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Angela Davidson on changing the language of protection advice - MAF233
Episode 2336th February 2020 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Angela Davidson on changing the language of protection advice - MAF233

My guest this week is Angela Davidson from Passion for Protection and we talk about changing the language used in protection advice to get more clients interested in getting covered.

Welcome to episode 233 of the Marketing and Finance Podcast.

We chat about:

  • Why protection insurance is never on top of people's "to-do list".
  • The complexity of mortgages and how to talk about protection at the same time
  • The stigma of all school protection selling techniques and what works better
  • How to make protection the foundation of all financial planning, even wealth management
  • Getting clients to say why they need protection rather than why they don't
  • Building NLP techniques into advice conversations

Who is Angela Davidson?

Angela is a passionate, energetic and driven freelance sales consultant, committed to raising the bar on protection in the financial services industry.

Breathing new life into tired sales processes and energising conversations around protection is her passion. She does this by means of; going back to basics, training in best practice, coaching soft skills, NLP, and imparting knowledge and personal experience build up over many years in the protection industry.

She says investing in self-development is a necessity and indeed a driving force and believes it's a privilege, and incredibly rewarding, to work alongside advisers who desire a step change and take their own development to the next stage and beyond.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.