In this episode of The Build Up Podcast, Luke, the Walsall plumber and gas engineer better known as Blue Bulldog, shares how he turned a one-man plumbing and heating business into one of the trade’s most recognisable names on social media. He reflects on the early days of filming his work — from a boiler swap in the loft to a tap replacement done through the wall that racked up 2.5 million views — and how showing the job as it really is, mess and all, built the trust behind his following.

Luke discusses how he’s utilised Instagram, TikTok, Facebook and YouTube to grow his audience and win work, highlighting the importance of consistency, authenticity and knowing exactly who he’s creating for rather than chasing viral views that never reach the customers in his area. The episode explores influencer marketing within the construction industry, the value of genuine engagement over vanity metrics, and why he turns down brand deals — including free products and even a free Turkey teeth clinic — when the fit isn’t right. Luke’s insights into keeping his integrity, building long-term brand relationships like his City Plumbing ambassadorship, and why the best brands win by building community rather than listing features provide a fresh perspective on the crossover between the trades and digital marketing.

Follow Blue Bulldog Plumbing:

Instagram: @bluebulldoguk

TikTok: @bluebulldoguk

YouTube: Blue Bulldog Plumbing

Stay connected with dissident creative agency: https://linktr.ee/dissidentagency

Subscribe now and don’t miss future episodes of The Build Up Podcast!

I still find it crazy, to be honest.

I still see myself as a plumber.

I'm just a plumber.

That film stuff.

that's why guys, people won't be chasing the viral video.

I want it to explode.

Like, but you're not going to get much back off that don't just go for the

person with the biggest numbers or the biggest views.

There's no don't go on.

Numbers go on authenticity and the content and then doing Be yourself now.

Some integrity.

Don't be tempted by the free products.

Welcome back to the build up.

I'm down the creative director at dissident.

Today we're talking with Luke aka Blue Bulldog.

He is a plumbing content creator.

We're going to talk about how he leverages his massive social media following,

not only to get business, but to also to garner deals with some of the brands

that he uses and respects.

Luke also talks about how he's attracted to brands that market in a particular

way, whether that be their branding, the way that they communicate, or the

fact that they build a community around their product.

These influence his buying habits and the habits of his peers.

So hopefully this will be information not just for content creators, people

who work in construction, but also brands on how they can market themselves

in this industry.

Really cool episode.

Hope you enjoy

Luke, thank you so much for being on the build up.

Our pleasure to be here, mate.

Not your first time at Disney Studio?

No.

Once or twice before.

Twice now.

This is my third time.

So.

Yeah.

Always love coming here.

It's a pleasure to have you back here for.

For the audience, mate.

Can you just give us a brief overview of the bulldog?

The blue ball.

What do you do?

Tell us a bit about your business.

So, yeah, I'm a plumber.

Well, gas engineer, I don't know, I'm just a plumber, basically.

So, yeah, just general plumbing and heating and stuff like that.

But doing it since I was left school, setting my own business five years ago.

See, I work around Walsall just doing stuff like that, and.

Yeah,

it's just me.

Yeah, yeah, one man band, one man band doing the lot, trying to keep on top

of, you know,

like it's it's a strange question to start.

Do you ever get days where you don't have work on.

No.

Flat out on.

It is when, when when you own business you've got to have boundaries.

One boundary.

I don't work weekends, but if I did, I would literally be at work seven days

a week.

It's it's nonstop.

Even on the days I haven't got work, I'm still working in the background.

I'm still doing the admin, getting back to customers, sorting out materials.

It is a lifestyle.

Being self-employed is 24, seven, seven days a week.

Are you a Monday to Friday, guys?

Yeah, Monday to Friday.

I am the occasional weekends when on need to.

Only if I really have to over the next Monday to Friday.

Yeah.

That's fine.

I've got kids so the weekends and block their time or money to Friday.

I've got one business, but they know when the weekend comes is told me, dad,

that's what.

That's how I like to keep it on them.

The only little ones.

So are you like you like school run hours like, are you going like.

Or are you like early mornings?

So I'm still when I am, which I'm very grateful for.

I've got the opportunity that I'll get set, my lad.

School.

So yeah, I'll start after the school run.

And in the winter it can be like six, seven, 8:00 finishes summer.

I do try and scale it back a bit.

I do like to try and finish, pick the lad up from school, you know, enjoy

the good weather.

But that's on the flip side.

That's a good thing about being self-employed.

You can pick your hours, you can do what you want.

So yeah, love that.

Especially in the plumbing and heating industry

though, a lot of people will be familiar with you because you've got a really,

really good presence on

social.

It's like,

like when did that kick off?

Like, can you.

Can you walk me through?

Kind of like the timeline of social media, but

like, how did that start?

When did you start to see like traction and things?

That was it a like a conscious choice to really push socials.

And did you did you think you'd be where you at now?

So it started for me like I wanted to promote my business, get it out there,

show people what I'm doing, I've seen people do it and do these really nice

time lapses.

You seen the start of the project at the end of the project, I thought, that's

so cool.

Hey, when they're doing it.

And I went on TikTok and I had there aren't editing that before I said and

doing it then my very early stuff is terrible, really.

He's like, basically it's just like the old border, you know, the old click

your fingers and it's a new boiler.

I was doing stuff like that at the time though, right?

Yeah, yeah.

You know, you think you look back at like the stuff that you've created in

the past, like as a creative agency, you do this and it's like, can't believe

that because it's just off the time.

Yeah.

It was it was just like, I've seen people do it.

I thought, that looks cool.

Let me try that.

So I've done a few videos like that and I thought, let's actually show people

what I'm doing and how I'm doing it and talk them through it.

I think one of my first ones that I passed that did well was changing up

in the loft.

So it's just basically me taking some videos, putting us into the loft, connected

the open, talking people through it, and that was the first one that I thought

it got over face and views, and I was like, wow, this is doing what this

does.

So I thought, well, okay, people are liking that style of content.

It's showing the work that I'm doing.

Let's try a few more.

I think it really took off when I changed a set of taps, and it was

on the opposite side of the bath.

I had to go through a wall.

Okay, so it was something a lot different.

It was just replace the setups.

It was like, I'm going through this wall and doing it from the back.

And that one I think got 2.5 million views.

It went crazy.

I think it was just something that was completely different.

It was I mean, if I was doing the edit now, it would be completely different.

There's voiceover be different, everything would be different.

But it just kind of fell into the algorithm.

It was something different.

It's something out there.

I mean, if you look through the comments on that,

there's quite a few negative comments, like a lot of people.

Yeah.

Especially in the construction.

Yeah.

You do.

Yeah.

Really is.

Yeah.

Put you down on how you do something.

Yeah.

Of course.

The thing with the construction industry is a lot of its subjective.

There's, there's, there's, there's plenty of ways to skin a cat.

