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Essential Marketing and Website Improvements for Slow Seasons
Episode 8818th December 2024 • The Circle Sessions • Brett Johnson, My Podcast Guy™
00:00:00 00:28:49

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This episode welcomes Yasmine Robles of Robles Designs. Yasmine shares valuable insights on how small business owners, podcasters, and entrepreneurs can use downtime to their advantage, effectively preparing for busier periods.

Brett Johnson, My Podcast Guy, and Yasmine begin by emphasizing the importance of viewing slow seasons as opportunities rather than obstacles. Yasmine shares several actionable tips for improving website performance, including testing site speed, verifying mobile responsiveness, and conducting thorough user experience audits. She also highlights the need for refreshing website visuals and ensuring that SEO practices are up-to-date.

Brett and Yasmine underscore the importance of keeping web content current, such as updating out-of-date job titles on blog posts or refreshing listicles with new information. They also discuss the value of maintaining an updated FAQ page and regularly refreshing case studies and testimonials.

When discussing social media strategies, Yasmine suggests analyzing past content performance to guide future posts. She advocates for planning and scheduling social media activities around holidays and significant business milestones to maintain consistent engagement.

Yasmine further explores email marketing tactics, recommending reconnection with subscribers through personalized and segmented emails. She provides valuable insight into the benefits of running A/B tests to refine email strategies and enhance viewer engagement.

The episode wraps up with Yasmine's thoughts on utilizing slow seasons for networking and professional development. She advises joining local events, collaborating with peers, and engaging in volunteer work to build valuable connections and stay active in the community.

Top Takeaways

Website Optimization During Slow Seasons:

Use slow periods to test and improve site speed, mobile responsiveness, and overall user experience.

Updating Website Content:

Refresh visuals like headshots and update outdated content or job titles to maintain relevancy.

SEO Optimization:

Check keywords, meta descriptions, and ensure tools like Google Analytics and Search Console are installed and actively monitored.

Social Media Strategy:

Evaluate past performance, schedule future posts, and use holidays or special events to maintain engagement.

Email Marketing:

Reconnect with your subscribers, personalize emails, and draft newsletters for upcoming holidays and promotions.

A/B Testing:

Experiment with different subject lines, content formats, and other elements to see what resonates most with your audience.

Segmenting Email Lists:

Use subscriber data to create segments and tailor content to specific interests or behaviors.

Networking and Community Engagement:

Use slow times to attend local events, collaborate with peers, and consider volunteering or joining a board for community involvement.

Content Repurposing:

Refresh and repurpose old blog posts, podcast episodes, or other content to keep your audience engaged with relevant material.

Surveys and Feedback:

Utilize short surveys or direct emails to gather feedback and ideas from your audience on what they want to see or hear in future content.

Key Moments

00:00 Optimize website speed during business slow seasons.

03:34 Avoid tech photos; prioritize SEO tracking tools.

09:52 Evaluate social media engagement, plan future posts.

14:03 Plan ahead for promotions during slow seasons.

15:33 Offer value, recycle content, engage VIP audience.

18:02 Try A/B testing during slow email seasons.

24:12 Network, collaborate, utilize benefits, develop skills, engage.

27:50 Brainstorming reenergizes with fun, engaging activities.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

 

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Copyright 2024 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Transcripts

Brett Johnson [:

Welcome to the Circle sessions featuring the Circle of Experts. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of these together. Circle of Experts are Yasmine Robles from Robles Designs, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson, My Podcast Guy from Circle 270 Media Podcast Consultants. This week, Yasmine is here from the Circle of Experts. Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast and then in turn your business as well. Yasmine, thanks for joining us today.

Yasmine Robles [:

Yeah. Thank you for having me as always.

Brett Johnson [:

Yeah. So this week, we wanna talk about this episode, I should say, specifically, effective website and marketing tasks during slow seasons. That's an interesting thought because, yeah, most businesses and even podcasters per se have those slower seasons or maybe it's, a break between seasons, you know, things to do. So so what should small business owners, focus on during slow seasons regarding their websites?

Yasmine Robles [:

Yeah. So we we're all we've all been there. Whether you're just a podcaster or a small business owner, even a big business. Right? We all go through these slow seasons, and it's trying to figure out what we can do. So slow seasons are really a perfect opportunity if you wanna think of it that way. I know we we might have anxiety about it, but it's really a perfect opportunity for small business owners to optimize their websites and really tackle those things that they've been putting off. I a couple of things that I recommend doing, when it comes to site performance and you're you have a little bit of time left over during a slow season is just going in, and you can listen back to some of our previous talks. But looking at site speed and what that means is really testing and just looking for simple ways that you can improve loading speed, loading time on your website to make that user experience easy because people are not gonna wait for things to load a long time.

