Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow.  

Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, Telewest and Virgin Media before joining Sky and after a decade in various marketing, strategy and planning roles, is now developing structured marketing excellence programmes to upskill and energise the entire marketing function in Sky. 

In this episode, Sue shares her definition of marketing excellence, the development and implementation of Sky’s marketing excellence programme, it’s impact on the output and creativity of the marketing function and the importance of embedding marketing excellence long-term, not just delivering training.  

Plus Sue’s career highs and lows and advice for marketers of tomorrow. 

00:00:00 Welcome and introduction to Marketing Excellence  

00:03:25 What is Marketing Excellence?  

00:05:36 Benefits of a Structured Marketing Excellence Programme  

00:06:35 Beyond Marketing Training – Empowerment and Investment  

00:10:08 Creation and Drivers Behind Sky's Marketing Excellence Programme 

00:17:26 Methods, Processes and Behaviours of Marketing Excellence 

00:23:35 Leadership and Accountability  

00:25:42 Impact on Marketing Performance and Engagement  

00:28:55 Lessons from the Journey  

00:32:09 Sue’s Personal Career Highs and Lows (00:32:09) 

00:38:21 Advice for Future Marketers 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn

Guest: Sue Warren | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com