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51. Listen to the Workshop: "Clear Website, Full Caseload"
Episode 51 • Bonus Episode • 22nd January 2026 • Marketing Therapy • Anna Walker
00:00:00 01:28:16

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For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in the saturated, skeptical 2026 market” on the podcast!

I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.

▶️ Watch the workshop and enroll here!

Here’s what you’ll learn in this workshop:

1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+

2️⃣ The secret to keeping variety in your caseload and still standing out

3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy)

4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)

Resources & Links Mentioned:

  1. Confident Copy (discount, bonuses, & live support expire 1/29): walkerstrategyco.com/cc
  2. Squarespace Templates: walkerstrategyco.com/templates
  3. The Walker Strategy Co website: walkerstrategyco.com

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Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Transcripts

Speaker:

Hey everyone.

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Hello.

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Come on in.

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I pressed go a minute early.

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Uh, so all you early birds could

come on in and get settled.

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I'm so happy you're here.

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Um, lots of folks will be making

their way in in the next moment

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or two, but say hi in the chat.

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Um, tell us where you're joining from.

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I always like to see how quickly

we can cover our time zones.

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Um, and if you're from another

country, we always like to make

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note of that as well, as well.

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All right.

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We got California, Washington, Florida,

Houston, Ohio, Maryland, Michigan,

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Idaho, Texas, Colorado, Texas.

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Again, look at all these Texas folks.

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Ashley from Denver.

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Hey, Ashley, Massachusetts

again, Florida, Puerto, uh, oh.

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That was Mexico.

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Did I miss that?

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Wonderful, Carrie, so happy you're here.

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Oregon, Illinois, Brooklyn.

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Okay.

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Safe to say, we've covered our

time zones very heavy on both

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our coasts, which is very normal.

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Uh, Gabriela joining us from England.

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Hello.

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Oh, so happy all of you are here.

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All right.

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Amazing.

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Okay.

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So happy you're here.

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We're gonna give folks one more moment

and then we're gonna get started.

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We have so many good things

happening here today.

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Um, some good bonuses, but mostly just

some really great guidance that I want

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to equip you with as you head into 2026.

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Um, hey, Scott from Seattle,

Bloomington, Indiana.

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Hi, Emily.

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Uh, go Hoosiers.

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Big week for, uh, our IU fans.

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Thought it was fun.

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Uh, Amanda from Ontario.

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Hello.

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Awesome.

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Yeah, we got some IU

fans in the, in the chat.

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I love that.

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All right.

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Um, will you guys do a thumbs up or give

me something if you can see my screen?

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Okay.

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Last time I did this presentation,

I shared the wrong screen, which.

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Whoops, that happens.

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Uh, but if you can see and hear

me, will you give me some sort

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of indication That all is well.

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Amazing.

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Alrighty.

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Thank you.

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Um, one thing to know, we are

joined here by, uh, Monica, who

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is a confident copy coach of ours.

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Um, she is hanging out in the chat.

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Um, if you need a link to something,

that kind of thing, she's around.

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Thank you for those thumbs up y'all.

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Um, alright, let's get into it.

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We have lots of good, um, teaching

and other folks will certainly

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be making their way in as we go.

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Now, like we said, say hello in the chat.

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You guys have understood the assignment

to let us know where you're joining from.

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So happy that you are here.

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Um, if we haven't met yet, um, hopefully

we have, but if not, hi, I'm Anna.

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Hi, I'm Anna.

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Um, I am a Colorado native.

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Uh, so our Colorado friends.

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Hello.

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Uh, but I am based in

Nashville, Tennessee.

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I am a mom of two with,

uh, third on the way.

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So working on, uh, cooking

that, that third one.

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Um, I have an m an avid reader

and audiobook consumer, especially

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while walking at the track.

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And I do love to bake on the weekends.

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So a couple fun things to know about me.

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That is not why you're here.

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You are here because I am a

marketing coach who believes

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that the work you do matters.

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And I am obsessed.

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I mean, like I lay awake at night thinking

about how to help you see results so

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you can do more of that important work.

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Do you understand me?

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Like I think what you do.

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Is critical that you are impacting

your clients and your clients' lives,

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and ultimately your communities.

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If I can help you do more of

that in any way, then I have,

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I've done what I wanna do, okay?

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At this point, I've helped over 5,000

clinicians in our paid programs and

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services, 5,000, isn't that wild?

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Uh, gain confidence in their marketing

and bring in full fee RightFit

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clients into their practices.

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I am committed to empowering

clinicians like you to market

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yourself and to get results in a way

that feels good and is true to you.

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Okay, so that's a little bit about me.

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If we haven't had the chance to meet,

I know we do have some folks who heard

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about us from a friend or a colleague,

and I'm so thrilled you're here.

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Thank you for all of your

congratulations in the chat as well.

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Now, before we start, I really wanna

encourage you like, this is one hour

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of your year and it really can't change

the trajectory of it, so I really

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encourage you to give yourself that hour.

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Okay?

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Close other tabs.

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Maybe pull up your

workbook if you've got it.

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But other than that,

close your other tabs.

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Put that phone on Do not disturb.

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I haven't done that yet.

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Done.

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Stay present.

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Engage with us.

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Be here with us.

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Okay?

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Give your practice and yourself this hour.

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Now, how to engage.

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Like I said, you guys are already

understanding the assignment.

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Ask questions in the chat.

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Share the light bulb moments.

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Tell us what you're noticing

in your own practice.

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Your insight matters.

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You are the boots on the ground

seeing what's happening, right?

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And don't forget to stay till the end.

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We are gonna keep this to an hour.

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I'm gonna keep an eye on that clock,

just like you do in your sessions.

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Uh, we are giving away a free Squarespace

website template, a VIP copy review,

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and 50% discount on confident copy to

three folks that are here at the end.

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There's also a fast action bonus

you're not gonna wanna miss.

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I'm really excited about it.

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So let's get started.

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Let's get a lay of the land one.

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Do you have a website yet?

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Two.

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If you do, what's your

biggest challenge with it?

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Will you tell me in the chat?

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If you've got a website,

if you don't give us a no.

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And if you do, what's

your biggest challenge?

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SEO says Ariel.

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Mm-hmm.

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Conversion.

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Don't have one yet.

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Okay.

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Get no clients.

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Don't have one yet.

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Not converting, ranking on Google.

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Oh, it's overwhelming.

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To even think about making one

biggest challenge is conversion.

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We're gonna talk a lot

about conversion today.

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You are in the right spot.

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Awesome.

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No link for people to schedule.

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Struggling to make updates.

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You're on like a, a difficult platform.

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Maybe unsure how to know if it's working.

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Hello?

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Is this even doing what I need?

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Uh, get lots of hits, but

from, um, blog posts and states

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that you're not licensed in.

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Don't know what to do.

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Woo.

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Can be overwhelming.

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Getting seen.

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Conversion.

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I'm a designer and can't

design my own site.

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Perfectionism, I understand that.

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Absolutely.

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Bilingual.

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Okay.

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Editing a simple practice website.

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So you've got one, but like, is

it doing what you need to do?

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We're gonna chat about that here today.

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Okay.

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Really helpful.

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Now, tell me if this part sounds like

you, when it comes to your marketing.

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One, you want to attract full

fee clients, but your site

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doesn't feel like it's helping.

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It sounds like some of you

would fall into that camp.

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Two, really curious on this one,

you've tried templates or ai,

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but nothing sounds like you.

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Or three, you're in a saturated area.

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It feels like there's a therapist

on every corner and you feel

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like you're blending in.

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Which one describes where

you're at right now?

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1, 2, 3, right?

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Lots of ones.

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Threes, some twos, three.

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Big time.

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All right.

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If you identify as being in a

saturated market, this is the reality.

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All of them one's, for sure.

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Okay.

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Absolutely.

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All right.

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Yeah.

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Okay.

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Really good to get at the lay of the land.

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I always wanna make sure,

you know, I, I do this.

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In real time, like I have slides,

but I'm also chatting with you.

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So it's important for me to know this

so I can really make sure I tailor

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what I'm talking about here to you.

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Mm.

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Saturated area.

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But my expertise isn't

coming across Tammy.

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You're not alone in that.

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Okay?

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Now I want you to know, uh, one of the

cool things about this presentation

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right here is I'm sharing the most

up to date data we got from our state

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of the industry survey last month.

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Um, so today I'm not

sharing all of that data.

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We'll share that all later.

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But, um, some of the key things,

uh, that I want you to know and to

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equip you as you go into 2026, and

one of them is that if it feels like

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marketing is harder right now, you're

not imagining it, you are not alone.

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58% of clinicians who, uh, who

for whom 2025 was not their first

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year said they felt it was harder

to get clients in years past.

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Okay?

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Alright.

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Things are different.

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Things are different.

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Let's name it, let's acknowledge it.

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And yet.

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What else did we see?

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The revenue for all solo

practices, especially those

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full fee and still growing.

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So if you are full fee and still growing

revenue was up over 10%, up to 17% in

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some demographics, conversion rates.

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So when people reach out and

become a paying client, those

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conversion rates are up over 10%.

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The number of clinicians planning to

depa increased 84%, which is one of

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the most mind blowing stats I saw.

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More and more clinicians are motivated

to get off of insurance panels and

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most fully booked therapists are

making at least 105 K annually.

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Far upwards from there,

but at least that much.

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Alright, so that tells me that success is

still possible, but it's the way that you

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get there that's different, and that's

what we're talking about here today.

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Okay?

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Now, when it comes to attracting

premium fee clients in this market.

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Guess what?

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Your website has the power to

make or break that success.

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Legitimately, what we saw in

the data is that therapists

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whose websites produce clients.

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So if you're here right now and you're

like, I have one, but it's not making

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clients, if we can change that, you

are two times more than two times

245

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as likely to have a full caseload.

246

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Okay?

247

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It's huge.

248

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This is the benchmark, but why?

249

00:08:51,689 --> 00:08:53,939

Why does your website

actually matter so much?

250

00:08:54,270 --> 00:08:57,240

Because no matter what you're doing

to market yourself, going to doctor's

251

00:08:57,240 --> 00:09:01,230

offices, talking to other therapists,

posting on social media, dancing on

252

00:09:01,230 --> 00:09:05,970

TikTok, posting in directory psych

today, and all of the niche ones, talking

253

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with your friend or your dentist, okay?

254

00:09:08,430 --> 00:09:12,060

Doing interviews, Google, the whole

SEO thing, all of these things,

255

00:09:12,089 --> 00:09:14,910

all the things everyone's telling

you to do to market your practice,

256

00:09:15,510 --> 00:09:17,040

they all lead back to your website.

257

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And so if your website is not

doing its job, the center of this.

258

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Nothing else that you're

doing can either, right?

259

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So what I wanna be talking about today

and what you're really gonna walk

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away with one, the number one shift

that's gonna turn a nice website.

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So if someone who's like, I have

one into one that is capable of

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booking clients at $200 plus a

session, the shocking conversion gap.

263

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I saw that word a lot that opened

up last year and what fully booked

264

00:09:43,170 --> 00:09:44,910

therapists are doing differently now.

265

00:09:45,839 --> 00:09:47,910

The secret to keeping

variety in your caseload.

266

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Are you someone who loves

multiple kinds of clients?

267

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Here's the secret to keeping that

variety and still standing out right now.

268

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'cause I know some of you're like that.

269

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Yes, I'm seeing some yeses in the

chat and why outsourcing your copy to

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ai, sorry, could be literally costing

you clients and what to do instead.

271

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Chat GBT is not the enemy,

but we have to be careful.

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We're gonna talk about that

today in this workshop.

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I want to show you how to turn

your practice website, that

274

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center of your marketing universe

into a client conversion engine.

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One that actually does

the heavy lifting for you.

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Because what would it mean, and the

other things I've actually heard from

277

00:10:25,080 --> 00:10:28,530

from my students, what would it mean

if you started hearing the ping of

278

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a new consultation being scheduled

while you're making dinner, or in the

279

00:10:31,650 --> 00:10:34,140

school pickup line or on vacation?

280

00:10:34,350 --> 00:10:37,710

Seeing that come through while you're

busy doing other things, reducing your

281

00:10:37,710 --> 00:10:40,680

number of weekly sessions, which is a

trend we saw that people are wanting

282

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while increasing your monthly revenue.

283

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How nice would that be?

284

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Or checking emails between sessions

and seeing ones that say, I know

285

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you're the therapist I wanna work with.

286

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I'm ready to get started.

287

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What would it mean?

288

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Right?

289

00:10:52,470 --> 00:10:53,250

It'd be huge.

290

00:10:54,300 --> 00:10:58,650

I've helped hundreds of clinicians

experience these sweet moments and every

291

00:10:58,650 --> 00:11:00,810

single time it started with their website.

292

00:11:01,680 --> 00:11:03,660

Like Monica, Monica's a really cool story.

293

00:11:04,155 --> 00:11:07,965

A student of ours that just graduated

last year when I first met her, she had

294

00:11:07,965 --> 00:11:12,915

made the decision to depa, I'm going

to get off of insurance panels, but

295

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the decision felt incredibly risky.

296

00:11:14,535 --> 00:11:15,825

Can anyone identify with that?

297

00:11:15,825 --> 00:11:16,245

Right?

298

00:11:16,395 --> 00:11:19,215

She'd filled really quickly with

insurance clients and she was

299

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worried, as she said, the bottom

would drop out if she took the leap.

300

00:11:23,295 --> 00:11:26,655

Not only that, but she didn't know how to

use her website to communicate her niche

301

00:11:26,655 --> 00:11:28,245

or why clients were gonna choose her.

302

00:11:28,455 --> 00:11:30,915

She actually told me it was

like a rambling Oscar acceptance

303

00:11:30,915 --> 00:11:32,475

speech when she tried to do that.

304

00:11:32,475 --> 00:11:34,995

When like they play the music

and try and get you off stage.

305

00:11:35,085 --> 00:11:36,525

She couldn't figure out how to do it.

306

00:11:37,335 --> 00:11:40,185

Maybe you can relate, maybe you feel

nervous about the jump to full fee,

307

00:11:40,245 --> 00:11:42,525

and I want you to know if you choose

to take insurance and you're looking

308

00:11:42,525 --> 00:11:43,845

for a hybrid practice, amazing.

309

00:11:43,845 --> 00:11:45,075

You're welcome here as well.

310

00:11:45,615 --> 00:11:47,955

Maybe you're realizing you

don't know how to communicate.

311

00:11:48,105 --> 00:11:50,895

What makes you different from

everyone else who said that they

312

00:11:50,895 --> 00:11:52,785

were in a saturated market, right?

313

00:11:53,355 --> 00:11:56,145

Maybe you wonder if it's even possible

to build a full fee practice right

314

00:11:56,145 --> 00:11:59,085

now, because a lot of the people out

there, they say it's harder than ever.

315

00:11:59,805 --> 00:12:01,395

Maybe you're sitting there now.

316

00:12:01,395 --> 00:12:05,444

Monica felt all of those things, but she

knew in order to make this change, she had

317

00:12:05,444 --> 00:12:10,035

to uplevel her website, so she spent time

figuring out how to clearly talk about her

318

00:12:10,035 --> 00:12:14,235

work, how to create a website that would

help those right fit full fee, just ugh.

319

00:12:14,745 --> 00:12:18,375

Best clients realize that she

had something special to offer.

320

00:12:19,275 --> 00:12:22,275

Monica officially depa

in August of last year.

321

00:12:22,515 --> 00:12:25,605

Guess what we heard in September,

she'd had her first 10 K month

322

00:12:26,025 --> 00:12:27,885

in private practice ever.

323

00:12:28,725 --> 00:12:31,605

She told us that she had left the

insurance panels, dropped her final

324

00:12:31,605 --> 00:12:35,895

ones, lost 25% of her caseload,

and have almost completely refilled

325

00:12:35,895 --> 00:12:38,954

with full fee great fit clients.

326

00:12:39,735 --> 00:12:42,704

She said, here's the part I've seen in

this group, but hadn't experienced yet.

327

00:12:42,704 --> 00:12:45,375

The prospective clients were saying,

I really connected with what you wrote

328

00:12:45,375 --> 00:12:48,765

in my website, and even repeating

the exact phrasing back to me.

329

00:12:49,485 --> 00:12:52,574

She said that learning to nail her

niche, build an ideal client profile

330

00:12:52,574 --> 00:12:56,055

and speak directly to those folks,

have been absolute game changers.

331

00:12:56,670 --> 00:12:59,760

All because she decided to focus

on that center of her marketing

332

00:12:59,760 --> 00:13:01,440

universe and then grow from there.

333

00:13:02,790 --> 00:13:05,730

Now, one concept I want you to be

really clear on as we get into these

334

00:13:05,730 --> 00:13:07,830

four mistakes is the client's journey.

335

00:13:08,130 --> 00:13:08,310

Okay?

336

00:13:08,310 --> 00:13:11,220

There are three phases your

clients go through when deciding

337

00:13:11,250 --> 00:13:13,020

whether or not you're the

therapies they're gonna look at.

338

00:13:13,050 --> 00:13:16,290

'cause guess or they're gonna work with

'cause guess what they're looking at.

339

00:13:16,350 --> 00:13:17,490

Lots of other therapists.

340

00:13:17,490 --> 00:13:20,790

We know that like seven, 10, maybe more.

341

00:13:21,000 --> 00:13:21,930

Why do they choose you?

342

00:13:22,260 --> 00:13:23,250

Well, they go through these phases.

343

00:13:23,250 --> 00:13:25,440

First, they realize they need support.

344

00:13:25,890 --> 00:13:27,510

I probably should talk

to someone about this.

345

00:13:27,600 --> 00:13:28,770

They have no idea you exist.

346

00:13:28,770 --> 00:13:30,390

They have no idea any

other therapist exists yet.

347

00:13:30,420 --> 00:13:31,590

They just know they need help.

348

00:13:32,100 --> 00:13:35,940

Then they research therapists, so

they figure out you are out there.

349

00:13:36,480 --> 00:13:39,180

That doesn't mean that they

choose you as as their therapist.

350

00:13:39,180 --> 00:13:42,630

It's only when they get to that final

stage of choosing you that you've

351

00:13:42,630 --> 00:13:44,160

actually secured them as a client.

352

00:13:44,880 --> 00:13:46,500

So your clients are

moving through this phase.

353

00:13:46,920 --> 00:13:51,750

Now, most therapists just focus on

this first phase, realizing people need

354

00:13:51,750 --> 00:13:54,450

support and knowing that they exist.

355

00:13:54,855 --> 00:13:58,605

Getting to that research phase,

but this the latter phase.

356

00:13:58,695 --> 00:14:00,255

This is how you stand out.

357

00:14:00,495 --> 00:14:04,575

This is how they choose your tab and not

one of the other 10 they have open of

358

00:14:04,575 --> 00:14:06,495

different therapist websites or profiles.

359

00:14:06,975 --> 00:14:12,135

That's what we wanna focus on because the

fact is clients in 2026 are different.

360

00:14:12,405 --> 00:14:14,085

They are different than they used to be.

361

00:14:14,085 --> 00:14:15,105

They are more discerning.

362

00:14:15,315 --> 00:14:17,685

They can sniff out BS in

ways they didn't use to.

363

00:14:17,745 --> 00:14:18,225

Right?

364

00:14:19,215 --> 00:14:20,655

They are more skeptical.

365

00:14:20,685 --> 00:14:23,385

We all are, understandably,

it's healthy right now.

366

00:14:23,385 --> 00:14:25,995

We have to be skeptical and

therefore they're entering into

367

00:14:25,995 --> 00:14:29,655

this journey of finding a, finding

a therapist with that skepticism.

368

00:14:30,705 --> 00:14:34,515

And they're more inundated with

choices, not just choices of therapists.

369

00:14:34,515 --> 00:14:37,125

If you go on psych today and

you have 16 pages to scroll

370

00:14:37,125 --> 00:14:39,195

through, but other things, right?

371

00:14:39,525 --> 00:14:41,745

I could talk to chat GPT, hopefully not.

372

00:14:41,955 --> 00:14:45,615

Uh, I could scroll through a carousel

that an Instagram psychologist posted.

373

00:14:45,615 --> 00:14:48,015

I've got other things I could choose from.

374

00:14:48,795 --> 00:14:49,455

So.

375

00:14:49,860 --> 00:14:54,300

That's why I'm doing this workshop

today because too many wonderful,

376

00:14:54,330 --> 00:14:57,870

deeply skilled therapists, which I'm

sure you are if you're here right now,

377

00:14:57,960 --> 00:15:01,740

are getting passed over, but when you

can learn a different way of doing

378

00:15:01,740 --> 00:15:05,700

things, I believe, because I've seen

that your practice can transform.

379

00:15:06,330 --> 00:15:06,750

Okay?

380

00:15:07,440 --> 00:15:10,440

Now, if I just sum up what I'm

hearing from you that you want,

381

00:15:10,560 --> 00:15:14,340

you want a full caseload, but you

want that caseload to feel good.

382

00:15:14,610 --> 00:15:15,180

Is that right?

383

00:15:15,180 --> 00:15:16,290

Like a full feel good caseload?

384

00:15:16,290 --> 00:15:19,320

Does that kind of summarize

what it is that you want?

385

00:15:19,320 --> 00:15:20,820

All right, see some yeses for sure.

386

00:15:21,480 --> 00:15:24,030

Now, to get there, we help you

build what's called the client

387

00:15:24,030 --> 00:15:27,450

conversion engine, and there

are three pieces to that engine.

388

00:15:27,900 --> 00:15:30,000

The first is your confident

identity, and we have to have

389

00:15:30,000 --> 00:15:31,410

all three of these in place.

390

00:15:31,410 --> 00:15:33,060

If one is missing, the engine can't run.

391

00:15:33,420 --> 00:15:33,600

Okay?

