In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...

WESA Retail Roundup July 28, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 Book
• Presented By: Western English Sales Association

Chapters:

05:07 - The Importance of Online Presence in Retail

09:41 - Managing Online Presence for Local Businesses

16:14 - Engaging Customers at Trade Shows

21:37 - Investment Strategies for Retailers at Trade Shows

33:33 - Effective Communication at Trade Shows