Yeah.

And I've always attributed construction to these very similar to the creative

industries.

Just a different set of tools.

Yeah.

When you create a video, when you take an image, when you build

like a presentation, whatever, there's a lot of different ways of doing it.

And everyone will have their own kind of workflow.

And, you know, a lot of construction is kind of looking at things going like,

you might be doing this, which is the best way

to do it

certain types of content that you put out on social platforms that that

you've noticed that you particularly well in terms of like region and stuff.

Notice a pattern of both of that.

Yeah.

You're find like there's stuff for me that I do that I think is basic.

But to other people it's like, don't know what's going on here, don't know

what you're talking about.

You'll find the more basic jobs, the DIY jobs, like changing the tap,

sorting out a waste pipe or something like that.

People will watch it sink.

I'm going to learn something to this.

You do find a lot more people will watch that because they're trying to do

it themselves.

You know, when you try to do something.

What do you do?

How to do this.

So if your video is told how to replace a tap, it's hopefully going to be

the top of it.

And they will do better.

The more basic back to basic videos I would say do better.

Then more of the complex ones like I did one on one, I'm like, yeah, just

put that away there.

You test this, test that.

And a lot of people like I lost you after 20s by fair play.

You did a good job, you know what I mean?

So if you're doing content like that, you've got to be aware of your audience.

You got to really think about who are you targeting?

Are you trying to help or what are you trying to promote here?

But I do find the basic ones do do better

about your audience then, because what we find a lot with a cancer cells is

a massive portion of the audience.

Will be others in your industry.

Yeah.

It could you give me a rough estimate ratio of like,

you know, ratio between all the people in your industry, like, like engineers

and general public

customers and stuff like that?

It's hard to it's hard to gauge.

I mean, like when you do the demographic, like you look at the analytics, I

think a lot of my audience is between 13 and 15 mile.

That's like my target audience.

That's who will watch it.

I'm guessing a lot of them other trades.

But I do get a portion of younger people watching it, so I'm guessing them

in the apprentices and that,

I'd say it's 70% like other trades and 30% like the general public.

Maybe people wanting to do the stuff, trying to learn a bit of plumbing or

looking to get into it.

They want to see what the you know, what it's like to be a plumber.

I'd say that's generally the split that I'd get between it.

Interesting thing about about this is like when a lot of trades,

social, social accounts, they're typically

a lot of the content that they're producing is essentially for the tradespeople.

Yeah.

You know, a lot of the time is kind of

almost marketed towards them, which if you think about it, isn't great for

business because you're thinking, well, that I'm not selling these guys.

Yeah.

But you know, and is there a is there a better strategy to, to market towards

my actual customer?

But my take on that is

most of the stuff that you do, especially if Israel is showing quality work.

Yeah.

If a customer comes onto your profile and they can see

the knowledge and experience behind what you're putting out, they're going

to.

They're going to associate that with good quality work.

But also if your social media is being boosted essentially by other people

in your industry who are connecting with you, growing your follow account,

growing your engagement stuff, it's going to knock on effect of those actual

customers is going to be able to be shown to them easily, right?

I reckon you had you got about 20 K on Instagram.

2525 yeah, yeah.

So really really good numbers.

Yeah.

Inevitably that means that whenever you play out is going to be put out to

more people,

inevitably it's going to get more engagement and therefore the potential reach

to your actual customers, potential customers

is escalated.

Yeah.

As opposed to if you had a really small audience and you only targeted content

that appealed to the general customer, yeah, it's going to be less likely to

be

pushed out to that.

Yeah.

So I think actually like, you know, I've always had this thought about why

do you want to use trade social accounts, keep making essentially content

for the people in that trade.

But I think it still is a huge benefit to actually growing the business.

Yeah, I suppose it's like a big circle, like we needed content when I when

I do content, I try and think about what am I trying to do with this

content?

Who's it going to help?

That's the big thing.

Like who am I trying to help?

Like I like to the videos that are informative and help people,

I'll never look at views, to be honest with you, because sometimes when I do

a video, I know it's only going to be a very small select people that I'm

going to look into it.

Then all the times I'll look at a video and think, if I can show how

I'll do this job, potential customers are going to say, he can do that job,

look at the job he's done.

But also I don't try and edit it so it looks perfect.

Yeah, that's the worst thing that I've tried to show the job as it is now.

Sometimes that can go a little bit against me because you get people in the

comments saying, oh, look like you did this lot.

That's the real world, mate.

This is what happens out there.

And then you're not giving a potential customer like, you know what I mean?

They're not getting false hopes.

Yeah.

You know, because when you go into a house and you're doing plumbing work specially,

things can go wrong.

It happens.

It really does.

And if you've just advertised this perfect job, well, my job, they turn out

like that.

Like this happened like it's it's one of them with content.

You've got to.

I suppose you got to yourself.

What am I doing the content for?

Am I doing it to boost my business?

Am I doing it to chase a viral video?

I'm going to do need to get followers log.

You've got to really think about what your content is going to be out there

for.

You said, look the content, it's like a big circle.

You can do a video and yes, it can.

It can target other trades like plumbers in my area.

They'll start following me because I'm helping with hints and tips, but then

brands are going to recognize it.

Oh, he's using that stuff.

But then customers are going to say, I need that doing.

He's just done that and it works.

So he's in my area.

Then they're going to save him in the air.

It's just one big circle.

But we can't.

You guys decide.

Look, what am I doing it for?

That's the big thing.

What am I doing?

Content.

Well, the interesting thing is, it's nuanced.

I imagine you're sort of

presence on social media because you do work with brands.

Yeah.

So there's that sort of you're almost marketing towards almost like three different

areas of customers.

You've got your community of other plumbers and engineers, and it's cool to

make content that's, you know, kind of in that area.

Yeah.

But then you've also got this, you know,

I imagine you work with friends.

Yeah.

And creating potential opportunities with future brands.

And.

What you mean.

Yeah.

That's it.

You've almost got three different things you're thinking of on your social

media platforms.

And I guess what you've got to do is find a happy medium.

Yeah.

You got to try and keep them all happy, you know what I mean?

I think the one thing I'll try and do is not lose sight of why I

started doing it, where the enjoyment come from.

Like when I had less followers, I was doing it to try and help people, stuff

like that, and showcase my work to potentially boost my business.

Now that I'm further down the line, I have to really think about my content.

Like what?

I've got this brand, got this brand that I'm working with.

They need a video.

How can I incorporate that in a video where it's authentic?

It helps the brand, but I'm not overselling if you're not.

I mean, I don't want to be out there doing content saying by this.

Yeah, it's it's not authentic.

So you really have to think about what you're doing.

I suppose when you when you get a bit further, you might have got these brand

deals.

Content becomes a little bit more stressful.

Yeah.

It can get a little bit stressful because him trying to keep everybody happy.