392

00:15:33,600 --> 00:15:37,710

So confident identity is who knowing

who you are in order to confidently

393

00:15:37,710 --> 00:15:40,770

put yourself out there, if you don't

know this piece, you can do all

394

00:15:40,770 --> 00:15:42,030

the things and spin all the wheels.

395

00:15:42,435 --> 00:15:43,515

It's not gonna go anywhere.

396

00:15:43,575 --> 00:15:44,055

Okay?

397

00:15:44,595 --> 00:15:46,605

Then there's what we

call confident presence.

398

00:15:46,695 --> 00:15:49,785

This is putting yourself out

there in a way that people can

399

00:15:49,785 --> 00:15:51,705

connect to and take action with.

400

00:15:51,885 --> 00:15:55,335

It's one thing to know it's another

to make that available and clear.

401

00:15:56,145 --> 00:15:58,725

And then finally, there's what

we call confident connection.

402

00:15:59,205 --> 00:16:02,685

That's getting out there and making

sure people know you exist so

403

00:16:02,685 --> 00:16:04,125

you can drive back to the engine.

404

00:16:04,155 --> 00:16:06,795

The engine can turn and

it can take you places.

405

00:16:06,945 --> 00:16:09,345

The clients can come from it, okay?

406

00:16:09,705 --> 00:16:13,485

That client conversion engine is

what leads to that full fee caseload,

407

00:16:13,515 --> 00:16:15,645

that full feel good caseload.

408

00:16:16,215 --> 00:16:19,155

Now this is exactly what we do in

Confident Copy every single day.

409

00:16:19,755 --> 00:16:22,365

Doors to CC are opening today

at the end of the workshop.

410

00:16:22,395 --> 00:16:25,485

If you didn't know, now, you know, and

those who join us are gonna get that

411

00:16:25,485 --> 00:16:29,835

proven framework for creating this engine,

for standing out in the skeptical market

412

00:16:29,835 --> 00:16:33,615

for identifying the niche that sets you

apart, even if you like variety, right?

413

00:16:33,615 --> 00:16:36,135

And turning your website into

that client conversion machine.

414

00:16:36,885 --> 00:16:39,225

Everyone that's joining today

also gets the bonus I mentioned

415

00:16:39,225 --> 00:16:40,425

that I'll be diving into later.

416

00:16:40,845 --> 00:16:42,435

Um, and we will chat more about this.

417

00:16:42,435 --> 00:16:44,985

If you're wanting to know more though,

if this has got your curiosity peak,

418

00:16:44,985 --> 00:16:45,975

do you wanna do a little research?

419

00:16:45,975 --> 00:16:47,895

Just drop cc into the chat.

420

00:16:48,075 --> 00:16:50,265

And Monica, if you don't mind

just dropping the, the page

421

00:16:50,295 --> 00:16:51,375

for confident copy there.

422

00:16:51,375 --> 00:16:53,925

But this is what we want for you.

423

00:16:54,405 --> 00:16:57,795

Now, today we're gonna be looking

specifically at confident presence

424

00:16:58,095 --> 00:17:01,695

because this is how you're going to

be distinguishing yourself and being

425

00:17:01,695 --> 00:17:03,585

chosen from the other nine tabs.

426

00:17:03,585 --> 00:17:03,885

Okay?

427

00:17:03,885 --> 00:17:05,805

When you imagine your client's experience.

428

00:17:06,555 --> 00:17:07,935

So let's get into it.

429

00:17:07,935 --> 00:17:12,045

Let's walk through the four biggest

mistakes that are holding therapists

430

00:17:12,045 --> 00:17:14,085

back right now and what to do instead.

431

00:17:14,265 --> 00:17:15,704

Let me take a quick water break first.

432

00:17:16,089 --> 00:17:21,494

You know what's interesting is what we saw

in the data in the state of the industry

433

00:17:21,765 --> 00:17:26,265

is not that therapists like aren't doing

stuff that used to kind of be the issue.

434

00:17:26,325 --> 00:17:26,685

These days.

435

00:17:26,685 --> 00:17:27,765

People are out doing things.

436

00:17:28,005 --> 00:17:30,975

It's not effort, it's not

intent, but it's alignment.

437

00:17:31,185 --> 00:17:31,425

Okay?

438

00:17:31,425 --> 00:17:35,295

So the mistakes we're seeing are where

misalignment is showing up most often.

439

00:17:35,685 --> 00:17:36,165

Okay.

440

00:17:36,690 --> 00:17:41,010

So mistake number one, you're

trying not to box your box yourself

441

00:17:41,010 --> 00:17:42,330

in, 'cause that feels scary.

442

00:17:42,780 --> 00:17:43,710

And then guess what?

443

00:17:44,040 --> 00:17:48,570

You end up sounding vague and forgettable,

and we cannot afford that right now.

444

00:17:48,660 --> 00:17:49,110

Okay?

445

00:17:49,530 --> 00:17:53,280

So you help a range of people, you

like different types of clients,

446

00:17:53,430 --> 00:17:56,850

but you're unsure how to say

that without sounding scattered.

447

00:17:57,600 --> 00:17:58,560

You're afraid.

448

00:17:58,800 --> 00:17:59,580

Can you identify with this?

449

00:17:59,580 --> 00:18:01,890

You're afraid you're gonna lose out

on clients if you get too specific,

450

00:18:01,890 --> 00:18:05,490

but I could serve them, but I could

work with clients, but I do like X,

451

00:18:05,490 --> 00:18:10,140

Y, Z, but you also don't wanna let go

of the populations you enjoy, right?

452

00:18:10,140 --> 00:18:13,980

You don't want to choose a niche

and forsake work that likes you up.

453

00:18:14,430 --> 00:18:16,950

So in order to do that, you keep

your language broad so you can

454

00:18:16,950 --> 00:18:21,540

stay open to them, unfortunately,

instead of sounding flexible.

455

00:18:21,750 --> 00:18:24,210

You sound, you sound generic.

456

00:18:25,110 --> 00:18:27,420

What was interesting in our state

of the industry survey is that

457

00:18:27,630 --> 00:18:29,310

pretty much everyone has a niche.

458

00:18:29,400 --> 00:18:33,690

Almost everyone says, yes, I have a niche,

but even the therapists who feel stuck,

459

00:18:33,720 --> 00:18:35,640

who don't rate themselves effectively.

460

00:18:36,390 --> 00:18:38,160

It, they, they, they know their niche.

461

00:18:38,160 --> 00:18:41,160

So the issue to me isn't that they

don't know who they help, it's that

462

00:18:41,160 --> 00:18:45,330

they're not communicating it clearly to

the client on the decision making end.

463

00:18:45,540 --> 00:18:46,980

That's where this mistake comes in.

464

00:18:47,820 --> 00:18:48,660

So what does this look like?

465

00:18:48,660 --> 00:18:49,890

How do you know if you're

making this mistake?

466

00:18:50,370 --> 00:18:53,520

Your website says something like, I

help teens, adults, and couples with

467

00:18:53,520 --> 00:18:55,470

anxiety, depression, trauma, and more.

468

00:18:55,980 --> 00:18:57,240

Okay, what don't you do?

469

00:18:57,300 --> 00:18:59,310

It would be a shorter

list to list that, right?

470

00:18:59,790 --> 00:19:03,120

Or laundry lists of so-called

specialties that actually just water

471

00:19:03,120 --> 00:19:04,980

down what you're especially good at.

472

00:19:05,610 --> 00:19:08,970

Or generic headers like start

feeling better today or you

473

00:19:08,970 --> 00:19:10,590

don't have to do this alone.

474

00:19:11,490 --> 00:19:14,460

And quite frankly, website copy that

could belong to any other therapist.

475

00:19:14,520 --> 00:19:16,350

That's kind of my like gut check.

476

00:19:16,350 --> 00:19:19,650

If I copied and paste this, put on another

website, would it be true of them too?

477

00:19:20,220 --> 00:19:21,390

We've probably got an issue then.

478

00:19:21,690 --> 00:19:22,110

Okay.

479

00:19:22,650 --> 00:19:26,190

So I'm curious, I'm seeing some folks

say this, but do you struggle with this?

480

00:19:26,280 --> 00:19:28,530

Like what are, and, and if so,

what are some of the different

481

00:19:28,530 --> 00:19:29,760

types of clients you enjoy?

482

00:19:31,045 --> 00:19:34,980

So if you like different types of clients.

483

00:19:35,745 --> 00:19:36,375

Who are they?

484

00:19:36,375 --> 00:19:38,655

And, and what, what's the,

what's the struggle there?

485

00:19:38,655 --> 00:19:39,075

Anxious.

486

00:19:39,075 --> 00:19:39,735

Overthinker.

487

00:19:39,765 --> 00:19:40,635

Overthinkers.

488

00:19:41,805 --> 00:19:42,525

Career counseling.

489

00:19:42,525 --> 00:19:43,245

Life transitions.

490

00:19:43,245 --> 00:19:45,195

Healthcare professionals who

have That's one of my favorites.

491

00:19:45,615 --> 00:19:46,335

Female doctors.

492

00:19:46,365 --> 00:19:47,445

Ooh, Ariel and Katie.

493

00:19:47,445 --> 00:19:48,345

You guys need to connect.

494

00:19:49,155 --> 00:19:51,075

Perfectionists, para parents.

495

00:19:51,405 --> 00:19:56,655

OCD, panic, academics, social

justice workers, travelers, people

496

00:19:56,655 --> 00:19:58,335

of color, curious creatives.

497

00:19:58,905 --> 00:19:59,985

Love lgbtq plus.

498

00:19:59,985 --> 00:20:03,465

And performing artists,

veterans, but also anxious.

499

00:20:03,525 --> 00:20:04,275

Was that anxious?

500

00:20:04,275 --> 00:20:04,995

A DHD.

501

00:20:05,025 --> 00:20:05,595

Girlies.

502

00:20:06,075 --> 00:20:06,615

I love that.

503

00:20:07,425 --> 00:20:09,135

Narcissistic abuse survivors.

504

00:20:09,135 --> 00:20:12,045

Women navigating infertility, pregnant

loss, and pregnancy after loss.

505

00:20:12,045 --> 00:20:13,245

So close to my heart.

506

00:20:13,995 --> 00:20:14,565

Awesome.

507

00:20:15,075 --> 00:20:15,255

Alright.

508

00:20:15,255 --> 00:20:17,925

You guys know who you want

to be talking to, okay?

509

00:20:17,985 --> 00:20:20,805

And for those of you who like different

types of things, I want to tell you

510

00:20:20,805 --> 00:20:22,995

that there is a way to speak to them.

511

00:20:23,505 --> 00:20:26,415

But if you are making this mistake,

if you are trying not to box

512

00:20:26,415 --> 00:20:30,495

yourself in, then you blend in with

every other generalist out there.

513

00:20:30,705 --> 00:20:33,075

And that right now is a

very expensive decision.

514

00:20:33,495 --> 00:20:33,945

Okay?

515

00:20:34,530 --> 00:20:37,980

Your website visitors leave confused

and unsure if they're a good fit.

516

00:20:37,980 --> 00:20:40,560

I don't know if this is the

right therapist for me or not.

517

00:20:41,070 --> 00:20:44,490

Potential clients don't view you as

an expert in their problems, and we

518

00:20:44,490 --> 00:20:47,700

know right now that people are valuing

expertise in ways they never used to.

519

00:20:47,730 --> 00:20:49,950

They're looking for an

expert and a specialist.

520

00:20:50,460 --> 00:20:52,530

If you're making this mistake,

they don't view you that way.

521

00:20:52,560 --> 00:20:54,120

Even if you are, which is what?

522

00:20:54,270 --> 00:20:55,170

Oh, that's what bothers me.

523

00:20:55,170 --> 00:20:56,010

That's what I wanna change.

524

00:20:56,580 --> 00:21:00,780

You don't communicate anything that sets

you apart from the other 10 therapists.

525

00:21:00,780 --> 00:21:03,270

The other 10 tabs they don't know.

526

00:21:04,470 --> 00:21:06,810

The clients you do get

aren't actually a good fit.

527

00:21:06,930 --> 00:21:08,430

It's great to get a new client.

528

00:21:08,580 --> 00:21:12,180

It is draining when you know that they

are not their best fit for you, right?

529

00:21:12,270 --> 00:21:15,150

Taking on people because you feel

like you need them instead of

530

00:21:15,570 --> 00:21:17,220

being truly, truly lit up by it.

531

00:21:18,120 --> 00:21:21,780

And when you make this mistake, people

are more likely to price shop or

532

00:21:21,780 --> 00:21:24,180

ghost you because you don't stand out.

533

00:21:24,210 --> 00:21:27,060

You aren't being memorable, and they

aren't compelled to stick around.

534

00:21:28,035 --> 00:21:28,845

I don't want that for you.

535

00:21:30,165 --> 00:21:34,935

You need a niche that gives you the space

to breathe and enjoy the breadth of the

536

00:21:34,935 --> 00:21:37,215

work that you do and helps you stand out.

537

00:21:37,215 --> 00:21:38,445

And there is a way to do that.

538

00:21:39,045 --> 00:21:43,035

That means language that clients

see and can immediately relate to.

539

00:21:43,965 --> 00:21:47,685

That means a way to speak to multiple

client types without sounding scattered.

540

00:21:47,715 --> 00:21:48,675

There is a way to do that.

541

00:21:48,675 --> 00:21:49,995

There is an art and a science.

542

00:21:50,055 --> 00:21:51,375

I would love to teach that to you.

543

00:21:52,065 --> 00:21:55,215

And clear positioning that

sets you apart from every other

544

00:21:55,395 --> 00:21:57,045

anxiety and trauma therapist.

545

00:21:57,255 --> 00:21:59,865

'cause other people can serve this

client, they can probably serve them well.

546

00:21:59,865 --> 00:22:01,905

But you do something special.

547

00:22:01,965 --> 00:22:02,865

You do something different.

548

00:22:02,865 --> 00:22:05,835

There's a reason, the right tr,

the right client chooses you.

549

00:22:05,895 --> 00:22:08,895

We gotta figure out what that is and we

got to insert that into your marketing.

550

00:22:10,395 --> 00:22:11,865

Our signature niching system.

551

00:22:11,865 --> 00:22:15,585

This art and science will help you

identify what we call that red thread that

552

00:22:15,585 --> 00:22:20,895

allows you to enjoy variety and articulate

your unique focus clearly and confidently.

553

00:22:21,405 --> 00:22:24,165

But it is never cookie cutter

advice because you aren't

554

00:22:24,254 --> 00:22:25,455

a cookie cutter clinician.

555

00:22:25,754 --> 00:22:29,504

Your therapy isn't cookie cutter, so

you get personalized support on your

556

00:22:29,504 --> 00:22:32,895

specific areas of interest and what's

gonna set you apart in this market.

557

00:22:33,945 --> 00:22:35,804

Quinn, I see you here in the chat.

558

00:22:36,165 --> 00:22:36,585

Look at you.

559

00:22:36,585 --> 00:22:37,514

You're on the, you're on the screen.

560

00:22:37,514 --> 00:22:40,635

Quinn told us, I'm able to be much more

concise when networking and I see it

561

00:22:40,635 --> 00:22:44,774

pay off when people are able to clearly

remember my niche and refer clients to me.

562

00:22:44,955 --> 00:22:48,044

Critical right now, to be memorable

in your networking, I feel

563

00:22:48,044 --> 00:22:49,155

much better work life balance.

564

00:22:49,155 --> 00:22:51,705

I'm attracting clients that are an

ideal fit and has reignited what

565

00:22:51,705 --> 00:22:54,074

makes me feel passionate about

this work in the first place.

566

00:22:54,225 --> 00:22:57,044

It feels refreshing and rejuvenating

after coming from a place of burnout.

567

00:22:57,615 --> 00:23:00,675

Quinn happier here and so

thrilled to hear that from you.

568

00:23:01,064 --> 00:23:04,304

Kyrie told us, I feel so much more

confident when I speak about my work

569

00:23:04,304 --> 00:23:08,085

in non-formal marketing settings,

which these days is everything, right?

570

00:23:08,085 --> 00:23:09,645

Your, your work is showing up everywhere.

571

00:23:09,885 --> 00:23:12,915

Whether it's a masseuse I use or fellow

therapist I'm friends with, I have the

572

00:23:12,915 --> 00:23:15,585

language now and people ask me for cards.

573

00:23:16,004 --> 00:23:16,905

Not dish out cards.

574

00:23:16,905 --> 00:23:19,695

People are asking for them because

they're interested and because

575

00:23:19,695 --> 00:23:21,435

Kyrie's communicating herself clearly.

576

00:23:22,035 --> 00:23:25,425

Jenny told us straight up, her whole team

redid their niches using our approach,

577

00:23:25,425 --> 00:23:27,014

and everyone saw an uptick in referrals.

578

00:23:27,014 --> 00:23:30,345

So group practice owners, this applies

to you two, and we have a unique

579

00:23:30,345 --> 00:23:32,235

process just for group practice owners.

580

00:23:33,735 --> 00:23:35,025

All right, so that's our first mistake.

581

00:23:37,004 --> 00:23:37,995

Mistake number two.

582

00:23:38,595 --> 00:23:44,115

You're treating your site like a business

card, not like a client conversion engine.

583

00:23:44,385 --> 00:23:47,865

Not like the engine it

needs to be now in 2025.

584

00:23:48,315 --> 00:23:48,855

Hi Piper.

585

00:23:49,215 --> 00:23:52,875

The strongest separator we saw between

therapists who are effective in their

586

00:23:52,875 --> 00:23:56,565

marketing, who rated themselves high

and effective and those who aren't,

587

00:23:56,865 --> 00:23:58,395

was not their use of social media.

588

00:23:58,575 --> 00:24:00,915

It was not SEO, it was

not their networking.

589

00:24:00,975 --> 00:24:05,025

It was like I mentioned earlier,

whether or not their website converted.

590

00:24:05,355 --> 00:24:08,055

If their website converted,

they were often confident and

591

00:24:08,055 --> 00:24:09,225

had the results to back it up.

592

00:24:09,975 --> 00:24:13,155

Like I mentioned, you're over two times

more likely to have a full caseload if

593

00:24:13,155 --> 00:24:14,745

you get clients through your website.

594

00:24:15,255 --> 00:24:18,165

So if you're not doing that, if your

website is just out there like a business

595

00:24:18,165 --> 00:24:19,905

card, then we are missing things.

596

00:24:20,655 --> 00:24:21,585

Now what does this look like?

597

00:24:22,125 --> 00:24:26,295

You focus mostly on how your website

looks, colors, logo, headshots,

598

00:24:26,295 --> 00:24:27,615

fonts, all the fun things.

599

00:24:27,615 --> 00:24:28,305

I'm a designer.

600

00:24:28,305 --> 00:24:29,355

I love that stuff.

601

00:24:29,385 --> 00:24:30,285

I love that stuff.

602

00:24:30,285 --> 00:24:31,755

I'd say stay there all day.

603

00:24:31,965 --> 00:24:34,575

That's not the thing that's

actually driving conversions.

604

00:24:34,575 --> 00:24:38,985

Fundamentally, one to three page

websites, our simple practice website

605

00:24:38,985 --> 00:24:40,665

folks, it's better than nothing.

606

00:24:40,845 --> 00:24:42,345

It's not enough in this market.

607

00:24:42,435 --> 00:24:44,205

It's just not enough in this market.

608

00:24:44,655 --> 00:24:48,945

No clear process or call to action

inviting clients to take the next step.

609

00:24:49,545 --> 00:24:52,515

This is something some client, some

people just sort of forget or don't

610

00:24:52,515 --> 00:24:55,215

realize they're doing, when in

fact, I don't know what I should do.

611

00:24:55,365 --> 00:24:58,365

When I'm seeing your, your website,

I don't know what the next step is.

612

00:24:58,785 --> 00:25:00,705

We're missing an

opportunity for conversion.

613

00:25:01,530 --> 00:25:06,030

Low or zero contact form submissions

despite getting traffic to the site.

614

00:25:06,270 --> 00:25:08,970

So if you look at your analytics,

you're seeing eyeballs, but you're

615

00:25:08,970 --> 00:25:12,270

not getting inquiries that tells

us there may be an issue and a

616

00:25:12,270 --> 00:25:14,580

drop off in that conversion system.

617

00:25:14,790 --> 00:25:15,210

Okay.

618

00:25:16,080 --> 00:25:18,240

When you make this mistake,

you are leaving conversions on

619

00:25:18,240 --> 00:25:19,740

the table every single week.

620

00:25:20,070 --> 00:25:22,830

That's not to say every single eyeball

that hits your website is the right fit.

621

00:25:22,830 --> 00:25:23,910

No, of course not.

622

00:25:24,030 --> 00:25:26,340

And it should be blessing and

releasing those who are not.

623

00:25:26,340 --> 00:25:26,550

Right.

624

00:25:26,550 --> 00:25:28,470

But we should be seeing traction.

625

00:25:29,220 --> 00:25:33,630

It means missed opportunities from ideal

clients who would have reached out, which

626

00:25:33,630 --> 00:25:35,700

is like painful to think about, right?

627

00:25:35,850 --> 00:25:38,250

That an ideal client was on your

website and didn't reach out

628

00:25:38,700 --> 00:25:39,750

because it wasn't clear to them.

629

00:25:40,530 --> 00:25:44,310

Low, ROI on everything else you're

doing in your marketing, the

630

00:25:44,310 --> 00:25:46,650

networking, the directories, the

local marketing efforts, they're

631

00:25:46,650 --> 00:25:48,720

visiting, but they're not contacting.

632

00:25:49,440 --> 00:25:54,150

Or a site that by all accounts feels

nice but doesn't book sessions.

633

00:25:54,810 --> 00:25:56,130

Is this something you guys see?

634

00:25:56,310 --> 00:25:59,670

It looks like I am seeing some yeses.

