For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated, skeptical 2026 market” on the podcast!

I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.

▶️ Watch the workshop and enroll here!

Here’s what you’ll learn in this workshop:

1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+

2️⃣ The secret to keeping variety in your caseload and still standing out

3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy)

4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)

Resources & Links Mentioned:

1. Confident Copy (discount, bonuses, & live support expire 1/29): walkerstrategyco.com/cc
2. Squarespace Templates: walkerstrategyco.com/templates
3. The Walker Strategy Co website: walkerstrategyco.com

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Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey everyone.

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Hello.

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Come on in.

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I pressed go a minute early.

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Uh, so all you early birds could

come on in and get settled.

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I'm so happy you're here.

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Um, lots of folks will be making

their way in in the next moment

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or two, but say hi in the chat.

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Um, tell us where you're joining from.

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I always like to see how quickly

we can cover our time zones.

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Um, and if you're from another

country, we always like to make

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note of that as well, as well.

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All right.

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We got California, Washington, Florida,

Houston, Ohio, Maryland, Michigan,

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Idaho, Texas, Colorado, Texas.

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Again, look at all these Texas folks.

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Ashley from Denver.

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Hey, Ashley, Massachusetts

again, Florida, Puerto, uh, oh.

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That was Mexico.

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Did I miss that?

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Wonderful, Carrie, so happy you're here.

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Oregon, Illinois, Brooklyn.

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Okay.

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Safe to say, we've covered our

time zones very heavy on both

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our coasts, which is very normal.

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Uh, Gabriela joining us from England.

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Hello.

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Oh, so happy all of you are here.

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All right.

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Amazing.

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Okay.

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So happy you're here.

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We're gonna give folks one more moment

and then we're gonna get started.

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We have so many good things

happening here today.

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Um, some good bonuses, but mostly just

some really great guidance that I want

36

to equip you with as you head into 2026.

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Um, hey, Scott from Seattle,

Bloomington, Indiana.

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Hi, Emily.

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Uh, go Hoosiers.

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Big week for, uh, our IU fans.

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Thought it was fun.

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Uh, Amanda from Ontario.

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Hello.

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Awesome.

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Yeah, we got some IU

fans in the, in the chat.

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I love that.

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All right.

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Um, will you guys do a thumbs up or give

me something if you can see my screen?

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Okay.

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Last time I did this presentation,

I shared the wrong screen, which.

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Whoops, that happens.

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Uh, but if you can see and hear

me, will you give me some sort

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of indication That all is well.

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Amazing.

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Alrighty.

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Thank you.

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Um, one thing to know, we are

joined here by, uh, Monica, who

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is a confident copy coach of ours.

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Um, she is hanging out in the chat.

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Um, if you need a link to something,

that kind of thing, she's around.

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Thank you for those thumbs up y'all.

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Um, alright, let's get into it.

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We have lots of good, um, teaching

and other folks will certainly

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be making their way in as we go.

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Now, like we said, say hello in the chat.

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You guys have understood the assignment

to let us know where you're joining from.

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So happy that you are here.

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Um, if we haven't met yet, um, hopefully

we have, but if not, hi, I'm Anna.

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Hi, I'm Anna.

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Um, I am a Colorado native.

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Uh, so our Colorado friends.

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Hello.

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Uh, but I am based in

Nashville, Tennessee.

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I am a mom of two with,

uh, third on the way.

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So working on, uh, cooking

that, that third one.

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Um, I have an m an avid reader

and audiobook consumer, especially

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while walking at the track.

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And I do love to bake on the weekends.

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So a couple fun things to know about me.

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That is not why you're here.

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You are here because I am a

marketing coach who believes

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that the work you do matters.

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And I am obsessed.

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I mean, like I lay awake at night thinking

about how to help you see results so

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you can do more of that important work.

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Do you understand me?

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Like I think what you do.

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Is critical that you are impacting

your clients and your clients' lives,

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and ultimately your communities.

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If I can help you do more of

that in any way, then I have,

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I've done what I wanna do, okay?

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At this point, I've helped over 5,000

clinicians in our paid programs and

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services, 5,000, isn't that wild?

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Uh, gain confidence in their marketing

and bring in full fee RightFit

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clients into their practices.

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I am committed to empowering

clinicians like you to market

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yourself and to get results in a way

that feels good and is true to you.

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Okay, so that's a little bit about me.

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If we haven't had the chance to meet,

I know we do have some folks who heard

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about us from a friend or a colleague,

and I'm so thrilled you're here.

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Thank you for all of your

congratulations in the chat as well.

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Now, before we start, I really wanna

encourage you like, this is one hour

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of your year and it really can't change

the trajectory of it, so I really

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encourage you to give yourself that hour.

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Okay?

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Close other tabs.

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Maybe pull up your

workbook if you've got it.

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But other than that,

close your other tabs.

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Put that phone on Do not disturb.

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I haven't done that yet.

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Done.

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Stay present.

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Engage with us.

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Be here with us.

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Okay?

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Give your practice and yourself this hour.

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Now, how to engage.

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Like I said, you guys are already

understanding the assignment.

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Ask questions in the chat.

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Share the light bulb moments.

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Tell us what you're noticing

in your own practice.

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Your insight matters.

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You are the boots on the ground

seeing what's happening, right?

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And don't forget to stay till the end.

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We are gonna keep this to an hour.

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I'm gonna keep an eye on that clock,

just like you do in your sessions.

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Uh, we are giving away a free Squarespace

website template, a VIP copy review,

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and 50% discount on confident copy to

three folks that are here at the end.

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There's also a fast action bonus

you're not gonna wanna miss.

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I'm really excited about it.

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So let's get started.

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Let's get a lay of the land one.

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Do you have a website yet?

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Two.

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If you do, what's your

biggest challenge with it?

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Will you tell me in the chat?

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If you've got a website,

if you don't give us a no.

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And if you do, what's

your biggest challenge?

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SEO says Ariel.

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Mm-hmm.

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Conversion.

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Don't have one yet.

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Okay.

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Get no clients.

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Don't have one yet.

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Not converting, ranking on Google.

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Oh, it's overwhelming.

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To even think about making one

biggest challenge is conversion.

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We're gonna talk a lot

about conversion today.

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You are in the right spot.

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Awesome.

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No link for people to schedule.

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Struggling to make updates.

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You're on like a, a difficult platform.

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Maybe unsure how to know if it's working.

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Hello?

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Is this even doing what I need?

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Uh, get lots of hits, but

from, um, blog posts and states

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that you're not licensed in.

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Don't know what to do.

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Woo.

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Can be overwhelming.

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Getting seen.

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Conversion.

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I'm a designer and can't

design my own site.

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Perfectionism, I understand that.

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Absolutely.

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Bilingual.

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Okay.

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Editing a simple practice website.

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So you've got one, but like, is

it doing what you need to do?

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We're gonna chat about that here today.

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Okay.

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Really helpful.

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Now, tell me if this part sounds like

you, when it comes to your marketing.

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One, you want to attract full

fee clients, but your site

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doesn't feel like it's helping.

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It sounds like some of you

would fall into that camp.

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Two, really curious on this one,

you've tried templates or ai,

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but nothing sounds like you.

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Or three, you're in a saturated area.

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It feels like there's a therapist

on every corner and you feel

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like you're blending in.

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Which one describes where

you're at right now?

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1, 2, 3, right?

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Lots of ones.

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Threes, some twos, three.

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Big time.

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All right.

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If you identify as being in a

saturated market, this is the reality.

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All of them one's, for sure.

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Okay.

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Absolutely.

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All right.

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Yeah.

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Okay.

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Really good to get at the lay of the land.

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I always wanna make sure,

you know, I, I do this.