You're trying to keep the brands happy and you target audience you've got to

keep.

You could stay on the ones that get you to where you am.

That it is.

Yeah.

If you do anything that's kind of off brand for you, that feels a little bit

disingenuous.

Essentially what you do is you lose your influence and that makes you, first

of all, like not relevant to this audience that you've built up, but also from

the brand side.

Not used to it.

Yeah.

Lose your influence.

You have no you have no value to a brand.

Right.

So you've got to like

really curated everything I mentioned.

It's quite a delicate balance.

It is.

Yeah.

It's about keeping your integrity.

That's what you've got to keep.

You really have got keeping integrity.

So when I do work with people, it's got to be the right fit.

It's got to work for me, work for my audience and work for that brand.

There's no point in me working for a brand if I don't believe in that brand

or don't use that brand, there's no point at whatsoever.

This was this was this was the topic of conversation that led me to let's let's

go on the podcast and talk about this road name names or anything like this.

And if this isn't a comfortable topic for you, you can just grab it out of

the podcast entirely.

But I we represent loads of different brands and, and I we got this one of

our brands got this new product that come out with, I'm really excited about

and I'm trying to figure out if it's where it fits within the market.

So I'm like, look, there's this new product.

Like if you thought about using this, like, have you had any work with these

guys in the past?

Have you seen any of those things?

And you and I remember you were like, I know the brand.

They seem really good.

I can't get them of my local merchants and therefore I don't use them.

Yeah, it's weird for me to go and use that product and put it on socials

or something like that, because it just feels off brand.

Yeah.

Because

it's it's not a tried and tested product for me.

Yeah.

And you know, I imagine you could probably do some bits and business.

You could, you could do some genuine like, oh, I'll put it in a referee.

I'm going to put on social media, I'll give you feedback on it or whatever.

Yeah, yeah.

But actually putting something out on social media, that's a brand new thing

that's never come up in the past and stuff would feel wrong to your audience.

Yeah.

Actually got to really be, even if you like.

Yeah.

I really want to do this.

You actually can't.

Yeah.

You know what I mean?

Yeah.

Because this might be a brand that you genuinely think this would be a great

fit for me, but because I can't get rid of my local merchants and therefore

it's not going to be sustainable.

Yeah.

I'm not.

It doesn't seem right for me.

It's like a one time piece.

Content.

Yeah, that was the thing.

Look, what went in my head was that I'm going to be good for the brand.

No, there's no these things for me to do would be like, yeah, great.

That's great.

That's another payday.

I'll take that.

Would do the same eight goals.

Never think about it again.

But I'm going to get my target audience thing.

I'll see you use something else here.

So why are you promoting that?

Why are you using that?

We know you've been paid and he ain't going to have the same effect that that

brand wants.

That brand wants to do a video to promote the product, and it would have the

total opposite effect block.

He don't even use them.

So why is he promoting them?

Yeah, he would have that effect.

So when I choose work it's got to be the right fit.

Like he said he's got he got to take it to sometimes.

And it was absolutely nothing against that brand.

It really wasn't because I do use some of their stuff.

But like I said, other stuff out there is a lot more readily available.

I'll use them.

People know I'll use them.

Not only would it be a bad fit, maybe bad fit for them.

So sometimes you've just got to say no.

Even if it's a good payday.

Yeah, you've got to think about like, you know, who are people going to perceive

this?

I think it's a really clever move because, you know, there might be a situation

where you go, this is this is a long game thing.

Give me some of the products I'll ever play if it works into my workplace,

if I can get into the local merchants.

Yeah.

And that might be like something that we can maybe start looking at.

If it's if it's the right fit.

We're just going.

Yep.

Thank you very much.

I'll take this.

Yeah.

Because you're not a review channel, right.

Yeah.

If it'd be a completely different probably conversation if you're like, yeah,

yeah, I do

paid reviews and I'm completely honest I do that.

Yeah, that would be a difference.

It would be entirely right.

But that's not your brand.

It's not now.

People aren't used to me just saying, well, we've got this.

I'm going to review it people.

When did you start doing that?

And if I'd done it from the start, great, because I would be that review channel.

Oh, he gives honest feedback to products.

But

on the flip side, if you give me honest with you and something's rubbish, brands

don't want to hear that they've really done.

So you're going to put a lot of brands off saying stuff.

I've done it in the past.

I've of,

you know, said stuff about a product or brand.

I've said that's what we should avoid it.

But that's just me being honest.

Now.

If it's affected, if I get work of him,

it's just what it is.

You've got to have that.

Like I said, integrity.

And,

what's the word I'm looking for?

You need that connection with your audience.

Like what Isa is work.

You know what I mean?

He's actually speaking the truth instead of just being a puppet that says by

this, by that point.

Yeah.

And and that's, that's a big thing when it comes to being from from being on

the dissident side of things that we work brand side to, to market products,

to market brands and stuff like that.

Content creators, they're shelling out left, right and center.

And you can tell there's no real

long term investment in.

Let me ask you, try this product.

Yeah, I've been testing for the last six months.

Yeah.

And I can genuinely say right now it's a really good for this.

Yeah.

For this reason, it's not to say that I totally agree with every single product

that the brand has.

This particular thing works.

Yeah.

Like that.

That works.

That works really well.

But

you can just see the accounts.

I just like bad I have to add, I have to add and you just know

I've never seen that before.

But if you're if you're that type of content creator and it works for you,

like I say, like a review channel or a I'm the kind of content creator that

gets sent stuff to, to to play with.

And I can let you know, yeah, yeah, that works.

But because you're essentially a lot of your work on social media is being

a job in front of the engineer.

Yeah, it doesn't make sense to be like a commercial.

Yeah, it doesn't now it really doesn't.

Like I said, that's the balance with your content or at certain brands work

with.

I only work of him because I believe in them and I use them, that's the

thing.

But when they want me to go, hey, can I come out it without overselling it?

And these way for me to do that is just work and film because it will

naturally become in my content.

It's already there.

Yeah, the times I've done videos and that brands just been in there and it

wasn't even paid for.

He's crazy, but it's just what happens there.

It's what I'm doing.

It's what I'm If I've got a brand that needs a video, it'll just be as

and when I do, I got one coming up.

I've been working with a brand and they say we needed a read on this, but

it's just easier in of the world.

I'm generally just using that kind of film that this month.

No problem.

It's got to a point now where he sends me one message a month.

He says, do this, same as usual.

And that's it, because he knows when I'm doing it, he's coming out authentically

and that,

but yeah, like I said, with some stuff people brands approach and say, oh,

we want to give you this.

Can you use it on a video?

I know if you're going to use that in my life, but I will pay you

this much like and I think some people can get their heads down a little bit,

like the weirdest offer I've ever had was for YouTube.

The turnaround said,

we're teeth clinic in Turkey, right?

