In the first few episodes, I talked about what YOU want but what about what your clients want? Do they know what it is that you're selling? Are you marketing in a way that's compelling to your audience?

• What do you think Crest toothpaste is selling? You're probably answering that question with, toothpaste of course! But, they aren't selling toothpaste, they are selling fresh breath and a clean mouth!
• It's so easy to get this wrong in your marketing messaging by creating one-sided messaging. That means that you are talking about all you... but (#truthbomb) your audience doesn't care about you! The first thing they think about is, "What's in it for me?" What they are really buying is better versions of themselves!
• I explain the difference about features and benefits in detail. Features answer the question, "What is it?" and benefits answer the question, "What does it do?"

"If you want your dream clients to take action, you first have to get their attention!" -Kathryn Binkley

• Sell what your clients want and give them what they need. I don't mean that to be manipulative... let's look at the Crest toothpaste for example. We need that tube of sodium fluoride to brush our teeth with but that's not what we want! We want fresh breath, clean and white teeth.

Next Steps:

• The Expansion Code is OPEN for enrollment! This is your roadmap to scaling. I will show you the common thought errors and mistakes you might encounter, as well as what to focus on at each phase as you scale so you can reach your next level. Click HERE to join before we start next week!
• Sign up for The Brief HERE and get weekly CEO-level strategies and resources to help you scale.

Let’s Connect

• Glean from our library of CEO Resources
• Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! 

We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

• Search for the podcast in your podcast app (The Elevate Effect™)
• Scroll down and click 5 stars
• Tap “Write a Review” & enter a brief review
• Press send
• Send me a screenshot of your review (DM me on Instagram or email hello@kathrynbinkley.com) and I’ll give you free access to my CEO Scorecard. This is the same tool I use with my multiple 6 and 7 figure clients to help them uplevel their role as CEO and achieve massive results.