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In real time, like I have slides,

but I'm also chatting with you.

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So it's important for me to know this

so I can really make sure I tailor

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what I'm talking about here to you.

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Mm.

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Saturated area.

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But my expertise isn't

coming across Tammy.

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You're not alone in that.

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Okay?

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Now I want you to know, uh, one of the

cool things about this presentation

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right here is I'm sharing the most

up to date data we got from our state

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of the industry survey last month.

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Um, so today I'm not

sharing all of that data.

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We'll share that all later.

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But, um, some of the key things,

uh, that I want you to know and to

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equip you as you go into 2026, and

one of them is that if it feels like

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marketing is harder right now, you're

not imagining it, you are not alone.

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58% of clinicians who, uh, who

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year said they felt it was harder

to get clients in years past.

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Okay?

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Alright.

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Things are different.

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Things are different.

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Let's name it, let's acknowledge it.

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And yet.

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What else did we see?

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The revenue for all solo

practices, especially those

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full fee and still growing.

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So if you are full fee and still growing

revenue was up over 10%, up to 17% in

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some demographics, conversion rates.

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So when people reach out and

become a paying client, those

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conversion rates are up over 10%.

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The number of clinicians planning to

depa increased 84%, which is one of

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the most mind blowing stats I saw.

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More and more clinicians are motivated

to get off of insurance panels and

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most fully booked therapists are

making at least 105 K annually.

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Far upwards from there,

but at least that much.

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Alright, so that tells me that success is

still possible, but it's the way that you

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get there that's different, and that's

what we're talking about here today.

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Okay?

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Now, when it comes to attracting

premium fee clients in this market.

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Guess what?

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Your website has the power to

make or break that success.

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Legitimately, what we saw in

the data is that therapists

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whose websites produce clients.

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So if you're here right now and you're

like, I have one, but it's not making

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clients, if we can change that, you

are two times more than two times

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as likely to have a full caseload.

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Okay?

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It's huge.

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This is the benchmark, but why?

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Why does your website

actually matter so much?

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Because no matter what you're doing

to market yourself, going to doctor's

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offices, talking to other therapists,

posting on social media, dancing on

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TikTok, posting in directory psych

today, and all of the niche ones, talking

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with your friend or your dentist, okay?

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Doing interviews, Google, the whole

SEO thing, all of these things,

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all the things everyone's telling

you to do to market your practice,

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they all lead back to your website.

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And so if your website is not

doing its job, the center of this.

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Nothing else that you're

doing can either, right?

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So what I wanna be talking about today

and what you're really gonna walk

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away with one, the number one shift

that's gonna turn a nice website.

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So if someone who's like, I have

one into one that is capable of

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booking clients at $200 plus a

session, the shocking conversion gap.

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I saw that word a lot that opened

up last year and what fully booked

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therapists are doing differently now.

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The secret to keeping

variety in your caseload.

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Are you someone who loves

multiple kinds of clients?

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Here's the secret to keeping that

variety and still standing out right now.

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'cause I know some of you're like that.

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Yes, I'm seeing some yeses in the

chat and why outsourcing your copy to

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ai, sorry, could be literally costing

you clients and what to do instead.

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Chat GBT is not the enemy,

but we have to be careful.

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We're gonna talk about that

today in this workshop.

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I want to show you how to turn

your practice website, that

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center of your marketing universe

into a client conversion engine.

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One that actually does

the heavy lifting for you.

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Because what would it mean, and the

other things I've actually heard from

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from my students, what would it mean

if you started hearing the ping of

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a new consultation being scheduled

while you're making dinner, or in the

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school pickup line or on vacation?

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Seeing that come through while you're

busy doing other things, reducing your

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number of weekly sessions, which is a

trend we saw that people are wanting

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while increasing your monthly revenue.

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How nice would that be?

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Or checking emails between sessions

and seeing ones that say, I know

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you're the therapist I wanna work with.

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I'm ready to get started.

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What would it mean?

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Right?

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It'd be huge.

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I've helped hundreds of clinicians

experience these sweet moments and every

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single time it started with their website.

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Like Monica, Monica's a really cool story.

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A student of ours that just graduated

last year when I first met her, she had

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made the decision to depa, I'm going

to get off of insurance panels, but

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the decision felt incredibly risky.

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Can anyone identify with that?

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Right?

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She'd filled really quickly with

insurance clients and she was

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worried, as she said, the bottom

would drop out if she took the leap.

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Not only that, but she didn't know how to

use her website to communicate her niche

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or why clients were gonna choose her.

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She actually told me it was

like a rambling Oscar acceptance

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speech when she tried to do that.

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When like they play the music

and try and get you off stage.

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She couldn't figure out how to do it.

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Maybe you can relate, maybe you feel

nervous about the jump to full fee,

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and I want you to know if you choose

to take insurance and you're looking

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for a hybrid practice, amazing.

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You're welcome here as well.

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Maybe you're realizing you

don't know how to communicate.

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What makes you different from

everyone else who said that they

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were in a saturated market, right?

313

Maybe you wonder if it's even possible

to build a full fee practice right

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now, because a lot of the people out

there, they say it's harder than ever.

315

Maybe you're sitting there now.

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Monica felt all of those things, but she

knew in order to make this change, she had

317

to uplevel her website, so she spent time

figuring out how to clearly talk about her

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work, how to create a website that would

help those right fit full fee, just ugh.

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Best clients realize that she

had something special to offer.

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Monica officially depa

in August of last year.

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Guess what we heard in September,

she'd had her first 10 K month

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in private practice ever.

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She told us that she had left the

insurance panels, dropped her final

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ones, lost 25% of her caseload,

and have almost completely refilled

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with full fee great fit clients.

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She said, here's the part I've seen in

this group, but hadn't experienced yet.

327

The prospective clients were saying,

I really connected with what you wrote

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in my website, and even repeating

the exact phrasing back to me.

329

She said that learning to nail her

niche, build an ideal client profile

330

and speak directly to those folks,

have been absolute game changers.

331

All because she decided to focus

on that center of her marketing

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universe and then grow from there.

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Now, one concept I want you to be

really clear on as we get into these

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four mistakes is the client's journey.

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Okay?

336

There are three phases your

clients go through when deciding

337

whether or not you're the

therapies they're gonna look at.

338

'cause guess or they're gonna work with

'cause guess what they're looking at.

339

Lots of other therapists.

340

We know that like seven, 10, maybe more.

341

Why do they choose you?

342

Well, they go through these phases.

343

First, they realize they need support.

344

I probably should talk

to someone about this.

345

They have no idea you exist.

346

They have no idea any

other therapist exists yet.

347

They just know they need help.

348

Then they research therapists, so

they figure out you are out there.

349

That doesn't mean that they

choose you as as their therapist.

350

It's only when they get to that final

stage of choosing you that you've

351

actually secured them as a client.

352

So your clients are

moving through this phase.

353

Now, most therapists just focus on

this first phase, realizing people need

354

support and knowing that they exist.

355

Getting to that research phase,

but this the latter phase.

356

This is how you stand out.

357

This is how they choose your tab and not

one of the other 10 they have open of

358

different therapist websites or profiles.

359

That's what we wanna focus on because the

360

They are different than they used to be.

361

They are more discerning.

362

They can sniff out BS in

ways they didn't use to.

363

Right?

364

They are more skeptical.

365

We all are, understandably,

it's healthy right now.

366

We have to be skeptical and

therefore they're entering into

367

this journey of finding a, finding

a therapist with that skepticism.

368

And they're more inundated with

choices, not just choices of therapists.

369

If you go on psych today and

you have 16 pages to scroll

370

through, but other things, right?

371

I could talk to chat GPT, hopefully not.

372

Uh, I could scroll through a carousel

that an Instagram psychologist posted.