635

00:25:59,670 --> 00:26:00,210

Yeah.

636

00:26:00,795 --> 00:26:01,515

For sure.

637

00:26:02,895 --> 00:26:03,405

Yep.

638

00:26:04,035 --> 00:26:04,995

Definitely some agreement.

639

00:26:04,995 --> 00:26:05,475

Big yes.

640

00:26:05,475 --> 00:26:06,015

From Erin.

641

00:26:07,215 --> 00:26:07,725

Yeah.

642

00:26:08,475 --> 00:26:08,715

Yeah.

643

00:26:08,715 --> 00:26:11,505

I want you to actually

get results from the site.

644

00:26:11,535 --> 00:26:14,325

There's nothing better than seeing that

contact form submission come through

645

00:26:14,325 --> 00:26:17,625

in your email or a simple practice

scheduling of a, of a consultation.

646

00:26:17,835 --> 00:26:18,855

That's what we want for you.

647

00:26:20,685 --> 00:26:23,865

You need your website to act like

the conversion engine one that

648

00:26:23,865 --> 00:26:27,825

consistently guides clients toward

action, helps them see themselves

649

00:26:27,915 --> 00:26:29,715

and invites them to do something.

650

00:26:30,405 --> 00:26:34,425

That means a site structure that is

built to convert, not just exist.

651

00:26:34,485 --> 00:26:36,435

This is so much more than

checking a box right now.

652

00:26:36,555 --> 00:26:41,685

Your website has the power to drive

conversions or not content that leads

653

00:26:41,685 --> 00:26:44,685

visitors from skimming, hmm, to interest.

654

00:26:45,195 --> 00:26:47,054

My interest is peaked to inquiry.

655

00:26:47,324 --> 00:26:51,764

I actually wanna talk to you a plan

for what each page is doing and why.

656

00:26:51,945 --> 00:26:54,375

That's why we've gotta go move beyond

these one to three page websites.

657

00:26:54,375 --> 00:26:58,574

We have to have a serious intention and

strategy behind every single one, and

658

00:26:58,574 --> 00:27:01,395

we need those strong calls to action

to help the right people take the

659

00:27:01,395 --> 00:27:04,514

next step, obvious, but often missed.

660

00:27:05,294 --> 00:27:08,925

We'll show you in Confident copy how

to structure your website to create

661

00:27:08,925 --> 00:27:14,534

the journey that leads from RightFit

clients from interest to inquiry Over

662

00:27:14,534 --> 00:27:18,104

and over again, we walk you through

a proven page by page strategy.

663

00:27:18,104 --> 00:27:20,745

Every page your website has a different

job to do, and we're gonna walk

664

00:27:20,745 --> 00:27:24,104

you through that tailored to your

unique niche, your practice setup.

665

00:27:24,104 --> 00:27:26,114

We're gonna show you how to

choose what makes sense for you,

666

00:27:26,475 --> 00:27:29,445

and you're gonna learn exactly

what to say and where to say it.

667

00:27:29,985 --> 00:27:32,715

Armed with the formulas, the

examples of real life sites that

668

00:27:32,715 --> 00:27:34,335

are converting RightFit clients.

669

00:27:34,335 --> 00:27:38,355

Right now we have examples from sites that

we actually know are producing results.

670

00:27:38,805 --> 00:27:42,165

Plus the beauty of this is you get

feedback on your site structure

671

00:27:42,165 --> 00:27:43,125

so that you're never guessing.

672

00:27:43,125 --> 00:27:45,675

You can ask, is this

the right move for me?

673

00:27:46,395 --> 00:27:49,665

The end result is a website that actually

does the heavy lifting for your practice.

674

00:27:50,565 --> 00:27:54,105

Jen told us recently, my new copy,

including via my site today profile, has

675

00:27:54,105 --> 00:27:57,285

been attracting clients and generating

comments like, you are exactly who I

676

00:27:57,285 --> 00:28:00,975

was looking for and when I read about

your specialty, I was so excited.

677

00:28:01,395 --> 00:28:04,125

How cool would that be if people

told you they were excited

678

00:28:04,245 --> 00:28:05,655

after they saw your website?

679

00:28:06,285 --> 00:28:07,125

That's what I want for you.

680

00:28:07,305 --> 00:28:10,605

Nothing feels better than

that, or Parker told us.

681

00:28:10,605 --> 00:28:13,395

I booked three initial consultations

in one day with folks who

682

00:28:13,395 --> 00:28:14,565

seemed like ideal clients.

683

00:28:14,565 --> 00:28:16,095

One told me, I love your website.

684

00:28:16,245 --> 00:28:18,585

When I saw your site, I stopped

engaging with the other therapists.

685

00:28:18,585 --> 00:28:20,595

I reach out to the other 10 tabs.

686

00:28:20,595 --> 00:28:20,985

Right.

687

00:28:21,345 --> 00:28:23,625

That was because your site conveyed

that you were speaking the very

688

00:28:23,625 --> 00:28:26,745

intimate language that I only really

get to use with my friends who really

689

00:28:26,745 --> 00:28:28,065

understand what it's like to be me.

690

00:28:28,665 --> 00:28:30,255

This person felt so seen.

691

00:28:30,735 --> 00:28:33,975

Parker said, thank you so much for helping

me learn to arrange my copy in a way

692

00:28:34,005 --> 00:28:36,975

that keeps people reading so they know

I'm exactly who they're looking for.

693

00:28:37,485 --> 00:28:41,355

That's the power of a website that

acts like a conversion engine for you.

694

00:28:42,855 --> 00:28:44,115

Alright, mistake number three.

695

00:28:45,735 --> 00:28:47,865

Your marketing sounds nice.

696

00:28:48,255 --> 00:28:50,805

You sound nice, but not an expert.

697

00:28:50,835 --> 00:28:52,455

Worth $200 a session.

698

00:28:52,875 --> 00:28:54,525

This is hard 'cause you probably are nice.

699

00:28:54,525 --> 00:28:56,625

You're a therapist,

hopefully you are right.

700

00:28:57,165 --> 00:28:58,755

You come across as caring.

701

00:28:58,785 --> 00:28:59,415

Sure.

702

00:28:59,715 --> 00:29:01,785

But not someone who commands premium fees.

703

00:29:01,815 --> 00:29:03,075

And there's a difference these days.

704

00:29:03,615 --> 00:29:05,355

You can't deny your warmth or compassion.

705

00:29:05,355 --> 00:29:08,475

I bet you do show up to room, to

the room with those things, but

706

00:29:08,475 --> 00:29:12,225

you're not positioned as someone

clients trust enough to invest in.

707

00:29:12,465 --> 00:29:16,155

They're paying for more than warmth

and compassion in this market.

708

00:29:17,325 --> 00:29:18,975

What does it look like when

you're making this mistake?

709

00:29:19,455 --> 00:29:23,445

A website that centers you and your

approach, primarily not the client.

710

00:29:23,835 --> 00:29:25,695

My approach is warm and client centered.

711

00:29:26,310 --> 00:29:26,850

Okay.

712

00:29:27,540 --> 00:29:32,850

And vague phrases like, I'm here to

support you in your healing journey.

713

00:29:34,140 --> 00:29:39,480

A lack of defined specialties or focus

areas, a focus on branding and vibe.

714

00:29:39,780 --> 00:29:43,620

More on that visuals again, instead of

substance or a general tone that's just

715

00:29:43,620 --> 00:29:45,300

kind of passive and easy to scroll past.

716

00:29:45,300 --> 00:29:46,620

Nothing grabs the attention.

717

00:29:46,650 --> 00:29:50,220

And that's not to say that you

need to be, uh, you know, having

718

00:29:50,910 --> 00:29:53,880

bright colors and swear words on

your website to capture attention.

719

00:29:53,880 --> 00:29:57,450

You can do this in an incredibly

genuine and warm way, but it's

720

00:29:57,450 --> 00:30:00,750

different than just centering what

it is that you bring to the room.

721

00:30:01,380 --> 00:30:06,360

Because at the end of the day, warmth

alone won't command 200 plus a a session.

722

00:30:08,670 --> 00:30:11,760

This matters more than ever in 2026,

'cause we're seeing that private

723

00:30:11,760 --> 00:30:13,800

pay fees are actually rising.

724

00:30:13,800 --> 00:30:17,130

You guys are raising your rates

even faster than inflation,

725

00:30:17,670 --> 00:30:21,150

but only for therapists whose

expertise is clearly communicated.

726

00:30:21,870 --> 00:30:23,070

Warmth is expected.

727

00:30:23,400 --> 00:30:24,480

It's the baseline.

728

00:30:25,020 --> 00:30:29,730

Clarity and specificity are what are

earning trust and buy-in right now.

729

00:30:30,360 --> 00:30:30,840

Okay.

730

00:30:32,130 --> 00:30:35,700

Clients, when this happens, don't

see you as different or better than

731

00:30:35,700 --> 00:30:36,930

the next therapist on the list.

732

00:30:36,990 --> 00:30:39,330

And of course, sometimes another

therapist is a better fit.

733

00:30:39,330 --> 00:30:40,740

Absolutely, let's bless and release.

734

00:30:40,745 --> 00:30:44,700

But if you are the right fit, I want them

to know or you get a lot of visitors.

735

00:30:44,700 --> 00:30:46,140

But again, very few conversions.

736

00:30:46,140 --> 00:30:47,460

Sometimes this can be the issue.

737

00:30:47,670 --> 00:30:49,920

So it's not necessarily the conversion

issue in mistake number two, but

738

00:30:49,920 --> 00:30:51,930

instead how people are perceiving you.

739

00:30:53,100 --> 00:30:56,880

Maybe consults ask you if you specialize

in their issue rather than already showing

740

00:30:56,880 --> 00:30:58,920

up, knowing do you do couples work?

741

00:30:58,920 --> 00:31:00,870

You're like, yeah, I do couples work.

742

00:31:00,870 --> 00:31:01,890

I thought I said it everywhere.

743

00:31:01,890 --> 00:31:06,210

But they're not seeing you

as that expert or full fee.

744

00:31:06,210 --> 00:31:09,060

Clients are hesitating to reach out

because they're not as confident

745

00:31:09,060 --> 00:31:12,660

that you are the one I want, that

you are the one experience for you.

746

00:31:13,995 --> 00:31:18,135

To combat this mistake, you really need

a website that's built to cultivate

747

00:31:18,135 --> 00:31:19,935

both authority and connection.

748

00:31:19,935 --> 00:31:22,905

It is not to say you just need to be

commanding premium fees at the expense

749

00:31:22,905 --> 00:31:25,335

of warmth, but instead in addition to it.

750

00:31:26,534 --> 00:31:29,955

That means marketing that is both

deeply human and highly trustworthy.

751

00:31:29,955 --> 00:31:30,915

There's a way to be both.

752

00:31:30,945 --> 00:31:32,955

You don't have to do one at

the expense of the other.

753

00:31:33,705 --> 00:31:37,455

Enough clarity and credibility

that clients search engines.

754

00:31:37,455 --> 00:31:41,294

Even ai, recognize your expertise, right?

755

00:31:41,445 --> 00:31:44,024

Because that's actually what's

ranking right now is your ability

756

00:31:44,024 --> 00:31:49,185

to be authoritative and client

friendly, strong, specific language

757

00:31:49,215 --> 00:31:50,774

that signals premium value.

758

00:31:52,185 --> 00:31:52,815

Confidence.

759

00:31:52,815 --> 00:31:55,995

It's that intangible in how

you describe your work on your

760

00:31:55,995 --> 00:31:59,295

site in your consults and your

networking conversations and beyond.

761

00:31:59,985 --> 00:32:01,635

You've gotta have both of these pieces.

762

00:32:02,205 --> 00:32:05,895

Now, we show you how to exert

that expertise without losing you.

763

00:32:05,925 --> 00:32:07,875

Remember when I told you way back in

the beginning when I was introducing

764

00:32:07,875 --> 00:32:09,945

myself, I want you to be effective.

765

00:32:10,215 --> 00:32:11,115

I want you to get results.

766

00:32:11,115 --> 00:32:14,565

I want you to have a full fee, feel good

caseload in a way that feels good to

767

00:32:14,565 --> 00:32:18,795

you, and not in a way that feels slimy

or salesy, but in a way that is true.

768

00:32:19,365 --> 00:32:23,025

A way where it feels like an

extension of you and of what a client

769

00:32:23,025 --> 00:32:23,955

would get in the room with you.

770

00:32:24,825 --> 00:32:27,825

So we're gonna show you a proven

step-by-step framework for your home

771

00:32:27,825 --> 00:32:32,115

about specialty method, intensive

supervision, all the pages, not

772

00:32:32,115 --> 00:32:34,905

just what to say, but why and how.

773

00:32:35,535 --> 00:32:38,715

All of these are also guided by

SEO best practices and proven

774

00:32:38,895 --> 00:32:42,405

private pay approaches, things we've

actually seen work in the market.

775

00:32:43,395 --> 00:32:43,845

Okay.

776

00:32:44,534 --> 00:32:47,504

Sean told us it's been a breath of

fresh air to speak with clients who

777

00:32:47,504 --> 00:32:49,574

fit, whom I've been writing for.

778

00:32:49,754 --> 00:32:52,215

So Sean was putting it out there and

actually hearing from clients that fit

779

00:32:52,215 --> 00:32:56,774

that bill and I'm showing that I have

the chops to bring in clientele in the

780

00:32:56,774 --> 00:32:59,804

last six weeks, four clients fitting the

niches I've written copy for, found me.

781

00:32:59,804 --> 00:33:01,905

It's very clear that the

steps I've taken are working.

782

00:33:01,905 --> 00:33:02,595

I'm stoked.

783

00:33:03,524 --> 00:33:04,095

Amazing.

784

00:33:05,145 --> 00:33:10,274

Alright, this last one, we can't talk

about 2026, not talk about ai, right?

785

00:33:10,365 --> 00:33:11,175

It matters right now.

786

00:33:11,175 --> 00:33:12,314

We have to be mindful of it.

787

00:33:12,495 --> 00:33:13,514

It's a great tool.

788

00:33:13,665 --> 00:33:14,715

You can get clients from it.

789

00:33:14,715 --> 00:33:16,455

So many opportunities here.

790

00:33:16,514 --> 00:33:21,225

But mistake number four that I'm

seeing more and more rampantly is that

791

00:33:21,225 --> 00:33:28,195

you're relying on AI or templates or

reversed engineered copy and it shows.

792

00:33:28,905 --> 00:33:30,405

So I wanna pause here.

793

00:33:31,155 --> 00:33:33,885

Do you use chat GBT or other

tools for your marketing?

794

00:33:35,865 --> 00:33:36,554

It's okay if you do.

795

00:33:36,615 --> 00:33:36,975

I do.

796

00:33:37,455 --> 00:33:38,235

Got a couple nos.

797

00:33:38,264 --> 00:33:38,385

Okay.

798

00:33:38,385 --> 00:33:39,314

We got some big nos.

799

00:33:39,314 --> 00:33:40,125

We got some yeses.

800

00:33:40,185 --> 00:33:40,605

Okay.

801

00:33:41,024 --> 00:33:41,504

Absolutely.

802

00:33:44,010 --> 00:33:44,459

Yep.

803

00:33:45,240 --> 00:33:45,959

Absolutely.

804

00:33:46,500 --> 00:33:46,919

Okay.

805

00:33:47,040 --> 00:33:47,280

All right.

806

00:33:47,310 --> 00:33:47,879

We got some.

807

00:33:47,939 --> 00:33:51,209

I would say we're maybe 60 40 here.

808

00:33:51,389 --> 00:33:51,870

Sometimes.

809

00:33:51,870 --> 00:33:53,189

I'm scared it'll atrophy my brain.

810

00:33:53,340 --> 00:33:54,870

Katie, that's actually

something to be mindful of.

811

00:33:55,260 --> 00:33:56,159

Um, sometimes.

812

00:33:56,850 --> 00:33:58,679

Okay, that's okay.

813

00:33:59,219 --> 00:34:04,469

Cha g, BT and AI are powerful tools,

but this mistake I see show up when

814

00:34:04,469 --> 00:34:06,360

you've tried the plug and play guides.

815

00:34:06,780 --> 00:34:11,069

When you go to chat GPT and you ask for it

to help you with your website or rewrite

816

00:34:11,069 --> 00:34:14,699

this, you peek at other therapist's

websites and you become very inspired and

817

00:34:14,699 --> 00:34:19,110

end up accidentally reverse engineering

what you think is working there.

818

00:34:19,170 --> 00:34:22,980

But the final result still doesn't

sound like you and it's not bringing

819

00:34:22,980 --> 00:34:23,969

in the clients that you want.

820

00:34:25,170 --> 00:34:25,710

Right?

821

00:34:26,190 --> 00:34:27,480

What does it look like

when you're doing this?

822

00:34:27,480 --> 00:34:32,100

Headlines that sound just like your

colleagues accidentally or otherwise?

823

00:34:32,219 --> 00:34:33,600

It could go somewhere else.

824

00:34:34,020 --> 00:34:38,580

Phrases like safe space and healing

journey that say nothing specific, or some

825

00:34:38,580 --> 00:34:40,920

of the chat GPT giveaways, like quietly.

826

00:34:42,315 --> 00:34:43,665

Quietly drives me nuts.

827

00:34:43,725 --> 00:34:45,405

Judge loves that one copy.

828

00:34:45,405 --> 00:34:46,335

That is fine.

829

00:34:46,335 --> 00:34:46,995

By all accounts.

830

00:34:46,995 --> 00:34:47,864

That's the thing.

831

00:34:48,435 --> 00:34:49,185

It's fine.

832

00:34:50,145 --> 00:34:51,195

It fits the bill.

833

00:34:51,225 --> 00:34:53,955

You, there's nothing fundamentally

wrong with it, but it doesn't

834

00:34:53,955 --> 00:34:55,725

actually feel or sound like you.

835

00:34:55,784 --> 00:34:57,975

And when your clients are more

discerning than they've ever been,

836

00:34:57,975 --> 00:35:00,285

when they're trying to sniff out

whether or not this was written

837

00:35:00,285 --> 00:35:02,535

by a robot, it has to be human.

838

00:35:03,165 --> 00:35:07,335

We can't just be fine, we've gotta be

human, we've gotta be excellent here.

839

00:35:07,905 --> 00:35:10,455

Or an overuse of cliches,

stereotypical metaphors, you

840

00:35:10,455 --> 00:35:12,555

know, we've all seen those happen.

841

00:35:12,555 --> 00:35:13,935

It's like the, the, yeah.

842

00:35:13,935 --> 00:35:14,805

Safe space.

843

00:35:14,895 --> 00:35:16,335

That's a great example, Samantha.

844

00:35:16,665 --> 00:35:19,695

Um, that's, that's another,

yeah, another good one.

845

00:35:20,055 --> 00:35:23,235

So the result here is you're not showing

clients why they should choose you.

846

00:35:23,835 --> 00:35:27,315

You're just spitting out or regurgitating

something you saw elsewhere.

847

00:35:27,645 --> 00:35:28,815

Like I said, powerful tool.

848

00:35:28,815 --> 00:35:29,535

We love ai.

849

00:35:29,565 --> 00:35:32,805

I'm actually gonna tell you about how

we've, uh, continued to leverage it.

850

00:35:33,330 --> 00:35:36,360

But we gotta be careful because

there are certain things AI can do

851

00:35:36,360 --> 00:35:39,630

for you, and there's certain things

AI can't, and it cannot replace you.

852

00:35:40,470 --> 00:35:43,200

When you make this mistake, you

fade into the crowd of therapists

853

00:35:43,200 --> 00:35:44,400

who are saying the same thing.

854

00:35:45,270 --> 00:35:45,660

Okay?

855

00:35:46,140 --> 00:35:49,710

Your marketing feels like Groundhog

Day to prospective clients,

856

00:35:49,710 --> 00:35:51,390

which increases their skepticism.

857

00:35:51,420 --> 00:35:54,150

Oh, this sounds sort of like

that other website, huh?

858

00:35:54,300 --> 00:35:55,440

I'm not so sure about that.

859

00:35:55,800 --> 00:35:58,920

We cannot afford to be increasing

skepticism in your marketing.

860

00:35:58,950 --> 00:36:00,990

It's only creating friction

where we need to be.

861

00:36:00,990 --> 00:36:05,820

Smoothing things over your site does

not spark trust, urgency or connection.

862

00:36:05,820 --> 00:36:06,450

It's fine.

863

00:36:06,870 --> 00:36:11,430

It's fine, but it's not doing what it

needs to in really moving people forward.

864

00:36:12,404 --> 00:36:16,275

You attract fewer inquiries or ones

that don't feel like a great fit.

865

00:36:16,395 --> 00:36:21,075

Again, taking on clients because you

have to, not because you want to, or you

866

00:36:21,075 --> 00:36:24,735

waste time editing copy that was never

rooted in your voice to begin with.

867

00:36:24,735 --> 00:36:27,674

This is one of the best, or it's one

of the worst things of going to AI and

868

00:36:27,674 --> 00:36:30,315

asking it to write for you, and all

of a sudden you sit there and you're

869

00:36:30,315 --> 00:36:32,835

like, okay, maybe I wouldn't say that

when they, maybe I wouldn't say that,

870

00:36:32,835 --> 00:36:36,555

but the end product is something you

never would've said either, right?

871

00:36:36,795 --> 00:36:38,055

That's the challenge here.

872

00:36:38,805 --> 00:36:42,495

You need a website that sounds

like you and does it its job.

873

00:36:42,944 --> 00:36:44,714

And if you're watching this

workshop right now and you're

874

00:36:44,714 --> 00:36:46,275

being like, Anna, what does work?

875

00:36:46,365 --> 00:36:48,795

This, this list, these

lists are what works.

876

00:36:49,125 --> 00:36:52,335

A clear voice that balances

your warmth with your authority.

