Shownotes
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why is Image Search for ecommerce websites becoming increasingly important?
Where does the traffic come from? Google Image Search? Pinterest? Elsewhere?
How much traffic as a percentage of total traffic are we talking about and is this figure increasing?
How do you optimize for image search?
Any particular type of images?
Is it important to have unique images?
Does traffic from image search tend to convert just as well as traffic from elsewhere?
Should you blend this organic approach with paid ads on image search?