I'm I'm just I'm really excited to get going on that because it's going to be a joy I mean I've not been involved in big advertising for our we while and I'm etcching etcching to get good so it'll be fun.

56:50.32

philjstreet

There.

56:56.43

philjstreet

Yeah, yeah, but that's good. You know you should have some enjoyment with this as well.

57:00.63

SUPERSONIC MARK

Oh yeah, yeah, but I think you know it's funny. Um, Rody Suerland this behavioral economist guy he was on my podcast a be well ago and he said something great and um, and't really thought about it in this way. But he said what he does is he. Says yes tos many things he can podcast speak can write in whatever and he says it's all about increasing your surface area and I thought that's a good thing. You know. So even if this task cool. You know, maybe you not as well or whatever. Yeah you've certainly increased your surface I mean yeah, um, the amount of great people. I've got to meet out of this has just been. You know people have got no business I mean you know the other week they are um, you Nick Jones from so house and you know got in touch at I emailed him about something and and he says oh want me joint to come and see the new club in Brighton and have a we sneak preview and. No um, can touch me I and you know and and now they they're looking to invest pretty much so I mean you just can't believe the the luck and so I think a lot of the time. It's easy to just put your head down and do the work that you're doing and you know all the rest of it. But. Doing something like this as you're saying that comes from a good place. They you put yourself out to universe all that kind of cheesy stuff but see the amount of goodness that's coming back like I've I've never seen anything like it my life you know, just in terms of you know all all things new friends new contacts.

58:23.96

philjstreet

Yeah.

58:31.60

SUPERSONIC MARK

New Business new ideas New Whatever am oh it's just a wonderful thing. So I can't recommend that enough and I'm all I'm sad that I haven't done more charitable stuff in the past you know So I'll definitely be keeping on going with it.

58:42.44

philjstreet

Yeah, and you well you know that? ah mentality has its roots firmly in Hospitality Mindset right? I mean you know that's you just um, doing it in a different form. But ultimately you know at at there's.

58:51.40

SUPERSONIC MARK

With.

59:00.97

philjstreet

Lords and loads of psychology around the the good feel effect of giving and you know and how often that comes back you 10 fold in time. But I yeah so no I um I think what you're doing is is off this off the scale I think it's um, it's phenomenal. It's absolutely.

59:05.17

SUPERSONIC MARK

Gift.

59:20.56

philjstreet

Needed and um yeah I wish you well with the the next phase for sure and I'll be watching I can't wait to see what you come up with to be honest, I'm really excited about the prospect of the creative element.

59:25.85

SUPERSONIC MARK

19 ah, yeah, see see me falling over in the egg drink and yeah, ah yeah, it's going to be amazing I mean the the people we've got rounders I mean it's not going to feel you know, um, that's so good and you know once I've get a bet between Myif as well. I'll walk. And indeed to make it incredible and I think that's a lesson we learned on a tiktock campaign for buzzwars that we did with antlo social. And yeah, we ended up getting a thousand applications through from Tiktok you know for 1 brand alone. So when we did that.

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philjstreet

Here.

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SUPERSONIC MARK

That's where although I might not know everything about Tik to I know bit but not everything. That's where your general knowledge comes in where you go I can see the metrics aren't working here and I can see tiktoks not delivering on what we expected to and what we've paid and then that's where I'll go right daily meetings we going to move us style. We're going to make it happen.

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philjstreet

Yeah.

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SUPERSONIC MARK

And then we did you know so at the start it wasn't looking very good at all. But we worked together. So It's just that. So. It's a reasssurance for anyone investing that you know it's not just invested and we've put on some ads and setback. You know it's like we'll be with it every single day looking at those metrics sweating them to to get the maximum effect and. If something isn't working will be argile enough to change it. You know? Um, but as that's the way it'll be working. So yeah, it'll be good.

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philjstreet

Yeah, great stuff. Um, so if people need to or want to get a hold of you to learn more about it to help in any way shape or form. What's the best method for them to do that.

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SUPERSONIC MARK

Move? So there's a few really? so um, email would be hello at hospitalityrising dot org um, and also on Twitter and on Instagram. It's at hospital rising uk as much as I hate the world hospital but you can make it I can make it that long and so um, so we need a new what for hospitality like so anyway so does that that's another problem you correct, but um, so does that.

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philjstreet

No I know you got limited characters. Um.

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SUPERSONIC MARK

And that's the kind main ways. Really if you're really stock Market Supersonnic but marketing. Um, yeah, so that's that's the main ways to get in touch and then I'll be able to help out. It's me on all those addresses Anyway, so not a problem.

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philjstreet

Fantastic, yeah well I'm guessing that pretty much everyone that works in hospitality in some form of decision making role has had an email from you at some point over the course of the the last twelve months

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SUPERSONIC MARK

Yeah, maybe maybe I mean I Guess Ah, that's what you don't know and have many people you've you've so touched I suppose I think and yeah I think the awareness is out there I think it's just a lot of people are waiting on a lot of other people. Um a lot of people are standing back to see. How it goes and then might jump in and then some people are saying look. We're plowing our own furrow and you know it's okay, you know we can't force people to do it. But um, but yeah, so from from that perspective. It's like every day we're trying to just increase that awareness and we've got daily.

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philjstreet

Right? yeah.

::

SUPERSONIC MARK

Placement and propel for the next thirty days I think that will do is a really good job. Um, and then yeah we we we just need to wait and see I mean if this was my full time job. We would have done a better job. Um, Amma the world's best fundraiser. No um, I'm a really great detail in all the admin that goes with all this. Not really. Um, so you know and and I got to thank you know as a fiona and and simon and serger. Um, and David Shena at uk show they've all been absolutely amazing. Um, you know helping and all that stuff. So yeah, lot of learnings on how it could go better as well. But um.

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philjstreet

Of course. Yeah.

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SUPERSONIC MARK

Yeah, we've not given it a bad not given it a bad short from never having done this before.

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philjstreet

Absolutely good man all right? Well I'm gonna let you get on your merry way. But I massively appreciate you taking the time to to fill is in a little bit more detail on what's going on and where you're at um and perhaps we'll do another chat in about six months time and and see how it's all.

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SUPERSONIC MARK

No worries.

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SUPERSONIC MARK

Not at all.

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SUPERSONIC MARK

Yeah, all of lefttown one of the 2 Ah.

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philjstreet

Progressing. Yeah, ah you got your layer all sorted out for to retreat to yeah good man, no worries at all good to chat to you Mark Cheers.

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SUPERSONIC MARK

Ah, yeah, as me Yeah, still thank you.