This podcast looks at the Livestock Information Programme. (LIP) It’s a joint effort between Defra and AHDB to create a new system of tracing and managing livestock data, and is backed by an industry design group comprising representatives from all parts of the livestock and meat production industry. Hear from Richard Laverick, Chief Officer for the Livestock Information Programme and Ray Keatinge, Livestock Information Product Manager who talk about what the programme is and how it will benefit the industry. 

For more information, visit: https://ahdb.org.uk/LIP