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Contact James directly by calling (319) 929-2604.

Investing in your company culture will always pay off…

But only when you understand HOW to make culture an accelerator and not a detractor of individual, team and corporate performance. 

Too many leaders of companies are trying to build culture with things like:

• Food Truck Friday’s 
• After hours
• Potlucks and celebrations
• Quarterly awards 
• “Team building” activities 

Don’t get me wrong. These aren’t bad things. Unless…

They’re seen as a deflection from addressing the real concerns that employees have such as:

• Dumb rules and policies
• Bad management 
• Poor hiring decisions
• Tolerating or even promoting bullies (I see this all too often)
• Not having any kind of performance review
• Ideas that aren’t listened to
• Frustrations with old, worn out equipment or technology liked phone systems and computers
• Tolerating gossip by coworkers or managers 

Leaders that won’t address any od these issues, but continuously paint a picture of how great everything is.

Wise leaders know that these issues are the killers of productivity, efficiency, and profit. 

Wise leaders also take ownership for knowing that they’re 100% responsible for it. 

And finally, wise leaders have the humility to know they may need some help to make it happen. 

Then and only then can they be confident that their Investment in their company culture will show up in the bottom line in a powerful way.