373

I've got other things I could choose from.

374

So.

375

That's why I'm doing this workshop

today because too many wonderful,

376

deeply skilled therapists, which I'm

sure you are if you're here right now,

377

are getting passed over, but when you

can learn a different way of doing

378

things, I believe, because I've seen

that your practice can transform.

379

Okay?

380

Now, if I just sum up what I'm

hearing from you that you want,

381

you want a full caseload, but you

want that caseload to feel good.

382

Is that right?

383

Like a full feel good caseload?

384

Does that kind of summarize

what it is that you want?

385

All right, see some yeses for sure.

386

Now, to get there, we help you

build what's called the client

387

conversion engine, and there

are three pieces to that engine.

388

The first is your confident

identity, and we have to have

389

all three of these in place.

390

If one is missing, the engine can't run.

391

Okay?

392

So confident identity is who knowing

who you are in order to confidently

393

put yourself out there, if you don't

know this piece, you can do all

394

the things and spin all the wheels.

395

It's not gonna go anywhere.

396

Okay?

397

Then there's what we

call confident presence.

398

This is putting yourself out

there in a way that people can

399

connect to and take action with.

400

It's one thing to know it's another

to make that available and clear.

401

And then finally, there's what

we call confident connection.

402

That's getting out there and making

sure people know you exist so

403

you can drive back to the engine.

404

The engine can turn and

it can take you places.

405

The clients can come from it, okay?

406

That client conversion engine is

what leads to that full fee caseload,

407

that full feel good caseload.

408

Now this is exactly what we do in

Confident Copy every single day.

409

Doors to CC are opening today

at the end of the workshop.

410

If you didn't know, now, you know, and

those who join us are gonna get that

411

proven framework for creating this engine,

for standing out in the skeptical market

412

for identifying the niche that sets you

apart, even if you like variety, right?

413

And turning your website into

that client conversion machine.

414

Everyone that's joining today

also gets the bonus I mentioned

415

that I'll be diving into later.

416

Um, and we will chat more about this.

417

If you're wanting to know more though,

if this has got your curiosity peak,

418

do you wanna do a little research?

419

Just drop cc into the chat.

420

And Monica, if you don't mind

just dropping the, the page

421

for confident copy there.

422

But this is what we want for you.

423

Now, today we're gonna be looking

specifically at confident presence

424

because this is how you're going to

be distinguishing yourself and being

425

chosen from the other nine tabs.

426

Okay?

427

When you imagine your client's experience.

428

So let's get into it.

429

Let's walk through the four biggest

mistakes that are holding therapists

430

back right now and what to do instead.

431

Let me take a quick water break first.

432

You know what's interesting is what we saw

in the data in the state of the industry

433

is not that therapists like aren't doing

stuff that used to kind of be the issue.

434

These days.

435

People are out doing things.

436

It's not effort, it's not

intent, but it's alignment.

437

Okay?

438

So the mistakes we're seeing are where

misalignment is showing up most often.

439

Okay.

440

So mistake number one, you're

trying not to box your box yourself

441

in, 'cause that feels scary.

442

And then guess what?

443

You end up sounding vague and forgettable,

and we cannot afford that right now.

444

Okay?

445

So you help a range of people, you

like different types of clients,

446

but you're unsure how to say

that without sounding scattered.

447

You're afraid.

448

Can you identify with this?

449

You're afraid you're gonna lose out

on clients if you get too specific,

450

but I could serve them, but I could

work with clients, but I do like X,

451

Y, Z, but you also don't wanna let go

of the populations you enjoy, right?

452

You don't want to choose a niche

and forsake work that likes you up.

453

So in order to do that, you keep

your language broad so you can

454

stay open to them, unfortunately,

instead of sounding flexible.

455

You sound, you sound generic.

456

What was interesting in our state

of the industry survey is that

457

pretty much everyone has a niche.

458

Almost everyone says, yes, I have a niche,

but even the therapists who feel stuck,

459

who don't rate themselves effectively.

460

It, they, they, they know their niche.

461

So the issue to me isn't that they

don't know who they help, it's that

462

they're not communicating it clearly to

the client on the decision making end.

463

That's where this mistake comes in.

464

So what does this look like?

465

How do you know if you're

making this mistake?

466

Your website says something like, I

help teens, adults, and couples with

467

anxiety, depression, trauma, and more.

468

Okay, what don't you do?

469

It would be a shorter

list to list that, right?

470

Or laundry lists of so-called

specialties that actually just water

471

down what you're especially good at.

472

Or generic headers like start

feeling better today or you

473

don't have to do this alone.

474

And quite frankly, website copy that

could belong to any other therapist.

475

That's kind of my like gut check.

476

If I copied and paste this, put on another

website, would it be true of them too?

477

We've probably got an issue then.

478

Okay.

479

So I'm curious, I'm seeing some folks

say this, but do you struggle with this?

480

Like what are, and, and if so,

what are some of the different

481

types of clients you enjoy?

482

So if you like different types of clients.

483

Who are they?

484

And, and what, what's the,

what's the struggle there?

485

Anxious.

486

Overthinker.

487

Overthinkers.

488

Career counseling.

489

Life transitions.

490

Healthcare professionals who

have That's one of my favorites.

491

Female doctors.

492

Ooh, Ariel and Katie.

493

You guys need to connect.

494

Perfectionists, para parents.

495

OCD, panic, academics, social

justice workers, travelers, people

496

of color, curious creatives.

497

Love lgbtq plus.

498

And performing artists,

veterans, but also anxious.

499

Was that anxious?

500

A DHD.

501

Girlies.

502

I love that.

503

Narcissistic abuse survivors.

504

Women navigating infertility, pregnant

loss, and pregnancy after loss.

505

So close to my heart.

506

Awesome.

507

Alright.

508

You guys know who you want

to be talking to, okay?

509

And for those of you who like different

types of things, I want to tell you

510

that there is a way to speak to them.

511

But if you are making this mistake,

if you are trying not to box

512

yourself in, then you blend in with

every other generalist out there.

513

And that right now is a

very expensive decision.

514

Okay?

515

Your website visitors leave confused

and unsure if they're a good fit.

516

I don't know if this is the

right therapist for me or not.

517

Potential clients don't view you as

an expert in their problems, and we

518

know right now that people are valuing

expertise in ways they never used to.

519

They're looking for an

expert and a specialist.

520

If you're making this mistake,

they don't view you that way.

521

Even if you are, which is what?

522

Oh, that's what bothers me.

523

That's what I wanna change.

524

You don't communicate anything that sets

you apart from the other 10 therapists.

525

The other 10 tabs they don't know.

526

The clients you do get

aren't actually a good fit.

527

It's great to get a new client.

528

It is draining when you know that they

are not their best fit for you, right?

529

Taking on people because you feel

like you need them instead of

530

being truly, truly lit up by it.

531

And when you make this mistake, people

are more likely to price shop or

532

ghost you because you don't stand out.

533

You aren't being memorable, and they

aren't compelled to stick around.

534

I don't want that for you.

535

You need a niche that gives you the space

to breathe and enjoy the breadth of the

536

work that you do and helps you stand out.

537

And there is a way to do that.

538

That means language that clients

see and can immediately relate to.

539

That means a way to speak to multiple

client types without sounding scattered.

540

There is a way to do that.

541

There is an art and a science.

542

I would love to teach that to you.

543

And clear positioning that

sets you apart from every other

544

anxiety and trauma therapist.

545

'cause other people can serve this

client, they can probably serve them well.

546

But you do something special.

547

You do something different.

548

There's a reason, the right tr,

the right client chooses you.

549

We gotta figure out what that is and we

got to insert that into your marketing.

550

Our signature niching system.

