Andy is the Co-Founder of Orbit Media Studios, an award-winning digital agency in Chicago, IL. In the last 20 years, he has provided digital marketing advice to over 1000+ businesses and is the author of Content Chemistry, the illustrated handbook for content marketing.
In this episode, Kiley talks with Andy about the importance of building relationships, keeping focused on working with clients who are a good fit, and Andy’s greatest insight between life and entrepreneurship. He also shares the impact he wants to make and the legacy he’d like to leave behind.
05:55 Content Marketing is an opportunity to share expertise and create awareness, but it is so much more effective when it’s content plus connections, better yet, content plus connections plus community.
09:10 That’s what content does. It makes you relevant to a broader audience so you’re top of mind for the person when they need that exact thing that you happen to do.
09:57 Four or five times a week, I’m writing these really detailed emails introducing two people that don’t know each other, hoping that it’s a useful connection for both of them.
16:54 You have to make choices. Life’s about choices. There are so many opportunities for all of us all the time. It’s almost frightening how free we are to pursue so many interesting things.
19:32 You just evolve what you love and then you get to enjoy optimizing the systems, or improving them, or coaching the people who work within the system to get what they want out of it.
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Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor psychology and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.