877

00:36:52,605 --> 00:36:58,335

Again, there's a way to do both copy that

feels natural while still being strategic.

878

00:36:58,545 --> 00:36:59,355

There are giveaways.

879

00:36:59,355 --> 00:37:01,935

You guys are talking about M dashes

in the chat, which you can p you can

880

00:37:02,384 --> 00:37:03,525

pry that outta my cold dead hands.

881

00:37:03,525 --> 00:37:08,805

I love the M dash, but there are giveaways

if you're using these, these tools, right?

882

00:37:09,480 --> 00:37:11,730

We need it to feel natural,

but it can still be strategic.

883

00:37:11,760 --> 00:37:16,170

We need it to do its job language

that connects with clients and signals

884

00:37:16,170 --> 00:37:21,570

expertise to both those search engines

and AI positioning that reflects

885

00:37:21,570 --> 00:37:24,630

your unique style voice and values.

886

00:37:24,630 --> 00:37:26,580

Do you wanna do you wanna know

one of the only ways you can

887

00:37:26,580 --> 00:37:29,880

communicate your unique style voice

and values is if you know them.

888

00:37:30,900 --> 00:37:33,660

Your marketing starts with a deep

knowledge of you and what you bring to

889

00:37:33,660 --> 00:37:38,250

the table and why you are the right fit

for some clients and not right for others.

890

00:37:38,400 --> 00:37:41,400

And then it's about infusing

that into your marketing and a

891

00:37:41,400 --> 00:37:45,360

site that feels aligned with you

and differentiated from others.

892

00:37:45,660 --> 00:37:47,640

There's something special you bring.

893

00:37:47,850 --> 00:37:48,960

We gotta figure out what that is.

894

00:37:48,960 --> 00:37:52,740

We gotta highlight that

in your marketing now.

895

00:37:52,740 --> 00:37:55,980

We are gonna help you cultivate

and develop your own voice, right?

896

00:37:56,580 --> 00:38:02,250

Confident Copy is designed to cultivate

that voice rather than just fill in the

897

00:38:02,250 --> 00:38:04,200

blank templates that used to cut it.

898

00:38:04,620 --> 00:38:05,670

In this market, it doesn't.

899

00:38:05,760 --> 00:38:09,300

And so instead, we equip you

with honing that yourself and

900

00:38:09,300 --> 00:38:10,830

then using it with intention.

901

00:38:11,100 --> 00:38:15,150

Now we provide frameworks deeply,

deeply, specific frameworks that

902

00:38:15,150 --> 00:38:18,000

support finding your own voice rather

than just filling in the blanks.

903

00:38:18,390 --> 00:38:21,480

You're gonna get real feedback on your

writing as well if you join for the

904

00:38:21,480 --> 00:38:25,800

supported version, not just templates

or theory, along with a hundred plus

905

00:38:25,800 --> 00:38:28,470

examples, so you can actually see

how other therapists are doing it.

906

00:38:28,800 --> 00:38:31,470

They're there for inspiration, not

duplication, but it can be really

907

00:38:31,470 --> 00:38:35,160

helpful to see what other people are

doing, how they're structuring it to get

908

00:38:35,160 --> 00:38:37,170

inspiration as you use your own voice.

909

00:38:39,495 --> 00:38:42,555

Taylor told us that she had tried

DY DIYing, her website, psych

910

00:38:42,555 --> 00:38:45,435

Today page, even about marketing

courses, but nothing was working.

911

00:38:45,615 --> 00:38:47,985

She said Confident copy was different

'cause it wasn't just fluff,

912

00:38:48,285 --> 00:38:50,085

it gave her an actual strategy.

913

00:38:50,565 --> 00:38:52,695

She said, you don't have to have

it all figured out where you start.

914

00:38:52,755 --> 00:38:54,885

If you guys don't know your niche

right now, you don't know your voice.

915

00:38:54,885 --> 00:38:56,175

That's what we help you figure out.

916

00:38:56,415 --> 00:38:57,975

This program will help you get there.

917

00:38:58,155 --> 00:39:00,345

I knew you'd help me get a good

website, but I didn't expect to learn

918

00:39:00,345 --> 00:39:01,845

so much about myself as a clinician.

919

00:39:01,845 --> 00:39:04,125

It's one of the most common

things I hear from our students.

920

00:39:04,425 --> 00:39:06,615

I went and open-minded and your

program met me right there.

921

00:39:06,675 --> 00:39:09,675

Now I love what I do, or

Stephanie said I could have never

922

00:39:09,675 --> 00:39:10,755

found these words on my own.

923

00:39:11,085 --> 00:39:13,515

I walked away with amazing copy that

I'm so thrilled to share with the world.

924

00:39:13,515 --> 00:39:15,945

I feel like I finally found

the words that describe what I

925

00:39:15,945 --> 00:39:17,865

do and I practice is full now.

926

00:39:18,375 --> 00:39:19,035

It's awesome.

927

00:39:20,085 --> 00:39:22,605

Alright, so we went through our four

mistakes here and I'm curious which

928

00:39:22,605 --> 00:39:24,525

of these mistakes hit home for you?

929

00:39:24,765 --> 00:39:27,795

One, you're trying not to box

yourself in and you end up

930

00:39:27,795 --> 00:39:28,995

sounding vague and forgettable.

931

00:39:28,995 --> 00:39:31,725

So the client who's the, you know,

therapist who's like kind of afraid of.

932

00:39:32,430 --> 00:39:32,940

The niche.

933

00:39:32,940 --> 00:39:33,630

Fomo.

934

00:39:34,230 --> 00:39:37,620

Maybe you treat your site like a business

card, not a client conversion engine.

935

00:39:37,800 --> 00:39:38,850

I'm seeing some ones.

936

00:39:38,940 --> 00:39:40,740

Yeah, twos three.

937

00:39:40,740 --> 00:39:42,510

Your marketing sounds

nice, but not an expert.

938

00:39:42,510 --> 00:39:46,110

Worth 200 or relying on AI templates.

939

00:39:46,110 --> 00:39:47,400

Reversed engineered copy.

940

00:39:48,690 --> 00:39:49,020

Alright.

941

00:39:49,020 --> 00:39:50,550

Seeing lots of ones, twos and threes.

942

00:39:50,550 --> 00:39:51,450

Couple fours?

943

00:39:51,540 --> 00:39:51,810

Mm-hmm.

944

00:39:53,100 --> 00:39:53,520

Yeah.

945

00:39:54,780 --> 00:39:55,290

Awesome.

946

00:39:55,320 --> 00:39:58,650

Okay, so definitely

resonate, resonating here.

947

00:39:59,070 --> 00:40:02,520

Now one other bonus, and this is something

I think is especially prevalent because

948

00:40:02,520 --> 00:40:05,370

of the use of AI and the availability

is you think you can just go to these

949

00:40:05,370 --> 00:40:07,590

tools, but you're doing it alone.

950

00:40:07,980 --> 00:40:09,600

And therefore, like some of

you said at the beginning, you

951

00:40:09,600 --> 00:40:10,920

have no idea if it's working.

952

00:40:11,250 --> 00:40:12,810

You are like, I, I have the website.

953

00:40:12,810 --> 00:40:13,740

Is it doing what I need to?

954

00:40:13,740 --> 00:40:14,400

I'm not sure.

955

00:40:14,400 --> 00:40:14,850

Right?

956

00:40:15,120 --> 00:40:17,430

So you end up tweaking and

rewriting and refreshing your

957

00:40:17,430 --> 00:40:18,690

analytics every single day.

958

00:40:18,750 --> 00:40:21,450

Open it up and see how many people

visited yesterday kind of thing.

959

00:40:21,990 --> 00:40:25,110

And you're wondering what needs

to change, but it's impossible

960

00:40:25,110 --> 00:40:27,930

to know what's helping or what is

silently killing your conversions.

961

00:40:27,930 --> 00:40:28,980

And you had no idea.

962

00:40:29,730 --> 00:40:32,850

The fact is that in a market that's

more discerning, when your clients

963

00:40:32,850 --> 00:40:36,690

are sniffing things out and making

decisions more thoughtfully, these

964

00:40:36,690 --> 00:40:41,220

small conversion issues, they

compound faster than they used to.

965

00:40:41,640 --> 00:40:43,920

And then guessing gets

really, really expensive.

966

00:40:43,980 --> 00:40:47,460

'cause you're sitting there wondering,

well, if we made this change, we made

967

00:40:47,460 --> 00:40:50,850

this one, maybe that could compound

in a positive direction for you.

968

00:40:50,850 --> 00:40:51,330

Right?

969

00:40:52,140 --> 00:40:55,230

That's really why Confident Copy is

as powerful as it is, is 'cause not

970

00:40:55,230 --> 00:40:58,530

only are, not only are you learning

what to do, but you're getting the

971

00:40:58,530 --> 00:41:01,830

community, the feedback, the coaching,

to know if you're doing it right.

972

00:41:02,340 --> 00:41:04,830

That's what's so amazing about the

supported version of this program.

973

00:41:05,730 --> 00:41:07,350

Bria Bria, did I see you here?

974

00:41:07,710 --> 00:41:07,920

Bria?

975

00:41:08,745 --> 00:41:10,380

It's so fun to see confident

coffee students here.

976

00:41:10,380 --> 00:41:14,430

We don't actually like actively,

um, market this to them, but I

977

00:41:14,430 --> 00:41:15,480

love when I get to see 'em anyway.

978

00:41:15,870 --> 00:41:19,740

Um, but Bria said that this program

has been the best beneficial, um,

979

00:41:19,740 --> 00:41:21,900

the most beneficial investment

she's made in her practice.

980

00:41:22,170 --> 00:41:24,330

It's easy to follow so

many ways for support.

981

00:41:24,600 --> 00:41:27,600

I really can't thank us enough

for professionalism, simplicity,

982

00:41:27,660 --> 00:41:29,820

and really feeling like you had

great support along the way.

983

00:41:29,820 --> 00:41:30,990

So amazing.

984

00:41:31,080 --> 00:41:32,610

Um, and Brita, if you are

here, it's great to see you.

985

00:41:33,210 --> 00:41:37,470

Um, now this, this fourth mistake or this

fifth bonus mistake of not doing things.

986

00:41:38,370 --> 00:41:38,730

Alone.

987

00:41:38,730 --> 00:41:40,770

That's actually why we created this bonus.

988

00:41:41,100 --> 00:41:44,010

Um, Monica, who is here, uh, in

the webinar, she and I came up

989

00:41:44,010 --> 00:41:46,350

with this, uh, conversion audit.

990

00:41:46,380 --> 00:41:49,470

And it's the bonus that we're offering

just to folks that join us today.

991

00:41:49,800 --> 00:41:53,190

After you launch your new site in

Confident Copy, you can submit it to

992

00:41:53,190 --> 00:41:57,960

us and then we review it for strategy,

for user experience, and for flow.

993

00:41:58,140 --> 00:42:00,210

So you get a gut check post-launch.

994

00:42:00,390 --> 00:42:02,850

Hey, is this doing what it

needs to, is this optimized?

995

00:42:02,850 --> 00:42:03,750

Is this gonna help people?

996

00:42:03,750 --> 00:42:07,590

Are we gonna grease the slide right from

people learning about you to inquiring?

997

00:42:07,710 --> 00:42:11,430

And this bonus is, is available just

for you guys, uh, for the next 48 hours.

998

00:42:11,430 --> 00:42:16,140

So today we've looked at

a lot of things, right?

999

00:42:16,140 --> 00:42:18,930

We looked at the biggest website

mistakes that therapists are making

1000

00:42:19,050 --> 00:42:22,920

that are keeping them from booking

premium fee clients, all backed by data.

1001

00:42:24,180 --> 00:42:27,300

You learned what the most

successful full fee therapists

1002

00:42:27,300 --> 00:42:28,860

are doing differently right now.

1003

00:42:29,520 --> 00:42:32,850

You saw what needs to happen in order

to stand out in saturated markets,

1004

00:42:32,850 --> 00:42:35,310

how to be the one out of all the tabs.

1005

00:42:36,390 --> 00:42:40,620

You learned the way your website can

increase trust, decrease skepticism, and

1006

00:42:40,620 --> 00:42:43,350

drive conversions from RightFit clients.

1007

00:42:44,160 --> 00:42:48,540

You saw how your words determine

whether clients, AI and search

1008

00:42:48,540 --> 00:42:50,400

engines view you as an expert.

1009

00:42:50,460 --> 00:42:53,460

At the end of the day, your

words drive those decisions.

1010

00:42:54,960 --> 00:42:58,200

Now, based on what I've seen from

you guys in the chat, what I know

1011

00:42:58,200 --> 00:43:02,370

of clinicians like you, you want to

attract premium fee clients without

1012

00:43:02,370 --> 00:43:04,170

selling your soul on social media.

1013

00:43:05,400 --> 00:43:08,520

You want a clear client

converting website, not just

1014

00:43:08,520 --> 00:43:10,740

another generic template, right?

1015

00:43:11,700 --> 00:43:15,270

You felt like your words

aren't doing your work justice.

1016

00:43:15,480 --> 00:43:19,259

You know you're a good therapist,

your clients get great outcomes.

1017

00:43:19,950 --> 00:43:22,410

You just wanna do more of it, and you

want your marketing to represent that,

1018

00:43:22,950 --> 00:43:24,270

and you're ready for that to change.

1019

00:43:24,750 --> 00:43:28,080

You want marketing that helps you stand

out in an increasingly saturated area.

1020

00:43:28,080 --> 00:43:30,240

The saturation ain't going nowhere, right?

1021

00:43:30,720 --> 00:43:32,130

But you know, you've gotta stand out.

1022

00:43:33,795 --> 00:43:36,975

You wanna finally feel proud of

how you show up online and off.

1023

00:43:36,975 --> 00:43:39,735

There is something to be said

about the confidence that you

1024

00:43:39,735 --> 00:43:41,745

bring into your marketing.

1025

00:43:41,775 --> 00:43:42,975

Your clients can sniff it out.

1026

00:43:43,005 --> 00:43:44,955

We can't measure it, we can't touch it.

1027

00:43:45,195 --> 00:43:47,565

But something about knowing

yourself, it matters.

1028

00:43:48,405 --> 00:43:50,925

And I really do believe that

it's your time to do this with

1029

00:43:50,925 --> 00:43:52,575

a proven step-by-step system.

1030

00:43:52,575 --> 00:43:53,865

If that's what you're looking for.

1031

00:43:54,555 --> 00:43:56,535

I want you to show up as

the expert that you are.

1032

00:43:56,625 --> 00:43:58,395

I believe in your expertise

and in this market.

1033

00:43:58,395 --> 00:44:00,735

You've gotta lean into it even

when it's uncomfortable, even

1034

00:44:00,735 --> 00:44:01,665

when there's more to learn.

1035

00:44:01,665 --> 00:44:05,355

There always is, but you have

the power to transform your

1036

00:44:05,355 --> 00:44:08,895

clients' lives, and that expertise

deserves to be in your marketing.

1037

00:44:10,365 --> 00:44:13,395

I want you to stop guessing and

start writing and marketing with

1038

00:44:13,395 --> 00:44:16,125

strategy instead of wondering

if you're doing it right.

1039

00:44:16,575 --> 00:44:19,635

And I want you to finally feel confident

in what your website is saying about you,

1040

00:44:19,995 --> 00:44:22,755

that it feels like an extension right now.

1041

00:44:22,755 --> 00:44:25,335

Remember, nothing I've shared

with you today is theory.

1042

00:44:25,695 --> 00:44:26,625

Or ideas.

1043

00:44:27,165 --> 00:44:30,915

I wouldn't sleep well at night if

I was blowing smoke up your skirt.

1044

00:44:31,035 --> 00:44:33,285

It's why I've been really real about

the fact that it is harder right now.

1045

00:44:33,285 --> 00:44:34,275

Things are different.

1046

00:44:35,025 --> 00:44:37,605

These are the things that

therapists have done to achieve

1047

00:44:37,725 --> 00:44:40,125

legitimate real life results.

1048

00:44:40,155 --> 00:44:42,285

Okay, these are from the last year.

1049

00:44:42,345 --> 00:44:45,615

That's important for me to tell you

because I have testimonials from six

1050

00:44:45,615 --> 00:44:46,995

years ago that sound really nice.

1051

00:44:47,025 --> 00:44:48,285

They're not as realistic right now.

1052

00:44:48,705 --> 00:44:51,705

Hey, I've heard another week and

another full private pay client.

1053

00:44:51,765 --> 00:44:54,195

Her words today, the opening

paragraph and bullet points on your

1054

00:44:54,195 --> 00:44:56,295

homepage resonates with me so much.

1055

00:44:56,295 --> 00:44:58,755

My website is my powerhouse consistently.

1056

00:44:58,965 --> 00:45:02,400

Thanks to the leadership and support

from Confident Copy or Rhonda said,

1057

00:45:02,400 --> 00:45:05,025

I've actually had two new consultations

scheduled through Psych today.

1058

00:45:05,175 --> 00:45:08,775

The data shows US Psych today still

works and surprised 'cause my psych today

1059

00:45:08,775 --> 00:45:12,285

is usually dead or Noreen said she'd

gotten four new clients in the last two

1060

00:45:12,285 --> 00:45:14,415

weeks and had just updated her homepage.

1061

00:45:15,090 --> 00:45:16,110

With another new client.

1062

00:45:16,890 --> 00:45:19,830

Now, I don't want you to keep

taking on the poor fit clients, the

1063

00:45:19,830 --> 00:45:21,510

ones we were talking about, where

you know they're not a good fit.

1064

00:45:21,510 --> 00:45:24,870

You kinda get that pit in your stomach

because something's better than nothing.

1065

00:45:25,650 --> 00:45:28,650

I won't want you to keep having

to be overwhelmed by this idea

1066

00:45:28,650 --> 00:45:32,220

of marketing and unsure if it's

possible to be private pay in 2026.

1067

00:45:32,220 --> 00:45:35,100

It is, and it takes real,

legitimate work and effort.

1068

00:45:35,400 --> 00:45:37,830

But this foundation can

set you up for success.

1069

00:45:38,460 --> 00:45:40,860

And I don't want you to keep trying a

million different things, selling your

1070

00:45:40,860 --> 00:45:42,660

soul on social media if you don't want to.

1071

00:45:43,320 --> 00:45:44,190

I don't want that for you.

1072

00:45:44,310 --> 00:45:46,200

Wondering where your next

client is gonna come from.

1073

00:45:46,740 --> 00:45:48,720

I want you to have that engine.

1074

00:45:49,050 --> 00:45:53,160

I want you to start getting clients with

a proven process for attracting full

1075

00:45:53,160 --> 00:45:57,720

fee clients and without this enrollment

getting support every step of the way.

1076

00:45:57,750 --> 00:45:59,940

'cause there's nothing

quite like that now.

1077

00:45:59,940 --> 00:46:01,560

I've been talking about

confident copy here.

1078

00:46:02,220 --> 00:46:07,350

The flagship program truly for therapists

who want to want, who want to create

1079

00:46:07,350 --> 00:46:11,760

a website that attracts right fit,

full fee clients, and the confidence

1080

00:46:11,760 --> 00:46:16,260

to market it well, that's what we're

aiming to build here with Confident Copy.

1081

00:46:16,260 --> 00:46:18,600

You're gonna feel a hundred percent

confident in your niche, and you and

1082

00:46:18,600 --> 00:46:21,540

I are gonna go back and forth until

you get there and the expert that

1083

00:46:21,540 --> 00:46:25,590

you are, we're gonna say goodbye to

writer's block to imposter syndrome,

1084

00:46:25,590 --> 00:46:26,970

to constantly second guessing yourself.

1085

00:46:27,000 --> 00:46:28,380

Those things might still come up.

1086

00:46:28,890 --> 00:46:30,240

You're gonna get support

to work through them.

1087

00:46:31,020 --> 00:46:31,380

Okay?

1088

00:46:31,620 --> 00:46:34,530

You're gonna write strategic

client-focused website copy that

1089

00:46:34,530 --> 00:46:37,110

has clients saying, I feel like

you were talking right to me.

1090

00:46:37,530 --> 00:46:40,860

Remember what Monica said at that

beginning story that she was actually

1091

00:46:40,860 --> 00:46:43,020

hearing clients read copy back to her.

1092

00:46:43,230 --> 00:46:44,100

I want that for you.

1093

00:46:45,705 --> 00:46:48,495

Create a Psych Today profile and a

video that stands out from the crowd.

1094

00:46:48,495 --> 00:46:49,845

Like I said, psych today still works.

1095

00:46:49,845 --> 00:46:51,285

Is it gonna fill your practice right now?

1096

00:46:51,345 --> 00:46:51,765

No.

1097

00:46:51,855 --> 00:46:56,055

Is it a powerful strategy for

ranking on AI and getting clients?

1098

00:46:56,145 --> 00:46:56,595

Yes.

1099

00:46:56,655 --> 00:46:57,675

So we're gonna show you how to do that.

1100

00:46:57,675 --> 00:47:01,875

Well, I want, I want you to finally

feel proud of how you show up online.

1101

00:47:02,445 --> 00:47:04,305

Like I said, there is something to that.

1102

00:47:04,305 --> 00:47:06,165

It's intangible, but it matters.

1103

00:47:07,005 --> 00:47:08,325

Now let's take a quick look.

1104

00:47:09,120 --> 00:47:11,640

At how Confident Copy is

structured and what we cover.

1105

00:47:11,640 --> 00:47:13,860

You can get all the details

for this on our program page.

1106

00:47:13,860 --> 00:47:16,140

Monica, if you don't mind dropping

that link, um, there's a, an

1107

00:47:16,140 --> 00:47:18,660

outline of every module, but

in general, here's the process.

1108

00:47:19,140 --> 00:47:21,000

Weeks one to two, you're

gonna nail your niche.