Yasmine Robles [:

Double check your mobile responsiveness. A lot of the platforms that are available now, they usually come with some kind of responsiveness. They try to rearrange everything so it's less work on you, but some of them might rearrange it differently. Sometimes we miss things when we're creating pages and so on. So just look at your pages, check them out on mobile, on tablet, see how responsive they are. Again, just giving everything a glance over. And then the user experience. So really think about and I think we've done a couple of episodes ago maybe about audits and things like that, but conduct a really thorough audit to figure out or just identify issues that there might you might be having.

Yasmine Robles [:

So it could be navigation or any anything else. So just look at your site from the perspective of the user as a new person and look at your visuals. So if your profile photo or your headshot is about 5 years old, maybe this is the perfect opportunity to find a blank wall and some lighting and get a new photo up on your website. Just check the visuals, you know. If you have, for some reason, some kind of tech on a background image or anything like that, maybe double check that it's not too obvious and it's like a blackberry. Right? Oh gosh. Oh my gosh. Yeah.

Yasmine Robles [:

Yeah. So unless that's your thing, you know, you wanna make sure if that's why I try not to photograph a lot of techie things. But if for some reason that you are maybe there is a brand photo that where you're holding your favorite old school flip phone, that might be cool, but if you maybe you should change that. And then a little bit deeper dive and, again, we've we've talked about this in previous episodes, but SEO optimization, first, make sure that you're tracking it. So if you haven't done that, make sure you install, like, Google Analytics, Google Search Console. Hotjar is also a free option to install for more so for the recording and user experience performance. But for SEO, make sure that's in the Google Analytics and Google Search Console are installed. And then just check-in on it, see how it's been doing.

Yasmine Robles [:

What are you coming up for? Are there keywords that you wanted to come up for before the slow season? You got busy. And now that you're slower, is it possible to tweak some of the text on the site to really pinpoint, or point an arrow towards those keywords? Look at your keywords, meta descriptions. And, again, just kind of take this time to take a deep breath. I mean, it's, again, anxiety because we're slow, or you might be in a slow season whenever it is during the year, but it's a time to evaluate where your website is and how it can help you perform better. Think of this as giving your site a little bit of TLC and making sure it's just running smoothly.

Brett Johnson [:

Yeah. I, going on to our next thought, I, reposted an interview I did with a gentleman. That interview is back 2 or 3 years ago. And so I started looking at the show description. I want to repurpose the the interview itself because it's a good interview. So it's it's in a in a in a an episode, back in November, of this year posted. But, I was looking at the blog post and looking at his description, his job title. I was like, oh my god.

Brett Johnson [:

She's changed jobs. And the description was completely not completely wrong, but it wasn't up to date. And and to your point, now we wanna talk about content updates. You know, how important are those during these times?

Yasmine Robles [:

Yeah. I would it it's a really great time to make these updates. So depending on the type of site that you have, if it's a very lightweight website, let's say you have just, like, your home page, about, maybe about like, a podcast page, take a look and make sure that if you're mentioning dates or, for example, how long have you been in business, for a while, even your LinkedIn profile. So for a while, my LinkedIn profile, I think, said 8 6 6 years of design experience. And at that point, it was 10 years, and I was like, well, I have to update this.

Brett Johnson [:

That you know, and just that a little bit, you wouldn't think of but to me, going into double digits, that's a huge thing. And, you know, all of a sudden, you could say, I'm over 10 years doing something or, you know, or nearly whatever. It makes a big difference when the reader sees that. Yeah.

Yasmine Robles [:

Yeah. Yeah. So look through the site and double check things like dates. You can double check if you do, for some reason, have something on your about you and your profile and the experience. Make sure that if you've gotten additional certifications, you're updating that. Now when it comes to if you have a transcript of an episode or maybe an article that's part of an episode, like one of your podcasts, double check it, see if the information is a little bit older. So, for example, I did mention Hotjar. Right? If they I hope not.

Yasmine Robles [:

But if they, for some reason, shifted their model or it was no longer free or they went out of business, then we would need to go in there and tweak it or at least make a footnote of or in parenthesis say no as of 2024 or whatever, no longer in business. Check those. And if you're a blogger, I would say and you make all of these listicles. For example, the top place 10 places to eat in Columbus, Ohio for 2024. Well, we're getting towards the end of 2024. Start to evaluate what you can do for 2025. Those are really easy not easy, but those are really great to update because it'll keep the bots love a fresh site. So it'll keep it fresh.

