Ben Howe and David Bain discuss how you need to acknowledge that E-E-A-T considerations are no longer "nice to haves".

Discussion points include:

What do you have to do to demonstrate your use of EEAT principles?

Do you have to do this to every piece of content, every type of intent?

How do modifiers on long-tail targets look in practice in terms of landing pages?

Will we have to rely on optimising for the user to receive the answer on the SERP or in an AI-powered chatbot in the future?

How do SEOs segment organic audiences?