1109

00:47:21,120 --> 00:47:23,640

We're gonna guide you through my

magnetic niche method of process.

1110

00:47:23,640 --> 00:47:25,290

You're gonna get coaching and support.

1111

00:47:25,590 --> 00:47:28,230

You're gonna profile your ideal client,

and you're gonna establish that red

1112

00:47:28,230 --> 00:47:31,140

thread I mentioned all the different

types of clients that you enjoy.

1113

00:47:31,290 --> 00:47:32,520

We don't have to say goodbye to them.

1114

00:47:32,670 --> 00:47:34,050

We can find a way to market to them.

1115

00:47:34,650 --> 00:47:36,210

Then we head into specialties and SEO.

1116

00:47:36,210 --> 00:47:38,370

This is where you start deciding

what's the purpose of each

1117

00:47:38,370 --> 00:47:39,570

of the pages of my website?

1118

00:47:39,570 --> 00:47:43,560

How do I make sure that they are optimized

for Google, that they are actually going

1119

00:47:43,560 --> 00:47:45,090

to meet people at their point of need.

1120

00:47:45,390 --> 00:47:47,760

So you're gonna get insight into

what your client is searching for.

1121

00:47:48,210 --> 00:47:51,480

You're gonna create that site outline that

dictates everything you do in the program.

1122

00:47:51,870 --> 00:47:53,670

And then we head into homepage writing.

1123

00:47:53,700 --> 00:47:56,730

So this is how we actually begin

the writing process with you.

1124

00:47:56,850 --> 00:48:00,060

You're gonna write a life change statement

that communicates and summarizes the work

1125

00:48:00,060 --> 00:48:03,840

that you do, and you're gonna create those

client attracting words for every single

1126

00:48:03,840 --> 00:48:05,820

section on that journey down the page.

1127

00:48:06,540 --> 00:48:07,980

After that, we rest.

1128

00:48:08,355 --> 00:48:11,595

We built in rest to this program

'cause we believe it's so powerful.

1129

00:48:11,835 --> 00:48:13,425

So we have what's called a

rest and realignment week.

1130

00:48:13,425 --> 00:48:16,185

We have three of these during

your 16 weeks in Confident copy.

1131

00:48:16,365 --> 00:48:19,815

Maybe you step away, maybe you catch up,

maybe look at things with fresh eyes.

1132

00:48:20,025 --> 00:48:21,945

Maybe you keep going,

but you have that option.

1133

00:48:22,485 --> 00:48:24,015

Then we get into the About page.

1134

00:48:24,735 --> 00:48:28,335

This is not about you despite the

name, and so you're gonna learn a new

1135

00:48:28,335 --> 00:48:31,755

way of talking about the work that

you do and start getting clear on

1136

00:48:31,755 --> 00:48:34,785

what sets you apart and we're gonna

encourage you to lean into it and to

1137

00:48:34,785 --> 00:48:37,005

own that so that you have true to you.

1138

00:48:37,005 --> 00:48:38,535

Copy for your about page.

1139

00:48:38,745 --> 00:48:39,555

Then we rest again.

1140

00:48:39,555 --> 00:48:41,175

The about page often asks a lot of you.

1141

00:48:41,175 --> 00:48:42,585

We have two weeks set out for it.

1142

00:48:42,765 --> 00:48:46,185

We take a quick rest, then

we get into specialty pages.

1143

00:48:46,185 --> 00:48:48,915

These are the heaviest

hitters Strategically for you.

1144

00:48:49,155 --> 00:48:50,775

We have four weeks set aside for this.

1145

00:48:51,525 --> 00:48:54,075

This is where you're gonna be walking

away with Google optimized copy for

1146

00:48:54,075 --> 00:48:55,755

each specialty page of your website.

1147

00:48:55,875 --> 00:48:59,145

That might be a topic like

trauma or narcissistic abuse.

1148

00:48:59,385 --> 00:49:02,325

It might be a demographic

like lgbtq plus folks or moms.

1149

00:49:02,565 --> 00:49:05,325

It might be a method like

EMDR or brainspotting or IFS.

1150

00:49:05,325 --> 00:49:07,785

We're gonna help you decide together

which of those to do, and then we

1151

00:49:07,785 --> 00:49:09,585

have a unique framework for each.

1152

00:49:10,155 --> 00:49:11,055

Then we rest again.

1153

00:49:11,475 --> 00:49:13,785

Then we dive into our final two

weeks standing out on psych.

1154

00:49:13,785 --> 00:49:16,755

Today we're gonna show you how to take all

the hard work you put into your website

1155

00:49:16,755 --> 00:49:18,735

writing and apply it to psych today.

1156

00:49:19,845 --> 00:49:21,285

And then we map your marketing.

1157

00:49:21,615 --> 00:49:25,545

The final week of Confident Copy we

revamped in late 2025 because we realized

1158

00:49:25,545 --> 00:49:30,615

you needed to be better equipped as you

left the program to know what comes next.

1159

00:49:31,095 --> 00:49:33,885

Like I said, I'm not gonna blow smoke

up Your skirt is be, is building a

1160

00:49:33,885 --> 00:49:35,565

successful full fee practice right now.

1161

00:49:36,510 --> 00:49:37,470

Requiring work.

1162

00:49:37,590 --> 00:49:38,220

Absolutely.

1163

00:49:38,220 --> 00:49:40,230

Can you sit back and

experience it passively?

1164

00:49:40,290 --> 00:49:40,740

No.

1165

00:49:41,010 --> 00:49:45,150

So what we do in this module is we equip

you with all of the most popular ways to

1166

00:49:45,150 --> 00:49:49,080

market your practice and get, and help you

to understand if it's the right fit for

1167

00:49:49,080 --> 00:49:51,120

you and if it is, what next step to take.

1168

00:49:51,360 --> 00:49:53,250

So it's about mapping your

marketing and understanding,

1169

00:49:53,280 --> 00:49:54,780

okay, what's a non-negotiable?

1170

00:49:54,960 --> 00:49:56,730

A solid website and a good network.

1171

00:49:57,060 --> 00:49:58,290

What can I add on here?

1172

00:49:58,350 --> 00:50:00,630

What would be meaningful for

connecting with these clients?

1173

00:50:00,690 --> 00:50:03,750

So you're gonna be equipped as you leave

the program with what comes next and how

1174

00:50:03,750 --> 00:50:05,970

to fuel that client conversion engine.

1175

00:50:06,600 --> 00:50:10,770

That you've built now, in addition

to the curriculum, you get lifetime

1176

00:50:10,770 --> 00:50:13,740

access to our trainings, our

resources, and our recordings.

1177

00:50:13,890 --> 00:50:15,210

When I say lifetime, I mean it.

1178

00:50:15,420 --> 00:50:17,580

I bought something so that

even if the business goes

1179

00:50:17,580 --> 00:50:18,870

away, the course still stays.

1180

00:50:18,870 --> 00:50:19,830

It's not going anywhere.

1181

00:50:20,130 --> 00:50:23,670

16 weeks of live coaching over

the course of this curriculum,

1182

00:50:23,940 --> 00:50:27,180

weekly hot seat copy reviews, you

wrote your about page, awesome.

1183

00:50:27,180 --> 00:50:28,950

Submit it to us for a

chance to be reviewed.

1184

00:50:28,950 --> 00:50:34,110

Live on the call, a 24 7 private Facebook

community, and a pay in full bonus.

1185

00:50:34,110 --> 00:50:34,830

If you decide to do that.

1186

00:50:34,830 --> 00:50:38,190

We have an incredible, um, fee

setting course if that's something

1187

00:50:38,190 --> 00:50:39,120

that you're interested in.

1188

00:50:39,690 --> 00:50:43,440

Now, one thing I have to let you know

about this is the last chance to enroll

1189

00:50:43,440 --> 00:50:46,050

with live support until August, 2026.

1190

00:50:46,470 --> 00:50:49,860

The Confident Copy curriculum will

remain available, all of the trainings,

1191

00:50:49,860 --> 00:50:53,370

workbooks, guidance, but if you're someone

who wants that live coaching, if you

1192

00:50:53,370 --> 00:50:56,760

want the community and the feedback, this

is gonna be your last chance to enroll

1193

00:50:56,940 --> 00:50:59,370

until August, 2026, later on this year.

1194

00:51:00,375 --> 00:51:04,125

Now to help you out even more

here, I mentioned we're leveraging

1195

00:51:04,125 --> 00:51:05,805

AI in some brand new ways.

1196

00:51:06,015 --> 00:51:07,935

I would love to introduce you to Nelly.

1197

00:51:08,175 --> 00:51:10,545

Nelly is your confident niching

coach, and Nelly and I have been

1198

00:51:10,545 --> 00:51:11,925

hanging out the last couple months.

1199

00:51:12,255 --> 00:51:17,115

She's trained in our magnetic niche method

and insights from coaching over 1000

1200

00:51:17,205 --> 00:51:19,245

therapists in their niche specifically.

1201

00:51:19,515 --> 00:51:22,305

So she's gonna help you craft

a compelling true to you niche.

1202

00:51:22,634 --> 00:51:25,545

She is trained on exactly

how I look at niches, how we

1203

00:51:25,545 --> 00:51:27,045

think about them, red threads.

1204

00:51:27,105 --> 00:51:30,105

So you have someone in your back

pocket for help with this, along with

1205

00:51:30,105 --> 00:51:31,815

the guiding guidance and coaching.

1206

00:51:32,355 --> 00:51:35,295

That we offer live along with Cali 2.0.

1207

00:51:35,295 --> 00:51:37,694

So our current, uh, confident

copy students, you can go

1208

00:51:37,694 --> 00:51:39,315

take advantage of Cali 2.0.

1209

00:51:39,615 --> 00:51:41,355

We introduced Cali 1.0

1210

00:51:41,355 --> 00:51:44,174

in August and the feedback, I've

gotten some, I've had some people

1211

00:51:44,174 --> 00:51:47,055

tell me that that alone was

worth the price of enrollment.

1212

00:51:47,475 --> 00:51:51,255

Uh, this is your Confident Copywriting

assistant, uh, Cali's newly updated

1213

00:51:51,255 --> 00:51:54,134

for 2026 and really helps you get

out of your clinical brain and

1214

00:51:54,134 --> 00:51:57,015

into the language that's gonna

drive connection and conversion.

1215

00:51:57,585 --> 00:52:00,734

Very, very different than going to

AI right now and asking for help

1216

00:52:00,734 --> 00:52:03,645

because these guys are trained on

Confident Copy and they're not going

1217

00:52:03,645 --> 00:52:06,134

to write your copy for you 'cause

that's something only you can do.

1218

00:52:06,134 --> 00:52:08,115

But they are gonna make

it better and easier.

1219

00:52:09,490 --> 00:52:11,805

Next up, 50% off Squarespace templates.

1220

00:52:11,805 --> 00:52:15,375

If you are interested in the design side

of things and needing support there.

1221

00:52:15,375 --> 00:52:19,035

Our Confident Copy program pairs

beautifully with our Squarespace templates

1222

00:52:19,035 --> 00:52:21,585

and you secure a 50% off coupon there.

1223

00:52:22,875 --> 00:52:23,565

Next up.

1224

00:52:23,655 --> 00:52:24,915

So excited to tell you about this one.

1225

00:52:24,915 --> 00:52:28,815

If you guys don't know Audrey Shane,

she's an incredibly brilliant clinician.

1226

00:52:29,115 --> 00:52:33,825

Um, and she has gifted us the client

conversion code, which is a mini course

1227

00:52:33,945 --> 00:52:35,835

on upleveling your client consults.

1228

00:52:35,835 --> 00:52:39,345

And she teaches you her process

for booking private pay clients.

1229

00:52:39,435 --> 00:52:42,134

She's currently full at

400 plus per session.

1230

00:52:42,375 --> 00:52:45,134

You get immediate and lifetime

access to that as well.

1231

00:52:46,095 --> 00:52:49,275

Couple more bonuses, a fees

and investment page template.

1232

00:52:49,605 --> 00:52:52,545

In a market where clients are

more discerning, it's important

1233

00:52:52,545 --> 00:52:54,615

that we're communicating your

fees really thoughtfully.

1234

00:52:54,825 --> 00:52:58,455

So if you are a hybrid, uh, clinician

looking to book more full fee clients

1235

00:52:58,455 --> 00:53:01,815

or you're, uh, full fee only out

of network, we've put together a

1236

00:53:01,815 --> 00:53:05,265

template that helps you create a

compelling page to communicate the

1237

00:53:05,265 --> 00:53:08,925

value of your work to clearly and

confidently state your fees and to also

1238

00:53:08,925 --> 00:53:10,485

provide some of that psychoeducation.

1239

00:53:10,485 --> 00:53:13,935

Clients don't realize, um,

often realize when it comes to.

1240

00:53:14,625 --> 00:53:17,085

Using, um, using their insurance.

1241

00:53:17,295 --> 00:53:19,725

Uh, so we have a, a brand new

template, uh, that I just put the

1242

00:53:19,725 --> 00:53:21,045

finishing touches on last week.

1243

00:53:21,765 --> 00:53:23,265

Next up, something

we've never done before.

1244

00:53:23,265 --> 00:53:24,915

Accountability partner matching.

1245

00:53:25,035 --> 00:53:28,695

Now we created this 'cause we've seen

how effective it is for therapists

1246

00:53:28,695 --> 00:53:31,965

to work together in confident

copy, along with Monica and myself

1247

00:53:31,965 --> 00:53:33,405

for sure, but with one another.

1248

00:53:33,495 --> 00:53:37,335

And so you are gonna actually pair you,

our team is going to hand pair you with

1249

00:53:37,335 --> 00:53:41,355

another therapist in the program who's

in a similar niche or location or, or has

1250

00:53:41,355 --> 00:53:43,725

similar goals to bring your copy to life.

1251

00:53:43,725 --> 00:53:46,425

So we'll introduce you two and

you guys can support one another.

1252

00:53:47,925 --> 00:53:49,245

Okay, two more bonuses actually.

1253

00:53:49,245 --> 00:53:52,935

Well, we have the third one anyway, then

we're adding on four bonus copy clinics.

1254

00:53:52,935 --> 00:53:55,935

Now every month Monica hosts

our copy clinic, uh, where she

1255

00:53:55,935 --> 00:53:57,525

coaches clinicians on their copy.

1256

00:53:57,525 --> 00:53:59,355

They can submit their

homepage, the about page.

1257

00:53:59,625 --> 00:54:02,625

Then Monica reviews it and

provides incredible feedback.

1258

00:54:02,685 --> 00:54:04,545

We've doubled your opportunities for that.

1259

00:54:04,575 --> 00:54:07,605

So now you have eight copy clinics

during your time in Confident copy.

1260

00:54:07,995 --> 00:54:10,875

Just more and more chances to get eyes

on what it is that you're writing.

1261

00:54:11,415 --> 00:54:15,375

And then finally, we have our CC Alumni

community and our brand new alumni

1262

00:54:15,375 --> 00:54:19,545

check-in sessions, which is a way for you

to ask questions after you enroll in conf

1263

00:54:19,575 --> 00:54:21,315

or after you graduate from Confident Copy.

1264

00:54:21,435 --> 00:54:23,955

And I'll answer them on our

marketing therapy podcast.

1265

00:54:23,955 --> 00:54:26,625

So just ways to stay,

uh, connected even after.

1266

00:54:28,095 --> 00:54:30,884

Alright, the last one is that

Free Conv Conversion audit.

1267

00:54:30,884 --> 00:54:35,115

I mentioned this is only available

to you who's here on this workshop.

1268

00:54:35,295 --> 00:54:39,225

After you launch your new site, a CC

Coach will provide an in-depth review

1269

00:54:39,285 --> 00:54:40,995

for all conversion related elements.

1270

00:54:40,995 --> 00:54:44,325

We have a big framework and kind of

scorecard Monica and I built, so you

1271

00:54:44,325 --> 00:54:47,384

know you're confidently sending traffic

to something that's gonna work for you.

1272

00:54:47,925 --> 00:54:50,835

This is only for attendees

and it does expire on Friday.

1273

00:54:51,015 --> 00:54:51,225

Right?

1274

00:54:51,225 --> 00:54:55,634

You'll get an email reminding you

of this, but do know that now if

1275

00:54:55,634 --> 00:54:58,755

you add all that up, it's over

$3,000 in additional bonuses.

1276

00:54:58,935 --> 00:54:59,415

Awesome.

1277

00:54:59,685 --> 00:55:01,605

I've seen some people say

this sounds expensive.

1278

00:55:01,725 --> 00:55:02,355

You're right.

1279

00:55:02,535 --> 00:55:06,465

If we charged the value of every single

one of these, it would be over $12,000.

1280

00:55:06,795 --> 00:55:11,535

Probably north of that typically

confident copy is 2,497.

1281

00:55:11,595 --> 00:55:17,355

As part of this enrollment period, we

are offering a $500 discount, which is

1282

00:55:17,355 --> 00:55:20,895

mo more than we've ever offered during

one of these enrollment periods, which is

1283

00:55:20,895 --> 00:55:24,195

about 85% off of the total price there.

1284

00:55:24,555 --> 00:55:26,295

We do have some payment options as well.

1285

00:55:26,300 --> 00:55:28,485

You have this pay in full,

uh, which I mentioned.

1286

00:55:28,485 --> 00:55:31,365

You get that fee setting

mini course as a bonus there.

1287

00:55:31,605 --> 00:55:34,275

We also have a four payment and

a six payment option if you're

1288

00:55:34,275 --> 00:55:35,715

looking for something more flexible.

1289

00:55:36,645 --> 00:55:41,745

Now, if you're looking for something

a bit more VIP, uh, we do have for

1290

00:55:41,745 --> 00:55:45,135

what's called CC plus, and there's only

three spots available because it does

1291

00:55:45,135 --> 00:55:47,265

demand a lot for myself and my team.

1292

00:55:47,625 --> 00:55:51,405

But here you get a kickoff call with

me for one-on-one sessions, a complete

1293

00:55:51,405 --> 00:55:55,275

review of your copy, and then we build,

design and launch your website for you.

1294

00:55:55,695 --> 00:55:58,605

Um, this is $800 off, which

is again, a, a discount.

1295

00:55:58,605 --> 00:56:00,255

We've never offered like this, so.

1296

00:56:01,620 --> 00:56:05,310

Uh, one other thing, if you're sitting

here and you are a, a, um, alumni of

1297

00:56:05,310 --> 00:56:08,940

our Failure Practice Formula program,

you do qualify for a credit toward

1298

00:56:08,940 --> 00:56:12,000

your enrollment, and you're welcome

to reach out to us for a custom

1299

00:56:12,000 --> 00:56:14,670

code [email protected].

1300

00:56:15,690 --> 00:56:18,600

Now, since we're big on

numbers, I love data.

1301

00:56:18,810 --> 00:56:22,170

If you were to hire me and my team to

do this for you, the investment is over

1302

00:56:22,170 --> 00:56:25,650

$4,000 to write your copy, and we love

to do that if that's the right fit.

1303

00:56:26,100 --> 00:56:28,170

But at the end of the day, I know

this comes down to ROI, like you

1304

00:56:28,170 --> 00:56:31,620

guys have real life budgets and

practices that matters to me.

1305

00:56:32,190 --> 00:56:34,529

Now, the ROI when we

look at this is clear.

1306

00:56:34,860 --> 00:56:38,970

If you charge $150 per session and

usually work with clients weekly

1307

00:56:39,000 --> 00:56:41,730

for about six months, you need 0.49

1308

00:56:41,730 --> 00:56:42,330

clients.

1309

00:56:43,440 --> 00:56:46,950

If you charge 175, but your

clients prefer monthly, over

1310

00:56:46,950 --> 00:56:49,170

an entire year, you need 0.83

1311

00:56:49,170 --> 00:56:49,740

clients.

1312

00:56:50,850 --> 00:56:54,000

Maybe you charge 115, but you

do short term weekly work.

1313

00:56:54,390 --> 00:56:55,470

You need 0.95

1314

00:56:55,470 --> 00:56:57,900

clients in each of these scenarios.

1315

00:56:57,900 --> 00:56:59,400

If you get just one client.

1316

00:56:59,940 --> 00:57:01,230

You'll already have made a profit.

1317

00:57:02,370 --> 00:57:05,100

Not to mention that client is likely

to be a great fit for you, right?

1318

00:57:05,100 --> 00:57:07,410

How good will it feel to look

at your calendar and be excited

1319

00:57:07,680 --> 00:57:08,760

about who you see there?

1320

00:57:09,210 --> 00:57:11,730

Ellie told us, ask yourself how

you feel after you get out of a

1321

00:57:11,730 --> 00:57:13,080

session with your perfect fit client.

1322

00:57:13,260 --> 00:57:14,910

Do you want a whole caseload like that?

1323

00:57:15,150 --> 00:57:17,550

Every time I end a session with

my perfect fit clients, I'm

1324

00:57:17,550 --> 00:57:19,410

grateful for all I learned in cc.

1325

00:57:20,580 --> 00:57:22,800

If you wanna do those same numbers,

those screenshots that I gave you,

1326

00:57:22,800 --> 00:57:24,930

head to walker strategy code.com/roi

1327

00:57:24,930 --> 00:57:25,980

and you can calculate your own.

1328

00:57:25,980 --> 00:57:28,290

Put in those numbers, sit with the data.

1329

00:57:28,350 --> 00:57:28,950

I get it.

1330

00:57:29,730 --> 00:57:32,460

And I also want you to know if you're

a bit skeptical right now, that's okay.

1331

00:57:32,520 --> 00:57:36,420

Like I said, skepticism is healthy

right now, I'm the same way.

1332

00:57:37,245 --> 00:57:38,565

Uh, Evangeline told us.

1333

00:57:38,565 --> 00:57:41,325

I'll start by saying that I was initially

hesitant to invest in this program.