Yasmine Robles [:

It'll keep it new. And if you do have a listicle of the top, let's say, marketing agencies in Columbus, then you'll want to make sure that the links that you're sending people to are updated, that they're still in business, that if it is a restaurant, do they still offer the same stuff? So you just wanna make sure that that is updated because you're not only will those people appreciate it or the people that you've interviewed appreciate that you're updating an article, but the user who's coming to it will appreciate it.

Brett Johnson [:

Yeah. That's a really good point in regards to updating, especially if it's a a list of top 10 restaurants or especially if it's a category very volatile. That's like Mhmm. They close in a heartbeat or this you know, the or new ones come into play, that sort of thing. But, yeah, that's a that's a good point if you're if you have a lot of listicles or very seasonal articles. I just ran into a couple for a client of mine too going, oh, I need to update that because it was holiday, Christmas light trail. It's like, oh, that's last year's list. I gotta update it and see make sure the ones that are still doing it and the different images and such too.

Brett Johnson [:

Yeah.

Yasmine Robles [:

Yeah. Yeah. The, just a quick if you don't have an FAQ page yet or if you do have FAQ sections, this is also a great time to think about what your users asked you. Let's say this is your slow season. In the past 9 months, what questions did your users ask you or when people are, you know, applying for your services or purchasing a product? Add those to the FAQs. If you do sell products or merch, maybe, let's say, you have t shirts that you're selling for your podcast, maybe adding in a little bit more to the description, the quality, the care, how to wash it, etcetera, etcetera. So think of these questions that you've gotten from people and then apply that to your site. Update your case studies or testimonials or remove the dates so that way it's still fresh.

Yasmine Robles [:

So if a testimonial came in 5 years ago, which to me does not sound like that far away, but to others, it might. I would just remove the date maybe and ensure that it is, it still feels like it's new.

Brett Johnson [:

Yeah. Makes sense. That makes sense. So what can business owners do with their social media during slow seasons?

Yasmine Robles [:

Yeah. So I'm sure that our other part of this podcast can, she can talk about social media. But from my point of view, really just look back and see what you've done. Look back and see how much time did you spend on social media, what what did it do? So, like, if you didn't spend that much time, but it still grew, what really supported that growth? Look for at a high level, and I'm sure in other episodes we're gonna dive deeper, but look at the content performance and just, again, what was engagement like? Did people did a lot of people like a post but not comment? Or was it did one of your posts get a lot of comments? Did video do better than regular posts, and did carousels do better than video? Just look at all those things and then look at really planning and scheduling posts for the upcoming months. So, again, we're in slow season. Once you get more business in, you're gonna be really busy and that schedule that that social media is just gonna drop off again. So look at creating a plan of action and just scheduling those posts. And, honestly, if you have if you're just kind of frozen, you don't know even know what to post, look at the holidays that are coming up.

Yasmine Robles [:

So we we all know 2025, it's coming up, all the holidays. Just schedule those out. Right? Even if it's throughout the year. So at least you've got your holidays covered. Then you can say, alright. What other promotions will I might I be doing? What do I wanna showcase? Well, maybe I might want to post something about my business anniversary or my birthday or whatever it is. Schedule those. So try to tackle it from holidays, then some high level business stuff, and then you can get into the nitty gritty once you're in that flow of, oh, I just went to a networking event.

Yasmine Robles [:

I should probably post this. But at least at a high level, you have something going out. Right. I would say and you can ask other social media people, but you could possibly repost something. Some of our or post a different video of the same event. Just it's a different video and it could be a look back at what we did last year for Black Friday, etcetera, and the Mad Rush in our store, but it's a look back. And then just look at the engagement activities. Consider running polls or asking questions to really engage your audience.

Yasmine Robles [:

Share behind the scenes content to really connect with those followers and and just make it personal. People love getting to know, especially for small businesses, who are you buying from. Right? We don't really care who the owner of Target is and Walmart. We don't really follow them, but when it comes to small businesses, it's really your story and your message, and so they want to see that behind the scenes. And then collaborate. Start making a list of potential partners that you can reach out to so that you can collaborate on not just your podcast or your services, but also on social media. Yeah. Just use this time to create a content calendar and think about upcoming months.

Yasmine Robles [:

Think back at how you did, what you did, and try to plan for some engagement so that when business does pick up, you're ready.