Says we'll pay for everything.

The floats, the teeth work, whatever you want.

If you do a YouTube on it.

I was like, like number one log.

Do you think my teeth are that bad?

Number two.

Like, there's no way I'm going to sell my YouTube channel down the road for

some new teeth, you know what I mean?

I said if I was a content creator, I would be the one that everybody talks

about.

What I do is because I was out there, everybody, I'd be like, yes, please give

me those teeth.

I'm going to come back with turkey teeth.

Yeah, I'll have the blue bulldog

cheese.

I would do it every energy drink, every every possible thing.

I would be all over the worst influencer ever

when it comes to social media.

And we rushed

about, like proposing a few words of that.

Does that actually.

So let's say let's, let's say a post as credibly, well, more better than, than

the average for you.

Do you see the needle move on on your business as a whole?

When that happens there?

Imagine a lot of times it's by accident.

Anyway, the viral posts are the ones that you put together.

Oh, yeah.

They're really, Yeah.

Do you, do you actually see, like a benefit to the business when you see like

a little spike of business or whatever?

So at the moment I've just going to wear conditioning and I've done my first

real the other week because coming up to summer, we want we want to start fitting

it.

On the back of that I've got 2 or 3 inquiries, which is good.

That's what I wanted.

The bathtub one.

I see a surge in demand bathtubs.

I mean, I still get messages on YouTube now saying, where do you work?

So I've got this situation.

I put it on YouTube.

So the content you do, people, I'm looking for people to solve a problem.

But it's hard to gauge.

I suppose I could help myself out by asking the customer, where did he get

me information from?

And actually tracking it.

I could probably see more,

of where the customer is coming from.

But if I take that video, for example, the air conditioning, one thing.

Yeah, it's it's it's providing workflow.

Now I'm starting to get inquiries coming through.

That's that's really insightful.

2 or 3.

2 or 3 leads.

Yeah.

Offer social media posts

and.

We did a decent post to go 2 or 3 weeks to like, you know, to

some reasonable works and decent brands.

And whether that's, that's insane for us because obviously that can generate

crazy, crazy I want to

lean into like what virality means for

businesses, specifically when it comes to like, you know, shopping place people.

Yeah, one man bands, whatever.

If they put a piece of content out, if they're if they're searching for virality,

is that actually a good thing?

Does it actually generate, you know, the

the business that they need or should they be creating content built on trust,

generating trust and things that so obviously viral

post a little bit more difficult to get.

Yeah you do.

You did get leads up there.

But if you put that alongside that, that post that leads that went viral,

you probably each know whether you did not know.

There's probably a formula that you're like, if it's going to go viral, is

this yeah, we'll see.

Or if it's going to be taken by successful, yeah, it's going to do this.

But if you match that up against, you know, posts that are, you know, aren't

going to be viral, but the potentially build trust is that is that a better

strategy for social media?

Yes.

Media strategy should be.

What's your end goal here if it's the build your business.

It's about showing customers what you can do and how you do it.

Don't care about the views.

It's all my about the views.

Because when you want something, what do you do?

You search on Google.

The more policy you've got, the more,

jobs that you show people that going to go through your back catalog, then

say, well, he's doing this, he's doing that.

They've got videos to watch you work.

That's going to lead to more customers if you change in viral videos.

Boy, that's why guys, people won't be chasing the viral video.

I want it to explode.

Like, but you're not going to get much back off that you're not, because it

ain't going to the niche that you want it to.

It's not going to the hormones and the plumbing work.

It's going out to everybody in the country.

And you might only work in one area.

So if you work down safe and you got a lot of the views up north,

there's no point behind the viral video.

I mean, it's nice, it is nice because you get the likes, you get the comments.

You know what I mean?

It's a good feeling when you get involved with your But I think people on social.

I think, where do I see my business?

What do you want to do with it?

If you want to grow your business, put out the content that's showing your

business.

Don't try and get chase the ball.

Don't copy people as well.

That's a big one that I see people trying to be other people.

Be yourself.

You've got to be yourself because you're trying to be other people.

Then I'm just going to go and watch over the person that originally did he,

you know what I mean?

So you've got your own identity as well.

as well.

Like, and it's, it's

I like this about social media.

There's some accounts that are out there that got big numbers and there is

no one facing the camera.

Yeah, all the work, all the work that we do, carousel posts, short reels, essentially

advertising the way that they do.

And they've got 20, 20 odd thousand followers on Instagram.

Like way.

Yeah.

Because you would assume that it's the personal.

It's the personal stuff.

It's the person behind the brand.

It's the gags.

It's the watch this.

It's the it's the creative pieces of content that generate a,

an audience.

Yeah.

But a lot of the time, like, is literally just like, here's the before and

after.

Yeah.

Like they still do it quite well.

Yeah.

I mean you're still showing like the journey though aren't you on the cover.

So like

give them doing an extension or something.

They'll just be like a load of mud and all of a sudden it's like this

beautiful extension, like, oh my God, that's amazing.

You don't need to be.

Yeah.

You don't have to be.

No, you don't have to get your face in front of the car.

I mean, it helps if you could put a face to the business.

It massively ups.

But you don't have to be out there talking to the camera.

You've just got to, like, film your work.

And more importantly, just do what film what you want to film.

If you if you want to do more boilers, show yourself fitting boilers.

If you want to do more jobbing jobs, show yourself going around fixing stuff.

You know what I mean?

You've got to target what you want.

You really I mean, for me, now that lines gone.

Like, I'm I'm at a point now where socials is kind of my job as well.

It really is.

But if you're a smaller business that wants to grow your business, start filming

what you want because it's going to generate business, people are going to

find it and go, he does that.

Or

subconsciously you might show something and you know they've seen it.

Okay, great.

Then a few months later they get a problem like the tap starts leaking and

the singer reply, I remember him, he replies stuff.

He's my local to me.

So it's all about being relative and just keeping up with it as well.

You mentioned that has become part of your job.

Yeah, like how do you feel about what's the what's the what's the good and

the bad?

I still find it crazy, to be honest.

I still see myself as a plumber.

I'm just a plumber.

That film stuff.

But I suppose it clicked about six, six, 12 months ago.

Like, actually, I'm getting somewhere with this now.

And it's it's kind of weird, to be honest with you.

So I've got brands that want to work in me and stuff like that.

Like I said earlier, I just want to keep my integrity and just keep doing what

I'm doing.

That's the reason that I've got people that come back to my videos to watch

my videos.

Because of the content that I do, I need to keep it on a level because

I could very easily, if I want it to.

Like I said, just just go over it, take all the money I can work with

everybody and it would die off.

And I don't really want that, I really don't.

I want to just keep doing what I've always done, if you know what I mean.

But you've got to have

you gotta have a limit of what you do as well.

Do you feel like there's another pressure now that you do?