551

This art and science will help you

identify what we call that red thread that

552

allows you to enjoy variety and articulate

your unique focus clearly and confidently.

553

But it is never cookie cutter

advice because you aren't

554

a cookie cutter clinician.

555

Your therapy isn't cookie cutter, so

you get personalized support on your

556

specific areas of interest and what's

gonna set you apart in this market.

557

Quinn, I see you here in the chat.

558

Look at you.

559

You're on the, you're on the screen.

560

Quinn told us, I'm able to be much more

concise when networking and I see it

561

pay off when people are able to clearly

remember my niche and refer clients to me.

562

Critical right now, to be memorable

in your networking, I feel

563

much better work life balance.

564

I'm attracting clients that are an

ideal fit and has reignited what

565

makes me feel passionate about

this work in the first place.

566

It feels refreshing and rejuvenating

after coming from a place of burnout.

567

Quinn happier here and so

thrilled to hear that from you.

568

Kyrie told us, I feel so much more

confident when I speak about my work

569

in non-formal marketing settings,

which these days is everything, right?

570

Your, your work is showing up everywhere.

571

Whether it's a masseuse I use or fellow

therapist I'm friends with, I have the

572

language now and people ask me for cards.

573

Not dish out cards.

574

People are asking for them because

they're interested and because

575

Kyrie's communicating herself clearly.

576

Jenny told us straight up, her whole team

redid their niches using our approach,

577

and everyone saw an uptick in referrals.

578

So group practice owners, this applies

to you two, and we have a unique

579

process just for group practice owners.

580

All right, so that's our first mistake.

581

Mistake number two.

582

You're treating your site like a business

card, not like a client conversion engine.

583

Not like the engine it

584

Hi Piper.

585

The strongest separator we saw between

therapists who are effective in their

586

marketing, who rated themselves high

and effective and those who aren't,

587

was not their use of social media.

588

It was not SEO, it was

not their networking.

589

It was like I mentioned earlier,

whether or not their website converted.

590

If their website converted,

they were often confident and

591

had the results to back it up.

592

Like I mentioned, you're over two times

more likely to have a full caseload if

593

you get clients through your website.

594

So if you're not doing that, if your

website is just out there like a business

595

card, then we are missing things.

596

Now what does this look like?

597

You focus mostly on how your website

looks, colors, logo, headshots,

598

fonts, all the fun things.

599

I'm a designer.

600

I love that stuff.

601

I love that stuff.

602

I'd say stay there all day.

603

That's not the thing that's

actually driving conversions.

604

Fundamentally, one to three page

websites, our simple practice website

605

folks, it's better than nothing.

606

It's not enough in this market.

607

It's just not enough in this market.

608

No clear process or call to action

inviting clients to take the next step.

609

This is something some client, some

people just sort of forget or don't

610

realize they're doing, when in

fact, I don't know what I should do.

611

When I'm seeing your, your website,

I don't know what the next step is.

612

We're missing an

opportunity for conversion.

613

Low or zero contact form submissions

despite getting traffic to the site.

614

So if you look at your analytics,

you're seeing eyeballs, but you're

615

not getting inquiries that tells

us there may be an issue and a

616

drop off in that conversion system.

617

Okay.

618

When you make this mistake,

you are leaving conversions on

619

the table every single week.

620

That's not to say every single eyeball

that hits your website is the right fit.

621

No, of course not.

622

And it should be blessing and

releasing those who are not.

623

Right.

624

But we should be seeing traction.

625

It means missed opportunities from ideal

clients who would have reached out, which

626

is like painful to think about, right?

627

That an ideal client was on your

website and didn't reach out

628

because it wasn't clear to them.

629

Low, ROI on everything else you're

doing in your marketing, the

630

networking, the directories, the

local marketing efforts, they're

631

visiting, but they're not contacting.

632

Or a site that by all accounts feels

nice but doesn't book sessions.

633

Is this something you guys see?

634

It looks like I am seeing some yeses.

635

Yeah.

636

For sure.

637

Yep.

638

Definitely some agreement.

639

Big yes.

640

From Erin.

641

Yeah.

642

Yeah.

643

I want you to actually

get results from the site.

644

There's nothing better than seeing that

contact form submission come through

645

in your email or a simple practice

scheduling of a, of a consultation.

646

That's what we want for you.

647

You need your website to act like

the conversion engine one that

648

consistently guides clients toward

action, helps them see themselves

649

and invites them to do something.

650

That means a site structure that is

built to convert, not just exist.

651

This is so much more than

checking a box right now.

652

Your website has the power to drive

conversions or not content that leads

653

visitors from skimming, hmm, to interest.

654

My interest is peaked to inquiry.

655

I actually wanna talk to you a plan

for what each page is doing and why.

656

That's why we've gotta go move beyond

these one to three page websites.

657

We have to have a serious intention and

strategy behind every single one, and

658

we need those strong calls to action

to help the right people take the

659

next step, obvious, but often missed.

660

We'll show you in Confident copy how

to structure your website to create

661

the journey that leads from RightFit

clients from interest to inquiry Over

662

and over again, we walk you through

a proven page by page strategy.

663

Every page your website has a different

job to do, and we're gonna walk

664

you through that tailored to your

unique niche, your practice setup.

665

We're gonna show you how to

choose what makes sense for you,

666

and you're gonna learn exactly

what to say and where to say it.

667

Armed with the formulas, the

examples of real life sites that

668

are converting RightFit clients.

669

Right now we have examples from sites that

we actually know are producing results.

670

Plus the beauty of this is you get

feedback on your site structure

671

so that you're never guessing.

672

You can ask, is this

the right move for me?

673

The end result is a website that actually

does the heavy lifting for your practice.

674

Jen told us recently, my new copy,

including via my site today profile, has

675

been attracting clients and generating

comments like, you are exactly who I

676

was looking for and when I read about

your specialty, I was so excited.

677

How cool would that be if people

told you they were excited

678

after they saw your website?

679

That's what I want for you.

680

Nothing feels better than

that, or Parker told us.

681

I booked three initial consultations

in one day with folks who

682

seemed like ideal clients.

683

One told me, I love your website.

684

When I saw your site, I stopped

engaging with the other therapists.

685

I reach out to the other 10 tabs.

686

Right.

687

That was because your site conveyed

that you were speaking the very

688

intimate language that I only really

get to use with my friends who really

689

understand what it's like to be me.

690

This person felt so seen.

691

Parker said, thank you so much for helping

me learn to arrange my copy in a way

692

that keeps people reading so they know

I'm exactly who they're looking for.

693

That's the power of a website that

acts like a conversion engine for you.

694

Alright, mistake number three.

695

Your marketing sounds nice.

696

You sound nice, but not an expert.

697

Worth $200 a session.

698

This is hard 'cause you probably are nice.

699

You're a therapist,

hopefully you are right.

700

You come across as caring.

701

Sure.

702

But not someone who commands premium fees.

703

And there's a difference these days.

704

You can't deny your warmth or compassion.

705

I bet you do show up to room, to

the room with those things, but

706

you're not positioned as someone

clients trust enough to invest in.

707

They're paying for more than warmth

and compassion in this market.

708

What does it look like when

you're making this mistake?

709

A website that centers you and your

approach, primarily not the client.

710

My approach is warm and client centered.

711

Okay.

712

And vague phrases like, I'm here to

support you in your healing journey.

713

A lack of defined specialties or focus

areas, a focus on branding and vibe.

714

More on that visuals again, instead of

substance or a general tone that's just

715

kind of passive and easy to scroll past.

716

Nothing grabs the attention.

717

And that's not to say that you

need to be, uh, you know, having

718

bright colors and swear words on

your website to capture attention.

719

You can do this in an incredibly

genuine and warm way, but it's

720

different than just centering what

it is that you bring to the room.

