Your TPT store's visual identity is more important than you might think. Think of your favorite brands from a decade or two ago, and you'll likely be surprised at how much they've evolved. Brands continuously update their look to stay current and relevant, and it's no different for your TPT store.
In this episode, we explore the four compelling reasons why giving your TPT store a fresh look can be a game-changer.
Episode Highlights
Refreshing your TPT store can significantly impact your store's performance and revenue
Four compelling reasons to consider giving your TPT store a fresh look
What to do if you haven't updated your TPT store in years
You're listening to the creative teacher podcast, a show for busy teachers looking for ways to engage, inspire and make an impact in their teacher businesses. I'm Kiersten, a teacher business owner who is all about simple and actionable tips, strategies and resources that result in wins, big or small. If you're looking for that extra spark of creativity, you've come to the right place. Let's dive in together.
Giving your TPT store a fresh look can do wonders for your store and the revenue it brings in just think of your favorite people that you follow on social media, or anybody in the entertainment industry or even your favorite cereal brands. If you compare those brands from 10 to 20 years ago, you might just be surprised at how they looked. If you ever go into maybe your favorite people that you'd like to follow, do some scrolling and see how they've come so far in the last year or two. Brands are constantly updating their look in order to stay current and relevant. It's completely normal and important to change up your brand look in order to stay relevant in your TPT business as well. Today, we're going to be talking about four reasons why you should consider giving your TPT store a fresh look.
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The second reason why you should consider giving your TPT store a fresh look is that you're not happy with it. Maybe you did freshen up your store a bit but you don't like how the colors go together, you might realize that the two colors you picked out and love aren't cutting it in the grand scheme of things. Or you don't like the fonts you chose to include on your previews or product covers. And maybe you know it's too bold or it's just really hard to read from a small screen. If for any reason you're not happy with how it looks overall, then it might be a good idea to give your TPT store a makeover.
The third reason why you should consider giving your store fresh look is that you want to appeal to new customers, did you decide to narrow down in your niche and you finally figured out the type of resources you want to sell. Did you previously create only upper elementary products now you are trying to focus on middle school teachers. Whatever the case, if you're looking to cater to a new group of teachers in any way, it might be a good idea to give your store and brand an update.
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These four reasons on why you should give your store fresh look is exactly what happened to me. In fact, at one point, I was feeling all four reasons. At the same time, it looked extremely outdated. I wasn't happy with how it looked. I wanted to appeal to brand new customers. And I definitely wanted more views and more sales. The store makeover that I gave for my TPT business wiped all of those feelings away. Before the makeover. I hadn't updated anything in my store for almost four years. I didn't touch it at all, there was no branding at all, it was just all Higgledy Piggledy, just random colors, no branding at all. So I promise you, it is never too late to give your store and update. If you're not sure your next steps of how to even go about giving your store a makeover.
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