You have not only like an audience, but an income from social media.

Do you feel like you've got two jobs now?

At least two jobs, 100% is two jobs, the editing and everything like that.

Because I do all four platforms Facebook, Instagram, TikTok and YouTube, YouTube,

YouTube is a good one.

Yeah, yeah,

it is a lot of effort.

Yeah, I've I've done a lot of investment in that because it used to just be

my iPhone and an app on there to edit.

And now I've got a proper camera, I've got a proper laptop and I'm really taking

any does show because I've had a lot of saying, this is great, this is so

much better.

But yeah, it's turning into like an investment there.

Like I'm investing in Social Side.

I'm trying to set that a little bit more like it's I've got to treat it

like a job now.

The hardest thing to do is to actually have that day where I work on the

social because I've got customers screaming, oh, we need to date.

This has gone wrong.

I'm like, can't do that today because I made it in the video on top of

the cup of coffee.

Yeah.

Place to be though.

It is.

Yeah.

It's like all look at him up and he's awesome.

It pays the bills though, you know what I mean?

So yeah, it's a weird place to be.

I can't knock it, man.

Like, I, you know.

Influencers, content creators, however you want to like use the term or

a

but for most brands

it should be

a crucial part of their marketing.

Absolutely.

Yeah.

There's going to be brands that scale this, upscale this down, whatever.

But,

social proof is a massive part of, of marketing because a lot of the time,

especially in construction, unless it's about all your marketing, a commodity.

In the general public's I

if it's if it doesn't have a brand, if it doesn't have a presence and it

doesn't really have any social group.

Yeah.

You just can, can potentially just look for the cheapest one.

Yeah.

That'll do.

Yes.

Absolutely.

Fine.

So if you're if you're a commodity type brand even though you associated with

ours is the best, it's the best performing, it's the best blah blah blah.

You have to ask yourself, as a brand, anyone actually give a shit about?

And that's

the thing in between two other things.

And the actual sexy bit is the tap.

Yeah.

Then,

is the general tradesperson just going to go for

whatever works?

Yeah,

most stuff will work.

Yeah.

Because you can't, you know, bad, bad products are bad products, right?

They'll just, you know, very quickly find out what's the product.

You never use it.

Yeah.

So brand

marketing creative, especially for these kind of commodity products like that

can influence somebody from.

This is just a screw to I know that these are the best everybody else and

says he's amazing.

And even if they're not the best, they're the cool choice.

Yeah.

And that's fine.

It's you make a, a lot of the time buying as a cultural choice, as an

emotional choice.

When you purchase a product, you go, I'm part of this crew now.

Yeah.

Because I used it and that's that's what marketing do.

Social proof in terms of like influences and stuff.

A lot of the time, like you can't just have that.

I don't think a brand exists if you just have influence.

I don't think that that creates a brand.

I think it's just create some noise.

Yeah, it might work, but that's not a long term strategy.

But if you have that kind of thing in the background of like, these types of

people are using this product and I associate with those types of people.

Yeah, I'm not this kind of plumber and that kind of plumber or engineer.

Yeah, I'm a

agree with pretty much everything that we've all done.

So I actually aspire to be like and therefore if you use this, that person.

Yeah,

it's such a massive thing.

So yeah, it's the industry needs influencers and brands can work if done right.

I mean, I see certain brands and they hop from person to person to person.

He sees someone promoting their stuff and he's mean.

I'm going he was using some of the other week, and now all of a sudden

you're using them.

It's like you've got to really pick your influencers.

It's got to be like an organic fit.

They've got to use your product.

You said, look, someone I mean, I'll do a video and realizing it, I'll get

like 3 or 4 comments.

What groups and then what groups, and then I'll show them in there.

Because I do a bit of work for me.

So you're not a guy that I always try and use the.

So when I'm doing a video for them.

I'm kidding.

Yeah.

There's that thing with, I don't know if

I've got no affiliation with the wall, but I always say duo because I think

it just pisses people

to really emphasize the d like, d what I

see.

Yeah, yeah.

Oh, that gets views.

If you say if X and was like, it's not kidney pecs, it's because I was

like, no, I spoke to kidney back seats, kidney packs so that everyone just

says he begs

yeah, yeah.

They're in the room with

yeah, yeah, yeah.

But they, they, they send me the tools out.

And if I like them, I'll use them.

I mean, I had

had a meeting with them, and there's one about putting in tools in a, in a

plumbers merchants.

I was a bit brutal, to be honest with you.

With some of them, I was like that crap that I'll put that in.

Plumbers, merchants.

I think they need that.

Yeah.

The end of the call or did actually, I.

Look, I'm really sorry if I've, like, said something about the product that

you don't like.

I said, but that's my own.

It's not perfect.

That's what we need.

We needed to give honest feedback.

Because a few things I said, should we put this up now?

The plumber is never going to buy that.

It's too expensive.

Ain't gonna work.

I can get a cheap product.

And there's other tools.

I might get them in there because they're good.

They work.

But he's surprising that he can just have something in a video.

And all of a sudden he got 3 or 4 people.

I want them, I them look good, like, it works for you, like it can work

for me.

And again, that's why I'm a bit what I involving videos I have to believe in.

Because I do realize that whether I like it or not, I can influence people.

And if I'm influencing them the wrong way, they will.

Only bought Laxey told me to and it's crap.

Yeah, I think, I think and also I think

content creators should make a very clear distinction of

sometimes this gets mixed, where if they get into some sort of relationship

with a friend, all of a sudden everything that friend makes is the best.

Yeah.

And I think that's the wrong way of doing things.

And I had fallen arguments with friends and content creators about this.

But heated debates, not like, oh yeah,

but as, as a, as a marketer and as someone that sits in the middle of

these kinds of things, if I see somebody say, I work with this brand because

they are literally the best evidence.

Yeah, well, I don't believe that.

I don't.

All of the brands that we work with have good products.

We have problems.

Yeah.

What you have as a, as a space person for the preference.

Yeah.

You're not stating that these days of preference.

Yeah.

I think that's a really, really important thing.

This, this particular thing that I'm talking about now works for me.

It's work and it works.

In this situation you might see differently, but this is what I like to use

in these scenarios.

I feel that's got so much more weight than I where I use these because they're

the best.

Yeah, I think I've got way more weight, and I think a lot of people kind

of like a lot of content creators going to miss that new ones of

just outright fanboy over a brand doesn't make

that much of a difference to your audience.

It's more about like, if you're really honest, you know, that might change.

Yeah, a new product might come out that I think is better.

And I'm going to I'm going to look at that.

Yeah, yeah.

Look, more work bags at the moment I use velocity and I've got a connection

with velocity.

I had the 11 rogue big bag and he was working.

Yeah, it was working for a bit.

Now I've had to take it off my banks.

It's not working anymore.

It's just not working with what I'm doing.

