For the latest episode of The Marketing Society podcast Society Editor, Mike Piggott, spoke to Anthony Andrews, Creative Director and Co-Founder of We Are Parable, an award-winning film exhibition company that celebrates Black culture on screen. They spoke about how the company was created through a love of the Eddie Murphy film Coming to America, the closure of Cineworld and the future of cinema, and what Anthony has learned from working with Spike Lee, Idris Elba and Ryan Coogler. They also discussed brands and Black History Month, in particular Sainsbury's recent statement and PureGym's tone-deaf 'slavery workout'. This conversation was a fascinating one, we hope you enjoy. --------------- Follow We Are Parable on YouTube for talks with film industry experts https://www.youtube.com/user/Parableevents and find out more about the work they do on their website http://www.weareparable.com/ -------------- Related links https://www.bbc.co.uk/news/uk-england-beds-bucks-herts-54419760 https://www.independent.co.uk/life-style/laurence-fox-sainsburys-black-history-month-twitter-boycott-b800925.html https://www.theguardian.com/business/2020/oct/05/cineworld-close-uk-us-cinemas-covid-bond-film-regal