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Product Marketing Life - Product Marketing Alliance EPISODE 11, 29th May 2020
Product Marketing Life | Irina Adriana Barbu, Shopify
00:00:00 00:30:56

Product Marketing Life | Irina Adriana Barbu, Shopify

We got together with Shopify’s Product Marketing Lead, Irina Adriana Barbu, and picked her brains about everything from the importance of learning to say ‘no’ and context shifting, to her advice on what to do when you feel overwhelmed, and what challenges PMMs might face in the future.


"there is no typical day in the life of a PMM. And no day looks the same as the last. We're such a cross-functional craft, and we're often shape-shifting to address the biggest opportunities for our products and for our customers. However, you're actually often gonna find us engaging with very similar teams, regardless of where our products sit."