AI can now do in minutes what used to take PR people hours, years, or a genuinely careful readthrough. This month, Richard Stone is joined by Martin Deakin, Lorna Farnell-Smith and guest Danny Herbert (managing director of Spring Thinking) to work through what that's doing to three different corners of the industry: how agencies price their time, how junior PR people actually learn the job, and how anyone tells a real sentence from an AI-written one.

'Nobody cares about day rates anymore' – are billable hours dead?, PR Week

If AI does the junior work, how will PR develop its next generation of trusted senior advisors?, PRmoment

LinkedIn adds a button to report AI-generated slop, TechCrunch