If you think the key to business growth is chasing website stats, are you considering the fact that those numbers may not tell the full story? In this episode, metrics and data specialist Zoë Dew shares how tracking behaviors, not just clicks, can transform your revenue and clarity.
Zoë explains how she helps creative entrepreneurs grow by using data already sitting in their business, and not by chasing fleeting “industry-standard” metrics. We dig into the four core behaviors that predict sales and how to start tracking them, even if you hate spreadsheets.
Find It Quickly
00:42 - Meet Zoe
01:18 - The Importance of Data and Metrics
02:25 - Behavior-Driven Business Strategies
02:57 - Tracking and Analyzing Business Activities
04:53 - The Four Key Business Behaviors
06:15 - Email Marketing Insights
07:44 - Compounding Visibility and Customer Journey
09:36 - Effective Email Strategies
19:28 - Growing and Managing Your Email List
20:57 - Collaborations and Ads for List Growth
22:26 - The Creator Network Experience
24:34 - Challenges of List Growth and Audience Size
25:18 - Importance of Data-Driven Decisions
26:20 - Tracking and Analyzing Audience Behavior
31:23 - Tools for Tracking Website and Sales Data
33:49 - Understanding Customer Behavior and Sales Patterns
37:49 - Re-engaging Potential Customers
44:16 - The Power of Consistent Messaging
Mentioned in this Episode
Zero Google Moment of Truth
Ceels Lockley - Email Parade
Google Analytics
Microsoft Clarity
Hotjar
Hannah Isted - 10 Minute Marketing
Connect with Zoë
Website: zoedew.com
Instagram: instagram.com/zoerdew
Threads: threads.com/@zoerdew
Habit Tracker: zoedew.com/business-first-creatives