Brett Johnson [:

Yeah. We could probably spend a I mean, we should do a a a an episode dedicated to collaboration of, you know, how to go about it, best practices, how to keep your end up. You know? But but they're you know? Because, hey. It it's easy enough to go, oh, man. I haven't done for the you know? What's that look like? I think I think that's probably one of the least looked at opportunities because there is a little bit of work to them. A a lot of well, a lot of work sometimes. It just comes down to who you're working with too. Yeah.

Brett Johnson [:

Mhmm. How should small businesses approach email marketing during these long times?

Yasmine Robles [:

Yeah. So I would say really if you so it depends on where you're at. If you have not emailed your subscribers, consider reconnecting with them, and this is typically you can totally be honest with them and send them an email and say, hey. We got super busy, and we and here's what we've been up to. So it's almost like a, sorry. You know, I haven't emailed you in a while, but here's all the cool things that we did. That's always nice. If you have if you sell something, maybe you can even give them a certain percentage.

Yasmine Robles [:

So if it is luxury handbags, you can get, say you know, get 20% off your next order using this code as we try to reconnect with you. That might not be the proper verbiage, but try to reconnect with them in some way. And then, same thing with social. Right? I would say look at a high level view of the holidays that are coming up for throughout a year, 12 month span, and try to at least have some drafts set up for those newsletters. So if you know that your Mother's Day is a big thing for your business, then just draft a newsletter for Mother's Day. And that way, when it does get closer, you can go in, make some tweaks to it, and then schedule it to go out. That's the beauty of a slow season. I mean, we all again, we nobody likes a slow season, but this is when you can get those done.

Yasmine Robles [:

So think about those newsletters, what kind of promotions you could potentially give or content. Personalized emails. Make sure you're segmenting and, depending on your brand, you can personalize the email. You can dive deep into segmentation and this can be a whole other thing. But let's say I'm a frequent I'm a frequent buyer, you can personalize it by what brands I typically buy from you. Or if you just have a very general list, you can start to see the data of when I send this out on this topic about SEO, these group of people, these users really click and open that email. So that can start to give you some data. Yeah.

Yasmine Robles [:

Think about exclusive offers. People love feeling like they're VIP, and then just add value. Think about what you could provide, what kind of content you can provide during the slow season, but also going forward. And don't be afraid of for example, if your season of episode or podcast is only so many episodes long. Right? You can always look back and say, you know, just remember again, maybe put a little bit of copywriting spin on this, but showcase an interview that you really loved, or pull out some snippets and and link to it because somebody might have missed that episode or they might really be interested in listening to it again. So even if you don't have any new content, you're taking a break, kind of just send them back to the content that you've created before, whether it's a blog post, an old podcast episode, so on. But that'll kinda keep everything going with your newsletter.

Brett Johnson [:

I like your idea about the segmenting, especially if you do, let's say, an interview podcast. And, you know, you were talking a lot more of product and and such, but let's let's let's let's look at it as a as a podcaster. And you have a variety you yeah. Of course, you have your niche. You let's say it's about entrepreneurs, but maybe there are certain entrepreneurs that you are topics you talked about. Maybe it's more of, let's let's, pizza entrepreneurs. I don't know. You know, that you we had a few of those or something about the food.

Brett Johnson [:

Let's say, let's make it a little bit broader food. And those emails, those those episodes actually did a little better. You could segment the recipients of those. They have a little bit more interest in food and segment it out and kinda know, okay. From then on, maybe I need to do something a little special for those food, foodies Yeah. Entrepreneurs sort of thing. Again, it's just it's the start of being creative. It it Yeah.

Brett Johnson [:

Segmented in the back end and kinda know you have that arsenal when it's ready, kinda going, oh, I can send something even a little maybe you're sending that segment an opportunity to hear the episode before anybody else does because you know they're really excited about hearing foodie entrepreneurs.

Yasmine Robles [:

Yeah. So let's see. Okay. I I get it. Like, so it's easier a little bit easier for product based businesses, but let's say it is a service based business and you do have a podcast. Well, if you have been emailing them and you see that there's a certain segment or a group of people that just open up more of those, again, SEO emails versus emails that you sent out just about the company. Right? So Yeah. Take a look at the subject line and all that.

