Account manager Ian Bolland is joined by David Boot, Head of Public Affairs and LNER and Chair of the CIPR’s committee on Public Affairs.

The pair discuss the current landscape for lobbying in the UK, the current legislation that governs the practice, the differences for individuals, companies and agencies, and the reforms he feels that need to take place. David also offers his advice on how to go about including public affairs in public relations campaign, demonstrating how to follow the rules, and how to be seen to follow the rules.