Shownotes
Search isn't a list of links anymore, and brands that don't adapt are going to disappear from the customer journey without ever knowing why.
In part two of this three-part SEO/AEO/Paid Search conversation, Todd Juneau and Kelly McGuire sit down with organic marketing expert Tanner Zoromski to break down how AI Overviews, personalized results, voice search, and conversational shopping are changing the way people find and choose products.
They get into why fewer website visitors can actually mean more business, what it takes to make your brand understandable to AI systems and search engines, and the real risks brands need to watch for: paid influence inside AI answers, reputation attacks, biased recommendations, and smaller businesses getting crowded out.
If you're deciding where to put your marketing budget next, this episode makes the case plainly. Build a strong technical foundation. Publish content that's genuinely useful. Understand the questions your customers are actually asking. And start building your organic presence now, before you need it.
Chapters:
- (00:00:00) The evolving future of search
- (00:01:55) What has changed on the Google results page
- (00:04:10) AI Overviews, ads, and zero click searches
- (00:08:30) Mobile search, voice answers, and changing behavior
- (00:12:00) How personalization changes SEO and AEO
- (00:15:25) AI is reshaping the path to purchase
- (00:21:15) Can brands game large language models?
- (00:26:45) Real examples of AI guided shopping
- (00:30:20) Reviews, reputation, and the risk of review bombing
- (00:33:05) The one organic move CEOs should make now
Links and Resources:
Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!