Yasmine Robles [:

But you can depending on your email platform, you can create a an automated segment or you can manually create a list, of these people. So you can start pulling apart that data. And the cool thing about slow seasons is that you can think about AB testing. So if your list is big enough so one of the tests that we ran with a local shop here in Columbus is the the shop is run by a woman, and people know her because it's a very it's a high end product. She's the only one there. She helps you curate this thing. So because people know her, test we were testing out, do we put her name, like, her name, you know, of for example, if it was me, it would be Yasmin of Robles Designs as the from portion of the email. So that's one AB test that you can do.

Yasmine Robles [:

So for you, Brett, it could be Brett of Circle 270 Media.

Brett Johnson [:

Yeah.

Yasmine Robles [:

He's sending me an email. It's the same info at whatever it may be, but now I feel like Brett is sending me an email versus just the company, Circle to Seventy Media. So think about those kinds of AB tests subject lines, and these are things that you can start preparing and just setting up drafts, and then you can you have them done. So when you do get busy, you're like, oh, I kinda wanted to do an AB test. I don't have any ideas for right now. I'm gonna go and to my library of drafts and send one of these out. So that's an AB test. The other AB test that you could do is the content within.

Yasmine Robles [:

So if everything else is the same, you can test out the visual. So are my is a green button better than a red button? Is an inline link better than the button? Shorter emails versus longer emails. You can test all that out, and this is a good time during slow season to do that Because when we're slammed, we're slammed, and we forget all about everything. So

Brett Johnson [:

Yeah. This is a little bit of a deep dive, but I the question came to mind. I'd love the AB testing idea. Is there a a minimum newsletter subscriber base that it will work with in regards to giving you the a better results? Not better results, but results that actually have some meat to the bone.

Yasmine Robles [:

Yeah. I mean, you can always do I would say, if you have over 50 people, if you really want if you have the capability, you can do an AB test. It won't give you, like, amazing amount of data, right, because it's just 50 people. Where it really has worked well is a thousand people or more

Brett Johnson [:

Okay.

Yasmine Robles [:

On the list, and then you can start AB testing. This one person has close to 5,000.

Brett Johnson [:

Mhmm.

Yasmine Robles [:

Some of our other clients have more. And if you are let's say you are a product based business or let's say you run a lot of events, you can start creating what can be called a segment or affinity. Basically, what especially if you have products. If this person buys more of this widget Mhmm. Let's now feed them more information about that particular widget. Or in some cases, I believe Klaviyo, Mailchimp, and a couple of the other ones now have dynamic content. And this this doesn't just apply for product design or sorry, product sellers, but you can insert dynamic content based on the user in a very simplest form if you have Klaviyo and it's a product based business, and I've created a segment that is of people who really love buying widget a. Mhmm.

Yasmine Robles [:

They can we can design the email so that it'll show widget a categories because we know that you love that. Right? So there's a lot, and then you can go into bigger and bigger formats. But Yeah.

Brett Johnson [:

I would

Yasmine Robles [:

back to your question about how many Yeah. I mean, you can do it with 50 people. Just know that that data isn't, like, the best. Mhmm. But it gets your feet wet, and it gets you used to doing AB tests and gets you known knowing the platform. Because if you are a small business owner, you're probably both the email designer and the owner and the finance person. So just taking this time to, like, test out, without having to rush would be would be nice because all platforms are hectic.

Brett Johnson [:

Well, it's a tool that you wanna be able to use the most effectively that you have 100% control of. It's not social media. It's everything you do about it is yours. So why not be the most efficient you can with it and really understand the recipients? Would that make sense?

Yasmine Robles [:

And even if an AB test sounds like it's a lot, it's a perfect opportunity during slow season to really go in and send out a really short survey.

Brett Johnson [:

Mhmm.

Yasmine Robles [:

Or even if you just say, hit reply and tell me, you know, if you follow us on Facebook or whatever that may be, like, a very short email. Try to figure out, you know, it's slow season. If you're a service based business, you know, what topics do you wanna hear about on our podcast? Yeah. It could be hit reply. And so this is a great opportunity to do that.

Brett Johnson [:

Yeah. That's a that's a great idea in regards to topics, especially because you always run into that wall of, okay. We've covered this so many times. I don't know whether the listeners are tired of this or not. I'm not, but that doesn't mean we shouldn't talk about that. But if we do a general poll, and then you add it to the to the to the episode going, yep. You overwhelmingly said you liked it. We'll keep doing it sort of thing.

Brett Johnson [:

Yeah. That it's you're you you, are basically confirming you're listening to your audience. I that's a great idea. Yeah. Exactly. So any final thoughts on what else businesses can do during slow seasons?