Nothing against the bug.

It just ain't working.

So people like, where's that bag gone?

It's come off because I'm not using it.

And another bags gone.

Its place, which is working.

I'm testing one out at the moment and I'm actually going to tell them, like,

I'll change this on this bug.

I'd move this because there's certain things on it.

I'm like, it works out much better if it had this in it.

But fans don't want you to think that everything's great.

What brands will actually want to, you know, get some money's feedback.

They don't want to hear everything perfect.

They want to know what flaws, what will you change?

But how can we make it better?

I thought he said if everything was great, you'd never change anything there.

Just carry on making the same stuff.

Oh it's great.

Just carry on doing that.

No, things can get better.

Things can change, but they'll only change people.

I'm honest.

That's exactly there's there's going to be something that's going to make it

better.

And if everyone just says everything's great, then nothing ever changes.

Lizzy.

That's right.

When it comes to you being a consumer brands,

this is something.

So we're we're kind of gone through almost like the first half of this episode

is kind of been around

advertising itself as a,

I guess, a business.

And also we talked a little bit about how life

in such compensations

to work with friends and things like that, as well as really cool.

But you're still a consumer, right?

Yeah.

It's not.

You still have buying power over products.

Not every single product that you have like a sponsor.

No, I still have to bother stuff.

We talked about this and you mentioned this like pre-interview about the types

of brands that you gravitate to.

Yeah.

And the fact that these brands usually have a very specific pull

to you because of their marketing.

Yeah, because of the way that they interact with their audience and stuff.

Can you talk to me a little bit about kind of what that looks like for

you?

Like what?

What does the brand have that makes you go, I want to look at that.

Yeah.

So

for people think I'm just name dropping people because I'm going back.

I'm not getting paid to name people's brands.

But you look at a brand like uni, like for example, their marketing is spot

on.

If you ever spoke to you in like, they'll say, yeah, we test our products like

the golfer vigorous stuff.

Their their stuff.

If you look at it, it's a torch.

Okay.

You like sell light.

It's a torch, but it's the way that they advertise it and the stuff that the

mic, not one of my favorite ones is the neck.

Like, because I've seen someone use it.

I was like, they used it, it looks amazing.

And now I've got it and now I'm wearing it and people are asking me about

it.

But just the way they do their marketing, I mean, like I've got a uni, like,

look, it's just like it's a cool product.

It really is.

It's aspirational.

Right?

Like, yeah, if something looks like it's something looks and feels like the

kind of thing you want to be a part of.

Yeah, that's that's going to lead you to buy it because there might.

Yeah.

You know, and I think a lot of brown manufacturers made the mistake of thinking

gifts.

Consumers only care about how much better it is than the next best thing.

But I actually, you know, as a consumer, I quite like the underdog.

Yeah, I like the thing that's not perfect, but it's but it's marketed as almost

like you can be part of this group.

You buy this product.

Yeah.

You're one of us.

If you kind of you might consume this product.

And again, it goes back to the emotional thing of like that makes a difference.

It does.

Yeah.

You can you can go I know this isn't perfect, I know that I know that

if I

spend a bit more or a bit less, I can actually get a better product.

But this is a product for me because I've just got a little bit of genocide,

kind of that just kind of brings me in.

Yeah, Doc Martens is really good.

I use this example all the time, like jump, mind the boots.

Right.

I've got like I actually wear them.

I've got loads of ones and I had in the past.

Yeah.

And, and I go to the Doc Martin shop and I just feel like I belong

there because like, you see the kind of Doc Martin bro here, kind of bulky

and chunky.

And I associate Doc Martens with the creative industry with like, people that

just wear cool and like it's all borderline hipster, but it's kind of free

hipster.

And when you see someone wearing like a nightmare, like, like cherry red Doc

Martin with some nice, like, turned up jeans about like a cool Carhartt shirt,

I just sort of feel like that's that's the group that I belong to.

Yeah, I just, I just associate with that group.

But they so they, they market to that sort of subculture.

Yeah.

That's, that's the stuff that they show and you go,

I'm a part of that.

So I ought to wear don't mind because I feel like that's our uniform.

Yeah.

Whatever that subculture is, that's our uniform.

But they never talk about how good they know.

They never talk about how good it's there might be.

I mean, a lot of people say that, like, dark minds are the most comfortable

things ever been.

Awful.

Awful.

Never had a comfortable mind.

But but I put up with it because I want to be part of that group.

And I think a lot of brands miss that opportunity to stop talking about how

well the product works and just start start talking about who are the types

of people.

Yeah, target a group of people that you want to target or building identity,

build a community.

That's the type of thing that you kind of me say.

I mean, there's a few companies that have done it.

Well, I mean, if you look at Fisher, right, not name dropping, but that's our

client.

What what you talk about now,

what do they make?

Wall plugs.

How interesting.

The wall plug.

Not very.

How have they made it?

Interesting slogan.

Help the fish.

The met people.

Like I was working my mate doing that air conditioning unit.

And he goes, look what I got up the fish.

I was unbelievable.

So I second video and sent it to have a good day.

Look, man, I don't know if you've noticed my but this is getting quite a big

name.

But people are like, you know what I mean?

Them tagging them in it up the fish.

I'll use fish.

It's it's about connecting with people like the fish like people say up the

city, up the blues.

It's a football connection as well.

So you got that kind of like psychology in the brain.

I mean, if you look at their DF fittings.

Well, the reason I seen them is because of the marketing that they do.

When they bought them out, I seen them, I try them to give them a tour

because I used all the fittings.

First time.

Told him fantastic, brilliant.

Then I started doing videos and it kind of logged.

Their marketing is led into free marketing, if you know what I mean, because

people are tagging them people and wanting to, you know, say that phrase or

be a part of it.

So that little bit of marketing, if you find a connection with your audience,

leads into free marketing.

You find people now want to be part of that.

You know what I mean?

Be part of the Fisher brand.

Yeah, yeah yeah, yeah.

Just like

you create something that people want to talk about.

Corporate.

Yeah.

And, you know, it's it's the fact that, you know, I'm always like, I'm always

very grateful as the representative of several different brands that people

tag in these bands.

Yeah.

For free.

Yeah.

You know, and I'm like, well, that's that's amazing.

You're really paid for that

in a roundabout way.

Like, and obviously we do, as you know, we work with content creators.

But the fact that smaller accounts and and big counts attacking in some of

the brands that we work with for three and yeah, I mean I'll tag brands in

the in I've never even spoke to but I'll use their stuff and yeah, they get

a tag,

right?

Yeah, yeah, it makes sense.

If I'm tagging them, it's because I want my audience to know about them, because

I'm using them.

I think them good.

Like check them out.

Yeah.

If you picked up a set of screws from the merchants, people like that.

Yeah.

Does.

The trick is working right now.

