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Optimizing Business Processes with Heidi Berger
Episode 6421st June 2023 • Welcome To Eloma • Kiley Peters
00:00:00 00:41:28

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“I really want to flip the paradigm and have people think about process as a business function,” explains Heidi Berger, co-creator of Process Optimizer, a business process optimization consultancy. Oftentimes, people view creating and implementing processes as a big hairy audacious goal that is best left for another day when they are less busy. In actuality, the process needs to have a seat at the table so that those in leadership positions start to view it as a business function. Today, Heidi shares her tips for optimizing business processes by shifting your mindset.

When you shift your mindset to viewing processes as a business function, it is easier to get team members on board with testing and implementation. As a leader, you can engage your team so that the people who will actually be using the processes are the ones helping with building them in the first place. This will ensure that the processes you create are actually optimized for the employees who will be needing them. Once you have processes set up, your team members will feel more freedom to get their jobs done correctly without needing to be micromanaged. By having a seat at the table for process, you can implement a regular review cycle to continually improve upon it. 

Don’t keep putting off getting the processes in place that your business needs to function efficiently. As a leader, it is up to you to implement processes that remove obstacles for your team members and make it easier for them to do their jobs without your input. When you give process optimization a chair at the table, you reinforce to everyone that it is a priority.


  • “I really want to flip the paradigm and have people think about process as a business function.” (2:00-2:07 | Heidi) 
  • “Without a process, you can't point fingers at people because they're just doing what they think needs to be done in order to get their tasks done.” (4:36-4:46 | Heidi) 
  • “We want to identify the steps, identify the process, identify the measurables of success for that process as a first step, and that's where I would suggest that small business owners start.” (9:06-9:19 | Heidi)


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