721

Because at the end of the day, warmth

alone won't command 200 plus a a session.

722

This matters more than ever in 2026,

'cause we're seeing that private

723

pay fees are actually rising.

724

You guys are raising your rates

even faster than inflation,

725

but only for therapists whose

expertise is clearly communicated.

726

Warmth is expected.

727

It's the baseline.

728

Clarity and specificity are what are

earning trust and buy-in right now.

729

Okay.

730

Clients, when this happens, don't

see you as different or better than

731

the next therapist on the list.

732

And of course, sometimes another

therapist is a better fit.

733

Absolutely, let's bless and release.

734

But if you are the right fit, I want them

to know or you get a lot of visitors.

735

But again, very few conversions.

736

Sometimes this can be the issue.

737

So it's not necessarily the conversion

issue in mistake number two, but

738

instead how people are perceiving you.

739

Maybe consults ask you if you specialize

in their issue rather than already showing

740

up, knowing do you do couples work?

741

You're like, yeah, I do couples work.

742

I thought I said it everywhere.

743

But they're not seeing you

as that expert or full fee.

744

Clients are hesitating to reach out

because they're not as confident

745

that you are the one I want, that

you are the one experience for you.

746

To combat this mistake, you really need

a website that's built to cultivate

747

both authority and connection.

748

It is not to say you just need to be

commanding premium fees at the expense

749

of warmth, but instead in addition to it.

750

That means marketing that is both

deeply human and highly trustworthy.

751

There's a way to be both.

752

You don't have to do one at

the expense of the other.

753

Enough clarity and credibility

that clients search engines.

754

Even ai, recognize your expertise, right?

755

Because that's actually what's

ranking right now is your ability

756

to be authoritative and client

friendly, strong, specific language

757

that signals premium value.

758

Confidence.

759

It's that intangible in how

you describe your work on your

760

site in your consults and your

networking conversations and beyond.

761

You've gotta have both of these pieces.

762

Now, we show you how to exert

that expertise without losing you.

763

Remember when I told you way back in

the beginning when I was introducing

764

myself, I want you to be effective.

765

I want you to get results.

766

I want you to have a full fee, feel good

caseload in a way that feels good to

767

you, and not in a way that feels slimy

or salesy, but in a way that is true.

768

A way where it feels like an

extension of you and of what a client

769

would get in the room with you.

770

So we're gonna show you a proven

step-by-step framework for your home

771

about specialty method, intensive

supervision, all the pages, not

772

just what to say, but why and how.

773

All of these are also guided by

SEO best practices and proven

774

private pay approaches, things we've

actually seen work in the market.

775

Okay.

776

Sean told us it's been a breath of

fresh air to speak with clients who

777

fit, whom I've been writing for.

778

So Sean was putting it out there and

actually hearing from clients that fit

779

that bill and I'm showing that I have

the chops to bring in clientele in the

780

last six weeks, four clients fitting the

niches I've written copy for, found me.

781

It's very clear that the

steps I've taken are working.

782

I'm stoked.

783

Amazing.

784

Alright, this last one, we can't talk

785

It matters right now.

786

We have to be mindful of it.

787

It's a great tool.

788

You can get clients from it.

789

So many opportunities here.

790

But mistake number four that I'm

seeing more and more rampantly is that

791

you're relying on AI or templates or

reversed engineered copy and it shows.

792

So I wanna pause here.

793

Do you use chat GBT or other

tools for your marketing?

794

It's okay if you do.

795

I do.

796

Got a couple nos.

797

Okay.

798

We got some big nos.

799

We got some yeses.

800

Okay.

801

Absolutely.

802

Yep.

803

Absolutely.

804

Okay.

805

All right.

806

We got some.

807

I would say we're maybe 60 40 here.

808

Sometimes.

809

I'm scared it'll atrophy my brain.

810

Katie, that's actually

something to be mindful of.

811

Um, sometimes.

812

Okay, that's okay.

813

Cha g, BT and AI are powerful tools,

but this mistake I see show up when

814

you've tried the plug and play guides.

815

When you go to chat GPT and you ask for it

to help you with your website or rewrite

816

this, you peek at other therapist's

websites and you become very inspired and

817

end up accidentally reverse engineering

what you think is working there.

818

But the final result still doesn't

sound like you and it's not bringing

819

in the clients that you want.

820

Right?

821

What does it look like

when you're doing this?

822

Headlines that sound just like your

colleagues accidentally or otherwise?

823

It could go somewhere else.

824

Phrases like safe space and healing

journey that say nothing specific, or some

825

of the chat GPT giveaways, like quietly.

826

Quietly drives me nuts.

827

Judge loves that one copy.

828

That is fine.

829

By all accounts.

830

That's the thing.

831

It's fine.

832

It fits the bill.

833

You, there's nothing fundamentally

wrong with it, but it doesn't

834

actually feel or sound like you.

835

And when your clients are more

discerning than they've ever been,

836

when they're trying to sniff out

whether or not this was written

837

by a robot, it has to be human.

838

We can't just be fine, we've gotta be

human, we've gotta be excellent here.

839

Or an overuse of cliches,

stereotypical metaphors, you

840

know, we've all seen those happen.

841

It's like the, the, yeah.

842

Safe space.

843

That's a great example, Samantha.

844

Um, that's, that's another,

yeah, another good one.

845

So the result here is you're not showing

clients why they should choose you.

846

You're just spitting out or regurgitating

something you saw elsewhere.

847

Like I said, powerful tool.

848

We love ai.

849

I'm actually gonna tell you about how

we've, uh, continued to leverage it.

850

But we gotta be careful because

there are certain things AI can do

851

for you, and there's certain things

AI can't, and it cannot replace you.

852

When you make this mistake, you

fade into the crowd of therapists

853

who are saying the same thing.

854

Okay?

855

Your marketing feels like Groundhog

Day to prospective clients,

856

which increases their skepticism.

857

Oh, this sounds sort of like

that other website, huh?

858

I'm not so sure about that.

859

We cannot afford to be increasing

skepticism in your marketing.

860

It's only creating friction

where we need to be.

861

Smoothing things over your site does

not spark trust, urgency or connection.

862

It's fine.

863

It's fine, but it's not doing what it

needs to in really moving people forward.

864

You attract fewer inquiries or ones

that don't feel like a great fit.

865

Again, taking on clients because you

have to, not because you want to, or you

866

waste time editing copy that was never

rooted in your voice to begin with.

867

This is one of the best, or it's one

of the worst things of going to AI and

868

asking it to write for you, and all

of a sudden you sit there and you're

869

like, okay, maybe I wouldn't say that

when they, maybe I wouldn't say that,

870

but the end product is something you

never would've said either, right?

871

That's the challenge here.

872

You need a website that sounds

like you and does it its job.

873

And if you're watching this

workshop right now and you're

874

being like, Anna, what does work?

875

This, this list, these

lists are what works.

876

A clear voice that balances

your warmth with your authority.

877

Again, there's a way to do both copy that

feels natural while still being strategic.

878

There are giveaways.

879

You guys are talking about M dashes

in the chat, which you can p you can

880

pry that outta my cold dead hands.

881

I love the M dash, but there are giveaways

if you're using these, these tools, right?

882

We need it to feel natural,

but it can still be strategic.

883

We need it to do its job language

that connects with clients and signals

884

expertise to both those search engines

and AI positioning that reflects

885

your unique style voice and values.

886

Do you wanna do you wanna know

one of the only ways you can

887

communicate your unique style voice

and values is if you know them.

888

Your marketing starts with a deep

knowledge of you and what you bring to

889

the table and why you are the right fit

for some clients and not right for others.

890

And then it's about infusing

that into your marketing and a

891

site that feels aligned with you

and differentiated from others.