You might not be taken with it.

Yeah.

It's just like they're in the shop.

Yeah.

They're not, it's not, it's not worth mentioning.

Yeah.

Basically.

Yeah I mean I should I should have tagged Goodyear in the video because I've

got,

all wrench filter, all wrench, filter for plumber.

What's he using that for filters.

Best tool ever.

And I've done a few videos and people like what's the what's that.

What's that tool I'm not good year old wrench filter.

So there's plumbers out there nearby mechanics tools because it just works.

It costs a tenner.

One of the best tools I've got in my toolbox.

Yeah.

It's brilliant.

So yeah,

if marketing is done by brand, people want to be a part of that community,

they will.

It's all about building an identity.

I mean, if you look at parent now,

they've not gone down a lot of the feature route.

They've gone down the community route where I'm trying to help, like making

taxis.

They had,

a seminar to try and help people.

Try and help them understand.

Yeah.

Then doing the pub tour awake and drop in and help people, all for free.

But if you look on the flip side for the marketing, these people are going

to help.

They really help me out.

If I bought their product, them going to help me use their product.

So, you know, you're making that connection there.

I mean, it's probably people that have gone to use the free ELP and not bought

the app, but that ain't the point.

It's about like, look, we care about the community.

Like, this is what we're going to help you.

We want to use that product.

Great.

We'll help you that it's that thing of you associate support and

I guess knowledge with with with with the right product.

Yeah.

So it's kind of like the,

the personal brand kind of thing on like things like LinkedIn and stuff where

you provide values to your audience, stuff that you would usually charge for.

Like, you know, people are scared of giving away tips and secrets and stuff

of marketing or whatever.

But like for the most part, like if you if you're giving that stuff away and

providing free value, there'll be a lot of people that come back for more.

Yeah, and that's going to be the case with power.

Now, if there's first of all, if they're seen as

like a, you know, a representative for the community.

Yeah.

And the giving free support there, doing all that kind of thing.

We all know it's, it's it's for an end goal.

Yeah.

But but the value is there because that's and

they provide a that helps the next step which is you know so it makes absolute

sense.

When it comes back to the brands and the kind of like the brands that you

want to work with and, and then eventually do work with.

Can you walk me through, like, what that process looks like?

Because I imagine there's a lot of people out there that aspire to be working

in content creation, working with brands and things like that on low and high

levels.

Yeah.

But they're probably they probably don't know the nuances behind all this.

Most of like what's the process look like of like initial conversations, like,

do you have specific processes and things in place?

And are there some things that the audience would be surprised about, like

you that budgets or.

Yeah, you're, you know, feedback.

If you had any stories where it's like you've got as far as,

so far down the line and then you go, you know why it's not the right

fit?

And I don't like to go for anything like that.

So,

normally, not normally I can, if it's only partially to do something.

It's near a gut feeling.

It is like already know in my head what I'm going to say.

Yes or no.

The best thing to do is I'll say yes or no straight away.

Dogs dogging down the garden path for them.

And so just if we go back a couple of steps there, they're reaching out to

you on like on one of the social platforms.

Yeah.

So it's not like you can get like a DM on Instagram or on business email.

It's never normally a phone call.

It's normally email or DM.

So they'll get in touch and say hi.

We want to do a bit of work with you and stuff like that.

When you get that message, that quite exciting to itself.

Yeah.

Yeah, it is a bit.

Yeah.

But yeah, sometimes.

Wow.

I believe I get to work with these, but I still get it.

Now I've got a,

Yeah.

Wow.

I can't believe I got to work with this brand.

But I suppose you gotta make a connection with that brand log.

The people I'm working with, like, city, probably have them.

For example.

I've used them since the day I started my business two,

five years ago.

Now I've used them from the very start.

And when I started getting a little bit of traction on social media, they want

to use me in a one off video.

And that's where the relationship started with them.

Yeah.

Yeah, just got on.

Then they'll call me back for another one, then another one, then another one.

I thought, this is getting quite regular now.

And they had to sit down and they said, we want to make you a brand

ambassador.

We like what you're doing for us, but we want it on a more regular, consistent

basis.

Also, we want to stop other people poaching out.

We want your scientists.

So we've them now I've got an agreement where I can't mention other, you know,

people who sell similar stuff.

I can't do a story where I'm feeling myself going into another plumbing match.

I'm here today, boy.

In this work, it'd be totally against what they want to do.

I mean, I can use it for once.

Stop you from doing that.

That's not going on.

It's not going on my social.

Yeah, I have to use other merchants.

It went, you know, the time and the place.

If I'm on a job at 4:00 and there's a plumbing merchant's half mile away or

city plumbing three miles away, I need to go to the class.

Once again, not stopping me doing that.

Yeah, that would be

I love that.

But, yeah, it's that's how it started with City Plumbing.

I got the ambassadorship with him, and it was a natural fit.

I'm regularly using them.

I like the brand.

And that whole branding buster.

Yeah.

Really?

Yeah, yeah.

Really nice.

Then really go behind the scenes and that if there's a problem or anything.

Like if the safe we do is shoot over in the branch, people might come and

I'm having problem, I can't.

Okay, let's let's have a look.

Let me sort it out for you and they'll get it.

So you know what I mean.

There's that care and everything.

Even though I'm like,

a more like a national business, they've still got that can be on the scenes

like they, they want to help people out and stuff like that.

what's the perfect scenario for you?

Let's say if we wanted to educate

a brand that's never worked with an influencer in the past,

what's a good relationship look like?

And what is a good like agreement like that kind of keeps both parties happy

and the content coming out, but doesn't quite encapsulate.

I think the brand has got to look at authenticity first.

Look, they've got to be using them.

So don't just go for the person with the biggest numbers or the biggest views.

There's no point.

The reason that could be like a eight year old account and half of them log

came to name him dead.

So it's like half don't go on.

Numbers go on authenticity and the content and then doing does it fit your

brand and you're gonna be able to get the.

Yeah, the postcard fit your brand to use your brand.

Other than that, there's no point in going ahead.

Then you want some?

Quite like for me, it would be a long term deal.

So if I'm if I'm going to work with a brand or use a brand, I'm

going to put my weight behind you.

You know what I mean?

I, I like them, but I want to put all my effort into them.

And the one off video ain't going to do that for me, if you know what

I mean.

I would want a long term thing.

Now.

It can be like six months, 12 months, whatever, but something in place to say,

I'm going to work with you.

I'm going to give you all my effort.

I'm not going to work with anyone else.

But there's got to be that, you know, trust

that one of the nuances that a lot of brands and a lot of people don't,

don't realize from the brand side.

We don't we don't want to get we don't want to do long term stuff.

But for the reason being is we don't know if it's going to work.

Yeah, there's always that kind of thing of like is it might not work, you might

not deliver that kind of thing

from business.

