"I think it's really hard to quit something that's successful."

In this episode, we dive deep into the courageous journey of Jess Lorimer, a highly successful business-to-business sales expert. 

Jess shares how she made a bold decision to completely reinvent her thriving business because it wasn’t fitting with what she really wanted anymore.

She ultimately chose to become a "category of one" rather than trying to be everything to everyone.

Trust me, this episode is a must-listen for any business owner who has ever felt the pull to pivot in their business, even when things are going well.

Key conversation points:

1. The Decision to Reinvent:

  - Jess reflects on her journey of running a successful business called Smart Leader Sell but feeling disconnected from it by 2019. She describes how she realised that her business no longer brought her joy, even though it was financially successful. This realisation led her to make the courageous decision to reinvent her business from the ground up.

2. Aligning Business with Personal Values & Entrepreneurial Superpower:

  - Jess emphasises the importance of aligning your business with your core values and strengths. She shares how she wanted to focus on what truly brought her joy—working with corporate clients and helping entrepreneurs sell to larger organisations. This shift allowed her to create her next evolution of her business, so that it was not only successful but also deeply fulfilling. She also shares show she’s been able to use her Creator Wealth Dynamics profile to help her to make that happen.

 3. The Challenges of Quitting Success:

  - One of the hardest parts of Jess's journey was the decision to leave behind a business that was already thriving. She opens up about the guilt and fear that came with this decision, particularly the concern that she was letting down her clients. Despite these challenges, Jess knew that she had to make the change to pursue her true passion and strengths.

4. Becoming a "Category of One":

  - Jess explains her philosophy of becoming a "category of one" - creating a unique space in the market where she could stand out as the go-to expert in her field.  This involved narrowing her focus and doubling down on what she does best, rather than trying to be all things to all people.

5. Advice for Business Owners:

  - We discuss the importance of regularly reassessing our business to ensure it aligns with our personal values and goals. We chat about how small tweaks, as well as major pivots, can help business owners like you to stay on a path that feels authentic and fulfilling.

Useful links for you:

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Jess's podcast: Selling to Corporate

Jess's LinkedIn

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