What happens when your business evolves - but your message does not?

In this episode of COACHED, Coach Keren Eldad sits down with messaging strategist, brand advisor, bestselling author and eight-figure entrepreneur Julie Solomon for a conversation about visibility, identity, reinvention and the messaging mistakes that can quietly keep even highly accomplished entrepreneurs stuck.

Julie shares the deeply personal story behind her own reinvention: leaving the traditional PR world, becoming a new mother, accumulating $30,000 in credit-card debt, confronting the impact it was having on her marriage, and ultimately rebuilding her career and business on very different terms.

But the heart of this conversation is what happened after Julie became successful.

She began to realize that the conventional advice to “serve an earlier version of yourself” had stopped working.

Her expertise had evolved.

Her clients had evolved.

She had evolved.

But parts of her messaging were still speaking to a version of herself she had long since outgrown.

Julie introduces her framework of the Former Self, Working Self and Highest Self and explains why each responds to radically different messaging.

The Former Self responds to pain and struggle.

The Working Self consumes information, tips and endless education - often mistaking learning for actual progress.

The Highest Self is ready to make decisions and move toward transformation.

And therein lies the shift: in knowing that the promise matters more than the pain.

Together, Keren and Julie explore what this means not only for marketing, but for leadership: knowing when you are helping versus rescuing, recognizing when over-teaching is actually keeping prospective clients from making decisions, allowing your message to evolve with your mastery, and becoming willing to release strategies, clients and ways of working that no longer fit who you have become.

IN THIS EPISODE:

• Julie’s journey from burned-out publicist to eight-figure entrepreneur
• The financial rock bottom that forced her to take stock of her life
• Why Julie believes we should not always rescue people from their rock bottoms
• Why your ideal client may not be an earlier version of you
• The difference between the Former Self, Working Self and Highest Self
• Why pain-point marketing can attract clients who are not ready for your work
• How over-educating your audience creates consumers instead of decision-makers
• Why sophisticated entrepreneurs often have a clarity problem, not a capability problem
• How to market toward desire and transformation rather than pain
• Why your personal story matters — but your “mess” should not become your message
• Authentic alignment versus performing the version of yourself you think will sell
• Why your body can tell you when a strategy no longer fits
• The power of creating space instead of continually adding more
• Julie’s next chapter and the surprising power she is finding in doing less

CONNECT WITH JULIE

Website: juliesolomon.net

Instagram: @julssolomon

Podcast: Woman of Influence

Book: Get What You Want: How to Go From Unseen to Unstoppable