One of you from the brand side, you could burn way loads of times

where like they jump in that you get off.

Yeah.

Where it's like you did that.

Like, you know, we're on the same for all of our clients.

Yeah.

We get some instantly.

Yeah.

Like it would be unheard of.

But from the content creator side of things, it doesn't wait.

We can work with whoever you want.

Yeah.

If I, if I wanted to work with

culottes and Nick Pro.

Yeah, yeah.

We have no conflict of interest agreements.

We don't we don't do them.

But with a content creator, it's almost it's almost inherent in the conflict.

Yeah.

Thing going on there.

So you work with a brand for on one piece of content blocks you out of

their competitors for a period of time, right?

Not just from a business point of view, but also your own.

Yeah, I think that's what people got realize is if you do work with a brand,

you're tied to that brand.

You're you're not me.

You put your reputation to that brand.

Yeah, because you've done a video with them.

But brands other brands are going to see that.

Well, it don't matter what you got a video of.

Trust me brands I'm always looking at everybody.

Yeah.

And the audience looking at.

So if you use a brand, you've got to make sure that you want to be

a part of that brand.

Then I ain't saying that everyone will work with has given me a contract because

they haven't.

Like there's

certain people that will just send me the stuff out and I'm happy to use the

stuff, but they haven't got I haven't got an agreement in place where it will

say, I will do the videos for you.

Basically I'll use them.

They'll just naturally be in my content.

So I suppose that's kind of like a troll, period.

Like we want to work with that.

We just want to see how it's going to work.

So they'll send some stuff it will naturally get, including in videos.

And then from there, that's where, you know, the, the paid content starts coming

in,

because like you say, like the brand's got no, it's going to work.

But the worst thing of brand can do is start dictating to the content creator

what content to do.

Like you've gone to that content creator because you like their content.

Don't start telling them what to do because you're going to take that creative

spark away from them.

It's going to feel like a chill.

It's going to feel like a job, and it ain't going to be enjoyable.

I've been in situations like that where I've done a video for that's good.

I like that I've put my stamp on it and it's been batted back about three

times, changed to change it.

I'm not even changing my identity here.

You can change this.

And then it's gone out.

On what that a one of my videos.

It's just been chopped and God knows You think it's a good idea to know if

you've got.

There are some there are some types of accounts that are.

Pretty reliable in the style of content.

And you can almost you can, you know, kind of know what to expect.

They're predictable.

Yeah.

And there are some accounts that like reps go off on their very creative and

it's very narrative driven and and things like that.

Great examples are and are

CW from the I'm sure you speak of any more because they're good night.

But these kind of their almost story driven content that can go off potentially

in like a direction at this level.

The brand's not comfortable.

Yeah.

Do you think it's a good idea in those scenarios that that like rather than

just paying and saying here's here's the delivers a hard to deliver.

Yeah.

If you're an ambassador

and then go go have fun.

Do you think.

Do you think it's okay to have like, almost like a briefing kind of thing going

through where it's like

before you do it?

Yeah.

Just let us know

just in case it's a problem.

Yeah.

You know, so for post any video, it always goes back to whoever I'm doing it

for always.

Even if say yeah just pass it I always say is SLK.

So just so they can check it through and make sure that everything's above

board because sometimes he can accidentally say stuff.

I think I did a video where I said free delivery.

I like that free delivery of a certain amount.

And only in mainland UK we don't someone like miles away or doing a pack of

screws saying, your man told me we could get it for free delivery and it's

going to cost him a fortune.

So you've got to be careful about what you say in there.

Because sometimes you can land in a bit of hot water.

Let's say you've got a concept where you want to incorporate a product into

a particular piece of content.

And

like before you use film it, you're a bit unsure if you think it's a good

practice to kind of go, I'm thinking about doing this in this scenario for

these reasons.

Yeah.

That works.

Do you typically do that?

I imagine your content is quite predictable in terms of like you're not going

crazy.

Yeah, a lot more content if you look through it's got like some kind of baseline

to it.

I think before I do, the more they can tell me what they want, the better.

It just don't expect me to go on script.

I will just go off.

I'll take the main points and try and get it in my own style of content.

The more that a brand tells you what they want, the better.

But when a brand expects it to be hey, they want it.

It's like, this is why you're paying me to do the video, because I'm doing

it the way I would do it.

Look, if you wanted it that way, maybe, you know, you should do it yourself.

I kind of think like that.

I know this respect for them.

But if they want it a certain way and they can say, there's no point coming

to me that I'll do something totally different.

So I think you just got to remember the content creators, the content creator,

because they've got the followers, because slaves doing this particular style

of video

lockdown try and force them to do a different style video because it will not

work and people will see straight through me.

I'm thinking about particular scenarios where there would be, as in the past,

with with

different content creators, blacks and different brands where they've gone

and done something and, and, and

they've used the productivity application because no wonder if it doesn't.

Yeah.

Like that's just.

So yeah, it's completely lacking or it's random and it's kind of off brand

or it's a, it's a bad news for the product.

And it's like that kind of awkward thing where you go

find that is like, like this can't go out as a piece of content because it's

you've been done using a very weird like, I think of the kind of like the,

the adhesives attaching like fence post concrete or stuff like we just thought,

I'm not sure whether anyone would actually, I don't know that.

Yeah, that's not a great example, but we just sort of think that's kind of

it feels like you've just kind of like squeezed that into there.

And because you had to make the content.

Yeah.

You know, kind of force content.

Force content.

Yeah.

They're kind of gone a bit to that.

They've created a piece of content that's like,

just kind of like odd.

Yeah,

that's not right for the brand, because, yeah, I think that only really is

relevant for like the more conceptual base piece of the content where it's,

it's, it's a story or there's acting or something like that.

That's not like the brand.

Yeah.

I don't know where I'm going with this, but as a, as an agency,

I think I would feel more comfortable if content creators came to us and just

said, I'm doing all right, thing.

Yeah.

You're a power.

I'm so sorry that scientists and just to cool.

But it's like I got this weird kind of

left field concept of a job that no one can relate to.

Use the this particular part of mine is making think like, I don't know if

that's gonna be.

Yes, I suppose going back to the brand and saying, this is a job that I've

got to think that's good for it, because like I said, it's like I'm going to

fit radio.

We're just on three wheels on radio.

It's can you get something else?

I've had it before with a ceiling to something they've said, oh, can you use

that product?

No.

Not really.

I don't really use it.

I've actually forced myself to use it.

And it would show.

It would show.

I think it was a filler.

I'm not.

I'm not a carpenter.

Look, it's.

Come over on plumber.

Are you Silicon?

No.

It's filler.

I'm not going to use it though, mate.

Let me do a good one.

Oh, yeah.

Yeah.

Yeah.

What stuff?

Yeah, that's good stuff.

It's cheap as well.

It's good stuff.