Shownotes
A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece. Many times as companies grow quickly, the sales and marketing of those products quickly outpaces the operations. That’s typically where Mike Gammarino and his team at Bluprint Partners come in to provide guidance and set a solid foundation for growth to help make sure that the ecommerce operations keep pace with sales. Mike talks about his transition from industrial engineering to the consulting space, and shares some tips on how you can help companies make sure that their product gets to their customers on time.
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