892

There's something special you bring.

893

We gotta figure out what that is.

894

We gotta highlight that

in your marketing now.

895

We are gonna help you cultivate

and develop your own voice, right?

896

Confident Copy is designed to cultivate

that voice rather than just fill in the

897

blank templates that used to cut it.

898

In this market, it doesn't.

899

And so instead, we equip you

with honing that yourself and

900

then using it with intention.

901

Now we provide frameworks deeply,

deeply, specific frameworks that

902

support finding your own voice rather

than just filling in the blanks.

903

You're gonna get real feedback on your

writing as well if you join for the

904

supported version, not just templates

or theory, along with a hundred plus

905

examples, so you can actually see

how other therapists are doing it.

906

They're there for inspiration, not

duplication, but it can be really

907

helpful to see what other people are

doing, how they're structuring it to get

908

inspiration as you use your own voice.

909

Taylor told us that she had tried

DY DIYing, her website, psych

910

Today page, even about marketing

courses, but nothing was working.

911

She said Confident copy was different

'cause it wasn't just fluff,

912

it gave her an actual strategy.

913

She said, you don't have to have

it all figured out where you start.

914

If you guys don't know your niche

right now, you don't know your voice.

915

That's what we help you figure out.

916

This program will help you get there.

917

I knew you'd help me get a good

website, but I didn't expect to learn

918

so much about myself as a clinician.

919

It's one of the most common

things I hear from our students.

920

I went and open-minded and your

program met me right there.

921

Now I love what I do, or

Stephanie said I could have never

922

found these words on my own.

923

I walked away with amazing copy that

I'm so thrilled to share with the world.

924

I feel like I finally found

the words that describe what I

925

do and I practice is full now.

926

It's awesome.

927

Alright, so we went through our four

mistakes here and I'm curious which

928

of these mistakes hit home for you?

929

One, you're trying not to box

yourself in and you end up

930

sounding vague and forgettable.

931

So the client who's the, you know,

therapist who's like kind of afraid of.

932

The niche.

933

Fomo.

934

Maybe you treat your site like a business

card, not a client conversion engine.

935

I'm seeing some ones.

936

Yeah, twos three.

937

Your marketing sounds

nice, but not an expert.

938

Worth 200 or relying on AI templates.

939

Reversed engineered copy.

940

Alright.

941

Seeing lots of ones, twos and threes.

942

Couple fours?

943

Mm-hmm.

944

Yeah.

945

Awesome.

946

Okay, so definitely

resonate, resonating here.

947

Now one other bonus, and this is something

I think is especially prevalent because

948

of the use of AI and the availability

is you think you can just go to these

949

tools, but you're doing it alone.

950

And therefore, like some of

you said at the beginning, you

951

have no idea if it's working.

952

You are like, I, I have the website.

953

Is it doing what I need to?

954

I'm not sure.

955

Right?

956

So you end up tweaking and

rewriting and refreshing your

957

analytics every single day.

958

Open it up and see how many people

visited yesterday kind of thing.

959

And you're wondering what needs

to change, but it's impossible

960

to know what's helping or what is

silently killing your conversions.

961

And you had no idea.

962

The fact is that in a market that's

more discerning, when your clients

963

are sniffing things out and making

decisions more thoughtfully, these

964

small conversion issues, they

compound faster than they used to.

965

And then guessing gets

really, really expensive.

966

'cause you're sitting there wondering,

well, if we made this change, we made

967

this one, maybe that could compound

in a positive direction for you.

968

Right?

969

That's really why Confident Copy is

as powerful as it is, is 'cause not

970

only are, not only are you learning

what to do, but you're getting the

971

community, the feedback, the coaching,

to know if you're doing it right.

972

That's what's so amazing about the

supported version of this program.

973

Bria Bria, did I see you here?

974

Bria?

975

It's so fun to see confident

coffee students here.

976

We don't actually like actively,

um, market this to them, but I

977

love when I get to see 'em anyway.

978

Um, but Bria said that this program

has been the best beneficial, um,

979

the most beneficial investment

she's made in her practice.

980

It's easy to follow so

many ways for support.

981

I really can't thank us enough

for professionalism, simplicity,

982

and really feeling like you had

great support along the way.

983

So amazing.

984

Um, and Brita, if you are

here, it's great to see you.

985

Um, now this, this fourth mistake or this

fifth bonus mistake of not doing things.

986

Alone.

987

That's actually why we created this bonus.

988

Um, Monica, who is here, uh, in

the webinar, she and I came up

989

with this, uh, conversion audit.

990

And it's the bonus that we're offering

just to folks that join us today.

991

After you launch your new site in

Confident Copy, you can submit it to

992

us and then we review it for strategy,

for user experience, and for flow.

993

So you get a gut check post-launch.

994

Hey, is this doing what it

needs to, is this optimized?

995

Is this gonna help people?

996

Are we gonna grease the slide right from

people learning about you to inquiring?

997

And this bonus is, is available just

for you guys, uh, for the next 48 hours.

998

So today we've looked at

a lot of things, right?

999

We looked at the biggest website

mistakes that therapists are making

00:42:19,050 --> 00:42:22,920

that are keeping them from booking

premium fee clients, all backed by data.

00:42:24,180 --> 00:42:27,300

You learned what the most

successful full fee therapists

00:42:27,300 --> 00:42:28,860

are doing differently right now.

00:42:29,520 --> 00:42:32,850

You saw what needs to happen in order

to stand out in saturated markets,

00:42:32,850 --> 00:42:35,310

how to be the one out of all the tabs.

00:42:36,390 --> 00:42:40,620

You learned the way your website can

increase trust, decrease skepticism, and

00:42:40,620 --> 00:42:43,350

drive conversions from RightFit clients.

00:42:44,160 --> 00:42:48,540

You saw how your words determine

whether clients, AI and search

00:42:48,540 --> 00:42:50,400

engines view you as an expert.

00:42:50,460 --> 00:42:53,460

At the end of the day, your

words drive those decisions.

00:42:54,960 --> 00:42:58,200

Now, based on what I've seen from

you guys in the chat, what I know

00:42:58,200 --> 00:43:02,370

of clinicians like you, you want to

attract premium fee clients without

00:43:02,370 --> 00:43:04,170

selling your soul on social media.

00:43:05,400 --> 00:43:08,520

You want a clear client

converting website, not just

00:43:08,520 --> 00:43:10,740

another generic template, right?

00:43:11,700 --> 00:43:15,270

You felt like your words

aren't doing your work justice.

00:43:15,480 --> 00:43:19,259

You know you're a good therapist,

your clients get great outcomes.

00:43:19,950 --> 00:43:22,410

You just wanna do more of it, and you

want your marketing to represent that,

00:43:22,950 --> 00:43:24,270

and you're ready for that to change.

00:43:24,750 --> 00:43:28,080

You want marketing that helps you stand

out in an increasingly saturated area.

00:43:28,080 --> 00:43:30,240

The saturation ain't going nowhere, right?

00:43:30,720 --> 00:43:32,130

But you know, you've gotta stand out.

00:43:33,795 --> 00:43:36,975

You wanna finally feel proud of

how you show up online and off.

00:43:36,975 --> 00:43:39,735

There is something to be said

about the confidence that you

00:43:39,735 --> 00:43:41,745

bring into your marketing.

00:43:41,775 --> 00:43:42,975

Your clients can sniff it out.

00:43:43,005 --> 00:43:44,955

We can't measure it, we can't touch it.

00:43:45,195 --> 00:43:47,565

But something about knowing

yourself, it matters.

00:43:48,405 --> 00:43:50,925

And I really do believe that

it's your time to do this with

00:43:50,925 --> 00:43:52,575

a proven step-by-step system.

