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Product Marketing Life - Product Marketing Alliance EPISODE 17, 21st August 2020
Product Marketing Life | JD Prater, Quora
00:00:00 00:36:25

Product Marketing Life | JD Prater, Quora

Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success, he discusses his progression from nonprofit and agency roles to head of a team of two PMMs at the world’s largest Q&A site, plus his top tips for getting that all-important seat at the table and tons more.

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"I think having OKRs in place is really valuable, it's going to allow a lot more transparency, which is fantastic for building trust, but it's also going to allow for more cross-functional relationships and collaborations to happen, with everyone working together."