Mike is founder of the Northern Affinity, a partnership of SMEs and businesses in the North of England who collaborate with shared values and beliefs. Mike is a great example of someone whose personal brand is a huge part of his success. He ‘gets people’. Our first meeting was two hour’s long … ten minutes spent talking business, the remainder, discussing podcasts, football and cricket. He is a true collaborator, bringing those with shared values and vision together to achieve great things.