00:43:52,575 --> 00:43:53,865

If that's what you're looking for.

00:43:54,555 --> 00:43:56,535

I want you to show up as

the expert that you are.

00:43:56,625 --> 00:43:58,395

I believe in your expertise

and in this market.

00:43:58,395 --> 00:44:00,735

You've gotta lean into it even

when it's uncomfortable, even

00:44:00,735 --> 00:44:01,665

when there's more to learn.

00:44:01,665 --> 00:44:05,355

There always is, but you have

the power to transform your

00:44:05,355 --> 00:44:08,895

clients' lives, and that expertise

deserves to be in your marketing.

00:44:10,365 --> 00:44:13,395

I want you to stop guessing and

start writing and marketing with

00:44:13,395 --> 00:44:16,125

strategy instead of wondering

if you're doing it right.

00:44:16,575 --> 00:44:19,635

And I want you to finally feel confident

in what your website is saying about you,

00:44:19,995 --> 00:44:22,755

that it feels like an extension right now.

00:44:22,755 --> 00:44:25,335

Remember, nothing I've shared

with you today is theory.

00:44:25,695 --> 00:44:26,625

Or ideas.

00:44:27,165 --> 00:44:30,915

I wouldn't sleep well at night if

I was blowing smoke up your skirt.

00:44:31,035 --> 00:44:33,285

It's why I've been really real about

the fact that it is harder right now.

00:44:33,285 --> 00:44:34,275

Things are different.

00:44:35,025 --> 00:44:37,605

These are the things that

therapists have done to achieve

00:44:37,725 --> 00:44:40,125

legitimate real life results.

00:44:40,155 --> 00:44:42,285

Okay, these are from the last year.

00:44:42,345 --> 00:44:45,615

That's important for me to tell you

because I have testimonials from six

00:44:45,615 --> 00:44:46,995

years ago that sound really nice.

00:44:47,025 --> 00:44:48,285

They're not as realistic right now.

00:44:48,705 --> 00:44:51,705

Hey, I've heard another week and

another full private pay client.

00:44:51,765 --> 00:44:54,195

Her words today, the opening

paragraph and bullet points on your

00:44:54,195 --> 00:44:56,295

homepage resonates with me so much.

00:44:56,295 --> 00:44:58,755

My website is my powerhouse consistently.

00:44:58,965 --> 00:45:02,400

Thanks to the leadership and support

from Confident Copy or Rhonda said,

00:45:02,400 --> 00:45:05,025

I've actually had two new consultations

scheduled through Psych today.

00:45:05,175 --> 00:45:08,775

The data shows US Psych today still

works and surprised 'cause my psych today

00:45:08,775 --> 00:45:12,285

is usually dead or Noreen said she'd

gotten four new clients in the last two

00:45:12,285 --> 00:45:14,415

weeks and had just updated her homepage.

00:45:15,090 --> 00:45:16,110

With another new client.

00:45:16,890 --> 00:45:19,830

Now, I don't want you to keep

taking on the poor fit clients, the

00:45:19,830 --> 00:45:21,510

ones we were talking about, where

you know they're not a good fit.

00:45:21,510 --> 00:45:24,870

You kinda get that pit in your stomach

because something's better than nothing.

00:45:25,650 --> 00:45:28,650

I won't want you to keep having

to be overwhelmed by this idea

00:45:28,650 --> 00:45:32,220

of marketing and unsure if it's

00:45:32,220 --> 00:45:35,100

It is, and it takes real,

legitimate work and effort.

00:45:35,400 --> 00:45:37,830

But this foundation can

set you up for success.

00:45:38,460 --> 00:45:40,860

And I don't want you to keep trying a

million different things, selling your

00:45:40,860 --> 00:45:42,660

soul on social media if you don't want to.

00:45:43,320 --> 00:45:44,190

I don't want that for you.

00:45:44,310 --> 00:45:46,200

Wondering where your next

client is gonna come from.

00:45:46,740 --> 00:45:48,720

I want you to have that engine.

00:45:49,050 --> 00:45:53,160

I want you to start getting clients with

a proven process for attracting full

00:45:53,160 --> 00:45:57,720

fee clients and without this enrollment

getting support every step of the way.

00:45:57,750 --> 00:45:59,940

'cause there's nothing

quite like that now.

00:45:59,940 --> 00:46:01,560

I've been talking about

confident copy here.

00:46:02,220 --> 00:46:07,350

The flagship program truly for therapists

who want to want, who want to create

00:46:07,350 --> 00:46:11,760

a website that attracts right fit,

full fee clients, and the confidence

00:46:11,760 --> 00:46:16,260

to market it well, that's what we're

aiming to build here with Confident Copy.

00:46:16,260 --> 00:46:18,600

You're gonna feel a hundred percent

confident in your niche, and you and

00:46:18,600 --> 00:46:21,540

I are gonna go back and forth until

you get there and the expert that

00:46:21,540 --> 00:46:25,590

you are, we're gonna say goodbye to

writer's block to imposter syndrome,

00:46:25,590 --> 00:46:26,970

to constantly second guessing yourself.

00:46:27,000 --> 00:46:28,380

Those things might still come up.

00:46:28,890 --> 00:46:30,240

You're gonna get support

to work through them.

00:46:31,020 --> 00:46:31,380

Okay?

00:46:31,620 --> 00:46:34,530

You're gonna write strategic

client-focused website copy that

00:46:34,530 --> 00:46:37,110

has clients saying, I feel like

you were talking right to me.

00:46:37,530 --> 00:46:40,860

Remember what Monica said at that

beginning story that she was actually

00:46:40,860 --> 00:46:43,020

hearing clients read copy back to her.

00:46:43,230 --> 00:46:44,100

I want that for you.

00:46:45,705 --> 00:46:48,495

Create a Psych Today profile and a

video that stands out from the crowd.

00:46:48,495 --> 00:46:49,845

Like I said, psych today still works.

00:46:49,845 --> 00:46:51,285

Is it gonna fill your practice right now?

00:46:51,345 --> 00:46:51,765

No.

00:46:51,855 --> 00:46:56,055

Is it a powerful strategy for

ranking on AI and getting clients?

00:46:56,145 --> 00:46:56,595

Yes.

00:46:56,655 --> 00:46:57,675

So we're gonna show you how to do that.

00:46:57,675 --> 00:47:01,875

Well, I want, I want you to finally

feel proud of how you show up online.

00:47:02,445 --> 00:47:04,305

Like I said, there is something to that.

00:47:04,305 --> 00:47:06,165

It's intangible, but it matters.

00:47:07,005 --> 00:47:08,325

Now let's take a quick look.

00:47:09,120 --> 00:47:11,640

At how Confident Copy is

structured and what we cover.

00:47:11,640 --> 00:47:13,860

You can get all the details

for this on our program page.

00:47:13,860 --> 00:47:16,140

Monica, if you don't mind dropping

that link, um, there's a, an

00:47:16,140 --> 00:47:18,660

outline of every module, but

in general, here's the process.

00:47:19,140 --> 00:47:21,000

Weeks one to two, you're

gonna nail your niche.

00:47:21,120 --> 00:47:23,640

We're gonna guide you through my

magnetic niche method of process.

00:47:23,640 --> 00:47:25,290

You're gonna get coaching and support.

00:47:25,590 --> 00:47:28,230

You're gonna profile your ideal client,

and you're gonna establish that red

00:47:28,230 --> 00:47:31,140

thread I mentioned all the different

types of clients that you enjoy.

00:47:31,290 --> 00:47:32,520

We don't have to say goodbye to them.

00:47:32,670 --> 00:47:34,050

We can find a way to market to them.

00:47:34,650 --> 00:47:36,210

Then we head into specialties and SEO.

