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#439:UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth (Short Summary Show)
Episode 4403rd October 2023 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:06:48

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In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.

Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.

e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.

Show Notes:

1) Antonio Ricciardi

2) e&⁠

3) Smiles Program⁠

4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth





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