Yasmine Robles [:

Yeah. I have a few. This is just from my experience, and I would love to know if, if anyone has any other ideas. But, this is a really good time for networking and really taking the opportunity of you do have more free time so you can go out and network a little bit. So joining local events, and I have my the ones that are close to my heart, but look out in the community for community events, trade shows, connecting with other businesses. Sometimes, there is a cost to attending the events, but certain organizations might be willing to do some kind of trade. Sometimes conferences, if you volunteer, they will let you in. So think of it think of it that way.

Yasmine Robles [:

Collaborating with peers, so go out I mean, go out and have tacos and tequila with, like, people in your network, right, with people from local organizations. Just see what the market's like, what they're experiencing, and then look at local organizations that you can partner with for joint marketing efforts. On the note of organizations, if you are part of a chamber or any organization that has a directory or has benefits, look through the benefits that you get. So if it's that they can post a social something on social for you or maybe the directory you need to update your phone number, just look through those and make sure that you're utilizing them appropriately. Look at networking events, workshops, webinars, and this is more for your professional development. Just learn a few new skills, and then build those online connections. So you might be stuck with the kids somewhere. Right? But you can you might be able to go on link I mean, pay attention to your kids.

Yasmine Robles [:

I'm not gonna tell you not to. But, if you're just sitting there because at a soccer game or something, then you could potentially go on LinkedIn, see what other people are doing, comment, etcetera, just to, again, build up those connections with people. People are usually pretty nice, especially if you message them with a question and not Yeah. In a sales y way. Yeah. And then volunteer or join a board. I love doing volunteer work and and board work. Sometimes it zaps a lot of time off my hands, but it really feels like you're giving back.

Yasmine Robles [:

It feels like you're part of a community, if it aligns with your values, and you just feel like you're moving forward even though you're in kind of a slow season. And you'd be surprised at how much it can help sales when you just show up as a volunteer versus trying to be sales y.

Brett Johnson [:

Mhmm.

Yasmine Robles [:

But, yeah, engage with your local businesses, organizations, craft these new opportunities, have a coffee chat with someone, collaborate, look for partnerships. I guess, overall, just make friends.

Brett Johnson [:

Yeah. Well, it is

Yasmine Robles [:

make friends?

Brett Johnson [:

Yeah. Exactly. Well, it's a little bit easier than it used to be because we have Zoom now that everybody's used to Zoom. So it's it's not even literally having to go out and get a cup of coffee. You can do it this way 15, 20 minutes. Done and and and and you've connected, which is which is pretty pretty cool. Yeah.

Yasmine Robles [:

Yeah.

Brett Johnson [:

So our episode obviously brought some ideas to mind for me to ask you. I'm sure the listener's the same way. How can they get a hold of you to explore a few more of these ideas? They know slow time's coming, but they, maybe want a bit more, push to do it or at least kinda go, yeah. Give yourself that slow time to figure some things out. How can they get a hold of you?

Yasmine Robles [:

Yeah. I'm more active on LinkedIn. So if you go to LinkedIn, search up Yasmin Robles, and you'll you'll find me there. You can find us on roblesdesignsdot com. You can also download our free website checklist that you can use during a slow season to look through your site, and that is roblissdesigns.com/checklist. But, yeah, I'm always happy to do a coffee chat even if it's virtual, and just go through and brainstorm. Brainstorming is my favorite. It's usually the the doing of the task that is not, but brainstorming is great and especially over coffee with some good conversation.

Brett Johnson [:

Yeah. Exactly. I'm available at my podcast guy.com. Same thing. Just, you know, let's let's have a an online discussion brainstorm. I'd let I think all of us here at the Circle sessions, in the Circle of Experts, we love brainstorming. That is the most fun. It honestly is because I love when you brainstorm with someone and they they have this look in their face going, that's a cool idea.

Brett Johnson [:

You know? And and and maybe something you never thought of either, but it's that reaction that you get and and they go with it and they do it and it works. It's so fun, you know, because and it just takes, it takes 20, 30 minutes just to do, and and and they're so wrapped up in what in their world that they just need that that grace to have that 30 minutes of just, let's just brainstorm right now. Forget everything else, and let's have some fun. And what would you like to do? That sort of thing. And and it just, it it clicks, and and they walk away, and and they're reenergized, at least for a day

Yasmine Robles [:

to do some stuff.

Brett Johnson [:

Yeah. You can book a time with me, my podcast guy dot com. My calendar's there and love to talk with you. Thanks for joining me, Yasmine.

Yasmine Robles [:

Yeah. Thank you for having me.

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