Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow

In this episode, I interview Jordan Peck from Snowplow.

Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection platform. In 2022 he decided to join Snowplow himself to help customers adopt Snowplow and get the most out of the data they collect. He’s active on LinkedIn, Twitter and in MeasureSlack. 

In this episode we discuss:

• What Snowplow is
• What specific parts of snowplow are relevant from a data privacy perspective
• What configuration options there are 
• What and Who you need to get started with Snowplow
• And much more

Some of the resources mentioned in this podcast:

• Anonymous/cookieless tracking with Snowplow
• PII Pseudonymization with Snowplow 
• IP Anonymization with Snowplow
• Snowplow Blogpost: Need to replace Google Analytics?

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcription available on our website.

https://lifeaftergdpr.eu/episode-15/