⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

🎭 Emotional Direct Response Copywriting Course

🎬 Story Selling Master Class

🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

📙 The Secret Life of the American Musical by Jack Viertel

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⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐

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👉 CopyMentor 1-on-1 Coaching with Roy

If you want to write more compelling marketing copy, study storytelling…

You DO NOT want to translate traditional storytelling 1:1 to copywriting.  (Not if you want to maximize sales, at least.)

BUT there are some huge lessons that come from knowing how to make stories work in other mediums.

I’ve mentioned recently I’m working on a musical…

Which means I’ve been actively learning more about storytelling specific to that medium.

And there’s one “inviolable rule” of enduring, popular musicals — ONE SONG every great musical must have.

As you’ll hear in today’s episode, there’s a big copywriting lesson in it, too.

A Copywriting Lesson Learned on a Broadway Stage

Yours for bigger breakthroughs,

Roy Furr