00:47:36,210 --> 00:47:38,370

This is where you start deciding

what's the purpose of each

00:47:38,370 --> 00:47:39,570

of the pages of my website?

00:47:39,570 --> 00:47:43,560

How do I make sure that they are optimized

for Google, that they are actually going

00:47:43,560 --> 00:47:45,090

to meet people at their point of need.

00:47:45,390 --> 00:47:47,760

So you're gonna get insight into

what your client is searching for.

00:47:48,210 --> 00:47:51,480

You're gonna create that site outline that

dictates everything you do in the program.

00:47:51,870 --> 00:47:53,670

And then we head into homepage writing.

00:47:53,700 --> 00:47:56,730

So this is how we actually begin

the writing process with you.

00:47:56,850 --> 00:48:00,060

You're gonna write a life change statement

that communicates and summarizes the work

00:48:00,060 --> 00:48:03,840

that you do, and you're gonna create those

client attracting words for every single

00:48:03,840 --> 00:48:05,820

section on that journey down the page.

00:48:06,540 --> 00:48:07,980

After that, we rest.

00:48:08,355 --> 00:48:11,595

We built in rest to this program

'cause we believe it's so powerful.

00:48:11,835 --> 00:48:13,425

So we have what's called a

rest and realignment week.

00:48:13,425 --> 00:48:16,185

We have three of these during

your 16 weeks in Confident copy.

00:48:16,365 --> 00:48:19,815

Maybe you step away, maybe you catch up,

maybe look at things with fresh eyes.

00:48:20,025 --> 00:48:21,945

Maybe you keep going,

but you have that option.

00:48:22,485 --> 00:48:24,015

Then we get into the About page.

00:48:24,735 --> 00:48:28,335

This is not about you despite the

name, and so you're gonna learn a new

00:48:28,335 --> 00:48:31,755

way of talking about the work that

you do and start getting clear on

00:48:31,755 --> 00:48:34,785

what sets you apart and we're gonna

encourage you to lean into it and to

00:48:34,785 --> 00:48:37,005

own that so that you have true to you.

00:48:37,005 --> 00:48:38,535

Copy for your about page.

00:48:38,745 --> 00:48:39,555

Then we rest again.

00:48:39,555 --> 00:48:41,175

The about page often asks a lot of you.

00:48:41,175 --> 00:48:42,585

We have two weeks set out for it.

00:48:42,765 --> 00:48:46,185

We take a quick rest, then

we get into specialty pages.

00:48:46,185 --> 00:48:48,915

These are the heaviest

hitters Strategically for you.

00:48:49,155 --> 00:48:50,775

We have four weeks set aside for this.

00:48:51,525 --> 00:48:54,075

This is where you're gonna be walking

away with Google optimized copy for

00:48:54,075 --> 00:48:55,755

each specialty page of your website.

00:48:55,875 --> 00:48:59,145

That might be a topic like

trauma or narcissistic abuse.

00:48:59,385 --> 00:49:02,325

It might be a demographic

like lgbtq plus folks or moms.

00:49:02,565 --> 00:49:05,325

It might be a method like

EMDR or brainspotting or IFS.

00:49:05,325 --> 00:49:07,785

We're gonna help you decide together

which of those to do, and then we

00:49:07,785 --> 00:49:09,585

have a unique framework for each.

00:49:10,155 --> 00:49:11,055

Then we rest again.

00:49:11,475 --> 00:49:13,785

Then we dive into our final two

weeks standing out on psych.

00:49:13,785 --> 00:49:16,755

Today we're gonna show you how to take all

the hard work you put into your website

00:49:16,755 --> 00:49:18,735

writing and apply it to psych today.

00:49:19,845 --> 00:49:21,285

And then we map your marketing.

00:49:21,615 --> 00:49:25,545

The final week of Confident Copy we

00:49:25,545 --> 00:49:30,615

you needed to be better equipped as you

left the program to know what comes next.

00:49:31,095 --> 00:49:33,885

Like I said, I'm not gonna blow smoke

up Your skirt is be, is building a

00:49:33,885 --> 00:49:35,565

successful full fee practice right now.

00:49:36,510 --> 00:49:37,470

Requiring work.

00:49:37,590 --> 00:49:38,220

Absolutely.

00:49:38,220 --> 00:49:40,230

Can you sit back and

experience it passively?

00:49:40,290 --> 00:49:40,740

No.

00:49:41,010 --> 00:49:45,150

So what we do in this module is we equip

you with all of the most popular ways to

00:49:45,150 --> 00:49:49,080

market your practice and get, and help you

to understand if it's the right fit for

00:49:49,080 --> 00:49:51,120

you and if it is, what next step to take.

00:49:51,360 --> 00:49:53,250

So it's about mapping your

marketing and understanding,

00:49:53,280 --> 00:49:54,780

okay, what's a non-negotiable?

00:49:54,960 --> 00:49:56,730

A solid website and a good network.

00:49:57,060 --> 00:49:58,290

What can I add on here?

00:49:58,350 --> 00:50:00,630

What would be meaningful for

connecting with these clients?

00:50:00,690 --> 00:50:03,750

So you're gonna be equipped as you leave

the program with what comes next and how

00:50:03,750 --> 00:50:05,970

to fuel that client conversion engine.

00:50:06,600 --> 00:50:10,770

That you've built now, in addition

to the curriculum, you get lifetime

00:50:10,770 --> 00:50:13,740

access to our trainings, our

resources, and our recordings.

00:50:13,890 --> 00:50:15,210

When I say lifetime, I mean it.

00:50:15,420 --> 00:50:17,580

I bought something so that

even if the business goes

00:50:17,580 --> 00:50:18,870

away, the course still stays.

00:50:18,870 --> 00:50:19,830

It's not going anywhere.

00:50:20,130 --> 00:50:23,670

16 weeks of live coaching over

the course of this curriculum,

00:50:23,940 --> 00:50:27,180

weekly hot seat copy reviews, you

wrote your about page, awesome.

00:50:27,180 --> 00:50:28,950

Submit it to us for a

chance to be reviewed.

00:50:28,950 --> 00:50:34,110

Live on the call, a 24 7 private Facebook

community, and a pay in full bonus.

00:50:34,110 --> 00:50:34,830

If you decide to do that.

00:50:34,830 --> 00:50:38,190

We have an incredible, um, fee

setting course if that's something

00:50:38,190 --> 00:50:39,120

that you're interested in.

00:50:39,690 --> 00:50:43,440

Now, one thing I have to let you know

about this is the last chance to enroll

00:50:43,440 --> 00:50:46,050

00:50:46,470 --> 00:50:49,860

The Confident Copy curriculum will

remain available, all of the trainings,

00:50:49,860 --> 00:50:53,370

workbooks, guidance, but if you're someone

who wants that live coaching, if you

00:50:53,370 --> 00:50:56,760

want the community and the feedback, this

is gonna be your last chance to enroll

00:50:56,940 --> 00:50:59,370

00:51:00,375 --> 00:51:04,125

Now to help you out even more

here, I mentioned we're leveraging

00:51:04,125 --> 00:51:05,805

AI in some brand new ways.

00:51:06,015 --> 00:51:07,935

I would love to introduce you to Nelly.

00:51:08,175 --> 00:51:10,545

Nelly is your confident niching

coach, and Nelly and I have been

00:51:10,545 --> 00:51:11,925

hanging out the last couple months.

00:51:12,255 --> 00:51:17,115

She's trained in our magnetic niche method

00:51:17,205 --> 00:51:19,245

therapists in their niche specifically.

00:51:19,515 --> 00:51:22,305

So she's gonna help you craft

a compelling true to you niche.

00:51:22,634 --> 00:51:25,545

She is trained on exactly