1334

00:57:41,325 --> 00:57:44,385

My two main reasons were the cost and

the belief it would not provide more

1335

00:57:44,385 --> 00:57:46,005

in-depth support towards my marketing.

1336

00:57:46,455 --> 00:57:48,495

I can confidently state that

after my experience with Confident

1337

00:57:48,495 --> 00:57:51,495

Copy, I have nothing but wonderful

things to say about my time.

1338

00:57:52,215 --> 00:57:53,805

Or Samantha said, excuse me.

1339

00:57:53,805 --> 00:57:56,325

As someone that is very wary of

every program that people are pushing

1340

00:57:56,325 --> 00:57:57,555

to help you fill your practice.

1341

00:57:57,735 --> 00:58:01,665

Anna's confident copy program was 1000%

worth every single penny I walked away

1342

00:58:01,665 --> 00:58:04,485

with mounds of new information, new

skills, and networking connections.

1343

00:58:05,505 --> 00:58:06,555

Here's what I wanna offer to you.

1344

00:58:06,555 --> 00:58:10,455

If you wanna chat about whether this

is right or not, send me a DM on

1345

00:58:10,455 --> 00:58:12,555

Facebook or reply to one of our emails.

1346

00:58:13,095 --> 00:58:13,695

That's all you gotta do.

1347

00:58:13,695 --> 00:58:14,445

Just hit reply.

1348

00:58:14,775 --> 00:58:18,285

I have time carved out to sit

in the inboxes and talk to you.

1349

00:58:18,495 --> 00:58:20,835

I will always be honest if I

don't think this is right for you.

1350

00:58:20,835 --> 00:58:23,325

I regularly tell people they

don't need confident copy, so know

1351

00:58:23,325 --> 00:58:24,315

that you can reach out on that.

1352

00:58:25,965 --> 00:58:27,765

You do not need to be

a good writer for this.

1353

00:58:28,215 --> 00:58:29,655

You do not need to

already know your niche.

1354

00:58:29,655 --> 00:58:31,995

We're gonna help you, but

you do need a proven plan.

1355

00:58:32,235 --> 00:58:35,895

I want you to stop spinning your wheels

and I believe that the support to execute

1356

00:58:35,895 --> 00:58:37,215

it will get you where you want to go.

1357

00:58:38,895 --> 00:58:41,625

Now we need to get to giveaways

and if you guys stayed to

1358

00:58:41,625 --> 00:58:42,795

the end, I wanna honor that.

1359

00:58:43,095 --> 00:58:44,205

So I'll come back to this.

1360

00:58:44,235 --> 00:58:45,135

Let's do some giveaways.

1361

00:58:45,195 --> 00:58:46,815

Monica, can you grab those names for me?

1362

00:58:47,925 --> 00:58:50,295

I have just a handful of slides,

but this is important to me.

1363

00:58:50,985 --> 00:58:53,115

If you stuck around for an

hour, I got to chatting.

1364

00:58:53,205 --> 00:58:54,135

I do that sometimes.

1365

00:58:56,085 --> 00:58:57,765

Alright, Monica's given me some names.

1366

00:58:58,515 --> 00:58:59,925

Let me get it loaded up here.

1367

00:59:05,505 --> 00:59:08,445

The R-O-I-U-R-L again, while uh,

Monica's getting those names,

1368

00:59:08,445 --> 00:59:10,875

it's walker strategy co.com/roi

1369

00:59:10,965 --> 00:59:11,805

and I'll take you to that.

1370

00:59:12,375 --> 00:59:13,935

Alright, let's see.

1371

00:59:14,115 --> 00:59:15,765

Let me first up.

1372

00:59:15,795 --> 00:59:18,975

We are giving away 50% off Confident copy.

1373

00:59:19,275 --> 00:59:22,695

Our 50% off Confident

copy is Melissa Moore.

1374

00:59:23,310 --> 00:59:26,610

Melissa Moore, if that's you,

you're gonna send an email to

1375

00:59:26,610 --> 00:59:29,100

[email protected].

1376

00:59:29,640 --> 00:59:33,720

Monica can place that email into the

chat for us [email protected].

1377

00:59:34,320 --> 00:59:38,820

Congratulations, Melissa, our

winner of the free VIP review.

1378

00:59:38,820 --> 00:59:42,570

So this is, if you join Confident Copy a

coach after you graduate is gonna review

1379

00:59:42,570 --> 00:59:46,380

every single page that you wrote in depth

and provide a video of each one of those.

1380

00:59:47,009 --> 00:59:49,560

Haley Wood, you are our winner for that.

1381

00:59:49,620 --> 00:59:51,690

Haley, congratulations.

1382

00:59:52,110 --> 00:59:55,410

So you can email

[email protected].

1383

00:59:55,440 --> 00:59:57,480

We'll give you information there.

1384

00:59:58,080 --> 00:59:59,820

And then last up a free

Squarespace template.

1385

00:59:59,820 --> 01:00:00,840

Anyone want one of those?

1386

01:00:01,080 --> 01:00:02,370

Carrie W.

1387

01:00:02,550 --> 01:00:03,330

Carrie W.

1388

01:00:03,330 --> 01:00:04,140

That's for you.

1389

01:00:05,550 --> 01:00:08,130

So again, [email protected].

1390

01:00:08,130 --> 01:00:08,520

Woo-hoo.

1391

01:00:08,520 --> 01:00:09,390

Carrie, that's you.

1392

01:00:10,050 --> 01:00:12,780

Send us an email, we'll get you set

up with everything you need there.

1393

01:00:13,380 --> 01:00:14,910

Alright, we are at the top of the hour.

1394

01:00:14,910 --> 01:00:17,070

There's a couple more things I

wanna chat about if you're able to

1395

01:00:17,070 --> 01:00:18,000

stick around and then I'm gonna.

1396

01:00:18,105 --> 01:00:19,665

Sit here and answer questions.

1397

01:00:19,785 --> 01:00:23,475

So if you, uh, are wondering about

Confident copy, let's absolutely do that.

1398

01:00:23,805 --> 01:00:27,495

A couple of wins I wanted to pull from

recent students 'cause it's important

1399

01:00:27,495 --> 01:00:30,675

to me again that I'm sharing information

that's up to date, not six years old.

1400

01:00:31,005 --> 01:00:33,585

Kristen told me recently that

Confident Copy allowed her to grow

1401

01:00:33,585 --> 01:00:37,455

from solo to private pay group

practice referrals were consistent

1402

01:00:37,455 --> 01:00:39,315

even through the summer of 2025.

1403

01:00:39,555 --> 01:00:42,705

She said, I'm sure people tell you all the

time, but the, your program was the number

1404

01:00:42,705 --> 01:00:44,685

one game changer and changed my life.

1405

01:00:45,375 --> 01:00:49,305

Julie told me just, uh, at the end of

the year, December of last month, that

1406

01:00:49,305 --> 01:00:53,445

thanks to Confident Copy my caseload went

from zero private pay to 80% full fee.

1407

01:00:53,475 --> 01:00:55,365

So a great example of a hybrid clinician.

1408

01:00:55,605 --> 01:00:58,635

It was by far the best

investment I made in my practice.

1409

01:01:00,285 --> 01:01:01,335

That's what I want for you.

1410

01:01:01,395 --> 01:01:04,365

So I'm wondering if you're gonna be next

here and if you're sitting here, like

1411

01:01:04,365 --> 01:01:05,595

I said, we're gonna get into q and a.

1412

01:01:05,595 --> 01:01:07,995

But before we do that, I

wanna ask you three questions.

1413

01:01:08,085 --> 01:01:11,715

This is gonna help you evaluate

one, would joining Confident Copy

1414

01:01:11,715 --> 01:01:12,825

get you closer to your goals?

1415

01:01:14,069 --> 01:01:14,549

Two.

1416

01:01:14,730 --> 01:01:18,060

Does this increase your chance for success

versus figuring it out on your own?

1417

01:01:19,049 --> 01:01:19,620

Three.

1418

01:01:19,740 --> 01:01:21,630

Can you figure out how to

make the investment work?

1419

01:01:21,960 --> 01:01:26,069

I never, ever, ever, ever, ever want

you to join Confident Copy if it puts

1420

01:01:26,069 --> 01:01:27,779

you under significant financial strain.

1421

01:01:27,839 --> 01:01:28,560

Absolutely not.

1422

01:01:28,560 --> 01:01:31,200

If this is the difference between

you being able to do what you need to

1423

01:01:31,200 --> 01:01:32,759

do financially, now is not the time.

1424

01:01:33,540 --> 01:01:36,930

If your answer is yes

to these, then jump in.

1425

01:01:37,350 --> 01:01:40,259

If you wanna secure that conversion

audit bonus, join with the code

1426

01:01:40,259 --> 01:01:43,680

website when you enroll, and that will

activate your bonus in the system.

1427

01:01:44,520 --> 01:01:46,920

I want your website to do

the work so you can do yours.

1428

01:01:46,980 --> 01:01:48,390

That's really what it comes down to.

1429

01:01:48,779 --> 01:01:51,330

So walker strategy

code.com/confident-copy,

1430

01:01:51,630 --> 01:01:52,500

click and roll.

1431

01:01:53,549 --> 01:01:58,500

Um, enroll now on either on Confident

Copy or cc plus Choose your payment plan.

1432

01:01:58,529 --> 01:02:02,370

Like I said, there's that one payment,

four or six drop in your coupon code.

1433

01:02:02,370 --> 01:02:06,630

To activate your bonus, click enroll

now and then you'll dive right in.

1434

01:02:06,630 --> 01:02:08,880

You get immediate access to the

curriculum and then we'll all

1435

01:02:08,880 --> 01:02:11,100

kick off together February 2nd.

1436

01:02:11,279 --> 01:02:11,730

Okay?

1437

01:02:12,180 --> 01:02:15,990

Now a reminder that that conversion

audit bonus that does expire on Friday,

1438

01:02:16,799 --> 01:02:20,610

you are right now as we speak, getting

an email with all of these details.

1439

01:02:20,610 --> 01:02:22,860

Don't feel like you have to

remember all of them, the code,

1440

01:02:22,860 --> 01:02:24,090

the links, everything you need.

1441

01:02:24,420 --> 01:02:27,720

But remember that doors to this reopening

and the access to live support will

1442

01:02:27,720 --> 01:02:30,960

close for good next Thursday, the 29th.

1443

01:02:31,170 --> 01:02:33,540

So you do have some time to think on

it, but if you want that conversion

1444

01:02:33,540 --> 01:02:35,549

audit, definitely jump in before Friday.

1445

01:02:36,630 --> 01:02:40,410

If you're not able to kick off February,

uh, second, that is absolutely okay.

1446

01:02:40,410 --> 01:02:43,290

You'll get a replay of the,

uh, kickoff call and can join

1447

01:02:43,290 --> 01:02:44,520

us when, when you'd like.

1448

01:02:44,610 --> 01:02:46,860

Alright, let's get into some questions.

1449

01:02:47,549 --> 01:02:48,690

Let's get into some questions.

1450

01:02:48,690 --> 01:02:49,410

I see some good ones.

1451

01:02:49,410 --> 01:02:50,549

I'm gonna come off a screen share.

1452

01:02:50,549 --> 01:02:51,509

You guys don't need to see.

1453

01:02:52,214 --> 01:02:53,145

More of that.

1454

01:02:54,615 --> 01:02:55,245

All right.

1455

01:02:55,935 --> 01:02:58,995

If you have a question, do me a

favor and drop it just into the chat.

1456

01:02:58,995 --> 01:02:59,984

I'm gonna monitor just the chat.

1457

01:02:59,984 --> 01:03:02,535

I know there's also some, um,

there's like a q and a function.

1458

01:03:03,464 --> 01:03:05,685

Um, all right, what do we got?

1459

01:03:06,524 --> 01:03:07,935

Um, Emma, how can we DM you?

1460

01:03:08,085 --> 01:03:11,174

Uh, you can reach out to us on Facebook

or Instagram at Walker Strategy Co.

1461

01:03:11,174 --> 01:03:13,004

Or you can email us, excuse me.

1462

01:03:13,544 --> 01:03:15,705

[email protected].

1463

01:03:16,964 --> 01:03:17,774

All right,

1464

01:03:19,845 --> 01:03:22,694

Jessica, if you are also using your

wait list code, if you're a member of

1465

01:03:22,694 --> 01:03:25,694

the Confident Copy wait list, you'll

automatically get the conversion audit.

1466

01:03:25,725 --> 01:03:28,904

Uh, we have a little thing in the system,

and if not, we're always make sure, make

1467

01:03:28,904 --> 01:03:30,165

sure that you, uh, can get that all.

1468

01:03:30,165 --> 01:03:30,674

Shereen.

1469

01:03:30,855 --> 01:03:33,194

Can we write this off as

training expense on taxes?

1470

01:03:33,884 --> 01:03:37,424

Disclaimer, I'm not a tax expert or

an accountant, however, most folks do

1471

01:03:37,424 --> 01:03:38,805

write this off as a business expense.

1472

01:03:38,805 --> 01:03:39,044

Yes.

1473

01:03:39,990 --> 01:03:41,970

Janet, the day and time for live meetings.

1474

01:03:41,970 --> 01:03:42,570

Great questions.

1475

01:03:42,570 --> 01:03:45,750

We have weekly calls every

Thursday at 11:00 AM Eastern.

1476

01:03:45,750 --> 01:03:47,070

It's a 60 minute call.

1477

01:03:47,250 --> 01:03:51,480

If you are not able to join, you do not

need to be there live to qualify for

1478

01:03:51,480 --> 01:03:53,640

copy review or to submit your questions.

1479

01:03:53,640 --> 01:03:56,850

And replays are always available

by end of day Thursday each week.

1480

01:03:57,150 --> 01:04:00,330

Uh, we've had people join and

leverage the Facebook group even

1481

01:04:00,330 --> 01:04:02,730

though they have a session, you know,

a standing session on Thursdays.

1482

01:04:02,730 --> 01:04:06,990

But that is when those, those

call offs calls are, um, amazing.

1483

01:04:06,990 --> 01:04:07,380

Yes.

1484

01:04:07,380 --> 01:04:08,130

Thank you.

1485

01:04:09,150 --> 01:04:10,980

Where do we recommend listing your fee?

1486

01:04:11,190 --> 01:04:12,810

Um, not on your front page.

1487

01:04:13,140 --> 01:04:16,830

Definitely on your FAQs, not on your

about page, your FAQs or the new fee

1488

01:04:16,830 --> 01:04:20,070

and investment page template that we're

providing as a bonus this time around.

1489

01:04:20,340 --> 01:04:21,570

Um, that'll be another powerful.

1490

01:04:22,410 --> 01:04:24,540

Uh, powerful resource, Jasmine.

1491

01:04:24,540 --> 01:04:28,110

So the program is a mixture

of an on-demand course and

1492

01:04:28,110 --> 01:04:29,880

trainings and group coaching.

1493

01:04:30,330 --> 01:04:34,260

Uh, so you have access to lifetime

access to the trainings and workbooks

1494

01:04:34,260 --> 01:04:36,990

and you'll complete those, uh, you

know, according to your schedule.

1495

01:04:37,080 --> 01:04:39,960

And then we come together every

Thursday on those weekly coaching calls.

1496

01:04:39,960 --> 01:04:42,450

And then you're welcome to

use our Facebook group 24 7.

1497

01:04:42,750 --> 01:04:46,020

Monica and I have a guaranteed

one business day response time.

1498

01:04:46,020 --> 01:04:48,060

So we're gonna jump in there

and answer your questions.

1499

01:04:48,540 --> 01:04:51,750

Our commitment and confident copy

is really, if you have a question,

1500

01:04:51,870 --> 01:04:54,660

you're getting it answered or we're

pointing you in the direction of a

1501

01:04:54,660 --> 01:04:56,160

place where you can get it answered.

1502

01:04:56,970 --> 01:04:57,750

Absolutely.

1503

01:04:58,500 --> 01:05:00,210

Um, Squarespace template.

1504

01:05:01,680 --> 01:05:03,990

Um, Cynthia said I have a Squarespace

template and have spent ages on

1505

01:05:03,990 --> 01:05:06,420

SEO, but I have to start from

scratch if I changed all my copy.

1506

01:05:06,480 --> 01:05:10,500

No, Cynthia, you can actually preserve

any SEO that you currently have while

1507

01:05:10,500 --> 01:05:12,029

updating and improving your copy.

1508

01:05:12,300 --> 01:05:15,390

Um, and we have some resources on that,

um, and are happy to support you there.

1509

01:05:16,230 --> 01:05:18,480

Um, I see some alumni interested

in our conversion audit.

1510

01:05:18,930 --> 01:05:20,100

Monica, will you make a note of that?

1511

01:05:20,100 --> 01:05:22,170

Let's chat about our

options for, for that.

1512

01:05:24,210 --> 01:05:24,840

All right.

1513

01:05:24,960 --> 01:05:27,450

Um, Francis said, what about website

analytics like Google Analytics to

1514

01:05:27,450 --> 01:05:28,890

provide data on website performance?

1515

01:05:28,890 --> 01:05:31,080

Yes, Francis, I love that

you like numbers like me.

1516

01:05:31,380 --> 01:05:34,950

Uh, we have an entire bonus course called

Demystify the Data, uh, where we teach

1517

01:05:34,950 --> 01:05:38,670

you to understand your Google analytics,

but also to look at and interpret them.

1518

01:05:38,670 --> 01:05:41,640

So not just what to do, but what

the heck is the saying to me?

1519

01:05:41,970 --> 01:05:43,830

Um, we have a bonus course all about that.

1520

01:05:45,720 --> 01:05:47,820

Um, do you have to use our templates?

1521

01:05:47,970 --> 01:05:49,740

No, no, no, no, no, no.

1522

01:05:49,740 --> 01:05:50,640

You do not.

1523

01:05:50,640 --> 01:05:51,840

If you are on Wix, guess what?

1524

01:05:51,840 --> 01:05:55,560

You can have an incredibly effective

website on Wix, Kristen, who had the solo,

1525

01:05:55,740 --> 01:05:58,050

um, solo to group private pay practice.

1526

01:05:58,080 --> 01:05:58,950

She's built on Wix.

1527

01:05:59,010 --> 01:06:00,540

You do not need our, our templates.

1528

01:06:00,779 --> 01:06:04,170

Um, they're a great tool should you,

you know, need help in that area.

1529

01:06:05,040 --> 01:06:06,720

Does this work with

virtual only practices?

1530

01:06:06,720 --> 01:06:06,990

Norma?

1531

01:06:06,990 --> 01:06:07,260

Yes.

1532

01:06:07,260 --> 01:06:07,920

Great question.

1533

01:06:08,654 --> 01:06:09,195

Absolutely.

1534

01:06:09,195 --> 01:06:12,255

You do not to be, you do not need to

be in person to leverage this and,

1535

01:06:12,255 --> 01:06:15,735

and our online only students have

gotten great results in this market.

1536

01:06:15,735 --> 01:06:17,865

Being in person does lend you something.

1537

01:06:18,225 --> 01:06:20,295

Um, but it's not required

that you be in person Uhuh.

1538

01:06:22,065 --> 01:06:22,575

Nope, Amanda.

1539

01:06:22,575 --> 01:06:25,755

You do not have to, uh, throw out

what you've already done, uh, on

1540

01:06:25,755 --> 01:06:27,165

Squarespace or on any website.

1541

01:06:27,165 --> 01:06:30,015

Our templates are not required and,

and what you do in Confident Copy can

1542

01:06:30,015 --> 01:06:31,725

be incorporated into any platform.

1543

01:06:32,985 --> 01:06:33,555

Yeah.

1544

01:06:35,654 --> 01:06:35,835

Yeah.

1545

01:06:35,835 --> 01:06:39,285

Tracy asked about the, uh,

option to add on the VIP copy

1546

01:06:39,285 --> 01:06:40,029

review when you're enrolling.

1547

01:06:41,040 --> 01:06:43,320

This is a great option if you're

someone who says, all right,

1548

01:06:43,320 --> 01:06:46,170

I'm gonna take advantage of the

Confident Copy support, but when I'm

1549

01:06:46,170 --> 01:06:48,240

done, I want like the final check.

1550

01:06:48,540 --> 01:06:53,070

Um, and so it's a guaranteed review of

five website, page five website pages, and

1551

01:06:53,070 --> 01:06:54,900

a Psych Today profile after you're done.

1552

01:06:55,260 --> 01:06:58,380

Um, so Monica or myself will review

that in depth and you'll get like a

1553

01:06:58,380 --> 01:07:02,160

10 to 15 minute video per page looking

at everything that you've developed.

1554

01:07:02,160 --> 01:07:05,130

So it's, it's great for that person

who wants kind of that final review,

1555

01:07:05,310 --> 01:07:08,010

but you're absolutely gonna get eyes

on your copy and feedback as you go.

1556

01:07:09,630 --> 01:07:09,990

That's right.

1557

01:07:09,990 --> 01:07:10,320

Norland.

1558

01:07:10,320 --> 01:07:13,650

So the signup gets you the

9 9 19 97 $500 off deal.

1559

01:07:14,520 --> 01:07:16,290

Would I ever suggest a video on a website?

1560

01:07:16,320 --> 01:07:20,220

Yes, Gabriela, the reason it's not part

of our standard is 'cause most clinicians

1561

01:07:20,220 --> 01:07:23,790

I've met aren't interested or excited

about being on video, but it's a powerful

1562

01:07:23,790 --> 01:07:24,990

tool if it's something you wanna do.

1563

01:07:24,990 --> 01:07:27,210

And we love seeing therapists

take advantage of that.

1564

01:07:27,240 --> 01:07:27,600

Yeah.

1565

01:07:28,320 --> 01:07:28,830

Yes.

1566

01:07:28,830 --> 01:07:33,330

Um, Jasmine, do we have, um,

our option for Confident Copy

1567

01:07:33,330 --> 01:07:34,590

Plus also has payment plans?

