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Why simplicity is a universal language and why corporates need to learn it - MAF195
Episode 1956th December 2018 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Why simplicity is a universal language and why corporates need to learn it - MAF195

I've just finished my "Fighting Complexity in Marketing" speaking tour of Europe.

And one thing struck me as I visited Romania, Czech Republic and Macedonia.

Simplicity is a universal language. But it's a language many companies have yet to learn.

Welcome to episode 195 of the Marketing and Finance podcast.

I talk about:

  • The "Fighting Complexity in Marketing (Cat Sat on the Mat)" talk
  • How you know simplicity is what customers are looking for
  • The "research focus group" lesson to writing simple copy
  • Four ways you can cut the complexity and bloat from your marketing communications

Links and Show Notes.

Please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.