1568

01:07:34,590 --> 01:07:35,040

Yes.

1569

01:07:35,220 --> 01:07:37,080

There is a four and six

month payment plan as well.

1570

01:07:38,609 --> 01:07:41,069

Amanda has a DHD and doesn't do

well with on-demand learning.

1571

01:07:41,069 --> 01:07:42,900

Are there alternatives

live versus on-demand?

1572

01:07:42,900 --> 01:07:44,430

Amanda, thank you for that feedback.

1573

01:07:44,460 --> 01:07:48,420

Um, we've had many neurodivergent students

come through and, and being mindful of

1574

01:07:48,420 --> 01:07:52,500

that's very important to us at this time,

we don't have any live training options.

1575

01:07:52,529 --> 01:07:56,549

Uh, so the on-demand learning is part

of how Confident Copy works, but, uh,

1576

01:07:56,549 --> 01:07:59,160

maybe we can put our heads together

on, on something for the future there.

1577

01:08:00,060 --> 01:08:02,910

Maintenance of the Squarespace site

work, Carrie Ann, great question.

1578

01:08:02,940 --> 01:08:06,629

Um, Squarespace makes it pretty dang

simple, uh, to, to maintain those sites.

1579

01:08:06,629 --> 01:08:09,000

It's not like WordPress where you're

having to make sure that plugins

1580

01:08:09,000 --> 01:08:10,230

are up to date and things like that.

1581

01:08:10,500 --> 01:08:11,730

Uh, so you're in good shape there.

1582

01:08:12,990 --> 01:08:15,839

Um, Genevieve, you do not necessarily

have to get the template now.

1583

01:08:16,170 --> 01:08:18,540

Um, some people find it really

energizing to write their

1584

01:08:18,540 --> 01:08:20,160

homepage copy and then insert it.

1585

01:08:20,340 --> 01:08:21,870

Some people find it distracting.

1586

01:08:22,019 --> 01:08:23,670

Uh, so it really comes down

to how you prefer to work.

1587

01:08:24,569 --> 01:08:27,299

Allison, uh, how much time are

people putting in per week?

1588

01:08:27,299 --> 01:08:28,319

That's a great question.

1589

01:08:28,620 --> 01:08:31,290

We estimate about three

to six hours per week.

1590

01:08:31,319 --> 01:08:35,490

Um, again, hoping that you'll set

aside some rest and realignment time as

1591

01:08:35,490 --> 01:08:37,410

well, but that tends to be the average.

1592

01:08:40,318 --> 01:08:42,660

Marina, do you offer any

discounts on the VIP version?

1593

01:08:43,109 --> 01:08:44,219

Do, do, do, do.

1594

01:08:45,450 --> 01:08:48,059

You're not interested in group

coaching calls that might, you

1595

01:08:48,059 --> 01:08:50,609

might be a better fit for our

done for you services than Marina.

1596

01:08:50,609 --> 01:08:52,679

You can learn more about

[email protected]

1597

01:08:52,679 --> 01:08:53,609

slash services.

1598

01:08:53,729 --> 01:08:55,950

And there's a link to schedule

a discovery call with me there

1599

01:08:55,950 --> 01:08:57,149

if that's a better fit for you.

1600

01:08:58,410 --> 01:09:00,779

Which do I recommend more

Wix or Squarespace if you're

1601

01:09:00,779 --> 01:09:01,469

starting from scratch?

1602

01:09:01,469 --> 01:09:02,490

Squarespace for sure.

1603

01:09:02,759 --> 01:09:05,879

Um, it offers some additional kind of

functionality and user friendliness

1604

01:09:05,879 --> 01:09:08,580

that we like, but like I said, you

can be incredibly effective on Wix.

1605

01:09:10,740 --> 01:09:11,160

Awesome.

1606

01:09:12,719 --> 01:09:13,740

Photos for psych today.

1607

01:09:13,740 --> 01:09:15,240

That's an interesting question, Kaylee.

1608

01:09:15,568 --> 01:09:15,899

Um.

1609

01:09:16,620 --> 01:09:18,359

Your headshot has to be rock solid.

1610

01:09:18,420 --> 01:09:21,899

Um, and kind of similar to Google

Business Profile, the more completely

1611

01:09:21,899 --> 01:09:24,779

you can fill out a site today

profile, the more likely it is that

1612

01:09:24,779 --> 01:09:26,250

the algorithm is gonna honor that.

1613

01:09:26,250 --> 01:09:29,729

So if you have in-person office

images and things like that,

1614

01:09:29,729 --> 01:09:31,470

absolutely incorporate those as well.

1615

01:09:31,740 --> 01:09:33,779

Most importantly, you gotta have a video.

1616

01:09:34,080 --> 01:09:36,779

You gotta have a video, I'm sorry,

but you got to, and we'll give you a

1617

01:09:36,779 --> 01:09:38,100

script and confident copy for that.

1618

01:09:40,740 --> 01:09:41,040

Yeah.

1619

01:09:41,040 --> 01:09:43,770

If you're interested, a couple folks

are asking like, Hey, I already have a

1620

01:09:43,770 --> 01:09:45,870

site, you know, do I need confident copy?

1621

01:09:45,870 --> 01:09:47,490

That's a great thing

to send me an email on.

1622

01:09:47,819 --> 01:09:48,840

Um, I will get back to you.

1623

01:09:48,840 --> 01:09:51,540

I'll take a look at your site, so include

a link to it and I'll let you know,

1624

01:09:51,540 --> 01:09:54,660

Hey, it looks like Confident Copy would

totally take this site to the next level.

1625

01:09:54,900 --> 01:09:56,460

Sometimes I see it, I'm

like, you're doing great.

1626

01:09:56,460 --> 01:09:58,260

Here's a, here's a

different, uh, suggestion.

1627

01:09:58,260 --> 01:10:00,270

So if you're interested in

that, absolutely feel free.

1628

01:10:01,230 --> 01:10:01,530

Awesome.

1629

01:10:01,530 --> 01:10:04,410

Yeah, Quin said, uh, they started

on Wix and moved to WordPress.

1630

01:10:04,800 --> 01:10:04,980

All right.

1631

01:10:04,980 --> 01:10:05,130

Yeah.

1632

01:10:05,130 --> 01:10:07,860

Dalia, um, [email protected]

1633

01:10:07,860 --> 01:10:09,330

if you'd like to, to send that our way.

1634

01:10:09,990 --> 01:10:10,650

All right.

1635

01:10:10,740 --> 01:10:13,680

Those of you that are still here, if

you have more questions, put them in.

1636

01:10:13,710 --> 01:10:16,080

And also, if you're sitting here.

1637

01:10:16,125 --> 01:10:23,445

Uh, why tell me I'm on the fence because

what if you wanna share that with me,

1638

01:10:23,865 --> 01:10:25,395

I'm happy to address those things.

1639

01:10:25,395 --> 01:10:28,545

Like I said, you're also welcome

to reach out, but I'm on the fence

1640

01:10:28,545 --> 01:10:32,475

because dot, dot, dot, what is it?

1641

01:10:36,165 --> 01:10:39,225

Yeah, Michelle's asking to review

the difference between VIP and cc.

1642

01:10:39,585 --> 01:10:41,505

Um, so I think what you're talking

about there, Michelle, and correct

1643

01:10:41,505 --> 01:10:44,895

me if I'm wrong, um, is Confident

Copy and then Confident Copy

1644

01:10:44,895 --> 01:10:46,605

Plus, which is our VIP experience.

1645

01:10:46,934 --> 01:10:48,345

Um, so they're the same program.

1646

01:10:48,345 --> 01:10:51,225

Confident Copy plus gets the

added one-on-one time with me.

1647

01:10:51,225 --> 01:10:54,165

So we have a kickoff call and

then four one-on-one sessions, the

1648

01:10:54,165 --> 01:10:57,285

complete review, and then we build

and design the website for you.

1649

01:10:57,525 --> 01:11:01,125

Uh, so if you, if you've ever seen

any of our wsc studio websites, um,

1650

01:11:01,125 --> 01:11:03,165

walk us strategy co.com/portfolio,

1651

01:11:03,495 --> 01:11:06,975

um, you can see some examples of

that design, um, work that we do.

1652

01:11:06,975 --> 01:11:08,955

And so we'll take your copy

and actually implement it.

1653

01:11:11,015 --> 01:11:16,245

Um, Dominique, we don't at this time

have, um, any discount codes on our

1654

01:11:16,245 --> 01:11:18,795

Squarespace templates, but we do

have a handful of sales per year.

1655

01:11:18,795 --> 01:11:22,395

So definitely keep an eye

on your, uh, on your email.

1656

01:11:23,565 --> 01:11:24,555

Awesome.

1657

01:11:25,575 --> 01:11:26,445

Absorbing every word.

1658

01:11:26,445 --> 01:11:27,135

Already joined.

1659

01:11:27,135 --> 01:11:27,885

Awesome.

1660

01:11:29,445 --> 01:11:32,355

Brenda said hesitation in that

my site is currently being built.

1661

01:11:32,684 --> 01:11:34,485

Yeah, I don't blame you, Brenda.

1662

01:11:34,485 --> 01:11:38,055

If, if your site is already in progress,

you know, how do we know if, if this

1663

01:11:38,055 --> 01:11:39,465

would take it to the next level or not?

1664

01:11:39,645 --> 01:11:42,765

If there's something in progress that

you'd like me to look at, um, like I

1665

01:11:42,765 --> 01:11:45,825

said, you're happy, you're welcome to

send that my way, but I hear you on ROI,

1666

01:11:45,825 --> 01:11:48,405

especially if you're mid project, so, you

know, maybe this isn't the right time.

1667

01:11:48,405 --> 01:11:51,855

Maybe you evaluate if it's working

and then jump at a kaita copy later.

1668

01:11:52,125 --> 01:11:54,615

Like I mentioned, this is the last

chance to join with live support

1669

01:11:54,615 --> 01:11:57,225

until August, but you can enroll

in the curriculum at any time.

1670

01:11:57,465 --> 01:12:00,735

Um, so you can go through the, the

trainings, the workbooks, AI tools.

1671

01:12:01,380 --> 01:12:04,620

Everything that we're talking about here

as it relates to the curriculum, Katie,

1672

01:12:04,620 --> 01:12:08,070

the difference between Failure Practice

formula and this Confident Copy program.

1673

01:12:08,220 --> 01:12:08,730

Yeah, Katie.

1674

01:12:08,730 --> 01:12:11,730

So the Failure Practice Formula

was a bestselling course for us

1675

01:12:11,730 --> 01:12:16,200

for over five years, and it was

sunsetted at the end of 2025.

1676

01:12:16,230 --> 01:12:18,660

Um, it was incredibly powerful.

1677

01:12:18,720 --> 01:12:21,990

Over 1500 therapists enrolled in

it and got incredible results.

1678

01:12:22,230 --> 01:12:25,770

The reason failure Practice formula

is no longer, um, available is because

1679

01:12:25,950 --> 01:12:29,160

as I looked at the market, I really

felt that the kind of fill in the

1680

01:12:29,160 --> 01:12:33,870

blank, um, very templated version

of Failure Practice formula was not

1681

01:12:33,870 --> 01:12:38,040

going to equip clinicians to stand

out quite as well as Confident Copy.

1682

01:12:38,220 --> 01:12:40,530

Uh, so that's why Confident

Copy is our primary program now.

1683

01:12:41,775 --> 01:12:44,924

Ashley tried a coaching service before

and failed to get the results I hoped for.

1684

01:12:45,375 --> 01:12:46,455

I hear you on that, Ashley.

1685

01:12:46,455 --> 01:12:50,924

I think a lot of of people can resonate

with having enrolled in something had

1686

01:12:50,924 --> 01:12:53,684

hopes and not gotten what they wanted.

1687

01:12:53,835 --> 01:12:56,655

And I think it, it's really important

to me that you come into confident

1688

01:12:56,655 --> 01:12:59,474

copy with clear expectations

about what's gonna happen.

1689

01:12:59,835 --> 01:13:03,644

Um, what we have seen when we look

at the therapists who get the best

1690

01:13:03,644 --> 01:13:06,794

results, have the best experience

here, uh, is that when they take

1691

01:13:06,794 --> 01:13:11,535

advantage of the support available,

you're joining the supported version.

1692

01:13:11,775 --> 01:13:13,394

I expect to see it in there, right?

1693

01:13:13,605 --> 01:13:14,985

I want you to take advantage of it.

1694

01:13:14,985 --> 01:13:18,644

That when they take that advantage

of it and when they have the long

1695

01:13:18,644 --> 01:13:23,894

game view on their practice, they

recognize, uh, that clients don't

1696

01:13:23,894 --> 01:13:25,365

come in on autopilot these days.

1697

01:13:25,605 --> 01:13:28,514

I used to use that language,

bring clients in on autopilot.

1698

01:13:28,830 --> 01:13:29,580

I've scrubbed it.

1699

01:13:29,580 --> 01:13:31,500

If you ever see it somewhere,

send me an email and tell me.

1700

01:13:31,710 --> 01:13:32,850

I don't use that language now.

1701

01:13:33,390 --> 01:13:36,390

So therapists have to come in with, you

know, kind of good expectations about

1702

01:13:36,390 --> 01:13:39,510

what's gonna be required of them next,

but recognizing that the process, the

1703

01:13:39,510 --> 01:13:43,950

framework that we're gonna give you

here is designed and proven to equip

1704

01:13:43,950 --> 01:13:46,050

you to do that work over the long term.

1705

01:13:46,470 --> 01:13:47,940

Um, so I hope that's helpful for you.

1706

01:13:50,250 --> 01:13:52,530

Jasmine did Lim, we love Lim.

1707

01:13:52,710 --> 01:13:55,440

Um, and found that it was hard that people

were at different starting points instead

1708

01:13:55,440 --> 01:13:56,880

of walking through the process together.

1709

01:13:56,910 --> 01:13:59,520

Jasmine, that's actually one of

the reasons we're moving toward,

1710

01:13:59,520 --> 01:14:04,290

um, closing, um, life support

enrollment until August to offer

1711

01:14:04,290 --> 01:14:05,970

a bit more of a cohort experience.

1712

01:14:06,240 --> 01:14:08,160

Um, now, should you join as part

of this enrollment period, we

1713

01:14:08,160 --> 01:14:10,860

do have some incredible students

who are currently in the program.

1714

01:14:11,160 --> 01:14:13,890

Um, and you can learn from them as

they go ahead, but you'll be working

1715

01:14:13,890 --> 01:14:17,309

together with this cohort primarily and,

and really getting to work alongside

1716

01:14:17,309 --> 01:14:18,780

each other through the process.

1717

01:14:20,925 --> 01:14:24,105

Jessica has had trouble with

both Eminem and FYPF because you

1718

01:14:24,105 --> 01:14:26,144

can't think of the right words to

describe who I am and what to do.

1719

01:14:26,144 --> 01:14:26,745

I need to hear that.

1720

01:14:26,745 --> 01:14:28,425

I can get good support

to work through that.

1721

01:14:28,815 --> 01:14:30,224

Jessica, thank you for that.

1722

01:14:30,495 --> 01:14:34,335

Um, and that's actually exactly where

I think Confident copy steps in.

1723

01:14:34,724 --> 01:14:36,855

Um, that's the beauty of live support.

1724

01:14:37,065 --> 01:14:41,325

Um, when you're feeling stuck, this

is what can sort of like nudge you

1725

01:14:41,325 --> 01:14:45,434

around and get you unstuck sometimes

with our AI tools, Callie and Nelly

1726

01:14:45,434 --> 01:14:49,545

are incredible assets in this, but

also just the real life feedback of

1727

01:14:49,545 --> 01:14:52,545

Monica or me looking at your copy and

saying, what if we said it this way

1728

01:14:52,545 --> 01:14:53,804

or I hear you wanting to say this.

1729

01:14:53,804 --> 01:14:55,245

Here's what I might suggest.

1730

01:14:55,605 --> 01:14:58,365

You're gonna get some tools that you

didn't get in those other programs

1731

01:14:58,365 --> 01:15:00,465

of ours, um, to, to do this work.

1732

01:15:02,264 --> 01:15:06,705

Um, Kie ask, is there a way to support

folks in keeping up with the work through

1733

01:15:06,705 --> 01:15:09,195

the 16 weeks so we don't fall behind Kie?

1734

01:15:09,195 --> 01:15:09,945

Great question.

1735

01:15:10,035 --> 01:15:12,224

Um, we're really thoughtful

about this, uh, because.

1736

01:15:12,780 --> 01:15:16,170

We structure the program to be

16 weeks long while recognizing

1737

01:15:16,170 --> 01:15:18,960

everyone's experience is going to

be a little bit different, right?

1738

01:15:19,170 --> 01:15:21,240

Um, life happens and things like that.

1739

01:15:21,240 --> 01:15:25,200

But we do send weekly pacing emails

with kind of the to-do for this week.

1740

01:15:25,200 --> 01:15:27,480

So not, here's everything you're

doing in the program, good luck.

1741

01:15:27,660 --> 01:15:29,429

Here's what to focus on this week.

1742

01:15:29,820 --> 01:15:33,360

Um, and then we, we also encourage

you that if you feel a sense of being

1743

01:15:33,360 --> 01:15:37,860

behind, which is common, that that

happens, that you don't stay there.

1744

01:15:37,860 --> 01:15:38,849

Don't stay there by yourself.

1745

01:15:38,849 --> 01:15:40,320

Raise your hand, ask for support.

1746

01:15:40,320 --> 01:15:41,580

Let us know how we can help you.

1747

01:15:41,940 --> 01:15:43,200

Um, don't stay stuck.

1748

01:15:43,200 --> 01:15:44,910

You're gonna hear me say

that a lot in Confident Copy.

1749

01:15:45,929 --> 01:15:46,440

Yeah.

1750

01:15:47,429 --> 01:15:52,230

Um, Francis, I've done a similar program

in the past, but didn't follow through

1751

01:15:52,230 --> 01:15:53,460

on their suggestions and direction.

1752

01:15:53,460 --> 01:15:55,889

How do you support your participants

to keep them accountable?

1753

01:15:56,160 --> 01:15:57,750

What a fantastic question.

1754

01:15:58,050 --> 01:16:00,480

Um, our new accountability

partner matching is one of the

1755

01:16:00,480 --> 01:16:03,750

reasons we did that, uh, because

we've seen how valuable and how.

1756

01:16:04,559 --> 01:16:07,950

How, how much having an accountability

partner can actually influence

1757

01:16:07,950 --> 01:16:09,600

your ability to do the program.

1758

01:16:09,780 --> 01:16:11,550

So that's a really cool addition

that we're offering here.

1759

01:16:11,550 --> 01:16:15,660

Francis, one of my other favorites,

Monica, who's been here, she will

1760

01:16:15,660 --> 01:16:18,990

follow up with you every single Monday

on how things are going and what

1761

01:16:18,990 --> 01:16:22,050

you're working on and what you said

you were gonna do if you ask for it.

1762

01:16:22,110 --> 01:16:24,960

And we're not gonna go chasing you

down, but if you ask for it every

1763

01:16:24,960 --> 01:16:27,570

single Monday, you'll have a message

from Monica saying, Hey Francis, you

1764

01:16:27,570 --> 01:16:30,300

said you were gonna work on your,

the first section of your about page.

1765

01:16:30,330 --> 01:16:30,990

How'd it go?

1766

01:16:31,110 --> 01:16:33,240

What questions came up next week?

1767

01:16:33,450 --> 01:16:35,850

Hey, Francis, you said you're gonna work

on the second section of your about page.

1768

01:16:35,880 --> 01:16:36,480

How's it going?

1769

01:16:36,570 --> 01:16:37,590

What, what questions came up?

1770

01:16:37,800 --> 01:16:40,860

So we really do, if, if you engage

with us, we're gonna engage back with

1771

01:16:40,860 --> 01:16:42,660

you and really help you keep moving.

1772

01:16:44,040 --> 01:16:44,490

All right.

1773

01:16:46,275 --> 01:16:46,965

Couple more.

1774

01:16:47,205 --> 01:16:48,885

Alison, I'm trying to decide

if it's the right time.

1775

01:16:48,885 --> 01:16:50,925

I'm in rebuilding my

private, my practice phase.

1776

01:16:50,925 --> 01:16:53,415

I need to revamp my website, clarify

my work, and I'm actively promoting a

1777

01:16:53,415 --> 01:16:55,635

gathering group for a retreat in May.

1778

01:16:55,905 --> 01:16:59,055

Can't decide if saying yes to cece right

now is more than I can do well right now.

1779

01:16:59,055 --> 01:17:00,405

Like what's my priority right now?

1780

01:17:00,434 --> 01:17:02,085

Oh, Alison, I hear you.

1781

01:17:02,175 --> 01:17:02,595

Really cool.

1782

01:17:02,595 --> 01:17:05,445

What you're working on for that retreat,

it sounds like, and I encourage you to

1783

01:17:05,445 --> 01:17:07,275

sit with that and be honest with it.

1784

01:17:07,545 --> 01:17:09,375

Um, what is your priority right now?

1785

01:17:09,915 --> 01:17:14,505

What do you wanna see happen between

now and the middle of the year?

1786

01:17:14,535 --> 01:17:15,615

That's what I would encourage you.

1787

01:17:15,615 --> 01:17:17,415

Like what are, what are those priorities?

1788

01:17:17,715 --> 01:17:21,045

Um, if, if the goal is improving your

website and revamping kind of your

1789

01:17:21,045 --> 01:17:24,525

presence as a whole, your message

who you're talking to, sounds like

1790

01:17:24,525 --> 01:17:25,695

confident copy would be awesome.

1791

01:17:25,695 --> 01:17:29,145

If you need to double down on your

retreat and focus there, focus there

1792

01:17:29,145 --> 01:17:30,615

and confident copy will still be here.

1793

01:17:30,645 --> 01:17:32,655

It'll, it'll, it'll,

it'll be waiting for you.

1794

01:17:33,929 --> 01:17:39,269

Um, um, I'm not sure if I'm saying your

name right, an anime an an, an Amy.

1795

01:17:39,330 --> 01:17:40,589

Sorry if I'm saying that wrong.

1796

01:17:40,709 --> 01:17:41,040

Said more.

1797

01:17:41,040 --> 01:17:42,719

I need more handholding

at this point in time.

1798

01:17:42,719 --> 01:17:43,290

I hear you.

1799

01:17:43,589 --> 01:17:45,419

Um, this isn't the right

format for everyone.

1800

01:17:45,419 --> 01:17:49,259

Like I said, we do also offer done

for you services, and if you enroll in

1801

01:17:49,259 --> 01:17:53,459

Confident Copy, um, there are options

for adding on one-on-one calls with

1802

01:17:53,459 --> 01:17:55,500

myself or Monica, that kind of thing.

1803

01:17:56,400 --> 01:17:58,349

Uh, Lauren said I'm on the fence

because it's quite the investment

1804

01:17:58,349 --> 01:17:59,490

I'm saving for EMDR training.

1805

01:17:59,490 --> 01:18:01,469

Not sure which would grow my

business faster, but can't

1806

01:18:01,650 --> 01:18:02,730

afford both, unfortunately.

1807

01:18:02,730 --> 01:18:04,709

I hear you that, I hear

you on that, Lauren.

1808

01:18:04,769 --> 01:18:08,969

And investing in training and things like

that is, is of course another huge element

1809

01:18:08,969 --> 01:18:11,400

in your, in your, um, practice life.

1810

01:18:11,790 --> 01:18:15,660

Um, I'm not gonna comment on, you

know, confident copy is more important

1811

01:18:15,660 --> 01:18:19,259

or is going to, um, grow your

practice faster than EMDR training.

1812

01:18:19,259 --> 01:18:21,450

I, that doesn't feel in integrity to me.

1813

01:18:21,809 --> 01:18:24,660

Um, but I, the, the one thing that

we've seen for clinicians that are

1814

01:18:24,660 --> 01:18:28,169

actively pursuing other certifications

is that the work that we do in

1815

01:18:28,169 --> 01:18:32,129

Confident Copy, actually incredibly

clarifying as they add that on.

1816

01:18:32,805 --> 01:18:35,775

So you don't, you're not identifying

Lauren just as, oh, I'm an EMDR

1817

01:18:35,775 --> 01:18:37,725

therapist now it's, I know what I am.

1818

01:18:37,785 --> 01:18:40,845

And adding on EMDR is

only making that better.

1819

01:18:41,055 --> 01:18:42,585

That's kind of something

that I've seen there.

1820

01:18:43,725 --> 01:18:46,215

Um, joy is interested just in the

curriculum for confident Copy.

1821

01:18:46,215 --> 01:18:47,235

Joy, thank you for asking.

1822

01:18:47,235 --> 01:18:49,665

We will be making that

available very, very soon.

1823

01:18:49,845 --> 01:18:52,960

Um, just the, the curriculum

without the coaching.

1824

01:18:53,265 --> 01:18:55,665

So keep an eye on your inbox if

that's not something, if you, you're

1825

01:18:55,665 --> 01:18:56,835

not interested in the support.

1826

01:18:57,105 --> 01:19:00,285

Um, late next week, the following

week, we'll be offering just the

1827

01:19:00,285 --> 01:19:02,355

curriculum moving forward until August.

1828

01:19:03,315 --> 01:19:03,795

Yeah.

1829

01:19:04,184 --> 01:19:05,055

Alright.

1830

01:19:07,725 --> 01:19:10,184

Brittany said I'm a member of two other

communities that hit on similar ideas.

1831

01:19:10,184 --> 01:19:12,735

I'm not sure if this community would

make sense or add new information for me.

1832

01:19:12,885 --> 01:19:14,144

I also don't love Facebook groups.

1833

01:19:14,475 --> 01:19:17,085

I hear on that there's, Facebook has

its issues, doesn't it, Brittany?

1834

01:19:17,325 --> 01:19:20,955

Um, as far as being a member of

two other communities that hit on

1835

01:19:20,955 --> 01:19:24,045

similar ideas, there are absolutely

other programs out there that.

1836

01:19:24,420 --> 01:19:28,800

Are excellent A, um, and that

treat and treat that, uh, help

1837

01:19:28,800 --> 01:19:29,910

with, with similar things.

1838

01:19:30,120 --> 01:19:32,430

Confident copy is as I know it.

1839

01:19:32,430 --> 01:19:36,330

And I've been in the, the

space now for almost six years.

1840

01:19:36,990 --> 01:19:39,000

Six years, seven years, oh

my goodness, seven years.

1841

01:19:39,240 --> 01:19:44,220

Um, that confident copy is the place

when it comes to niching and writing

1842

01:19:44,430 --> 01:19:47,640

for your website that if that is a

top priority for you, you are gonna

1843

01:19:47,640 --> 01:19:51,090

get deep, deep, deep expertise in

this area, uh, from this program.

1844

01:19:51,870 --> 01:19:56,820

Do, do, do, Laurie said if, um, have

already spent money on my website

1845

01:19:56,820 --> 01:19:59,010

in another program, anxious will not

make a difference in my struggling

1846

01:19:59,010 --> 01:20:01,200

insurance and 5% self-pay pace practice.

1847

01:20:01,200 --> 01:20:03,030

I hear that anxiety for you, Laurie.

1848

01:20:03,030 --> 01:20:03,780

Absolutely.

1849

01:20:04,050 --> 01:20:07,020

Um, like I said, if you're interested

in me getting eyes on your website and

1850

01:20:07,020 --> 01:20:09,660

letting you know, if I think confident

Copy would actually move the needle for

1851

01:20:09,660 --> 01:20:11,070

you, you're welcome to send it to me.

1852

01:20:11,340 --> 01:20:12,600

Sometimes the answer's no.

1853

01:20:13,080 --> 01:20:16,500

I would say 40% of the time

I probably tell someone,

1854

01:20:16,500 --> 01:20:17,610

Hey, come, a copy could help.

1855

01:20:17,610 --> 01:20:18,930

I don't think it's the

needle mover for you.

1856

01:20:18,930 --> 01:20:22,920

You're gonna get an honest answer

from me, so please feel free to, um.

1857

01:20:23,445 --> 01:20:24,224

To reach out about that.

1858

01:20:24,224 --> 01:20:27,105

Leanne said, I don't trust my

assessment of what I need at this point.

1859

01:20:27,615 --> 01:20:28,755

I hear you on that, Leanne.

1860

01:20:28,755 --> 01:20:33,285

Sometimes it's hard to, to be in

touch with that part of yourself, huh?

1861

01:20:33,585 --> 01:20:36,345

Um, I think I would, I would really

sit with what you learned here.

1862

01:20:36,495 --> 01:20:38,595

Um, and you know, some of

these mistakes we talked about,

1863

01:20:38,595 --> 01:20:40,365

are these priorities for you?

1864

01:20:40,365 --> 01:20:44,655

Are these things you can see yourself

in, um, or, you know, wherever

1865

01:20:44,655 --> 01:20:46,245

you are and where your goals are.

1866

01:20:46,365 --> 01:20:47,894

Is the gap something else?

1867

01:20:47,955 --> 01:20:51,375

Um, did we expose a gap here that

could potentially be served by

1868

01:20:51,375 --> 01:20:54,465

confident copy or is there another

gap that is worth your attention here?

1869

01:20:54,705 --> 01:20:55,575

That's what I think on.

1870

01:20:56,775 --> 01:20:57,525

All right.

1871

01:20:59,595 --> 01:21:00,495

You're so welcome, Ashley.

1872

01:21:00,495 --> 01:21:01,155

Absolutely.

1873

01:21:01,155 --> 01:21:01,515

Marina.

1874

01:21:01,519 --> 01:21:01,785

Great.

1875

01:21:01,785 --> 01:21:04,455

I'm have a lot of emails

waiting for me when I sign off.

1876

01:21:06,015 --> 01:21:08,535

Katie said I did another program

that's very do it yourself and ran

1877

01:21:08,535 --> 01:21:11,385

into a lot of bento blocks that kept

me from even narrowing down my niche.

1878

01:21:11,385 --> 01:21:12,825

How would your program be

a support to me in this?

1879

01:21:12,825 --> 01:21:14,505

Would the bonus AI tools better help me?

1880

01:21:15,255 --> 01:21:16,815

I also have no website building knowledge.

1881

01:21:16,815 --> 01:21:18,675

Will this, uh, program

be a good fit for me?

1882

01:21:19,125 --> 01:21:19,965

Um, Katie.

1883

01:21:20,384 --> 01:21:25,125

The power of joining the supported version

in particular is that not only do you

1884

01:21:25,125 --> 01:21:30,434

get Nelly and Callie who on their own

are incredibly powerful, um, in helping

1885

01:21:30,434 --> 01:21:32,174

you get out of these mental blocks.

1886

01:21:32,264 --> 01:21:36,495

Um, but you're gonna get a real

person, um, niche support thread.

1887

01:21:36,525 --> 01:21:39,615

It's a weekly thread in our Facebook

group that goes live on Tuesday, uh,

1888

01:21:39,615 --> 01:21:41,115

is where I hang out all the time.

1889

01:21:41,205 --> 01:21:44,295

And you and I can go back and forth,

back and forth, back and forth, back

1890

01:21:44,295 --> 01:21:47,205

and forth coaching on your niche every

single week for as long as we need to.

1891

01:21:47,504 --> 01:21:50,355

Um, now we make a lot of movement

in the first couple weeks together.

1892

01:21:50,384 --> 01:21:51,285

That's our intention.

1893

01:21:51,495 --> 01:21:55,365

But we often have clients or, you know,

students writing their about page, needing

1894

01:21:55,365 --> 01:21:56,684

to circle back around to their niche.

1895

01:21:56,865 --> 01:22:01,125

We are always here to help you continue

workshopping and refining, to offer

1896

01:22:01,125 --> 01:22:04,724

suggestions on how to language things

or what to say sometimes to reflect

1897

01:22:04,724 --> 01:22:08,325

back to you what we're hearing because

you feel so stuck in your head.

1898

01:22:08,594 --> 01:22:11,594

It's another great use of our, uh,

Thursday coaching calls where we can

1899

01:22:11,594 --> 01:22:13,155

actually talk about it live as well.

1900

01:22:13,485 --> 01:22:17,085

Um, so I think you would find, like

I said, the AI tools paired with the,

1901

01:22:17,085 --> 01:22:18,705

the live support, really powerful.

1902

01:22:19,875 --> 01:22:20,265

Uh, Amanda?

1903

01:22:20,265 --> 01:22:20,445

Yes.

1904

01:22:20,445 --> 01:22:21,615

All prices are in USD.

1905

01:22:23,235 --> 01:22:26,835

Oh, also, I didn't answer your question,

Katie, on no website Building Knowledge.

1906

01:22:27,165 --> 01:22:31,695

Um, 50% of our students come in without

a website, so you're not alone in that.

1907

01:22:31,905 --> 01:22:35,055

Um, competent copy is not the, you

know, the curriculum is not formally

1908

01:22:35,055 --> 01:22:39,135

about how to build a website and,

and choose a domain name, and yet

1909

01:22:39,135 --> 01:22:40,965

we have resources for all of that.

1910

01:22:41,205 --> 01:22:44,144

I also recognize as part of the

supported version that you don't have a

1911

01:22:44,144 --> 01:22:45,915

place to ask those types of questions.

1912

01:22:45,915 --> 01:22:47,865

So pretty much everything's fair game.

1913

01:22:48,135 --> 01:22:51,405

Um, if you are tackling something

related to your website, um, I have

1914

01:22:51,405 --> 01:22:53,265

deep expertise in that entire process.

1915

01:22:53,265 --> 01:22:56,660

We build launch design websites

for, for clients every single month.

1916

01:22:57,165 --> 01:22:59,325

Um, so I'm always happy

to answer questions as is.

1917

01:22:59,325 --> 01:23:03,525

Monica Norland said, well, I'd be

working on my website while enrolled

1918

01:23:03,525 --> 01:23:06,555

in the program, or would my website be

updated after I complete the program?

1919

01:23:06,915 --> 01:23:07,605

Excellent question.

1920

01:23:07,605 --> 01:23:10,245

Norland, that really comes

down to how you prefer to work.

1921

01:23:10,275 --> 01:23:14,265

Um, some people decide to join Confident

Copy and just lock into the curriculum.

1922

01:23:14,595 --> 01:23:18,765

Figure out my niche, write the copy, write

site today, and then implement the copy.

1923

01:23:18,765 --> 01:23:20,355

They, that's how they work better.

1924

01:23:20,595 --> 01:23:23,055

Other people kind of like to build

the plane as they're flying it.

1925

01:23:23,055 --> 01:23:25,515

They find that energizing, they

like to sort of see the fruits

1926

01:23:25,515 --> 01:23:26,745

of their labor as they're going.

1927

01:23:26,745 --> 01:23:28,455

And so some choose to update as they go.

1928

01:23:28,725 --> 01:23:29,865

Uh, there's not a right or wrong there.

1929

01:23:30,420 --> 01:23:30,540

I,

1930

01:23:34,785 --> 01:23:38,265

Stephanie said, not sure if I can

get people to even see my site.

1931

01:23:38,535 --> 01:23:41,325

My networking abilities are poor and

there are a lot of providers in my area.

1932

01:23:41,445 --> 01:23:45,195

So should I spend money on a

site, no one will see Stephanie.

1933

01:23:45,195 --> 01:23:46,934

I do not want you

spending money on a site.

1934

01:23:46,934 --> 01:23:47,684

No one will see.

1935

01:23:48,015 --> 01:23:49,005

Absolutely not.

1936

01:23:49,005 --> 01:23:51,345

And that's one of the things that people

can spend like thousands of dollars on

1937

01:23:51,345 --> 01:23:53,805

their website and then they sit back

and they're like, where are the clients?

1938

01:23:54,165 --> 01:23:56,625

Well, we gotta keep driving, right?

1939

01:23:56,865 --> 01:23:58,815

So when we talk about the

client conversion engine,

1940

01:23:58,815 --> 01:23:59,715

there's those three pieces.

1941

01:23:59,715 --> 01:24:02,055

Confident identity, confident

presence, confident connection.

1942

01:24:02,655 --> 01:24:03,825

The confident connection.

1943

01:24:04,005 --> 01:24:08,144

That's the fueling of the

engine and that is required.

1944

01:24:08,175 --> 01:24:09,675

It's why I don't use the word language.

1945

01:24:09,705 --> 01:24:12,974

I don't use the word autopilot anymore

in anything that we talk about because

1946

01:24:12,974 --> 01:24:16,934

it is absolutely critical after you

move on from Confident Copy that you

1947

01:24:16,934 --> 01:24:18,795

fuel the engine that you've just built.

1948

01:24:19,005 --> 01:24:23,205

That's why we revamped that entire last

module of Confident Copy to show you, and

1949

01:24:23,205 --> 01:24:26,684

I can actually, I could screen share and

show you if you like, but like all of the

1950

01:24:26,684 --> 01:24:30,554

different tactics and strategies, what are

you gonna do to move that needle forward?

1951

01:24:30,915 --> 01:24:33,344

So you need an effective website.

1952

01:24:33,375 --> 01:24:35,025

That is the first place to start.

1953

01:24:35,085 --> 01:24:37,965

If you go out there and start networking

and SEO and social media and you don't

1954

01:24:37,965 --> 01:24:41,115

have a good website, then we're doing that

pouring water into a leaky bucket kind

1955

01:24:41,115 --> 01:24:42,705

of thing, that diagram at the beginning.

1956

01:24:43,035 --> 01:24:44,235

So we need that effective website.

1957

01:24:44,235 --> 01:24:50,054

But then, then the ongoing work comes,

right, of getting people to that website.

1958

01:24:50,295 --> 01:24:51,165

Now, networking.

1959

01:24:51,825 --> 01:24:53,115

Really is, is hard.

1960

01:24:53,115 --> 01:24:53,895

It's challenging.

1961

01:24:54,045 --> 01:24:56,745

We have some really, I've done some

really helpful podcast episodes.

1962

01:24:56,745 --> 01:24:58,755

Helpful if I do say so

myself on networking.

1963

01:24:58,815 --> 01:25:02,355

And in that module we have some

resources, um, as well to sort

1964

01:25:02,355 --> 01:25:05,175

of equip you in that area because

networking does Reign Supreme.

1965

01:25:05,505 --> 01:25:10,845

Um, 86% of fully booked therapists

have gotten maybe more than that,

1966

01:25:11,175 --> 01:25:14,625

maybe 90% have gotten a, a, uh,

client in the last six months from

1967

01:25:14,625 --> 01:25:15,855

networking with another therapist.

1968

01:25:15,855 --> 01:25:19,605

So it is critical the way you do it

is up to you and everything else you

1969

01:25:19,605 --> 01:25:20,745

do to your market, your practice.

1970

01:25:20,745 --> 01:25:23,415

If you wanna dance on TikTok,

dance on TikTok, and if you

1971

01:25:23,415 --> 01:25:24,765

don't, you don't have to.

1972

01:25:24,975 --> 01:25:26,355

That's what we aim to equip you with.

1973

01:25:27,465 --> 01:25:30,375

Alright, do, do, do.

1974

01:25:30,675 --> 01:25:32,145

Um, all right, a couple more questions.

1975

01:25:32,385 --> 01:25:35,985

Amita said, I bought the failure practice

formula and benefited mildly from it.

1976

01:25:36,015 --> 01:25:36,375

Okay.

1977

01:25:36,615 --> 01:25:39,255

Do you think that specific trainings

like EMDR, brainspotting and SEO

1978

01:25:39,255 --> 01:25:43,485

matter when converting clients,

is it not just the language?

1979

01:25:45,195 --> 01:25:46,035

Yes and no.

1980

01:25:46,395 --> 01:25:49,665

Um, do I think having advanced trainings.

1981

01:25:50,040 --> 01:25:52,020

Matters and, and is helpful.

1982

01:25:52,080 --> 01:25:54,870

I do, especially because we're

in a market right now where

1983

01:25:54,870 --> 01:25:57,660

clients are beginning to look for

modalities more than they used to.

1984

01:25:58,170 --> 01:26:01,230

Oh, I heard my Miley Cyrus did

EMDR, maybe I should do EMDR.

1985

01:26:01,260 --> 01:26:04,890

You know, and so for that reason, it's

we're seeing method pages, which we

1986

01:26:04,890 --> 01:26:06,420

have a framework for in confident copy.

1987

01:26:06,780 --> 01:26:10,590

Uh, we're seeing more and more

people, um, leverage those and, and,

1988

01:26:10,650 --> 01:26:11,940

um, need them for their practice.

1989

01:26:11,940 --> 01:26:16,050

And so for that reason, because clients

are coming seeking methodology, I do

1990

01:26:16,050 --> 01:26:19,770

think that having those trainings is

helpful if you don't have those things.

1991

01:26:19,770 --> 01:26:22,170

Do I think it makes or breaks

your ability to be successful?

1992

01:26:22,170 --> 01:26:22,830

I do not.

1993

01:26:23,220 --> 01:26:27,210

Um, you know, I, we, we work with

students who are green and newer

1994

01:26:27,210 --> 01:26:30,270

in their practice and don't have

those additional trainings yet, and

1995

01:26:30,690 --> 01:26:34,590

are still fantastic clinicians and

incredibly effective in their marketing.

1996

01:26:34,890 --> 01:26:37,380

Um, so I think it's helpful when

it comes to sort of the other

1997

01:26:37,380 --> 01:26:38,370

person that was like, do I do this?

1998

01:26:38,370 --> 01:26:40,830

Or EMDR training, like both could help.

1999

01:26:41,190 --> 01:26:44,309

Um, what, what confident copying sort

of this process offers you is who are

2000

01:26:44,309 --> 01:26:48,840

you as a clinician absent of those

methods, why would someone choose you?

2001

01:26:49,320 --> 01:26:52,920

Even if they didn't know what those

things are, we gotta get clear on that.

2002

01:26:52,920 --> 01:26:56,340

And then doing those things, adding

those things is like the cherry on top.

2003

01:26:57,990 --> 01:26:59,340

Alright, amazing.

2004

01:26:59,340 --> 01:27:00,570

Norland, we'd love to support you.

2005

01:27:00,570 --> 01:27:01,890

It sounds like some folks

have already jumped in.

2006

01:27:01,890 --> 01:27:03,750

My phone's been on, uh, do not disturb.

2007

01:27:03,750 --> 01:27:06,750

But like I said, I know I've got a lot

of, uh, a lot of emails waiting for me.

2008

01:27:06,750 --> 01:27:08,100

So I hope this got your gears turning.

2009

01:27:08,100 --> 01:27:10,620

Friends, I'm so grateful

that you were here today.

2010

01:27:10,740 --> 01:27:12,090

You will get a link to the replay.

2011

01:27:12,330 --> 01:27:15,660

Um, and like I said, that conversion

audit bonus will expire on Friday.

2012

01:27:15,660 --> 01:27:19,170

We will send you an email with, uh,

more information on all of that.

2013

01:27:19,170 --> 01:27:21,270

Feel free to hit reply

if you've got questions.

2014

01:27:21,750 --> 01:27:22,530

For now.

2015

01:27:22,590 --> 01:27:25,440

Enjoy the rest of your Wednesday and

I'm gonna jump over to the inbox and

2016

01:27:25,440 --> 01:27:26,910

start seeing what you guys have to say.

2017

01:27:27,540 --> 01:27:28,020

Bye everyone.

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